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By News Reporter
In this interview, we delve into the creative process of Fred Scott, the London-based BAFTA-winning filmmaker, as he brings LG’s “Radio Optimism” campaign to life. This campaign aims to strengthen meaningful human connections in a world dominated by superficial interactions on social media.
What does it mean to genuinely connect in a hyper-connected era, where people paradoxically feel more disconnected than ever? To strengthen meaningful human connections in a world dominated by superficial interactions on social media, LG launched a new brand campaign called “Radio Optimism” last month, expanding its “Life’s Good” philosophy into the digital space through shared musical experiences.
To create the brand film for the campaign, LG collaborated with Fred Scott, a London-based BAFTA-winning filmmaker known for “London Bridge: Facing Terror.” With a foundation of emotionally grounded, human-centered storytelling, Scott brought his unique creative lens to the project and crafted a short documentary film that highlights the power of music to bridge even the widest emotional and physical distances.
In this piece, we delve into Scott’s creative process – tracing how he creatively brought the message of “Connecting the Disconnected” to life for the campaign through his distinctive storytelling.
What do you value most as a filmmaker and a creator? What drives your creative process?
Authenticity (obviously), intimacy and a clear sense of openness and trust is what I am always seeking when making a film. I believe in the power of narrative to foster empathy and build shared understanding. How can I connect with audiences without authenticity or real people?
Whenever I start a project, I actively seek out genuine individuals and stories, whether a reclusive filmmaker reflecting on their art or people searching for redemption after a traumatic event. My aim as a creator is to bring these stories to life authentically – in an environment where the subjects feel protected and supported.
What did you think when you first heard about “Radio Optimism?” Was there something about the idea that resonated with you creatively or personally?
The concept of togetherness and connection in the Radio Optimism campaign resonated with me, especially as we live in a world where we’re supposedly never more connected – yet we can often feel disconnected.
Through this campaign, LG is bridging the gap between technology and emotional connection in a powerful, effective and, most importantly, genuine way. It makes those who feel disconnected feel part of a community.
What also stood out was the longevity of the platform. It’s not just a fleeting story but a campaign that could grow into a movement. Through the universal language of music, Radio Optimism has the power to be inclusive, creating something that anyone around the world can contribute to.
How did you choose the subject for the film?
Finding the right person with an inspiring story to tell and who lives or works for periods away in a remote location was no mean feat. However, when we found Ann Eileen, everything just clicked into place, and I knew she encapsulated everything I wanted the brand film to live and breathe.
She truly is the beacon of the film. She’s effervescent, relatable, approachable and deeply inspiring. She has sacrificed a lot to pursue her passion in her field of research to protect the planet but at the cost of spending more than three months away from her family. Yet, despite the time apart, they’ve found ways to connect, and it’s truly inspiring to see how Ann Eileen’s values and ethics can be witnessed in her children.
Through the film, I wanted to capture this genuine, nurturing and intimate feeling of Ann’s family life and highlight the power of meaningful connections.
Tell us more about your creative process for the short documentary film?
For this project, my approach leaned into a documentary style with a particular eye on scale, juxtaposing the intimacy of Ann Eileen’s family life with the epic, remote and expansive landscape around her.
I wanted to find moments of genuine, emotional connection within a story of isolation while keeping the tone soulful rather than sugary.
The cinematography was designed to feel authentic and beautiful, highlighting both the uniqueness of the setting and the realism of the experience. The story’s authenticity is key to connecting with the audience. Inauthenticity breaks that bond.
How do you stay connected with your family when you are divided by distance?
Staying connected with my family while away has always been important to me. I use video calls, voice notes and sometimes even analogue ways, such as leaving notes. Whilst technology offers us ways to communicate, leaving notes is a very personal way of sharing emotional connection.
I’m fortunate to be a parent, and if I were to make a song using the Radio Optimism platform, I’d make one for my four-year-old son. He is obsessed with the saxophone and discovering language, so this would be a fun way to capture this precious moment of his childhood.
What do you want audiences to feel when they watch the Radio Optimism documentary film?
I hope the authenticity of the film resonates with people. Ann Eileen’s life may be unique, but the emotions and relationships at the heart of it are something we all recognize.
I’d love for the film to encourage people to keep communicating and strengthen their relationships, especially in a world where it’s easy to drift apart.
Sometimes, we need a little nudge to make a phone call or create something for someone we care about—I want this film to feel like that nudge.
I also want the audience to see the joy and emotional power of creating a personalized song, even if it’s about something silly and every day like embarrassing knitwear.
What are your reflections on the production and what does “Life’s Good” mean to you?
The whole process was incredibly satisfying because it felt genuine, collaborative and driven by a shared purpose to put something meaningful into the world.
I feel the film captured the kind of optimism and authenticity we hoped to share with audiences.
To me, “Life’s Good” means having purpose, hope and shared experiences. I feel fortunate that my work allows me to support others and tell stories that matter.
Watch the film
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By News Reporter
In today’s competitive world, having the freedom to create on your own terms is more important than ever. With that in mind, LG Taiwan recently introduced its latest IT lineup through a creative collaboration with renowned visual designer
link hidden, please login to view – an initiative that celebrates the dynamic lifestyles of modern professionals.
The showcase took place at a trendy café popular among freelancers, setting the perfect scene to demonstrate how LG’s technology fits seamlessly into both creative workflows and daily life.
At the video editor’s station, LG highlighted high-performance tools designed for intense editing environments. The setup, resembling a professional post-production suite, featured the UltraGear OLED GX9 and the CineBeam S Ultra-Short Throw 4K Projector – demonstrating the depth, detail and precision of LG’s display technology.
In contrast, the graphic designer’s space was bright, open and designed for maximum flexibility. With the LG gram Pro 2-in-1 and Smart Monitor Swing on display, this area showcased tools that offer creative professionals unmatched portability and versatility – ideal for capturing inspiration anytime, anywhere.
Alongside the themed zones, guests explored a hands-on product and award showcase featuring the LG gram Pro 2-in-1, Smart Monitor Swing, CineBeam S and UltraGear OLED GX9. The display also spotlighted global honors from CES, Red Dot and iF Design Awards, reinforcing LG’s growing reputation as a leader in IT innovation.
Opening the event, LG Taiwan Managing Director Jeong Yeon-kwan introduced the LG’s vision and philosophy of “Affectionate Intelligence” – an approach that puts people, emotions and usability at the center of technology. He emphasized LG’s commitment to creating solutions that don’t just perform, but connect with everyday human experiences.
Designer Jyunccihli also took the stage to share how LG devices have helped elevate her creative process. From spontaneous sketching on the LG gram Pro to immersive design reviews on the LG Smart Monitor, she described how LG’s innovation continues to expand her artistic potential.
Her newest trio of artworks – Spiral Nebula, Galactic Coordinates and Rotating Planet – draws inspiration from the cosmos and pairs with LG’s latest products: the LG gram, LG Smart Monitor, and CineBeam projector. Reflecting LG’s theme of “Light but Mighty,” the series fuses abstract celestial visuals with the spirit of innovation.
“As with the universe, true lightness is not emptiness – it’s a hidden yet powerful force that upholds cosmic order,” says Jyunccihli. “To me, ‘lightness’ is a form of strength: intangible yet immeasurably profound, just like the universe itself.”
To bring the creative energy to a wider audience, LG Taiwan launched the Creative Relay Challenge, encouraging the public to personalize designs using elements by Jyunccihli. Open to all, participants can use platforms like Instagram Stories to share their creations.
Submissions are open through June 30, with selected entries eligible for exclusive prizes and the chance to be featured on LG Taiwan’s official platforms.
Contributed by LG Taiwan
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By News Reporter
Bringing together art and technology, LG is curating a series of creative events across New York in May, engaging with the city’s vibrant art community through exciting collaborations. To demonstrate the company’s commitment to supporting artists, LG OLED is expanding possibilities and inspiring artistic expression as the ultimate digital canvas.
At Frieze New York 2025, LG partnered with Steven Harrington, an iconic psychedelic pop artist and the logo designer for the LA 2028 Summer Olympics. His vibrant universe comes alive on LG OLED screens, inviting visitors into a world filled with bold colors, playful characters, surreal landscapes and whimsical details.
Harrington is one of the first artists to work with the LG SIGNATURE OLED T. He chose LG OLED as his digital canvas for its ability to fully realize his artistic vision, highlighting how LG OLED opened his mind to new creative possibilities with its exceptional color reproduction and design innovation.
“This collaboration has completely expanded the way I think about making art,” said Harrington. “Being the first artist in the U.S. to work with LG’s transparent OLED TV gave me a chance to experiment in a whole new medium – where light, motion and color bring my characters to life in ways I’ve never seen before. It opened up a new dimension of vibrancy and storytelling that I’m excited to keep exploring.”
Mello, one of his signature characters who embodies the joy of everyday moments, welcomed visitors and waved from the screen of the OLED T, set against an opaque floral backdrop. The transparent screen allowed the audience to step behind and take photos with Mello, creating an interactive digital art experience.
With LG OLED’s vivid colors and precise detail, viewers were treated to the charm of Mello and other characters as they came to life on the screen in fluid motion. A playful wall illustration spotlighted the Zero Connect Box, which enables a clutter-free setup for the wireless OLED evo M5 model.
Meanwhile, the LG OLED evo G5 model’s massive 97-inch screen accentuated the bright yellow flowers and lush greens in Harrington’s Stop to Smell the Flowers No. 4, showcasing the brilliant color and impressive contrast of self-lit OLED technology. These vibrant blooms stood out against the countless white flowers scattered across the black wall, drawing attention to the central image of Mello in a purple bowtie.
At the exhibition, the StanbyME 2, LG’s latest lifestyle screen, served as both a digital canvas and a lifestyle object, showcasing Harrington’s vibrant artwork in a variety of settings. Placed on a shelf and hung like a picture frame in both portrait and landscape mode, the lifestyle screen demonstrated its potential for flexible placement and artistic appeal.
Extending the artistic experience, LG and Kartell renewed their collaboration following CES 2025 to showcase the LG SIGNATURE OLED T and StanbyME 2 at Kartell’s New York flagship store, located in the vibrant NoMad district. During Frieze New York 2025 and throughout May, visitors to the Kartell store can experience Harrington’s artwork displayed on LG’s cutting-edge screens, adding a touch of color and creativity to the store’s modern design.
To demonstrate how its screens can be effortlessly integrated into home décor, the transparent OLED T model was placed in the center of Kartell’s modern furniture, designed for various living solutions, enhancing the openness of the showroom. Its see-through screen can also be placed in front of a window, allowing natural light to flow into the space without obstructing the view.
LG and Kartell share a passion for innovation and aesthetics, having introduced respectively the world’s first transparent OLED TV and the first fully transparent chair, the iconic Louis Ghost designed by Philippe Starck in 2002. LG continues to explore opportunities for meaningful collaborations that push the boundaries of creativity, design and technology.
Throughout the Kartell store, StanbyME 2 lifestyle screens are featured in multiple arrangements, mounted on stands or placed on sleek, modern tables. LG’s lifestyle screen Posé also added a sophisticated touch to the space, blending effortlessly with the cutting-edge furniture and enhancing the overall atmosphere with its stylish look.
As part of LG’s ongoing commitment to art and technology, the LG Guggenheim Award was presented during the 2025 Young Collectors Council (YCC) Party at the Guggenheim New York. This year’s recipient, Ayoung Kim, captivated the international jury with her creation of virtual environments, where she explored contemporary themes using VR, AI and live simulation.
What’s more, LG OLED supported the YCC 2025 Artist Collaboration with LaJuné McMillian, a new media artist and creative technologist. Known for pushing boundaries with motion capture and gaming engines, McMillian curated a multisensory experience inspired by the idea of a “lavender dream,” brought to life on LG OLED’s cutting-edge screens with added depth, vivid detail and heightened immersion.
LG OLED’s bold artistic presence in New York continues the LG OLED ART journey, reaffirming its vision for the fusion of art and technology. Visit
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By News Reporter
Dedicating a Special Exhibition Zone to Experimental yet Innovative Products,
LG Presents Creative Ideas Tailored to Various Lifestyles
SEOUL, Jan. 2, 2024 — LG Electronics (LG) is gearing up to showcase its latest lineup of innovative and pioneering products at CES 2024, the world’s largest consumer electronics and IT exhibition.
LG will dedicate a special exhibition space to LG Labs, its marketing platform focused on delivering experimental yet innovative products and services. This year, the size of the LG Labs zone has more than doubled compared to CES 2023, aiming to present creative ideas tailored to various lifestyles, offering diverse customer experiences.
One of the highlights at the exhibition will be the unveiling of the DukeBox by LG Labs, an innovative audio product that seamlessly combines the charm of vacuum tube audio with cutting-edge transparent OLED panel technology. It aims to deliver a new music experience by combining old-fashioned sensibilities with state-of-the-art technology, seeking to reinvent the depth of audio and video experience with a modernized jukebox. With front-facing speakers at the bottom and a 360-degree speaker at the top, it offers an immersive audio experience that surrounds the listener. The transparency of the OLED display can be adjusted, creating a captivating visual effect reminiscent of a vacuum tube audio system enclosed in a transparent glass box. Moreover, the DukeBox is versatile and can be used to enjoy high-quality content such as movies, or even create a cozy fireplace ambiance where the vacuum tube is visible amidst the flickering flames.
LG will also unveil an upgraded version of its Bon Voyage by LG Labs, a customized living space designed to extend the life quality at home out into the nature. Based on customer feedback, the Bon Voyage has been redesigned to the size of a camping trailer, optimizing space utilization and mobility. With dimensions of 2-meter width, 3.8-meter depth and 2.2-meter height, it can be furnished with various furniture and appliances, including a bed, refrigerator, electric stove, water purifier, Styler and shoe care products. Its versatility allows for comfortable enjoyment anywhere, with the ability to be easily parked indoors and connected to a car.
Another exciting product to be showcased is the DUOBO by LG Labs, a capsule coffee machine that extracts two different coffee capsules simultaneously. Inspired by space exploration, the DUOBO was introduced through a crowdfunding campaign in the US. The exhibition space will feature a large model of the DUOBO together with the space pet character CUBO, creating an inviting atmosphere for global customers.
In addition, LG plans to exhibit other products such as the LG CineBeam Qube, LG gram Fold, LG XBOOM, LG StanbyMe Go, LG tiiun mini and brid.zzz by LG Labs, all born from the company’s fearless approach to taking on bold challenges.
Kim Hyo-eun, vice president and head of Brand Management Division at LG, expressed the company’s commitment to providing global customers with a firsthand experience of the innovative products and services that embody LG Electronics’ ‘Pioneering DNA.’
Visitors to CES 2024 in Las Vegas from January 9-12 can check out LG Labs products at the company’s booth (#16008, Central Hall, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit
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By News Reporter
It hasn't been that long since we
link hidden, please login to view, and as promised, 2012 is bringing more than just a new name to the site. Last night our extraordinary team pulled off a combination site redesign and back-end overhaul. The goal of the redesign is simple: give webOS Nation a clean and modern look that is both easy on the eyes and the browser. For the most part things haven't changed from the user perspective, though you should be able to access our much more functional mobile site with webOS devices now. Also, commenting now works across the full range of webOS devices - huzzah! As always with a redesign like this there are bound to be some hiccups or tweaks to be made. If you notice anything off kilter, please sound off in the comments. Or just drop us a note about how awesome this all is, that's cool too.
Enjoy the new site!
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