LG Sets Goal to Utilize More Than Half Million Tonnes of Recycled Plastic
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By Wendel
My tvs bottom half is flickering every few seconds to a darker colour, I can still see the picture behind it, it's like a gray shadow on top of the image. Any idea if its the T-Con board or the LED backlights that might be the problem.
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By News Reporter
Celebrating Innovation and Leadership in Europe’s Premium TV Market,
Company Launches Exclusive Consumer Benefits Across the Region
SEOUL, May 22, 2025 — LG Electronics (LG) proudly announces a major industry milestone: becoming the first brand to surpass 10 million OLED TV sales in Europe.1 Achieved in the second quarter of 2025, this accomplishment reflects the continued trust of European consumers in LG OLED as the benchmark for premium TV viewing. For more than a decade, LG has led the OLED TV segment by consistently pushing the boundaries of self-emissive display technology, building a legacy of innovation and excellence in the global premium TV market.
Dominance in Europe’s Premium OLED Segment
According to Omdia, a global market research firm, LG shipped over 10 million OLED TVs in Europe as of April 2025. Since launching its first OLED TV in the region in 2013, LG has steadily grown its footprint, reaching sales milestones of 2 million in 2019, 4.9 million in 2021, 8 million in 2023 and 9.5 million in 2024.
In the first quarter of 2025 alone, LG shipped approximately 391,100 OLED TVs in Europe, maintaining a dominant 56.4 percent market share and leading key markets including the UK, Germany and France. Today, more than one in every two OLED TVs sold in Europe bears the LG logo – a testament to the brand’s unparalleled popularity.
LG’s C Series, particularly the latest C5 model, continues to be the best-selling OLED TV in the region, offering enhanced immersive viewing that makes it a top choice among consumers.
12 Consecutive Years of Global OLED TV Leadership
LG’s global dominance continues, with a 52.4 percent share of OLED TV shipments in 2024 – marking its 12th consecutive year as the world’s leading OLED TV brand. This success stems from LG’s relentless focus on elevating the TV experience through cutting-edge audiovisual innovations and AI-driven personalization.
At the core of LG’s OLED excellence is its exclusive α (Alpha) AI processor, engineered for optimal picture and sound performance. Continuous technological innovations – such as rollable, transparent, true wireless, and three times brighter OLEDs, along with hyper-personalized content through the webOS platform – have also contributed to solidifying the brand’s reputation as the benchmark in premium TV technology.
Debuting Groundbreaking Innovations in 2025 OLED TV Lineup
This year marks the European debut of LG’s world-first transparent and true wireless 4K OLED TV, launching in May in Germany and Spain, with the UK and France to follow in June. This game-changing product represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to deliver new and better models.
The 2025 LG OLED evo lineup introduces Brightness Booster Ultimate, delivering up to three times the brightness of conventional OLEDs for more vivid, lifelike images. With perfect blacks, accurate color reproduction and certifications from UL Solutions, Intertek and TÜV Rheinland, these displays ensure top-tier picture quality in any environment.
Powered by the new Alpha 11 AI Processor Gen2, these TVs intelligently upscale lower-quality content with pixel-level precision and offer Dynamic Tone Mapping Pro for detailed HDR10 customization – ideal for creators and enthusiasts alike. Enhanced AI-powered features including the AI Remote, Voice ID, LLM-based AI Search and a proactive AI Chatbot provide a personalized and seamless user experience from the moment the TV is turned on.
Top Ratings from Europe’s Most Trusted Experts
LG OLED TVs continue to receive top ratings from leading consumer organizations across Europe, securing the highest scores in 12 countries,2 including the UK, Germany, France, Italy and Spain. In the UK, LG has been recognized as the Home Entertainment Brand of the Year by the Which? Awards for five consecutive years, with the OLED G4 and C4 models earning top scores of 80.
Design excellence remains a hallmark of LG OLED TVs. Models such as the OLED T have won prestigious honors like the iF Design Award and Red Dot Design Award, while LG’s commitment to sustainability is recognized through certifications such as Reducing CO2 and Measured CO2 from the Carbon Trust – for the fifth consecutive year.
LG webOS: Steady Growth with Premium Content & Partnerships
LG’s leadership extends beyond hardware. Its TVs have also gained popularity by offering an always growing selection of content and services powered by its proprietary webOS platform.
LG Channels, now one of the top five most-used apps on LG TVs in key European markets, is available in 16 countries, with over 1,700 channels delivering movies, live sports, and premium entertainment. Viewing hours in Europe have increased by over 45% year-over-year.3 Strategic content partnerships with ITV Studios, Lionsgate, A+E, NBCU, FIFA+ and BBC Studios Distribution Limited fuel this rapid growth. LG’s owned-and-operated LG 1 channel brings curated premium content from partners like NBCUniversal, Fremantle, Lionsgate and Filmrise. LG has partnered with Rakuten to launch its LG Movies & TV video-on-demand service in key European markets. LG offers over 500 family-friendly games for free, with major partnerships such as Xbox Cloud Gaming (Beta) available on a subscription-based gameplay, all easily accessible from LG’s gaming portal. 2025 LG QNED evo: OLED Innovation Expands to Premium LCD TVs
LG is redefining the premium LCD TV segment with its 2025 QNED evo lineup. These new models inherit key technologies from LG’s OLED TVs, deliver a variety of advanced color solutions and incorporate cutting-edge Mini LED technology. They are also powered by the latest Alpha AI processor, offer top-tier gaming performance and feature the versatile webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color solution, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
Celebrating 10 Million OLED Sales with Exclusive Promotions
To commemorate its achievements and express gratitude to its European customers, LG is kicking off Streaming Week 2025, offering free and discounted subscriptions from streaming partners across Europe via a dedicated app, downloadable from Content Store or Apps.
“LG OLED TVs have set the standard of premium TVs by delivering an unprecedented self-emissive display viewing experience,” said Heaven Lee, Europe Region representative of LG Electronics. “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience to our customers in Europe.”
To learn more about premium OLED models and consumer benefits available in your region, visit
link hidden, please login to view. # # #
1 Omdia OLED TV Accumulated Sales in the European Market (2013~2025.4)
2 UK “Which?,” France “Que Choisir,” Germany “Stiftung Warentest,” Spain “OCU Compra Maestra,” Italy “Altroconsumo,” Netherlands “Consumentengids,” Sweden “Råd & Rön,” Belgium “Testaankoop,” Portugal “Deco Proteste,” Czech Republic “dTest,” Denmark “Forbrugerrådet Tænk,” and Finland “Kuluttaja.”
3 As of January 2025 LG internal data
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
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By OhmorrowSouthWales
My TV is set to satellite input. I can't receive aerial reception where I am. The LG TV App re-sets my tv to aerial input whenever I use it. Does anybody else have this problem?
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By News Reporter
Have you ever wondered how many LG OLED TVs are shipped every year? 100 thousand units perhaps, maybe as much as a million? In the first half of 2023, LG recorded over 1.33 million shipments of its stunning OLED TVs, setting new benchmarks and records its competitors can only dream of.
According to market research firm
link hidden, please login to view, LG captured over 55 percent of the global OLED TV market in the first six months based on total shipments. As a renowned OLED TV leader now celebrating 10 years of innovation in this space, LG has once again defended its premium TV crown while further cementing LG OLED TV’s status as the pinnacle of premium TVs.
The “bigger the better” trend continues to prevail in the TV market, which is great news for LG. As more and more people desire larger TVs for their living spaces, models of 75 inches or larger accounted for a remarkable 11.4 percent share of total OLED TVs sold, while shipments’ yearly average growth rate topped 90 percent over the past five years. Staying on top of this growing trend, LG is resuming its dominance in the market with an outstanding 64.2 percent share in total shipments of OLED TVs over 75 inches.
LG is targeting this new demand for large and premium TVs in the second half of 2023 with the groundbreaking TV (model 97M3) it unveiled in July, which boasts the world’s first 4K 120Hz wireless solution that makes it easy for customers to achieve their dream interior.
Not one to be confined, LG unleashed a tidal wave of 10 million TV units (OLED and LCD) on the world, which has helped the company carve out a 16.2 percent share of revenue for itself in the global TV market.
Despite facing a downturn in the global TV market, LG persisted in strengthening its inventory management and securing higher profits while actively pursuing a strategic approach for its premium and ultra-large displays. And this commitment has paid off substantially, with its LG OLED TVs now accounting for around 30 percent of the company’s overall revenue generated from TV sets.
TV shipments totaled over 92 million units in the first half of 2023, matching last year’s first half performance. The OLED TV segment, which has been led by LG for a number of years, has already passed the 2 million shipments mark this year, which bodes well for the rest of 2023.
OLED TVs are continuing their takeover of the global TV market after capturing 9.3 percent of all revenue in the first half. Meanwhile, Omdia predicts that OLED TVs are set to shine even brighter, projecting at least a 43 percent revenue share among premium TVs priced above USD 1,500.
Find all the latest news on the home entertainment business and learn more about its world-leading innovations on the LG Newsroom.
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