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By News Reporter
LG SIGNATURE OLED T 4K Marks the Beginning of an
Exciting New Chapter in LG’s Ongoing Legacy of TV Innovation
LAS VEGAS, Jan. 8, 2024 — LG Electronics (LG) is unveiling the world’s first wireless transparent OLED TV at CES 2024. The LG SIGNATURE OLED T is a true technological marvel, combining a transparent 4K OLED screen and LG’s wireless video and audio transmission technology to transform the screen experience in ways that have never been possible before. The OLED T unlocks a world of near-limitless potential, giving users the unprecedented freedom to meticulously curate their living spaces. This is complemented by the class-leading picture quality and performance of LG OLED, powered by the new α (Alpha) 11 AI processor. A genuine game changer, LG’s transparent OLED is the winner of five CES 2024 Innovation Awards, including a Best of Innovation honor.
LG SIGNATURE OLED T liberates users from a dominant black screen that competes with the décor in their home. Maintaining its 77-inch screen size, OLED T and its innovative transparent display seamlessly harmonizes with its environment. Practically invisible when turned off, it blends into the environment and frees users from the long-standing problem of what to do with the ‘big black screen.’ The TV’s beautiful see-through screen also helps to make one’s space feel larger, providing a sense of openness.
The unique LG OLED T brings with it many new possibilities, from where it can be placed in the room, to the kinds of user experiences that LG can now deliver.
Its transparent OLED screen removes the usual constraints that come with conventional TVs. No longer does the TV have to be placed against the wall. Instead, users can place the OLED T in the middle of the room to become a divider or prop it against the window without blocking the view outside. The included Zero Connect Box, which leverages LG’s cutting-edge wireless transmission technology to send 4K images and sound to the OLED T, also enables users to place their TV anywhere, regardless of where the electrical outlets are located in the room. With no cables between the Zero Connect Box and the OLED T, users can enjoy a clean, cable-free viewing environment.
What’s more, the modular design of the LG OLED T facilitates diverse installation methods. The OLED T comes in stand-alone, against-the-wall or wall-mount options. Customers can further customize by adding standing or floating shelves on either or both sides of the screen to best suit their unique tastes and preferences.
LG’s transparent OLED lets owners discover new forms of entertainment and use via its dual viewing experiences: transparent and opaque. The OLED T becomes a transparent digital canvas for showcasing artwork, videos or photos with the Always-On-Display (AOD) feature. Content displayed on the transparent screen appears to float in air, yet simultaneously fuses with the surrounding space to create a compelling and atmospheric visual effect. Another option is the T-Bar feature that offers a helpful info-ticker running along the lower part of the screen. The T-Bar displays news alerts, weather updates or the title of songs being played while the rest of the screen presents a clear, unobstructed view of the space behind it.
For viewing in picture perfect OLED, simply click a button to raise the contrast screen. In this way, users can instantly switch to take full advantage of LG OLED’s enhanced picture quality through the new α (Alpha) 11 AI processor with 4-times greater AI performance. This provides a 70 percent improvement in graphic performance and a 30 percent faster processing speed compared to its predecessor. OLED T offers the best of both transparent and vibrant-color screen experiences with just a click of a button.
“An incredible feat of consumer-driven innovation, LG SIGNATURE OLED T offers brand-new screen experiences plus the picture quality and performance of our award-winning OLED technology,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “LG’s transparent OLED gives customers greater freedom to curate their living spaces, completely redefining what’s possible and pointing the way to an exciting future for the television industry.”
The stunning LG SIGNATURE OLED T will be on show during CES 2024 from January 9-12 at the company’s booth (#16008, Las Vegas Convention Center). For more information on LG products unveiled at CES 2024, please visit
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By News Reporter
LG CEO Redefines AI as ‘Affectionate Intelligence,’ Highlights the Technology’s Key Role
in Elevating the Customer Experience and Creating a Better Life for All
LAS VEGAS, Jan. 8, 2024 — LG Electronics (LG) today held its LG World Premiere press conference at the Mandalay Bay Convention Center in Las Vegas, Nevada, USA, introducing its new vision and exhibition theme for CES 2024, ‘Reinvent your future.’
CEO William Cho opened the proceedings by restating the company’s ambitious goal – first announced last year – to transform into a Smart Life Solution Company. Having gained a rich understanding of global consumers and their living spaces for close to seven decades, the company is now going beyond the home, expanding its business into diverse spaces including mobility, commercial and virtual. In every arena, the company aims to improve the customer experience by focusing on five key elements dubbed 3C2S: Care, Connectivity, Customization, Servitization and Sustainability.
AI Redefined as ‘Affectionate Intelligence’
In its journey to innovate and elevate the customer experience, LG has identified AI as one of the most essential enablers of success. Rather than fixating on the evolution of the technology itself, LG is dedicated to demonstrating how AI can provide tangible benefits in the real world.
The company redefined AI as “Affectionate Intelligence,” revealing a belief that AI can foster a customer experience that is more caring, empathetic and attentive.
Real-Time Life Intelligence
During the press conference, CEO Cho highlighted the unique characteristics of LG’s AI solutions, starting with its capacity to harness a wealth of data, in both scale and quality. Among the 500 to 700 million LG products currently in use worldwide, there are many smart devices equipped with AI-supported intelligent sensors that are optimized to learn and analyze users’ ‘physical’ and ‘emotional’ life patterns.
Whereas many companies rely on internet-based data to train their AI, LG has the advantage of being able to draw on ‘real life’ data gathered from billions of connected devices, encompassing LG smart products and a wide range of IoT devices. This dataset can provide valuable insight into customer-device interactions, as well as customers’ environments, behavior patterns and emotional states. This multi-faceted data can also give the company a more complete picture of its customers’ lives at home, enabling the delivery of better and smarter lifestyle solutions.
Orchestrated Intelligence With LG AI Brain
CEO Cho went on to explain the integral role played by the LG AI Brain, a powerful processing engine driven by LG’s large language model. Leveraging the company’s vast repository of user data, the AI Brain forecasts customers’ needs based on user-product interactions and contextual learning, performs advanced reasoning processes and generates optimal solutions through orchestrating the actions of physical devices.
Ultimately, this allows the company to provide intelligent services and experiences for the various spaces in customers’ lives, all delivered in a more intelligent and efficient manner, showcasing the attentiveness embedded in LG’s concept of Affectionate Intelligence.
Commitment to Responsible Intelligence
LG is acutely aware of its responsibility to employ AI in an ethical manner and is dedicated to being accountable for the impacts and consequences of its decisions and actions. The company aims to develop AI systems that benefit all users, promote safe behavior and ensure the security of all collected personal data.
Highlighting this commitment is the company’s robust data security system, LG Shield, designed to protect personal data and information at every stage of the process, from collection and storage to utilization. Dedicated to realizing Responsible Intelligence, LG aims to surpass required industry benchmarks for the implementation of AI.
In his concluding remarks at LG World Premiere, CEO Cho emphasized that LG’s approach to AI is firmly rooted in the belief that customers should have full control. He also added, “Life’s Good. This is our solid and uncompromising promise that motivates us to create a better life for our customers, even in the age of AI.”
At the event, CEO Cho was joined on stage by Jung Ki-hyun, vice president and head of LG’s Platform Business Center, and Eun Seok-hyun, president of LG Vehicle component Solutions (VS) Company, who introduced AI-based innovative technologies and strategies.
Starting with the home, vice president Jung presented a blueprint for LG’s AI-based smart home. In line with the vision to transform into a smart life solution company, the company is incorporating LG’s unique ‘Affectionate Intelligence’ technology into the ThinQ platform. Mr. Jung not only unveiled innovative new services, such as ‘ChatThinQ,’ a generative AI chatbot that enables natural conversations with customers, and ‘3D Home View,’ a 3D visualization of the home for integrated control of spaces in an intuitive way, but also revealed plans to launch a new smart home hub.
And, in mobility, the company shared its vision for cars as a ‘living space on wheels’ powered by software-defined vehicle (SDV) solutions. In line with this vision, Eun Seok-hyun, president of LG VS Company, introduced LG AlphaWare, the company’s suite of software solutions for SDV. LG AlphaWare includes versatile software modules to enhance existing vehicle operating systems and to assist in building new platforms; operation solutions to help software developers throughout the SW development process from design to deployment; in-cabin entertainment solutions that enable high definition content viewing and high quality sound; and human-machine interface solutions that utilize AR/MR and AI technologies to provide an immersive in-vehicle experience.
Visit LG’s dedicated CES site (
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By News Reporter
2024 UltraGear OLED Gaming Monitor Lineup Introduces Pixel Sound Technology,
Delivering Clear, Cinematic Audio That Brings a New Dimension to Gaming
SEOUL, Dec. 21, 2023 — LG Electronics (LG) is set to unveil its latest lineup of UltraGear OLED gaming monitors, designed to provide superior gaming experiences. The expanded lineup includes the highly anticipated 32-inch 4K gaming monitor (model 32GS95UE), which boasts a 240Hz refresh rate, an ultra-fast 0.03ms Gray-to-Gray (GtG) response time, and LG’s Dual-Hz feature and Pixel Sound technology. The company is also introducing stellar 39- and 34-inch models with ultra-wide curved screens: the 39GS95QE and the CES 2024 Innovation Award-winning 34GS95QE.
The First Dual-Hz Gaming Monitor to Offer 4K 240Hz / FHD 480Hz
The groundbreaking 32GS95UE is the first UltraGear monitor equipped with the new Dual-Hz feature, allowing users to switch between 4K (3,840 x 2,160) at 240Hz and Full-HD (1,920 x 1,080) at 480Hz with one simple click. This time-saving innovation, easily managed via a hotkey or joystick’s directional switch, lets users instantly apply the optimal combination of screen resolution and refresh rate for the genre of game they’re playing. For fast-paced action titles and shooting games, users can select FHD 480Hz, while visually rich story-driven games can be enjoyed in 4K 240Hz.
In addition to the Dual-Hz feature, the 32-inch UltraGear OLED possesses an impressive 0.03ms (GtG) response time that helps eliminate motion blur, boost clarity and deliver dynamic gameplay. This, combined with the exceptional color and contrast that LG’s self-lit OLED technology is known for, takes the visual experience to a whole new level.
The 32GS95UE further enhances the user experience with its minimal screen bezels and powerful, nuanced sound. LG’s 4-side virtually borderless design provides a stunning display that doesn’t distract from the on-screen action. The monitor creates an exhilarating, three-dimensional soundscape with Pixel Sound technology and an integrated front-facing sound system featuring two woofers and support for DTS Virtual:X. The speakers are cleverly hidden behind the OLED panel itself, eliminating the need for external speakers and saving valuable desk space.
Elevating Gaming Immersion Through Innovative Design
The CES 2024 Innovation Award-winning 34-inch 34GS95QE and its larger sibling, the 39-inch 39GS95QE, expand the gaming experience with their 800R-curved, 21:9 aspect ratio UltraWide Quad-HD (3,440 x 1,440) resolution OLED displays. Elevating user immersion, these panoramic monitors also feature LG’s Anti-Glare & Low Reflection Coating, a 4-side borderless design, 240Hz refresh rate and 0.03ms (GtG) response time. The 800R curvature and cinematic 21:9 format of the 34GS95QE and 39GS95QE, together with LG’s OLED display tech, add a new dimension to gaming and content viewing.
The latest LG UltraGear OLED gaming monitors also incorporate the new Unity Hexagonal design rear cover, seamlessly integrating sleek aesthetics with efficient cable management. The slim ‘L’ Stand, introduced this year, offers ergonomic benefits, stability and space-efficiency. Along with tilt-, height-, pivot-, and swivel-adjustability, the stand has a smaller footprint than 2023’s V-shaped stand, helping to free up space and increase desk usability. The stylish and functional stand also provides installation flexibility and contributes to the monitors’ unapologetically futuristic look.
More Models to Meet Gamers’ Diverse Demands
Along with the new 32-incher, and the 34- and 39-inch curved models, LG’s 2024 UltraGear OLED gaming monitor lineup welcomes two 45-inch monitors and a 27-inch monitor (models 45GS95QE, 45GS96QB and 27GS95QE). These upgraded versions of the highly acclaimed 45GR95QE and 27GR95QE further enhance the UltraGear family, delivering the exceptional gaming experience that LG’s premium gaming monitor brand is known for. With high refresh rates, fast response times and outstanding picture quality, these monitors meet the expectations of discerning consumers. Additionally, all three models are VESA DisplayHDR True Black 400 certified, offering high-brightness screens that produce deep blacks and enhance the depth and detail in darker game environments.
A strong performer, the 45-inch 45GS96QB takes users deeper into their favorite games; its UltraWide QHD resolution curved (800R) OLED display and built-in speakers ensuring realistic visuals and sound. Meanwhile, the 27GS95QE is a great option for smaller spaces, providing a 27-inch flat screen OLED display with all the specifications and features needed for next-level gaming.
“LG’s new lineup of UltraGear OLED gaming monitors elevates the gaming experience with groundbreaking technologies and a variety of sizes and form factors,” said YS Lee, vice president and head of the IT business unit of LG Electronics Business Solutions Company. “LG is dedicated to leading the gaming monitor segment and meeting gamers’ needs, designing innovative products that deliver a deeply satisfying visual and audio performance.”
To learn more about the new UltraGear OLED gaming monitors, visit LG.com US starting this month.
Specifications:
LG UltraGear OLED Gaming Monitor (32GS95UE)
LG UltraGear OLED Gaming Monitor (39GS95QE)
LG UltraGear OLED Gaming Monitor (34GS95QE)
Display Type OLED (anti-glare low reflection (AGLR))
OLED (anti-glare low reflection (AGLR))
OLED (anti-glare low reflection (AGLR))
Screen Size 32-inch 39-inch 34-inch Aspect Ratio 16:9 21:9 21:9 Resolution 3,840 x 2,160 3,440 x 1,440 3,440 x 1,440 Color Gamut DCI-P3 98.5% DCI-P3 98.5% DCI-P3 98.5% Contrast Ratio (Typ.) 1,500,000:1 1,500,000:1 1,500,000:1 Refresh Rate (Max.) 240Hz 240Hz 240Hz Response Time 0.03ms GtG 0.03ms GtG 0.03ms GtG Curvature – 800R 800R HDR VESA DisplayHDR True Black 400 Adaptive Sync
G-SYNC Compatible FreeSync Premium Pro Connectivity
HDMI 2.1 x2 DisplayPort 1.4 x1 4-pole headphone out (DTS Headphone:X) Speaker Yes (Pixel Sound Technology + Woofer)
No No Stand Tilt Tilt Tilt Height Height Height Swivel Swivel Swivel Pivot – –
LG UltraGear OLED Gaming Monitor (45GS95QE)
LG UltraGear OLED Gaming Monitor (45GS96QB)
LG UltraGear OLED Gaming Monitor (27GS95QE)
Display Type OLED (anti-glare low reflection (AGLR))
OLED (anti-glare low reflection (AGLR))
OLED (anti-glare low reflection (AGLR))
Screen Size 44.5-inch 44.5-inch 26.5-inch Aspect Ratio 21:9 21:9 16:9 Resolution 3,440 x 1,440 3,440 x 1,440 2,560 x 1,440 Color Gamut DCI-P3 98.5% DCI-P3 98.5% DCI-P3 98.5% Contrast Ratio (Typ.) 1,500,000:1 1,500,000:1 1,500,000:1 Refresh Rate (Max.) 240Hz 240Hz 240Hz Response Time 0.03ms GtG 0.03ms GtG 0.03ms GtG Curvature 800R 800R – HDR VESA DisplayHDR True Black 400 Adaptive Sync G-SYNC Compatible FreeSync Premium Pro Connectivity HDMI 2.1 x2 DisplayPort 1.4 x1 – USB-C 65W – 4-pole headphone out (DTS Headphone:X) Speaker No Yes No Stand Tilt Tilt Tilt Height Height Height Swivel Swivel Swivel – – Pivot # # #
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By News Reporter
When products or services are poorly designed, they can inadvertently create barriers that exclude people with disabilities. Every company should work to improve accessibility to ensure convenience extends to such individuals as well as older adults.
As a part of link hidden, please login to view, LG demonstrates its commitment to creating a sustainable and accessible world, guided by the mission of a Better Life for All. To see how LG is working to incorporate accessibility features and universal design into all its product groups, let’s explore how the company is striving to provide value and unparalleled experiences through its technological innovations that ensure a better life is truly accessible for all.
Universal UP Kit
It may be hard for people facing physical challenges to operate home appliances or open and close doors. For these consumers, LG has created the ‘Universal UP Kit’ that aims to enable everyone, regardless of their gender, age or disability, to easily use the company’s products. , the kit includes attachable accessories that allow easy use of refrigerators, washing machines, dryers, wireless vacuum cleaners and water purifiers. What’s more, to reduce its carbon footprint, the Universal UP Kit is made with recycled plastic.
Automated and Convenience Features
Due to air pressure, refrigerators can be hard for anyone to open, and many people have experienced not being able to open the refrigerator with hands full of groceries. To solve this problem, the LG Objet Collection Fridge is equipped with an ‘Auto Door,’ enabling users to open the refrigerator door with one touch.
The LG SIGNATURE refrigerator also provides an Auto Open Door feature thanks to the smart sensor detector at the foot of the refrigerator, opening the door without the need to press or touch anything. The inside of the refrigerator features the ‘Auto Smart Drawer,’ enabling the drawers to glide out automatically. Various other LG appliances deliver similar comfort and convenience, with features including dishwasher doors that open upon cycle completion, washing machines that automatically dispense detergent and air purifiers that notify users to change the filter.
Speech Recognition
LG has also launched products with voice recognition features for consumers with motor impairment who may have difficulty operating products with their hands. The LG PuriCare Water Purifier, the first water purifier launched in South Korea with voice recognition features, allows users to ask for their desired amount of water without any buttons. This feature is also available in other LG products, including air conditioners, the LG CordZero ThinQ robot vacuum, select four-door refrigerator models and LG SIGNATURE Wine Cellars, and will be expanded to more products gradually.
Braille Stickers
For customers with visual impairments, LG has developed and distributed braille stickers in South Korea, consisting of 10 icons with embossed braille guidelines, which include ‘power,’ ‘start and stop’ and ‘Wi-Fi.’ Available since last year at no additional cost, the stickers can be attached to all the company’s home appliances and, when linked to the LG ThinQ app, users can receive more assistance through voice guidance.
Embossed Button Remote Control
For consumers with disabilities, operating home appliances that have an abundance of buttons can be difficult, and this has become even more challenging as recent consumer electronics favor flat LED touch systems over raised buttons. To alleviate these problems for people with visual impairment, LG has created remote controls with embossed power, volume, channel and number buttons. Customers can also opt to press the ‘voice recognition button’ and operate their TV through voice commands.
‘Listen to the TV Together’
As people age, hearing loss is natural and, for older citizens who enjoy watching TV with their family, it can be difficult to set a volume that is okay for everyone in the room. While some channels provide subtitles, according to feedback from senior citizens, the experience isn’t the same without the intended audio. For customers who are hard of hearing, LG TVs are equipped with a ‘Listen to the TV Together’ feature, which simultaneously enables audio output to the TV speaker and another Bluetooth device. The company has worked to consider customers’ pain points, so people with hearing difficulties can continue to enjoy the watching experience with their loved ones.
Sign Language Expansion
In addition, LG TVs offer a ‘Sign Language Expansion’ feature, allowing people with hearing impairment to enlarge the size of the language interpreter on the screen, so they can read lips and hand signs more clearly.
Committed to creating an inclusive society where no one is left behind, LG is actively enhancing its accessibility features and accessories. Stay tuned to to hear more about how LG is contributing to creating a Better Life for All.
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By News Reporter
Today, some of the most widely used features in the latest vehicles, such as infotainment, telematics, ADAS, OTA and security, rely almost completely on the software they employ. As a result, the vehicle software powerhouses of the world are now the ones paving the way forward for a sector that plays a major role in most people’s daily lives.
There’s not much one can do about a smartphone’s old hardware, but its software, like the operating system (OS), apps and security it employs, is a completely different story as it can be brought up to date through regular updates supplied by the maker. And at long last, this benefit has reached the automotive world thanks to the emergence of Software Defined Vehicle (SDV), a breakthrough that allows vehicles to get better with age.
Since SDV has become immensely popular in the mobility space, the stronger the mobility company is, the more diverse the information it acquires and its areas of work become. So, how exactly is LG pioneering the ever-evolving automotive ecosystem based on SDV? Let’s explore some of the distinct driving experiences this incredibly advanced technology delivers.
SDV, the Future of Travel
While SDV can be sorted into CASE (Connectivity, Autonomous, Sharing, Electrification), they share one thing in common – sophisticated software that helps them connect, develop and operate. Software has developed at such an incredible pace in recent years that it’s now even more important than the vehicle’s hardware when it comes to its performance, aesthetics and characteristics, which is why they’re being called “smartphones on wheels.”
Currently, most global premium automakers are developing SDV and applying it to their newest models. LG, which develops automotive solutions for some of the biggest car brands in the world, is a leading provider of infotainment, telematics, center information display (CID) and advanced driver-assistance system (ADAS) solutions.
A More Seamless Mobility Experience, Courtesy of SDV
Among the long list of SDV benefits, perhaps the most valuable to customers is the seamless travel experience it enables through over-the-air (OTA), which unlocks even more enjoyable and convenient driving experiences for drivers and passengers alike.
Unlike cars with internal combustion engines which must be released with fixed hardware specs, SDV provides the hardware in advance and then allows the software to set driving performance features and options through the wonders of OTA. What this means is that car specs at the time of purchase are not set in stone and, rather, they can be changed according to the user’s preferences later on – and they don’t even have to visit a service center to do so.
Besides navigation and infotainment, SDV can be used to improve the performance of wipers, cameras, batteries, seat belts and brakes, which can be updated via OTA for the connected car experience that gets newer and smarter every day without the replacement of parts. What’s more, it matches the user’s driving habits with optimal driving routes, in-car temperatures and subscription services.
Much more than a software management system, SDV links with the external transportation infrastructure and other smart devices to make daily life even more convenient. Running low on fuel on the way to work? This innovation suggests the most efficient stopover at a charging station. It can also connect some functions to a smartphone app, giving users remote control. And, if there’s a vehicle in the next lane driving erratically or an abnormality in the road ahead, SDV can detect the hazard in quick time and then enhance safety to protect occupants against the risks that humans cannot judge fast enough.
Taking Life’s Good on the Road
In September 2023, LG announced its vision at ‘IAA Mobility 2023’ in Munich, Germany. This unveiling included news on the vehicle infotainment system – a key future mobility tech that provides various driving information and entertainment features at once, high-capacity telematics, digital interfaces (digital cockpit) and LG’s advanced technologies, such as the big data and cloud innovations that manage and analyze vehicle data to provide automakers with a differentiated SDV solution.
LG is securing the global competitiveness it needs to grow into a top-tier vehicle components company through its wide range of technologies for each domain, including software for CID which includes infotainment, telematics and ADAS software. LG’s core competitiveness comes from its vast expertise in consumer electronics and its insight into the customer experiences relating to home appliances, home entertainment and displays.
In the SDV era, where software is king, LG will do everything it can to deliver the most comprehensive mobility solutions to leading carmakers based on its vast know-how.
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