“Life’s Good Film” Applauded, Recognized At International Film Festivals
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By News Reporter
After more than 25 years of providing people in India with innovative products, LG has become a household name in the country by building its reputation as the top producer of home appliances. Last year, the company was even named by TRA Research as the Most Trusted Brand in the refrigerator and washing machine categories as well as the air conditioner and microwave oven categories, which not only suggests LG India has retained trust and leadership, but also enhanced its portfolio in this vital market.
So, to perform its duties as an industry leader while reaffirming its commitment to the government’s ‘Make in India’ mission, LG has invested a total of approximately 24 million USD to open a new manufacturing line for its premium side-by-side refrigerators in Pune, India.
Launched in 2014 by Prime Minister Narendra Modi, the ‘Make in India’ initiative encourages companies to manufacture products in India in an effort to transform the nation into a global design and manufacturing hub. With the Indian government hopeful of this move being a game changer for the local economy, many companies have already announced their strong support for the movement. For LG, it’s been less of a dramatic shift in production as the company is already manufacturing most of its products at two plants located in Pune and Greater Noida, India.
Adding a new line to LG’s Pune facility is not only a step forward for transforming India’s self-reliance for the better, but also for addressing the country’s growing consumer demand and expanding the company’s portfolio here. Last year, the United Nations reported that India is set to surpass China as the world’s most populous country in 2023. Moreover, according to
link hidden, please login to view, people under the age of 25 account for more than 40 percent of India’s population. Powered by its demographic advantage, some analysts say that India has the potential to become one of the world’s largest economies in terms of purchasing power. Strengthening LG’s position as the top home appliance maker, this initiative will give a welcome boost to the brand’s product leadership.
Equipped with advanced technologies and machineries, the upgraded Pune campus can produce 200,000 side-by-side refrigerator units every year as well as a large number of double-door and single-door refrigerators.
To celebrate the occasion, LG held an offline event on January 17 with Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company, Jeon Hong-ju, managing director at LG Electronics India, Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG Electronics India, as well as other senior executives, influential journalists and representatives of key trade partners.
(From left to right) Ji Hyoung-sub, director of Home Appliances & Air Conditioners at LG India, Jeon Hong-ju, managing director of LG India, Lee Hyun-uk, senior vice president and head of the Kitchen Solution business unit of LG Electronics Home Appliance and Air Solution Company and Kim Jae-il, Pune manufacturing managing director of LG India
Here, attendees could witness the unveiling of side-by-side refrigerators manufactured in India and enjoy an exclusive tour of the state-of-the-art manufacturing facility.
Also, the local manufacturing line has not gone unnoticed by the Government of India. In a letter addressed to LG India, Shri Piyush Goyal, the Minister of Commerce & Industry, praised the company for aligning so well with the ‘Make in India’ initiative and commended it for its strong contribution towards a ‘New India.’
LG is confident that with its skilled workforce and advanced technologies, the newest manufacturing line in Pune will contribute to the success of the ‘Make in India’ initiative as it delivers its cutting-edge refrigerators to more consumers nationwide.
Stay tuned to learn more exciting stories from LG offices around the world, and make sure to subscribe to the so that you’re the first to know what is coming up next for LG.
Contributed by LG India
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By News Reporter
Last year was a particularly harsh one for many families in Thailand, as severe floods devastated large areas of the northeast and central regions repeatedly over a prolonged four-month period. Phra Nakhon Si Ayutthaya, a central Thailand province steeped in ancient history, was one territory that was hit particularly hard by this unprecedented catastrophe.
To restore and preserve the city’s infrastructure, historical locations and private homes damaged by this unforgiving natural disaster, LG Thailand initiated a range of activities that took full advantage of the company’s expertise and kind-hearted employees as it extended a helping hand to those in need.
LG recruited a team of over 30 volunteers who worked diligently throughout the day to clear up as many of the smudges created by the flooding as possible and repaint buildings from schools to temples, returning their old, dilapidated walls to their former glory.
Fully understanding that flood-damaged electrical appliances, which are considered daily essentials, must be repaired as a matter of urgency within the affected communities, LG created a registration system where households could sign up to receive inspections and maintenance services as fast as possible. Thanks to this effort, people could bring their devices to a service center or request LG technicians pay a visit to their houses for repairs.
(From left to right) Mr. Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya and Mr. Sunghun Jung, managing director of LG Electronics Thailand
The company’s endeavor to care for locals continues to change lives with a donation of LG appliances and cash totaling over USD 10,600. “Through this and other activities, LG has joined hands with the local government to help accelerate the restoration of the province and improve the well-being of our inhabitants,” said Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya.
(From left to right) Ms. Arpusara Songkavijit, senior marketing communication manager at LG Electronics Thailand, Dr. Petch Alisanant, assistant director of supporting services at King Chulalongkorn Memorial Hospital and Mr. Amnaj Singhachan, senior marketing manager at LG Electronics Thailand
The flood relief project is yet another embodiment of LG’s long-held commitment to improving the overall quality of life and well-being of people across the world, as it strives to promote its Life’s Good vision. In July 2022, LG also donated electrical appliances worth over USD 11,500 to the Chulalongkorn Hospital, Thai Red Cross Society and Princess Mother’s Medical Volunteer (PMMV) Foundation to support the heroes working in Thailand’s medical sector, believing that this donation would benefit the healthcare and livelihoods of all Thai people in time.
Keep following LG Newsroom to see how LG continues its efforts around the world to ensure that Life’s Good for all!
Contributed by LG Thailand
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By News Reporter
For LG, 2022 was a defining year for its unwavering journey towards sustainability after the company successfully redirected its focus to collaborations for a greater collective impact through its global innovation challenge, the LIFE’S GOOD AWARD.
Innovators hailing from all four corners of the globe answered LG’s call with creativity, passion and a drive to make sure Life’s Good, with novel solutions that bring much-needed hope of a brighter future for people and the planet. Among the countless game-changing ideas submitted, the best four were selected to be presented at the LIFE’S GOOD AWARD Conference held in January, in what would be the grand finale.
(From left to right) Lee Jeong-seok, head of LG Electronics’ Global Marketing Center, CTO Dr. Kim Byoung-hoon and CSO Lee Sam-soo
With innovation at its core, it was only fitting that LG Sciencepark, the company’s immense innovation hub based in Magok (South Korea), was chosen to host the conference. The four finalists joined the judging panel of respected scholars and LG executives to give their final pitches that would determine which award they would be taking home. But this was by no means a closed event, as the public was warmly invited to tune into the conference’s afternoon events.
Lee Jeong-seok, head of LG Electronics’ Global Marketing Center
The day kicked off with a presentation from each team and the judging panel gave valuable feedback and asked questions based on the solution’s impact, innovation and sustainability. And finally, the moment everyone had waited for; the announcement of who would be receiving what prize at the awards ceremony held later that day.
Public attendees interested in LG’s latest sustainability efforts were greeted to the park by a special exhibition booth providing an interesting overview of each top-four solution, as well as a look into LG’s most notable products promoting environmental sustainability and accessibility.
The ‘Dot pad,’ Dot Incorporation’s tactile graphic display, was one of them. Featuring 2,400 braille pins/dots which move up and down to convert information, this device gave visitors the opportunity to experience how the visually impaired ‘see’ the world through their fingertips.
Next up was Day1Lab’s alternative plastic solution which promotes its vision of a green Earth devoid of all harmful microplastic waste. This exhibit was set up to clearly demonstrate how carbohydrate complex materials degrade naturally in freshwater and earth, as to not harm the planet’s beautiful and diverse ecosystems.
Similarly, SOLUTUM presented an alternative plastic solution which degrades naturally in freshwater without toxic residue. Attendees were eager to see the eco-friendly material close up, especially as it’s expected to be featured in consumer products soon in partnership with a leading beverage brand.
Water desalination was the key initiative outlined in NONA Technologies’ exhibit. It’s here where onlookers could discover how a desalination solution that removes minerals from raw water completely changes the outlook of agriculture and water-deprived communities over the world.
Professor Christopher Marquis, a professor at Cambridge Judge Business School
Following this exclusive tour of the winning solutions, everyone gathered for the long-awaited awards ceremony. But before the awards were handed out, a welcoming address by LG, special lectures from presiding professors and speeches from the winning teams were conducted, a perfect example of how businesses, scholars and innovators can come together as one for a better world.
(From left to right) Dot Inc.’s Ki Kwang Sung, CSO Lee Sam-soo and Dot Inc.’s Ju Yoon Kim
The curtains closed on the ceremony with a big round of applause for the winners, with Dot Inc. (South Korea), SOLUTUM (Israel), Day1Lab (South Korea) and NONA Technologies (the United States) claiming the Grand Prix, Gold, Silver and Bronze awards, respectively. The jury lauded the four winners’ amazing dedication and visionary solutions.
Through a relentless drive for innovation and an unwavering commitment to connecting with some of the brightest minds in the world, LG will continue to foster a Better Life for All. Stay tuned to
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By News Reporter
Award’s Final Four Teams Joined by Renowned ESG Scholars and Company’s
Executives at LIFE’S GOOD AWARD Conference in South Korea
SEOUL, Jan. 17, 2023 — LG Electronics (LG) has announced the final winner of its LIFE’S GOOD AWARD, supporting global innovators taking on challenges to help create a Better Life for All. The Grand Prix was awarded to Dot Inc. from South Korea.
The jury ranked the final four teams after each of the teams pitched their innovative solutions in the award’s final round, held during the LIFE’S GOOD AWARD Conference at LG Sciencepark in Seoul, Korea, on January 16. LG’s own executives leading the company’s ESG management, CSO Lee Sam-soo and CTO Dr. Kim Byoung-hoon, were present as well.
The award embodies LG’s ESG vision of a Better Life for All, aiming to foster a brighter future for the planet and people. The company aimed to solicit ideas for environmental sustainability and accessibility, two key focuses of its long-term ESG initiative, the Better Life Plan 2030. The ingenious solutions presented by the four winners illustrate the power and potential of tech-for-good to spread positive impact on the world.
The winning teams are: Dot Inc. of South Korea (Grand Prix/USD 700,000 in prize money); SOLUTUM of Israel (Gold/USD 200,000); Day1Lab of South Korea (Silver/USD 100,000); and NONA Technologies of the United States (Bronze/USD 50,000).
LIFE’S GOOD AWARD Winning Solutions
Dot Inc.: developed an assistive information display device for the visually impaired composed of 2,400 braille pins – or ‘dots’ – which move up and down. The novel device converts images, maps and other diverse digital information from connected devices such as computers and mobile phones into a display for visually impaired users to comprehend. SOLUTUM: developed a novel plastic material that dissolves in water at ambient temperature and then biodegrades leaving no microplastic or toxin residue. Day1Lab: created an organic polymer plastic which completely biodegrades in freshwater after about two weeks, and in the earth after about two months. NONA Technologies: developed a desalination solution leveraging Ion Concentration Polarization (ICP) to remove viruses, bacteria, salt and debris from water. Along with the final four teams, the LIFE’S GOOD AWARD Conference was graced by the esteemed members of the award’s jury, the LG’s Life’s Good Committee, consisting of the company’s executives and respected scholars in the area of responsible business management; Alex Edmans, a professor at London Business School, Christopher Marquis, a professor at Cambridge Judge Business School and Hyun S. Shin, a professor at Hanyang Business School and a director of the Collective Impact Center at Hanyang University.
The conference saw various attendees – including members of the public and local university students as well as LG employees and partners – and was livestreamed so that audiences from all around the globe could tune into the proceedings. During the morning, all four teams gave a final presentation and participated in a Q&A session, while the jury provided feedback based on the impact, innovation and sustainability of each solution. The afternoon featured an awards ceremony honoring the four teams and announcing their final placings, as well as special lectures delivered by Professor Edmans, Professor Marquis and Professor Shin.
“We will continue to pursue solutions assisting the visually impaired, and thanks to LG’s support, we will be able to achieve this at a greater scale and in less time than we otherwise would have,” said Ahrum Choi of Dot Inc., Grand Prix winner of the LIFE’S GOOD AWARD. “We are so grateful for this experience and are looking forward to collaborating with LG in the future, a company that really shares our desire to make the world a better place.”
“We will continue to collaborate with like-minded innovators as we forge ahead on a shared journey to create a sustainable future for all, embracing the company’s Life’s Good vision,” said Lee Sam-soo, Chief Strategy Officer at LG Electronics.
Meanwhile, LG will carry out ESG efforts spearheaded by the Better Life Plan 2030 and continue to share the initiative with internal employees and external stakeholders in order to bolster the company’s sustainable business practices.
For all the latest on LG’s ongoing efforts to realize a Better Life for All, stay tuned to
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By News Reporter
Starting off the new year with the world’s most exciting, influential tech show, CES returned to an in-person affair with a bang after two years of coming to you in online and hybrid formats. And by gathering companies from around the world under one roof to present their most innovative products and solutions to date, it turned out to be the biggest and best edition of the trade show where we can get a first glimpse at the future of technology.
This year, based on the idea that the answer is always with the customer, LG presented the meaning behind its ‘Life’s Good’ vision by demonstrating how its latest and greatest products and technologies enhance their quality of life and take the user experience to unimaginable levels.
Upon entering the LG booth, visitors passed through the company’s latest gigantic OLED installation, which has become the must-see attraction at every CES event of the last decade.
To celebrate the 10th anniversary of LG OLED, this year’s OLED attractor, OLED Horizon, comprised 260 flexible and open-frame 55-inch OLED displays which enabled it to take on a new, completely captivating shape inspired by revolutionary OLED’s historic legacy as much as its expansive future.
Greeting visitors inside the booth were four ultra-large LG SIGNATURE OLED M (model M3) TVs seamlessly put together to display the most mesmerizing images as they appeared to float in mid-air, untethered by wires or cables. The world’s first 4K 120Hz TV with a wireless AV connection, M3 employs a separate Zero Connect box that enables the wireless transmitting of video and audio signals as well as connections to external devices, affording users a simpler installation process and even more freedom when designing the interior of their dream home.
Another great new OLED innovation on display at CES this year, the LG OLED T is just as much a work of art as it is a display, thanks to a beautiful combination of glass, wood and revolutionary transparent screen technology.
Featuring a wireless AV connection and the ability to see through its high-resolution screen, even when in use, the LG OLED T provides a multi-mix of reality and fantasy that harmonizes on-screen content with physical objects or spaces to create the content of the future.
The LG space was also home to other new OLED TVs, like the LG Micro LED model that delivers unprecedented cinematic viewing experiences courtesy of its massive 136-inch 4K resolution screen and rapid 120Hz refresh rate. With a modular design that makes installation and set-up quick and easy, each tile connects wirelessly to eliminate the hassle of arranging multiple cables. Just a few meters away, the ultra-premium LG SIGNATURE OLED 8K TV (model 88Z3) delivered CES attendees the realistic visuals that must be seen to be believed through the detailed, razor-sharp image quality that its giant 88-inch display supports.
Visitors could also discover how LG OLED TVs synchronize with people’s unique lifestyles and tastes, with a special room that utilized the company’s 97-inch LG OLED M, LG Soundbar (model S95QR) and projection displays to illustrate a new, incredibly immersive multi-screen experience as well as a look into the multi-sensory possibilities of today and tomorrow.
The power of OLED was not limited to the company’s TVs either. Equipped with the world’s first 240Hz OLED panel, LG’s latest premium UltraGear gaming monitors – in new 27- and 45-inch sizes – deliver a record-breaking response time of 0.03 milliseconds (Gray-to-Gray). With an immersion-enhancing 800R curvature, the show-stopping 45-inch model harnesses the immense potential of OLED with a 240Hz refresh rate that guarantees total gaming immersion every time.
Also celebrating 10 years since the first gram was introduced to the world, LG marked the occasion by revealing two 2023 LG gram models at CES. The thinnest gram ever made, LG gram Ultraslim weighs just 998 grams and boasts a depth of 10.99 millimeters. Also, LG gram Style laptops, which come in 14 and 16 inches, boast an elegant glass design that makes it easier to express their unique style at home, in the office and on the go.
Introducing new products that provide extraordinary brand experiences based on experimental ideas and bold designs, LG Labs made its debut at CES 2023. As a new product within LG, the zone featured fresh new products and prototypes – pluspot, Monshoecl, brid.zzz, hover gym and excicle – that visitors could all experience in-person.
The Better Life for All zone highlighted the company’s continuing commitment and efforts to achieve sustainability. This includes the eco-friendly practices it has applied from product design to disposal, as well as the multiple design innovations it has made to ensure everyone, no matter their ability, can easily enjoy the endless benefits and convenience provided by cutting-edge LG products.
Not only is LG striving to be the most sustainable company, but also the most accessible. This is why visitors could listen to their way around the large LG booth as well as all the major content that was created exclusively for this occasion. Every zone even provided braille inscriptions for the visually impaired.
Embarking on a new era of premium appliances with leading-edge performance and exquisitely refined designs, LG introduced its second generation of LG SIGNATURE products including OLED R, Dual InstaView refrigerator, a washer and dryer pair, air conditioner, air purifier and the Wine Cellar.
Another eye-catching zone was dedicated to its LG MoodUP refrigerators, which exuded an array of vivid colors that captivated CES attendees. First unveiled at IFA 2022, this unique refrigerator can express the user’s unique personality, mood or style by transforming the kitchen’s ambiance by switching through a wide palette of door colors and providing music streaming to “turn your MoodUP.”
Finally, the Lifestyle Zone was divided into three different sections based on the household’s distinct persona: creator, big family as well as the newlyweds and pet lover. Especially the Creator’s Room, designed with the famous New York-based designer Jeff Staple, presented the perfect space for trendsetters and creators, with LG ARTCOOL Gallery air conditioner, WashTower, Styler and the advantages of LG ThinQ more than enough to satisfy their individual tastes and preferences.
Within the family zone, LG created a smart home fully equipped with advanced, large-capacity appliances supporting LG ThinQ Care Service and ThinQ UP. Meanwhile, the zone for newlyweds and pet lovers utilized diverse products such as LG WashTower, PuriCare Aero Furniture and tiiun which all boast trendy yet minimalist designs, are made from recycled materials and show off incredible features that make them easy to use by people of all abilities.
Stay tuned to see how the innovations showcased at CES 2023 better the lives of all customers by subscribing to the
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