By News Reporter
With Proprietary Air Valley Technology, LG PuriCare AeroTower
Delivers Personalized Fresh Air Anywhere in the Home
SEOUL, Dec. 21, 2021 — LG Electronics’ (LG) all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater in a stylish form factor is set to make its world debut at CES 2022. Developed from the ground up to meet the needs of today’s at-home lifestyle, the all new PuriCare AeroTower Air Purifying Fan offers personalized comfort that makes any indoor activity more pleasant and comfortable.
LG PuriCare AeroTower is ideal for year-round use, delivering pure, clean air 360 degrees in one of three airflow modes: Heating Mode, Fan Mode and Diffusion Mode. Use Heating Mode for a blast of warm air on a chilly day, up to 30 degrees Celsius maximum, capable of increasing the room air temperature by five degrees Celsius in less than 10 minutes.1 Fan Mode produces a refreshing breeze and provides customized comfort with 10 levels of airflow intensity. Diffusion Mode ensures optimal quality indoor air in any season, delivering clean, filtered air upward and outward through the Air Guard diffuser for wider, more powerful air circulation.2
Employing LG’s own Air Valley technology, the air purifier creates a canyon of air that follows a given surface. Commonly known as the Coandă effect, this results is a consistent, comfortable breeze that can be felt throughout the room. The PuriCare AeroTower’s tapered, vertical vanes are whisper quiet, only emitting 23dB of wind noise and the sleek cylindrical design offers a modern aesthetic that matches well with any type of décor. LG’s newest PuriCare model will be available in two subtle and sophisticated colors, Beige and Silver.3
LG PuriCare AeroTower comes certified by international testing agencies such as IBR Laboratories for improving indoor air quality. Multi-stage True HEPA Filters captures 99.97 percent of different types of particulates as small as 0.3 microns in size.4 An additional benefit comes in the form of LG UVnano technology which employs ultraviolet-C light to reduce the presence of bacteria that often collect on the fan.5
Along with performance and style, LG’s newest air care solution delivers exceptional convenience for its attention to the user experience. Customers can quickly check a variety of air quality data on the purifier’s bright LCD display or on the free LG ThinQ mobile app. The Android and iOS app also allows for the device to be monitored in real time and settings adjusted from outside the home.
“Our new PuriCare AeroTower Air Purifying Fan was designed with today’s home lifestyle trend in mind,” said Lyu Jae-cheol, president of LG’s Home Appliance & Air Solution Company. “Whether its cooling, heating or purifying, this device does it all and looks great while doing it.”
To experience LG’s new PuriCare AeroTower, visit LG’s virtual exhibition booth at CES 2022 starting January 5 PST.
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1 Test conducted internally in 19m2 LG environmental testing center. Based on LG internal test results conducted with product models sold in Korean market. Results may vary depending on the actual usage environment.
2 Maximum airflow reach measured at 10m in Direct Mode.
3 Colors may vary by market.
4 Tested in accordance with SGS IBR Laboratories’ methodology, in compliance with IEST RP CC001.6 (2016) HEPA and ULPA filters.
5 Tested by TÜV Rheinland by comparing number of colonies of Staphylococcus aureus, Staphylococcus epidermidis, Klebsiella pneumoniae under LG UV LED for one hour at the lowest fan setting. Results may differ in real usage scenarios.
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By News Reporter
ISTELive, the annual exhibition of the International Society for Technology in Education (ISTE), is a showcase of the latest in edtech innovation. This year’s event was held recently in Philadelphia, USA, attracting educators, education leaders and other key stakeholders from all around the world. It also saw the debut of LG at ISTELive, with the company presenting its state-of-the-art digital learning solutions and reaffirming its commitment to improving education through technology.
Designed to foster student engagement and interaction, and to support teachers in lesson planning and delivery, LG’s impressive solutions at ISTELive 23 attracted a lot of positive attention. The company’s booth featured several distinct areas – including the Digital Learning Spaces Zone, Robot Coding Zone and Esports Lab Zone – each highlighting different use cases and benefits of LG’s tailored educational hardware and software.
Digital Learning Spaces With LG CreateBoard and ProBeam
In the Digital Learning Spaces Zone, visitors were invited to see for themselves the convenience and capabilities of LG ConnectedCare DMS Solution, the 86-inch LG CreateBoard, interactive digital board and the LG ProBeam business projector. With a UHD (3840 x 2160) resolution display boasting 40-point multi-touch functionality, LG CreateBoard enables engaging learning experiences in today’s classroom environments. Compatible with LG CreateBoard, LG ConnectedCare DMS (Device Management System) offers schools and educational institutes a comprehensive, versatile solution for streamlining display management. LG ConnectedCare DMS makes it possible to install an application on all LG CreateBoard solutions, saving administrators time and hassle.
Enhanced Safety Through LG ConnectedCare DMS
LG ConnectedCare DMS can also help ensure student safety during emergencies, such as an earthquake or a fire, facilitating the real-time communication of vital information to students and staff. Allowing administrators to instantly push notifications to LG CreateBoard in each classroom, it can deliver clear instructions to help prevent confusion and minimize risk. Through this function, LG ConnectedCare DMS can support educational institutions to enhance their emergency response protocols and foster a secure and protected learning environment.
Real-Time Communications to Keep Everyone Informed
In bustling educational settings, timely communication is critical for keeping students and teachers informed about important announcements, schedule changes and upcoming events. LG ConnectedCare DMS seamlessly integrates with LG CreateBoard solution to effectively address this need. Administrators can instantly relay crucial updates and reminders in real-time via pop-up messages that are immediately displayed on all or select LG CreateBoards. This presents a simple and highly effective means of making sure that everyone knows what is happening; whether it’s a timetable change, a notice for an imminent exam or an announcement about an extracurricular activity.
Getting Creative With LG CLOi GuideBot
In the Robot Coding Zone of LG booth, visitors were greeted by the charming and ever-helpful robotic assistant, LG CLOi GuideBot. The zone itself provided a memorable, hands-on learning experience, where visitors could code on LG Chromebooks and make a custom app to control LG CLOi GuideBot. They were also able to create images and videos and view them on the CLOi’s built-in display.
Fun and Educational Digital Content
A company that understands the value of collaboration, LG has partnered with South Korean edtech company Woongjin Thinkbig to help shape the future of education. Woongjin Thinkbig provides high-quality learning resources such as the ARpedia, an immersive augmented reality-based reading and learning platform, and Mathpid, an AI-powered mathematics app designed for K12 students. Linked with LG UltraTab and LG CreateBoard, these materials help provide a captivating learning experience for students.
Meanwhile, LG’s dedication to imaginative art education was on show at ISTELive 23 through its collaboration with Dasverse, an art platform company leveraging dynamic art technologies. Harnessing the diverse functions and user-friendliness of LG CreateBoard, the interactive, step-by-step art education curriculum developed by Daverse stimulates students’ learning abilities and expands their creative horizons.
Gaining a Competitive Edge in Esports Education With LG UltraGear
With the increasing popularity of esports among young people, more and more educational institutions are introducing gaming-related initiatives to build students’ teamwork, problem-solving and communication skills. Recognizing this, LG created the Esports Lab Zone, a dedicated esports-for-learning area where LG’s premium UltraGear gaming monitors took center stage. Renowned for delivering immersive gaming experiences, LG UltraGear gaming monitors bring virtual worlds to life with superb color and contrast, while their high refresh rates and fast response times ensure smooth gameplay. Visitors to the zone were impressed by how immersive games look and feel when played on LG UltraGear displays.
With its impressive debut at ISTELive 23, LG solidified its position in educational technology market, showcasing once again its commitment to driving innovation and empowering the next generation of learners.
For more information about LG’s education-focused devices, initiatives and presence at ISTELive 23, click
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By News Reporter
Recent Seoul Smart ITS 2.0 Deployment Project and 5GAA Demonstration
Showcase Company’s Solution to Protect Vulnerable Road Users and Drivers
SEOUL, June 12, 2023 — LG Electronics (LG) is accelerating the advancement of traffic safety solutions that utilize vehicle-to-everything (V2X) communications. V2X enables vehicles to communicate with one another and surrounding infrastructure and will play a major role in the upcoming era of autonomous driving.
In conjunction with the Seoul Metropolitan Government, LG recently completed the deployment of an advanced accident prevention system and verified its service effectiveness and usefulness in school zone areas in Seoul, Korea through the ‘Seoul Smart ITS 2.0 Deployment Project.’ The project featured the deployment of the company’s in-house-developed 5G Network-based V2X system, ‘Soft V2X.’
Soft V2X is a cloud-based service that collects and analyzes a range of data, including location, direction and speed of pedestrians and vehicles. This data is then used to inform drivers and vulnerable road users of potential traffic safety risks in real time. The solution can also communicate nearby road conditions and traffic signals by linking with smart Roadside Unit (RSU) equipped with an AI camera. Easy to use, the Soft V2X app can be installed via smartphone application* and easily be integrated into various connected mobility devices such as e-bikes, e-scooters, motorbikes as well as in-vehicle infotainment or telematics systems.
The recent demonstration was conducted in school zone areas encompassing two elementary schools and a kindergarten in Gangseo-gu – a suburb in western Seoul – and involved a total of 6,700 participants. Over a six-month period, Soft V2X sent over 40,000 traffic hazard notifications to pedestrians and vehicles, with 74.8 percent of pedestrians and 68.4 percent of drivers and vulnerable road users taking proper actions to avoid potential accidents, such as reducing their velocity or changing moving direction.
The project provided confirmation that Soft V2X, in conjunction with Intelligent Transportation System (ITS) infrastructure, can reliably deliver a variety of traffic safety information and services. LG’s solution also proved effective at raising users’ awareness of traffic safety, helping to minimize potential collision accident risks and encouraging people to exercise appropriate caution in real traffic environments.
With the 26th 5G Automotive Association (5GAA) Meeting held in Seoul on May 11, LG took the opportunity to invite 70 global automakers and industry experts to participate in the demonstration and experience Soft V2X for themselves. Those who joined in had high praise for LG’s solution, noting the effectiveness of its real-time notifications in positively modifying behavior to keep people safe.
Going forward, LG will further enhance the usability of Soft V2X and refine the services it provides based on feedback from the project’s participants. During a trial event at the upcoming 5GAA meeting in Detroit, USA, this October, the company will introduce a more advanced Soft V2X solution that can offer services tailored to the specific needs and demands of different markets.
The company expects there will be a strong interest in Soft V2X given the recent surge of interest in pedestrian safety, government-led discussions on the establishment of next-generation Cooperative Intelligent Transport Systems (C-ITS) and other vertical industries.
“We will secure technology leadership in cloud-based connected mobility platform for vehicle and pedestrian safety through continuous research and development,” said Je Yeong-ho, head of C&M Standard Lab. at LG Electronics.
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* Can be downloaded via App Store or Google Play Store.
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By News Reporter
CASACOR, which celebrated its 35th anniversary in 2022, is the largest integrated exhibition of architecture, interior design and landscaping in Latin America. Held in the city of São Paulo, Brazil, between July and September last year, the wide-ranging event featured more than 60 architect- and designer-led projects and attracted more than 115,000 in-person visitors.
The official technology partner of CASACOR for four consecutive years, LG Brazil hosted a stylish lifestyle exhibit at the show, pairing modernist interior design with cutting-edge home innovations from the 2022 LG product lineup.
link hidden, please login to view and designed by architect , the 415 square-meter exhibition space was transformed into a stunning indoor environment complete with gorgeous, understated furnishings and LG’s premium lifestyle solutions. Among these were the LG G2 Gallery Series OLED TV, OLED Objet Collection Posé, side-by-side refrigerator, Styler, WashTower, PuriCare 360° Air Purifier and ARTCOOL Gallery air conditioner. The company’s state-of-the-art appliances blended in perfectly with the curated selection of vintage furniture pieces and interior objects to create a space of effortless comfort, convenience and aesthetic beauty.
The layout of LG Magenta House was centered around a central island that divided the space into a living room, kitchen, bathroom, bedroom and clothing area. The façade of the project featured walls made entirely of transparent glass bricks, a distinctly modernist touch that lets in natural light and warmth while still maintaining the privacy of those inside.
Drawing inspiration from the Conjunto Nacional – which was completed in the 1950s and has the distinction of being one of São Paulo’s first modern multi-use buildings – the LG Magenta House was awarded the VEJA SP Award for Best CASACOR Environment in the category of “Best Suite.” LG Magenta House was also recognized with the “Best of 2022” award from Archello, a global platform that connects professionals such as architects, sculptors, painters and engineers.
(From left to right) LG Magenta ambassadors at CASACOR 2022: , and
During CASACOR 2022, LG also announced the next phase of “” – a relationship program designed especially for architects and interior designers – with the launch of a new platform that offers dedicated content, special discounts and exclusive benefits as well as training from industry professionals.
Stay tuned to to learn more about LG’s inspiring projects and collaborations, and to check out the many ways that the company’s smart, innovative products continue to enhance the lives of consumers worldwide.
Contributed by LG Brazil
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