LG Continues to Strengthen Patent Leadership in Mobile Technologies
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By News Reporter
Since taking the helm as LG’s CEO at the end of 2021, William Cho has been a strong proponent of transparency, especially in nurturing relationships and open communication within the company’s workforce. This dedication to honest conversation inspired Mr. Cho to launch the ‘CEO F.U.N. Talk’ series, a forum for him to interact with LG employees on critical topics and the company’s future direction. The first CEO F.U.N. Talk of 2024, held on April 15, focused on ‘leadership,’ a vital component in the corporate sphere that merits regular discussion. Leadership was also the central theme at the first CEO F.U.N. Talk of 2023.
As LG aims to transform into a high-performance organization capable of consistent growth, CEO Cho underscores the need for employees to demonstrate “a sense of leadership.” Prior to this month’s talk, Mr. Cho conducted a survey to understand employees’ views of a high-performance organization and its implications for LG. “A high-performance organization is one that persistently pursues excellence to deliver outstanding results and promotes mutual growth between the company and its employees,” stated CEO Cho. He further explained that a passion for continuous learning, goal setting and skill development are essential.
Furthermore, to surpass competitors, LG must provide customers with unique experiences and significant value, thereby creating a unique competitive advantage. Mr. Cho highlighted how effective leadership at all levels drives high performance and successful organizational transformation. “The power of a participatory organizational culture amplifies when each member displays leadership and adheres to the A.C.E. principles,” he said.
CEO Cho’s A.C.E. principles include: ‘Aim for Clarity’ by setting measurable goals, breaking them down into stages and presenting clear results; ‘Conduct with Agility’ to quickly identify key issues and foster a productive work environment while also prioritizing tasks effectively; and ‘Excellence in Process’ – encouraging employees to actively define their roles and responsibilities, enhance collaboration with stakeholders, meticulously analyze all processes and allocate resources appropriately.
Mr. Cho also stressed the significance of the right leadership mindset. He asserted, “Strong willpower and persistence, rather than talent or intelligence, are crucial for achieving your dreams.” He added that every employee should not only lead their own change but also guide others in the broader transformation of LG into a high-performance organization.
Mr. Cho further highlighted organizational culture as a cornerstone for the company’s future growth and evolution. A positive and empowering corporate culture requires an environment where employees can enjoy their work and have the flexibility to change the way that they work to grow and reach their full potential. In line with this, ‘REINVENT LG’ encourages all LG employees to collaborate and innovate. Initially launched to foster a healthy organizational culture, REINVENT LG has extended to the company’s entire value chain and has become a catalyst for ‘high-performance’ management innovation.
Wrapping up the talk, CEO Cho outlined three focal points: ‘Product,’ encompassing business models and strategies associated with LG’s products and services; ‘Process,’ denoting the company’s operational methods; and ‘People,’ emphasizing the enhancement of employees’ skills. By focusing on these pivotal areas and applying its management and leadership principles, LG anticipates short-term improvements in sales and operating profit, and long-term enhancements in its business portfolio and corporate value.
In relation to ‘Product,’ Mr. Cho highlighted how LG is mitigating the impacts of a sluggish global economy by concentrating on its subscription business. This new business model has proven successful despite a decrease in demand in the home appliance market. Discussing ‘Process,’ he expanded on ‘Affectionate Intelligence,’ LG’s AI solution crafted from customer experience data, and explored various AI applications. In the ‘People’ segment, the CEO introduced several systematic training programs and support initiatives that LG is currently implementing.
The tenth CEO F.U.N. Talk took place at LG Twin Tower in Seoul, South Korea, and was attended by over 10,000 employees. Throughout 2024, CEO Cho plans to engage and communicate with more LG employees by extending the program to other business locations in Korea, including Changwon, Pyeongtaek and Gumi.
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By News Reporter
Company Has Established a Comprehensive, Ethically-Responsible
Management System for Its AI-Enabled Home Appliances
SEOUL, Feb. 15, 2024 — LG Electronics (LG) has recently achieved a significant milestone by obtaining the AI Management System (AIMS) certification (ISO/IEC 42001) from the Korean Standards Association (KSA).1 This certification demonstrates LG’s commitment to prioritizing data security and embracing responsible AI management practices throughout the entire lifecycle of its AI-powered home appliances.
ISO/IEC 42001, a globally recognized standard established jointly by the International Organization for Standardization (ISO) and the International Electrotechnical Commission (IEC), sets out the essential requirements for governing and managing AI technologies.2 AIMS certification validates that a company has not only implemented but also maintains and continuously improves an AI Management System, demonstrating a responsible and ethical approach to developing and utilizing AI-based solutions.
The stringent assessment criteria of ISO/IEC 42001 cover various aspects, including AI policy formulation, risk assessment, risk management, ethical compliance, regulatory responsiveness and transparency in AI management processes.
The acquisition of AIMS certification acknowledges LG’s ongoing and systematic efforts to ensure rigorous control over potential issues related to its AI products and services, including security, fairness, transparency and accountability. Through this certification, LG aims to enhance customer trust and strengthen its competitiveness.
Last year, LG distinguished itself as the first home appliance manufacturer to receive Deep Learning AI Verification, awarded by the independent safety science company UL for its washing machine and dryer. Additionally, LG obtained AI Safety Certification from the Korea Institute of Industrial Technology (KITECH) for the AI functionalities integrated into the LG WashTower.3
LG actively leverages data- and AI-based research and development initiatives to realize the vision of the ‘Zero Labor Home,’ offering users a refreshingly convenient and relaxing smart home experience facilitated by LG’s advanced, AI-driven home appliances and services.
“This certification shows that we have established a comprehensive AI management system and are committed to providing our customers with safe, responsible AI-based solutions for a better life,” said Lyu Jae-chul, president of LG Electronics Home Appliance & Air Solution Company.
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1 The AI Management System certification (ISO/IEC 42001) from the Korean Standards Association is confined to the products produced in LG Smart Park 1, 2 in Changwon, South Korea.
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3 The AI Safety Certification from the Korea Institute of Industrial Technology is applied to WashTower model W17NT.
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By News Reporter
Have you ever wondered how many LG OLED TVs are shipped every year? 100 thousand units perhaps, maybe as much as a million? In the first half of 2023, LG recorded over 1.33 million shipments of its stunning OLED TVs, setting new benchmarks and records its competitors can only dream of.
According to market research firm
link hidden, please login to view, LG captured over 55 percent of the global OLED TV market in the first six months based on total shipments. As a renowned OLED TV leader now celebrating 10 years of innovation in this space, LG has once again defended its premium TV crown while further cementing LG OLED TV’s status as the pinnacle of premium TVs.
The “bigger the better” trend continues to prevail in the TV market, which is great news for LG. As more and more people desire larger TVs for their living spaces, models of 75 inches or larger accounted for a remarkable 11.4 percent share of total OLED TVs sold, while shipments’ yearly average growth rate topped 90 percent over the past five years. Staying on top of this growing trend, LG is resuming its dominance in the market with an outstanding 64.2 percent share in total shipments of OLED TVs over 75 inches.
LG is targeting this new demand for large and premium TVs in the second half of 2023 with the groundbreaking TV (model 97M3) it unveiled in July, which boasts the world’s first 4K 120Hz wireless solution that makes it easy for customers to achieve their dream interior.
Not one to be confined, LG unleashed a tidal wave of 10 million TV units (OLED and LCD) on the world, which has helped the company carve out a 16.2 percent share of revenue for itself in the global TV market.
Despite facing a downturn in the global TV market, LG persisted in strengthening its inventory management and securing higher profits while actively pursuing a strategic approach for its premium and ultra-large displays. And this commitment has paid off substantially, with its LG OLED TVs now accounting for around 30 percent of the company’s overall revenue generated from TV sets.
TV shipments totaled over 92 million units in the first half of 2023, matching last year’s first half performance. The OLED TV segment, which has been led by LG for a number of years, has already passed the 2 million shipments mark this year, which bodes well for the rest of 2023.
OLED TVs are continuing their takeover of the global TV market after capturing 9.3 percent of all revenue in the first half. Meanwhile, Omdia predicts that OLED TVs are set to shine even brighter, projecting at least a 43 percent revenue share among premium TVs priced above USD 1,500.
Find all the latest news on the home entertainment business and learn more about its world-leading innovations on the LG Newsroom.
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By News Reporter
Company Once Again Elected to Chair
Next G Alliance’s Applications Working Group
SEOUL, July 3, 2023 — LG Electronics (LG) announces the reelection of Dr. Lee Ki-dong, assistant vice president at the Research and Standards Lab in LG USA, as chairperson of the Next G Alliance’s Applications Working Group. Dr. Lee was first elected to the position in 2021 and will now continue as the chair of the working group until May 2025, a result that reflects his and LG’s exemplary leadership over the past 2 years.
Founded in 2020 by the Alliance for Telecommunications Industry Solutions (ATIS) with the foundational goal of advancing 6G technology, the Next G Alliance comprises 6 working groups including Applications, Technology and National 6G Roadmap. With the commercialization of 6G expected to begin in 2029, more than 100 companies from various fields – including major mobile carriers in North America – have joined the alliance to actively accelerate the “NGA Lifecycle to 6G,” which spans research, development and manufacturing, standards leadership, market readiness and realization.
Dr. Lee’s reelection is significant for LG, serving as recognition of the company’s global leadership in the journey towards 6G advancement, a technology that is poised to play a crucial role in the evolution of many sectors, including mobility, the metaverse, smart city and manufacturing. As the only Asian-headquartered company contributing to leadership roles for Next G Alliance, LG will continue to oversee North American initiatives outlined in the Alliance’s roadmap, such as establishing 6G technical requirements and discovering new applications and use cases.
LG continues to demonstrate its commitment to and excellence in 6G technology by partnering with various companies and organizations to propel the technology forward. Last year, at the Fraunhofer Heinrich Hertz Institute (HHI) in Berlin, Germany, LG successfully tested the transmission and reception of 6G THz data over a distance of 320 meters outdoors. In addition, the company has been leveraging its mobile communications experience and expertise while cooperating with academic institutes to develop 6G core technologies. In 2019, through a collaboration with the Korea Advanced Institute of Science and Technology (KAIST), the company launched the LG-KAIST 6G Research Center.
“6G technology will be a game changer that accelerates innovation across newly established business areas, such as artificial intelligence, the metaverse, robotics and urban air mobility,” said Dr. Kim Byoung-hoon, CTO and executive vice president of LG Electronics. “Through its highly-advanced R&D programs and strong commitment to industry cooperation, LG is playing a major role in realizing the future of network communications.”
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By News Reporter
Over the past decade, LG has solidified its leadership of the premium TV market through the continuous evolution of its OLED TVs. The company’s commitment to understanding and catering to users’ needs is reflected in its latest OLED products – tailored solutions that deliver superior performance, convenience, usability and accessibility. To create these masterpieces of home entertainment and modern living, LG has done what it has always done: listen carefully to its customers and find innovative technology and design solutions that add value to everyday life.
A New Level of Innovation with LG OLED
As a result of always putting customers’ needs first, LG OLED has become a mainstay of the global premium TV market in 10 years. Its unmatched contrast brings incomparable viewer immersion, enabling perfect blacks and true-to-nature colors that make any kind of content look and feel more real. Additionally, the unprecedented flexibility of the company’s OLED technology has led to unique new form factors and a previously unobtainable level of thinness.
Among the innovative form factors the company has introduced is the LG SIGNATURE OLED R, which features a rollable self-lit screen that can roll down and disappear into the TV’s base. The rollable OLED was developed with the goal of removing the ‘big black screen’ from users’ living rooms; giving them back their space and providing a greater degree of decorating freedom.
This year, LG OLED achieved a significant milestone with the unveiling of the LG SIGNATURE OLED M3. The groundbreaking product is the first-ever TV with a wireless solution capable of video and audio transmission at 4K 120Hz – a feat made possible by LG’s Zero Connect technology. At 97-inch, the M3 also offers the largest screen size of any OLED TV currently available.
The impressive TV and its cutting-edge wireless solution provide a stylish, distraction-free viewing experience, and were designed in response to customers’ desire to have more scope and individual choice when it comes to curating the layout and look of their living space.
Enhancing the User Experience and Everyday Life
Nowadays, people care about more than just tech specs and screen sizes, seeking TVs that can deliver next-level convenience and a personalized user experience.
When consumers told LG they wanted an OLED TV that could be conveniently mounted flush to the wall, the company listened. Applied to the Gallery OLED TV lineup, LG’s refined Gallery Design allows the rear of the TV to ‘hug’ the wall, presenting consumers with a remarkable centerpiece for their space – one that looks like a part of the wall and delivers a truly immersive viewing experience. This year’s G3 OLED evo models boast an aesthetic upgrade via the introduction of the ultra-seamless One Wall Design, which leaves no visible gap when the TVs are installed. LG has also added convenience through adopting a composite fiber material* that reduces the overall weight of its OLED TVs, making them much easier to move and mount.
Part premium TV, part sophisticated furniture piece, each LG Lifestyle Screen presents differentiated value that goes far beyond what a conventional TV can offer. LG OLED Objet Collection Posé, for example, augments the surrounding décor with its unique, aesthetically-pleasing appearance, and has an effective cable management system that helps users enjoy a cleaner space. In addition to looking stylish from any angle, Posé provides stunning OLED evo picture quality with vibrant, distortion-free colors from practically any viewing angle.
Personalized TV Experience
LG is changing the way people use and think about TV by providing personalized experiences based on its Life’s Good philosophy and Sync to You, Open to All vision. The latest LG TVs offer various customizable features and settings – including user interface configuration, content recommendations and picture options – that users can fine-tune to suit their individual preferences. By leveraging usage-data, LG can suggest features and recommend apps, services and shows tailored to the tastes of each user. Along with the ability to automatically adjust color and contrast according to how the user likes them, the company’s new TVs deliver the ease and intelligence of AI Concierge, which not only provides a curated selection of content choices based on past usage and searches, but also suggests trending titles as well as useful settings and features.
With a decade of OLED TV expertise already under its belt, LG is determined to maintain its dominance in the premium TV market. The company understands that delivering unparalleled customer experiences is key to the future success of LG OLED, and looks forward to creating new value and new consumer-driven display innovations that enhance everyday life.
By Jung Jae-chul, home entertainment research and development lab leader of HE R&D Lab at LG Electronics
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* Applies to 55/65/77-inch G3 models, 42/55/65/77-inch C3 models and 77-inch A3 model.
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