By News Reporter
New 4K Ultra Short Throw Model Delivers Immersive Cinematic Experiences
with Sharp, Vibrant Images and Boasts Stylish, Modern Design
SEOUL, May 20, 2022 — LG Electronics (LG) is expanding its premium CineBeam 4K laser projector lineup with the remarkable, new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year. Designed with serious movie lovers in mind, LG’s latest flagship home cinema solution can produce a stunningly sharp 90-inch image when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters.1
Thanks to the HU915QE’s combination of advanced projection technology, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and an impressive 2,000,000:1 contrast ratio, LG’s latest projector delivers vibrant, realistic pictures that ensure maximum viewing immersion. By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) color, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology.2
An excellent all-rounder, the HU915QE really excels when playing movies and streaming content in 4K HDR, using HDR Dynamic Tone Mapping to analyze and adjust image brightness every single frame. LG’s Brightness Optimizer II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theater. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene.
With LG’s intuitive webOS smart platform onboard, the HU915QE lets users watch all their favorite shows from streaming services3 such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth.4 On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, theater-like surround sound, users can effortlessly connect up to two LG Bluetooth speakers at once.5
The new CineBeam projector also makes a stylish addition to any room with its eco-friendly ‘Re-wool’ designed by renowned Danish textile company, Kvadrat. Made from 45 percent recycled wool, this material has become a favorite of design- and sustainability-conscious companies worldwide, used in products as diverse as furniture and premium audio solutions. Thanks to its muted, natural color and clean design, the HU915QE blends in well with luxurious home interiors.
“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”
LG CineBeam 4K laser projector (model HU915QE) with the latest UST technology will be available in the first half of 2022, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow.
HU915QE Resolution 4K UHD (3,840 x 2,160) Brightness 3,700 ANSI Lumens Light Source 3 Channel Laser Lamp Life 20,000 hours Brightness Optimizer II Auto Brightness + Adaptive Contrast + Iris Mode Throw Ratio 0.19 (100 inches @ 9.8cm) Screen Size 90-120 inches Keystone Correction 4/9/15 Point Warping webOS Yes (Global) Wireless Android / iOS Integrated Speaker 2.2 Channel, 40W Inputs HDMI x 3 with eARC / USB 2.0 x 2 Size (W x D x H) 680 x 347 x 128 mm # # #
1 Model HU915QE projects images ranging from 90 to 120 inches in size (measured diagonally).
2 Compared to model HU715Q in result of internal testing.
3 Internet connection and subscription to streaming services required. Supported services may differ by country.
4 Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam projector.
5 Compatibility guaranteed with LG Bluetooth speakers only. Needs to purchase LG Bluetooth speakers to use this function.
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By News Reporter
Company Showcases Breadth of Technological Capabilities at
Global Communications Conference in Seoul
SEOUL, May 17, 2022 — LG Electronics (LG) is showcasing a diverse range of innovative, new mobility technologies, including connected vehicle solutions leveraging 6G and AI, at the IEEE International Conference on Communications (ICC) 2022. Open from May 16-20 at COEX Convention & Exhibition Center in Seoul, South Korea, this year’s ICC adopts the theme of ‘Intelligent Connectivity for Smart World’ and features a hybrid format combining physical exhibits and in-person attendance with virtual content and online participation.
One of the IEEE Communications Society’s two flagship conferences, ICC typically attracts around 2,000 attendees from over 70 countries. The annual event offers exciting keynotes and robust technical paper sessions as well as informative and engaging tutorials, workshops and industry discussions.
In keeping with ICC 2022’s intelligent connectivity theme, LG is showcasing its OMNIPOD concept car; a fully autonomous, connected vehicle that can act as an extension of one’s living or workspace. LG OMNIPOD employs the unique, floor-to-ceiling Meta-environment Screen and a host of other advanced technologies to adapt to passengers’ unique needs. Able to serve as practically any kind of space, from an office or recording studio to a video-editing workroom or even a lounge, the OMNIPOD is a future mobility solution that completely reimagines the in-vehicle experience.
Additionally, LG is displaying its world-class 6G communications technologies, including Full Duplex Radio transmission and reception tech that maximizes frequency efficiency, and a power amplifier device, jointly developed with the Fraunhofer Heinrich Hertz Institute (HHI), for the wireless transmission and reception of 6G THz data. The company is also demonstrating its Soft V2X (with V2X standing for “vehicle to everything”) smartphone solution, which enables a vehicle to communicate in real-time with nearby vehicles, pedestrians and infrastructure to create a safer driving environment. The company is also presenting its on-device AI chip, which can be applied to various home appliances providing a smart life experience.
“As the automotive industry is transitioning to a software-enabled ecosystem, LG is proactively developing next-generation technologies,” said Kim Byoung-hoon, CTO at LG Electronics. “Based on its advanced 6G and AI tech, LG will continue to strengthen its capabilities in various fields such as 6G communications, smart mobility, metaverse and robotics to take the customer experience to new heights.”
Named an IEEE Fellow last year in recognition of his research achievements and expertise in the field of communications, the CTO will be delivering a keynote titled ‘Technology Advances in Connectivity and Software Defined Architecture for Smart Mobility’ at ICC on May 17. Mr. Kim will introduce the company’s direction regarding the transition to the software defined vehicle (SDV), as well as its latest solutions and services based on SDV and smart mobility technology.
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My original TFT panel was blacked out and it was out off warranty, the replacement panel also blacked out in just 2 months while I was watching and it also generated a crack by its own. What are the reasons for a panel to crack by its own. Can I avail warranty for the same, my replacement panel is under warranty.
By News Reporter
Advanced Capabilities of LG’s Deep Learning based AI DD Technology Confirmed
by Respected Third-party Organization
SEOUL, May 11, 2022 — LG Electronics (LG) announces that the AI technology applied to its upgradable appliance laundry solutions has received AI Algorithm Reproducibility Process Verification from UL, a global safety science leader.* A first for the home appliance industry, the verification confirms the advanced capabilities of LG’s Artificial Intelligence Direct Drive (AI DD) technology which uses deep learning to detect the types of fabrics being washed, or dried, and select the optimal cycle and settings for each load.
Performing as advertised, LG’s AI DD is the first AI solution used in a laundry appliance to be validated by UL. The company’s state-of-the-art technology was put through a comprehensive assessment to verify its abilities, with UL measuring several criteria such as the suitability of the ‘learning’ data used by LG and the performance of its algorithm in actual usage.
LG’s AI DD-equipped laundry solutions provide customers with more convenience and gentle fabric care. The revolutionary AI DD leverages deep learning, a technology that allows computers to think and learn by themselves, to automatically determine the optimal washing pattern for each fabric-type. Detecting the weight and softness of laundry in each load, LG’s intelligent washers and dryers deliver excellent results every time, getting clothes and linen fresh and clean while also reducing fabric damage.
LG’s differentiated AI technology has also been recognized by various organizations including the Korea Testing Laboratory (AI safety certification) and the Korean Standards Association (AI+ certification).
This year, LG has taken home appliance innovation even further with the introduction of its upgradable appliance concept. Boosting user convenience and value, LG upgradable appliances can add new features and functions via software and hardware upgrades available through the ThinQ app.
“Being the first in the industry to have our cutting-edge AI technology validated by UL is a testament to our leadership in the global home appliance market,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to take the customer experience to new heights, and make daily life easier, with innovative home appliances leveraging our latest AI and unique laundry technologies.”
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* Verified products are currently available in Korean region only.
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By News Reporter
Company’s Eye-Catching Solutions Showcase Next-Level Imagery as Well as
Added Convenience That Makes People’s Day-to-day Business Run Smoothly
SEOUL, May 10, 2022 — LG Electronics (LG) is showcasing its ground-breaking information display technology at Integrated Systems Europe (ISE) 2022, Barcelona, as anticipation grows after its two-year hiatus. At this year’s ISE, LG is promoting its Move Daily Life Forward theme which builds on the company’s Innovation for a Better Life slogan. Ranging from Transparent OLED Signage, Micro LED to full lineups of LED signage products, LG will be showcasing its latest business offerings which combine digital signage solutions with useful application tools to elevate post-pandemic communications and move us a step closer to life without limits.
With people spending more time at home, activities typically undertaken outside are now taking place in the comfort of home. Consumers are now going online to work (WFH), take classes, attend doctor appointments and carry out hobbies at home. In line with this trend, LG is showcasing LG MAGNIT and LG One:Quick Flex which leverage the company’s commercial display expertise to create next-gen home displays.
LG MAGNIT, which has already infiltrated several commercial areas since its 2020 debut, is now setting its sights on redefining the premium home cinema by providing a next-level viewing experience, aesthetically-pleasing design and gigantic 136-inch 4K UHD (3,840 x 2,160) screen. The jaw-dropping picture quality created by its several million self-emissive LED pixels lets people enjoy their favorite movies, TV shows, sports events and artwork in privacy at home. And to make watching content easier and more enjoyable, several popular streaming apps are accessible via LG’s webOS 6.0 smart TV platform. Additionally, when paired with Bang & Olufsen’s flagship Beolab 90 home speaker, LG MAGNIT delivers an even more immersive home cinema experience.
The One:Quick Flex is another innovative solution transforming home entertainment. The all-in-one display combines a built-in microphone, camera and speakers with a 43-inch 4K UHD (3,840 x 2,160) screen and optional movable stand. With its simple touch-based setup and user-friendly Windows OS, it is not only suitable for WFH, but for distance learning, video conferencing, remote training and entertainment as well. In addition, the larger 55-inch One:Quick Works, which combines built-in touch capabilities with intuitive video conferencing tools, is popular in educational and corporate environments, since its easy UX and added convenience let multiple users instantly connect and dive right into work or lesson plans.
On the other end of the spectrum, high-end executive offices are placing Transparent OLED on glass walls to create bright and futuristic imaging and useful meeting tools. Transparent OLED is also being utilized in the transportation sector as advertising or information displays on station windows. It has even made its way into museums, greeting visitors at the door and overlaying objects with context for a more extraordinary experience. Transparent OLED Touch has also gained popularity as interactive displays.
The Technology and Engineering Award-winning 65-inch UltraFine Display OLED Pro was built with studio professionals in mind. It supports pro-grade interfaces, such as SDI and SFP, and can render the source’s original, high-quality resolution without scaling down. What’s more, for colorists spending countless hours behind a screen, the UltraFine Display OLED Pro meets Eyesafe Standards and helps protect their eyes from blue light. LG UltraFine OLED Pro can be used in post-production companies as well as OTT companies when screening.
LG is also exhibiting several innovations centered around mission critical environments. Fine-pitch LED’s high definition and bezel-less design displays every fine detail clearly, while the bezel-less 54-inch LED Bloc allows customers to use it like a 55-inch LCD video wall display with easy installation – it even fits the brackets of existing LCD video wall models.* These features have made them useful in corporate control rooms, auditoriums and virtual classrooms.
In retail, LG’s Content Management Solution, SuperSign QSR, delivers customers a dynamic menu board while behind the scenes it streamlines the kitchen display system and integrates with the PoS system. Another featured product for outdoor customer interactions is the 21.5-inch high brightness touch display. Whether it’s at a drive-thru kiosk, gas pump or EV charger, this durable signage is useful as it stands up to harsh weather conditions and dust with a brightness that makes information easy to read.
Amidst all the cross-sector synergy, LG is also presenting cloud solutions specifically designed for specific industries or use cases. For example, Pro:Centric Cloud has been engineered to transform hospitality management by taking Pro:Centric, LG’s flexible and intuitive content management system for hospitality, and expanding it across multiple properties via cloud-based architecture. Now, hotels can offer personalized services, maintain consistent imaging and collect behavioral data across multiple branches, all centralized in one place.
“At this year’s ISE, we are excited to demonstrate the life-enhancing solutions that have been developed to change people’s lives for the better. Our sharp and seamless imagery stands out, especially in a crowded setting like this, and what’s more our vertical solutions are creating new possibilities,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “We’re finding new ways to make it easier to make a positive impact, no matter the field.”
These revolutionary business solutions will be on display in Hall 3 of Fira Barcelona’s Gran Via from May 10-13. For those unable to attend, LG has a dedicated ISE page at which includes videos of the zones and content to be added live during the event.
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* 54-inch LED Bloc can be installed using VESA wall-mount (600×400) and screws.
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