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“Life’s Good Film” Applauded, Recognized At International Film Festivals


News Reporter

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LG’s Cinematic Message of Hope and Humanity
Resonates with Audiences Around the World

Lifes-Good-01-scaled.jpg

SEOUL, Nov. 22, 2021 — LG Electronics (LG) is proud to announce that the LG and Jackson Tisi co-produced

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took the prize for this month’s Best Documentary Short at the , one of eight recognitions at major film festivals around the world.

Celebrating the unique perspectives and voices of a younger generation, LG’s uplifting film was also awarded as the Best Documentary Short by and honored by the . Life’s Good Film was nominated as a finalist in the short documentary category at the as well as second-finalist at the . With the film festival industry just now getting back on its feet after a devastating 2020-2021, Life’s Good Film will be screened at the and the as the award year comes to a close.

The Life’s Good Film is the touching, heart-felt culmination of the Life’s Good Film Project, which saw 531 amateur filmmakers from 33 countries share their creative interpretations of LG’s Life’s Good message. A part of LG’s 2021 Life’s Good campaign, the project put the spotlight on the diversity of the world’s peoples, cultures, and nature while simultaneously communicating the humanity and hope that unites us all.

Weaving together many of the stunning submissions sent in, director Jackson Tisi and LG collaborated to create a visually beautiful and emotionally uplifting 20-minute work of art. The award-winning short generated considerable interest online with over 240 million impressions and more than 77 million total views of related posts across social media.

“Being recognized by the respected international film festival community next to Jackson is something we never expected nor imagined,” said Lee Jung-suk, head of LG’s Global Marketing Center. “Jackson is a master and was incredibly effective in delivering the message Life’s Good through the voices of tomorrow’s leaders. LG thanks Jackson for his peerless direction and for helping us to shape such an inspiring story.”

The Life’s Good Film is available to view on the and .

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