Helping Young Learners With the Gift of Technology
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By News Reporter
As the mobility industry shifts towards software-defined vehicles (SDVs), the importance of automotive displays continues to grow. Advanced display technology is already enhancing in-car infotainment systems and user experiences by presenting drivers with a wealth of vehicle and road-related information, while offering passengers an array of entertaining content.
The trend of incorporating larger and more numerous displays within vehicles, often referred to as ‘screenification,’ is elevating the convenience, safety and enjoyment of vehicle occupants, while also influencing vehicle cabin design. OLED panels, known for their superior image quality and unmatched flexibility (both literally and in terms of design), are increasingly being adopted in the premium auto segment.
Market research firm Omdia projects that by 2030, one out of every two information display units used in premium vehicles will be an OLED panel. Several global automakers are now equipping their high-end models with large, high-resolution displays to meet customers’ evolving expectations and preferences. With their stunning colors, clarity and contrast, OLED panels are raising the bar for automotive displays and are expected to drive the market’s continued expansion.
OLED technology makes it possible to create large, curved and flexible screens for use in digital cockpits. In response to the auto industry’s increasing interest in premium displays, the R&D laboratory at LG’s Vehicle component Solutions (VS) Company has recently developed an algorithm for its in-vehicle OLED displays that compensates for any visual distortion related to viewing angle. This advanced technology, first showcased at Display Week 2024, ensures that LG’s automotive OLED screens deliver consistent brightness and distortion-free colors from practically any angle. As a result, drivers can now see images and text more clearly across all parts of the display, enhancing safety by reducing the time needed to check on-screen information.
LG’s new technology overcomes the viewing-angle limitations typically associated with large, curved OLED displays. Currently, LG is the only automotive display supplier to have developed an algorithm that corrects these particular issues and is now in the process of commercializing this innovation.
Research into flexible OLED automotive displays has been a major focus for LG VS Company’s R&D laboratory over the past year. Kim Kyung-lack, vice president of Display Development at LG VS Company, noted that due to extensive and ongoing efforts, LG is able to offer a wide range of automotive displays leveraging next-generation technology to deliver outstanding performance. Since 2022, LG has been developing advanced in-vehicle displays and now boasts an impressive portfolio of solutions, including screens with rollable, flexible and foldable form factors. The company’s diverse offerings provide automakers with more choices when designing vehicle interiors and offer vehicle users a richer, more varied in-car experience.
Beyond automotive displays and components such as EV motors and smart lamps, LG VS Company offers cutting-edge in-vehicle software platforms and solutions. This software integrates seamlessly with the company’s display products to form a complete in-car experience solution, adding significant value for automakers seeking to enhance the functionality of their existing infotainment systems.
Through its innovative solutions for vehicles, LG is accelerating the arrival of the SDV era and playing a leading role in redefining the future of mobility.
To learn more about LG’s advanced automotive display products, visit
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By News Reporter
As an avid supporter of the arts and culture, LG Electronics is committed to enhancing life by integrating its groundbreaking technologies with some of the world’s most exquisite art pieces. By providing artists and gallery curators with the finest LG OLED TVs, considered by many as the ultimate digital canvas, LG enables a captivating and inspiring multi-sensory experience.
In the Philippines, LG partnered with the National Museum of Fine Arts in Manila to celebrate the 140th anniversary of Spoliarium, an iconic masterpiece by renowned Filipino painter Juan Luna. Coinciding with National Heritage Month, LG Philippines donated various products, including LG OLED TVs, to the museum to foster a deeper appreciation for the arts and enhance public access to the nation’s rich cultural heritage.
On May 27, a total of 118 local journalists gathered in the esteemed museum’s Old Senate Hall of the Philippines to witness the latest advancements in home entertainment, including the newest LG OLED evo TVs (G4 and C4 series). Powered by LG’s α (Alpha) 11 AI processor, which offers four times the performance of its predecessor, LG OLED evo TVs provides personalized experiences tailored to user preferences and viewing habits.
Throughout the elegant rooms of the National Museum of Fine Arts, various LG home entertainment products were on display, allowing visitors to see firsthand how LG brings out the best image quality with its deep blacks and vibrant colors.
The event also featured the LG Objet Collection Posé, a Lifestyle Screen designed to provide new interior design freedom for décor enthusiasts. With its angular, minimalist design and flexible installation options, Posé blends seamlessly into practically any space with exceptional ease. It even boasts LG’s immersive Gallery mode, which displays works of art or photos on its self-lit digital canvas, transforming any space into a sophisticated gallery.
In addition to the OLED-infused devices, LG showcased its QNED TVs, which offer enhanced contrast, brightness levels and detailed picture quality for exceptional viewing from every angle. For those looking to create the home theater of their dreams, LG soundbars were strategically placed around the museum to elevate the viewing experience with incredibly immersive surround sound.
This event highlighted LG’s full commitment to fusing technology with timeless art to unlock more engaging and impactful cultural experiences. Aligned with its Life’s Good promise, LG will continue to support initiatives that spark creativity, promote cultural exchanges and enhance the appreciation of arts and culture through smart life solutions built for all.
Contributed by LG Philippines
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By News Reporter
Company Shares Its Optimistic ‘Life’s Good’ Message and
Latest Innovative Products With France’s Younger Generations
SEOUL, June 5, 2024 — LG Electronics (LG) recently held a ‘Life’s Good’ brand activation celebrating Korean gaming and popular culture at Espot Paris – Europe’s largest e-sports stadium – in Paris, France. A collaboration between LG and the Paris-based Korean Cultural Center, and themed “Life’s Good, Let’s Play,” the unique event offered young Parisians a chance to experience the best of ‘K-culture’ alongside LG’s latest lifestyle innovations.
The two-day event explored Korea’s rich gaming history, providing insight into its past and present, and a glimpse into its exciting future. Visitors were able to take advantage of several interactive activities, such as playing online games on LG’s UltraGear gaming monitors, receiving coaching from top gamers, and playing traditional Korean games (including the Honeycomb Challenge) that have become well-known internationally thanks to the Korean Wave.
Due in no small part to the participation of popular Korean gaming influencers, Life’s Good, Let’s Play attracted a significant number of visitors, reaching around two thousand attendees. The event kicked off with a conference hosted by Kang “Ambition” Chan-yong, a League of Legends Worlds 2017 champion and gaming content creator, who shared insights on Korean e-sports. The highlight of the second day was a match between an all-star team of former Korean professional gamers and Karmine Corp, a French e-sports team in partnership with LG. Both teams showcased their skills using LG UltraGear gaming monitors (model 25GR75), renowned for their immersive gaming experience, ultra-fast response times and a refresh rate of up to 360Hz.
The event also featured a variety of entertaining activities, such as photo zones with backgrounds displaying iconic Korean scenes, including the majestic Gwanghwamun (the largest gate of Seoul’s Gyeongbok Palace) and the picturesque streets of the country’s historic Hanok villages. Additionally, visitors got to enjoy the distinctive smells and flavors of Korean street food, providing them with a special, senses-pleasing experience that captured the joy-of-living and bold optimism encapsulated by LG’s ‘Life’s Good’ brand slogan.
Prior to the Espot Paris event, LG participated in ‘Noli: jeux coréens’ (Noli: Game of Korea), a special exhibition run by the Korean Cultural Center in France from May 24 to October 5. Held under the theme of ‘Korea, the history of world e-sports leaders,’ the exhibition introduced visitors to the evolution of e-sports in South Korea and included a video covering Gen.G, the highly-successful e-sports team sponsored by LG.
LG plans to solidify its position as a premium brand in Europe’s rapidly-growing gaming market through continuous communication and engagement with young customers. According to market research firm Future Market Insights, the gaming monitor market in Western European is expected to grow at an average annual rate of approximately six percent, reaching an estimated value of around USD 1.16 billion by 2033.*
“This event presented us with a wonderful opportunity to share our love of K-culture and to connect with the younger generations; a consumer group whose influence is steadily growing in France and all across Europe,” said Heaven Lee, executive vice president and Europe Region Representative of LG Electronics. “We will continue to enhance LG’s brand image as part of our long-term strategy to secure sustainable future growth.”
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By News Reporter
Company Presents Its Exploration and Analysis of Key Technologies for
Robotics and the Metaverse at ICLR 2024 in Austria
SEOUL, May 23, 2024 — LG Electronics (LG) recently made an impactful presence at the International Conference on Learning Representations (ICLR) 2024 in Vienna, Austria, held from May 7 to 11. Out of the multitude of submissions, LG’s research paper secured a place among the top one percent to be presented at the conference, spotlighting the caliber of LG’s research efforts and cementing its position as a frontrunner in advancing crucial AI technologies across various domains such as robotics, the metaverse and smart homes.
A prestigious, international academic conference focused on deep-learning technology, ICLR consistently features in Google Scholar’s list of top publications in the Engineering & Computer Science subcategory. With an acceptance rate of 25 percent, ICLR maintains its reputation as a discerning platform for cutting-edge research.
LG’s research paper ‘DiffMatch: Diffusion Model for Dense Matching’ was recognized as being among the top one percent of submissions for ICLR 2024 and was selected for an oral presentation at the conference. The paper introduces an AI technology adept at comparing images to pinpoint similarities and variations, facilitating precise identification of object locations and shapes. This innovation holds promise for enhancing spatial recognition speed and accuracy in advanced robotics applications, allowing robots to navigate environments with changing object positions and lighting conditions efficiently.
In addition, LG’s paper titled ‘H2O-SDF Two-Phase Learning for 3D Indoor Reconstruction using Object Surface Fields,’ which focuses on a core technology for the metaverse, was recognized among the top five percentile of submissions and was chosen for a Spotlight presentation. The paper illustrates the utilization of AI to reproduce complex indoor spaces and details of object surfaces in a 3D virtual space. Using 2D images as source material, the AI can identify and render an interior structure – including walls, ceilings and pillars – in 3D. Following this, the technology leverages learned information to add fine details to furniture pieces, home appliances and other household objects, bringing a high degree of realism to virtual spaces. Suitable for diverse applications relating to the metaverse, LG’s innovative tech can also potentially be used to augment existing ‘digital twin’ software, which has become an essential tool for smart factories.
“By applying our own cutting-edge AI technologies to LG products and services, we will continue to make customers’ lives more convenient and enjoyable – whether it’s at home, at work or in the virtual realm,” said Kim Byoung-hoon, chief technology officer at LG Electronics.
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By News Reporter
With Proprietary Air Valley Technology, LG PuriCare AeroTower
Delivers Personalized Fresh Air Anywhere in the Home
SEOUL, Dec. 21, 2021 — LG Electronics’ (LG) all-in-one home air care solution designed to deliver the benefits of an air purifier, fan and heater in a stylish form factor is set to make its world debut at CES 2022. Developed from the ground up to meet the needs of today’s at-home lifestyle, the all new PuriCare AeroTower Air Purifying Fan offers personalized comfort that makes any indoor activity more pleasant and comfortable.
LG PuriCare AeroTower is ideal for year-round use, delivering pure, clean air 360 degrees in one of three airflow modes: Heating Mode, Fan Mode and Diffusion Mode. Use Heating Mode for a blast of warm air on a chilly day, up to 30 degrees Celsius maximum, capable of increasing the room air temperature by five degrees Celsius in less than 10 minutes.1 Fan Mode produces a refreshing breeze and provides customized comfort with 10 levels of airflow intensity. Diffusion Mode ensures optimal quality indoor air in any season, delivering clean, filtered air upward and outward through the Air Guard diffuser for wider, more powerful air circulation.2
Employing LG’s own Air Valley technology, the air purifier creates a canyon of air that follows a given surface. Commonly known as the Coandă effect, this results is a consistent, comfortable breeze that can be felt throughout the room. The PuriCare AeroTower’s tapered, vertical vanes are whisper quiet, only emitting 23dB of wind noise and the sleek cylindrical design offers a modern aesthetic that matches well with any type of décor. LG’s newest PuriCare model will be available in two subtle and sophisticated colors, Beige and Silver.3
LG PuriCare AeroTower comes certified by international testing agencies such as IBR Laboratories for improving indoor air quality. Multi-stage True HEPA Filters captures 99.97 percent of different types of particulates as small as 0.3 microns in size.4 An additional benefit comes in the form of LG UVnano technology which employs ultraviolet-C light to reduce the presence of bacteria that often collect on the fan.5
Along with performance and style, LG’s newest air care solution delivers exceptional convenience for its attention to the user experience. Customers can quickly check a variety of air quality data on the purifier’s bright LCD display or on the free LG ThinQ mobile app. The Android and iOS app also allows for the device to be monitored in real time and settings adjusted from outside the home.
“Our new PuriCare AeroTower Air Purifying Fan was designed with today’s home lifestyle trend in mind,” said Lyu Jae-cheol, president of LG’s Home Appliance & Air Solution Company. “Whether its cooling, heating or purifying, this device does it all and looks great while doing it.”
To experience LG’s new PuriCare AeroTower, visit LG’s virtual exhibition booth at CES 2022 starting January 5 PST.
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1 Test conducted internally in 19m2 LG environmental testing center. Based on LG internal test results conducted with product models sold in Korean market. Results may vary depending on the actual usage environment.
2 Maximum airflow reach measured at 10m in Direct Mode.
3 Colors may vary by market.
4 Tested in accordance with SGS IBR Laboratories’ methodology, in compliance with IEST RP CC001.6 (2016) HEPA and ULPA filters.
5 Tested by TÜV Rheinland by comparing number of colonies of Staphylococcus aureus, Staphylococcus epidermidis, Klebsiella pneumoniae under LG UV LED for one hour at the lowest fan setting. Results may differ in real usage scenarios.
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