LG Bolsters Leadership in 5G Vehicle Connectivity
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By News Reporter
CES Best of Innovation Award Winner Redefines
In-Vehicle Experience Powered by Affectionate Intelligence
SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride.
This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.
The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation.
In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience.
The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing.
The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.
“We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.”
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).
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By News Reporter
Collaborative R&D Driving Development of LG’s Latest Innovations in
High-performance, Sustainable HVAC Solutions
SEOUL, Sep. 18, 2025 — LG Electronics (LG), in partnership with some of the world’s foremost universities, is delivering new innovations in heating, ventilation and air conditioning (HVAC). Through a robust program of R&D, LG and its collaborators are developing advanced technologies that help deliver better efficiency and sustainability, supporting the company’s vision for a Better Life for All.
One highlight of LG’s dedication to driving heat pump R&D is the Global Heat Pump Consortium, which comprises several regional clusters, including the European Consortium for Advanced Heat Pump Research (ECAHR). Established in June 2024, ECAHR recently released research on LG’s Air-to-Air Heat Pump (AAHP). The study, conducted in Norway, focused on real-world tests that demonstrated the high efficiency of LG’s AAHP. Findings suggest that LG’s R32-based AAHP system can consume up to 90 percent less energy and reduce carbon emissions by about 99 percent compared to conventional oil-fired boilers.
The study was published in last month’s edition of REHVA Journal, one of Europe’s leading HVAC publications. This joint research between LG and its Nordic university partner, Oslo Metropolitan University, indicates the performance and potential economic benefits of LG’s AAHP, which is designed for the cold climates of Northern Europe. Based on the findings, LG plans to launch a new AAHP product targeting markets in Northern Europe later this year.
Along with developing next-generation technologies for advanced HVAC products, LG is working together with top universities to resolve various customer pain points. For example, the company has been conducting research with South Korea’s Yonsei University into methods for eliminating common indoor allergens. Their work has shown that the application of photocatalyzed titanium dioxide reduces the presence of various airborne inhalants associated with allergic reactions. LG is set to carry out more detailed studies with the goal of developing an air care system that can effectively capture and remove different types of indoor allergens.
In addition, LG and China’s Tianjin University jointly investigated the long-term performance of air purifiers in typical Chinese households, especially kitchens where oil-based cooking is common. Over nearly a year, the research team utilized ThinQ data analysis to evaluate customers’ living spaces and usage patterns.
The findings revealed that the filter’s ability to remove particulate matter (PM) dropped sharply in environments with high concentrations of oil fumes, prompting LG to develop filter technologies that maintain performance in challenging conditions. The study also monitored changes in harmful gas removal performance and found that LG’s integrated dust and deodorization filter worked nearly twice as fast and had double the capacity compared to conventional deodorization filters. These upgrades have already been applied to LG’s latest air purifiers.
LG has also conducted a variety of research with the University of Florida on how to reduce harmful airborne substances resulting from forest fires. One of the key discoveries of these studies relates to the formation of secondary organic aerosols (SOA)*. By combining physical experiments with modeling data, the research shows the impact that different environmental variables have on SOA formation. The results have been published in renowned academic journals, including Atmospheric Chemistry and Physics and Science of the Total Environment.
“Through close collaboration with leading universities, we are advancing technologies that enhance HVAC energy efficiency and performance to create healthier, more sustainable living environments,” said Oh Sai-kee, head of the LG ES R&D Lab.
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* Fine particulates found in the Earth’s atmosphere that can impact human health and air quality.
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By News Reporter
LG Pioneers Software-Defined Vehicle Era With
webOS-Based Automotive Content Platform
SEOUL, Sep. 9, 2025 — LG Electronics (LG), a leading innovator in mobility technology, is strengthening its position in the Software-Defined Vehicle (SDV) era with its webOS-based Automotive Content Platform (ACP). Through differentiated solutions and powerful partnerships, the company is transforming vehicles into dynamic software-driven experience hubs.
At IAA MOBILITY 2025, one of the world’s largest mobility events held in Munich, Germany, LG hosted a press conference to share its vision for the future of mobility and announce new strategic partnerships. The conference, titled “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters,” featured key executives including Eun Seok-hyun, president of the LG Vehicle Solution Company; Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company; Chris Lee, Vice President of Xbox Marketing at Microsoft; and Brendan Ittelson, Chief Ecosystem Officer at Zoom.
“Leveraging nearly 70 years of customer experience expertise in home appliances and IT, LG has a unique competitive edge to redefine the vehicle from a simple means of transportation into a living space centered on the user experience,” said Eun Seok-hyun. “We aim to supply our webOS-based ACP to 20 million vehicles by 2030 while continuously expanding our content and service ecosystem.”
Immersive In-Car Gaming With Xbox
During the conference, LG emphasized the importance of providing a scalable in-vehicle ecosystem and revealed two strategic partners to expand its content offerings.
Meeting players where they are, Xbox will soon bring the gaming experience to the road, with the Xbox app integrated into LG ACP. Passengers with an Xbox Game Pass Ultimate subscription, a compatible Bluetooth controller and supported internet access, will now have access to play hundreds of games, including popular titles such as Doom: The Dark Ages and Forza Horizon 5 directly from the vehicle’s infotainment system via cloud gaming.
“At Xbox, we’re always looking for new ways to bring the joy of gaming to more people, wherever they are. Through our work with LG, we are expanding the experience and value of gaming even further for players,” said Chris Lee, Vice President of Xbox Marketing. “Soon, passengers can access their gaming library and carry their progression with them wherever they go – whether on the road or at home. Bringing Xbox to the in-vehicle experience means every journey is not only more entertaining but supports the flexibility players expect from Xbox.”
Driving Connection With Zoom
Expanding the scope of LG ACP beyond entertainment, the addition of a native Zoom app will transform vehicles into mobile collaboration spaces. By integrating one of the world’s leading collaboration platforms, LG ACP will empower drivers and passengers to conduct meetings and manage work efficiently across multiple vehicle models – all while enabling safer driving with a user experience that reduces distractions.
“At Zoom, we believe in meeting people where people meet – whether that’s in the office, at home or even in the car,” said Brendan Ittelson. “This partnership marks a major milestone in redefining what’s possible inside the vehicle, helping people communicate and stay connected while on the move.”
From the Living Room to the Road: A Seamless webOS Experience
Building on the success of webOS – now powering over 240 million smart TVs worldwide – LG ACP brings the same intuitive user experience and proven stability into the vehicle. It offers drivers and passengers a seamless mobility experience, allowing them to continue enjoying various content and services on multiple in-vehicle displays, all in compliance with driving safety regulations.
Passengers can stream their favorite content on the vehicle’s infotainment display,* from services such as Netflix, Disney+, YouTube, Baby Shark World for Kids, Play.Works, Haystack News and LG Channels, along with Korean local streaming services TVING and WAVVE. By the end of the year, LG plans to add to its content availability by bringing digital art platform Vasari, European streaming service RakutenTV and German streaming service Joyn. Also, LG ACP will bring Japanese local streaming service U-NEXT soon.
LG ACP powered by webOS is a core component of PlayWare, the in-vehicle entertainment solution within LG’s SDV suite, LG AlphaWare. It delivers a differentiated, high-definition, high-quality content experience that expands customers’ living spaces into the vehicle and makes time on the road more valuable. LG continues to expand the application of its ACP to commercial vehicles, bringing its future mobility vision of transforming the vehicle into a “living space on wheels” to life.
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* An automotive data plan is required to access streaming services. Access to certain apps may require a separate subscription.
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By News Reporter
Collaboration to Integrate LG’s High-Efficiency Heat Pumps
With Octopus Energy Group’s AI-Based Kraken Platform
SEOUL, Sep. 2, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with UK-based Octopus Energy Group Ltd. (Octopus Energy) to strengthen its presence in Europe’s clean technology sector. The partnership will combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven energy software platform, Kraken, to accelerate the transition to sustainable energy in Europe.
The MOU signing ceremony took place on August 28 (local time) at Octopus Energy’s London headquarters. Attendees included Thomas Yoon, head of LG’s Overseas Sales & Marketing Company; Charles Choi, managing director of LGEUK; Greg Jackson, founder and CEO of Octopus Energy; and Tim Heal, Chief Strategy Officer at Octopus Energy.
Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and is spearheading the adoption of heat pumps as sustainable alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide.
Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers.
LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance.
This strategic partnership positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector.
Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”
“This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Thomas Yoon, head of LG’s Overseas Sales & Marketing Company. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”
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By News Reporter
Hai Phong Plant Achieves TÜV Rheinland CSMS Level 3 Certification
SEOUL, Aug. 20, 2025 — LG Electronics (LG), a leading innovator in mobility technology, today announced that its Hai Phong manufacturing facility in Vietnam – the company’s largest production hub for vehicle components – has earned Cyber Security Management System (CSMS) Level 3 certification from TÜV Rheinland, a global testing and certification agency. The certification ceremony was held on August 19 (local time) at the Hai Phong plant.
CSMS is an internationally recognized framework that assesses whether cybersecurity processes are systematically applied across the entire lifecycle of vehicles and automotive components, from planning and development to production, operation and post-production management.
Hai Phong is the first facility in the world, among TÜV Rheinland-certified cases, to be awarded both CSMS Level 2 and Level 3 certifications simultaneously. This achievement extends the CSMS Level 3 certification previously awarded to LG Vehicle Solution (VS) Company’s management system, validating Hai Phong’s ability to apply rigorous cybersecurity measures in mass production.
As LG VS Company’s largest vehicle component manufacturing site, Hai Phong produces the majority of products supplied to major global automakers. By establishing and applying advanced cybersecurity management systems at the facility, LG VS Company has reinforced its position as an industry leader in protecting automotive components from emerging digital threats.
The need for robust cybersecurity at both key administrative and production facilities has become essential amid the industry-wide shift toward Software Defined Vehicles (SDVs). Cybersecurity risks during manufacturing are increasing, making it critical for suppliers to implement strong, standardized safeguards.
Global regulatory requirements reiterate this urgency. The UNECE R155 regulation, implemented in 2021 and adopted by the European Union and 56 countries across Asia, Oceania and Africa, mandates that vehicles be certified with a CSMS before entering the market. Since July 2024, only vehicles meeting this requirement have been allowed in these markets, with the U.S. and China also tightening their automotive cybersecurity regulations.
LG has steadily strengthened cybersecurity across all areas of LG VS Company. At the corporate administrative level, LG achieved CSMS Level 2 certification in 2023 and Level 3 certification last year. With Hai Phong now Level 3 certified, the company plans to pursue certification for its other major manufacturing facilities.
In 2024, LG also earned the Automotive SPICE for Cybersecurity certification, a standard developed by European OEMs to evaluate the cybersecurity and software reliability of automotive component suppliers. Major U.S. automakers, including General Motors and Ford, are now adopting this standard for supplier assessments as well.
“Internationally recognized cybersecurity certifications such as CSMS Level 3 strengthen our position as a trusted partner to global automakers,” said Eun Seok-hyun, president of the LG VS Company. “Through an unmatched commitment to security and quality, LG will continue to enhance its leadership in the automotive components market.”
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