By News Reporter
New 4K Ultra Short Throw Model Delivers Immersive Cinematic Experiences
with Sharp, Vibrant Images and Boasts Stylish, Modern Design
SEOUL, May 20, 2022 — LG Electronics (LG) is expanding its premium CineBeam 4K laser projector lineup with the remarkable, new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year. Designed with serious movie lovers in mind, LG’s latest flagship home cinema solution can produce a stunningly sharp 90-inch image when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters.1
Thanks to the HU915QE’s combination of advanced projection technology, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and an impressive 2,000,000:1 contrast ratio, LG’s latest projector delivers vibrant, realistic pictures that ensure maximum viewing immersion. By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) color, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology.2
An excellent all-rounder, the HU915QE really excels when playing movies and streaming content in 4K HDR, using HDR Dynamic Tone Mapping to analyze and adjust image brightness every single frame. LG’s Brightness Optimizer II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theater. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene.
With LG’s intuitive webOS smart platform onboard, the HU915QE lets users watch all their favorite shows from streaming services3 such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth.4 On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, theater-like surround sound, users can effortlessly connect up to two LG Bluetooth speakers at once.5
The new CineBeam projector also makes a stylish addition to any room with its eco-friendly ‘Re-wool’ designed by renowned Danish textile company, Kvadrat. Made from 45 percent recycled wool, this material has become a favorite of design- and sustainability-conscious companies worldwide, used in products as diverse as furniture and premium audio solutions. Thanks to its muted, natural color and clean design, the HU915QE blends in well with luxurious home interiors.
“Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.”
LG CineBeam 4K laser projector (model HU915QE) with the latest UST technology will be available in the first half of 2022, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow.
HU915QE Resolution 4K UHD (3,840 x 2,160) Brightness 3,700 ANSI Lumens Light Source 3 Channel Laser Lamp Life 20,000 hours Brightness Optimizer II Auto Brightness + Adaptive Contrast + Iris Mode Throw Ratio 0.19 (100 inches @ 9.8cm) Screen Size 90-120 inches Keystone Correction 4/9/15 Point Warping webOS Yes (Global) Wireless Android / iOS Integrated Speaker 2.2 Channel, 40W Inputs HDMI x 3 with eARC / USB 2.0 x 2 Size (W x D x H) 680 x 347 x 128 mm # # #
1 Model HU915QE projects images ranging from 90 to 120 inches in size (measured diagonally).
2 Compared to model HU715Q in result of internal testing.
3 Internet connection and subscription to streaming services required. Supported services may differ by country.
4 Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam projector.
5 Compatibility guaranteed with LG Bluetooth speakers only. Needs to purchase LG Bluetooth speakers to use this function.
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By Rex G
It starts ok but when I select a program it just sits there with the 'wheel' turning. It works ok on my phone and ipad. Have tried updating tv operating system and iview app but they seem to be at the latest version. Anyone else having problems?
Eco-conscious Home Entertainment: LG’s Latest OLED TVs and Soundbars Showcase Commitment to A Better Life for AllBy News Reporter
With the health of the environment arguably one of the most pressing concerns in the world today, it is a good time to take stock, reflect and give serious thought to how we can all do our part to create a more sustainable future. In the consumer electronics industry, LG continues to show its commitment to protecting the planet and delivering a better life for all by reducing the environmental impact of its innovations at every stage of the product lifecycle.
The latest home entertainment solutions from LG serve as fine examples of the company’s efforts to provide maximum user convenience at minimal cost to the Earth. Emblematic of this goal, LG OLED TVs deliver stunning viewing experiences while using a smaller number of components and offering greater recyclability than their LCD counterparts. LG’s self-emissive displays don’t require a backlight like LCD TVs, and because they have fewer parts overall, there is less to recycle and dispose of. For example, the 65-inch LG OLED evo C2 model uses just 40 percent of the plastic of its LCD TV equivalent (model 65UQ80).
The eco-conscious qualities of LG’s 2022 OLED TVs have been recognized by one of the world’s foremost providers of testing, inspection and certification services, attaining Société Générale de Surveillance SA (SGS) Eco-Product recognition.1 The select 2022 LG OLED evo TVs will display the Carbon Trust’s product carbon footprint label for reducing CO2 throughout the entire product lifecycle.2 Moreover, they also achieved validation to the UL 2809 Environmental Claim Validation Procedure (ECVP) for Recycled Content Standard from global safety science leader, UL, which confirms these products are indeed as environmentally responsible as advertised.3
For its 2022 OLED TVs4, LG has adopted the use of a new composite fiber material that helps reduce product weight. Additionally, the packaging used for the latest LG OLED TVs is made for recyclable materials and features single-color printing to further save on energy and resources.
The LG Soundbar lineup also reveals the company’s dedication to environmentally-conscious design. Its sophisticated audio solutions utilize reused and easily recyclable materials, consume only a small amount of power when in use and ship in sustainable packaging. And to top it off, every 2022 LG Soundbar model has received SGS Eco-Product certification in recognition of their environmental impact.
Furthermore, this year’s soundbars are comprised of parts that have been fabricated from recycled plastic resin. The amount of recycled material used in LG’s new soundbars has been confirmed by UL’s ECVP for Recycled Content Standard and many of LG’s 2022 soundbars also feature a polyester jersey fabric that meets the Global Recycled Standard (GRS).5 What’s more, 2022 LG Soundbars are ENERGY STAR® certified thanks to their efficient use of power.
By considering the impact our actions have on the environment, and finding better, more sustainable ways to get things done, we can all help to bring about positive change. As a leader in home entertainment innovation, LG will continue to do its part to protect the planet and pave the way to a brighter tomorrow.
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1 The 2022 LG OLED Z2, G2, C2, B2 and A2 Series received SGS Eco-Product certification.
2 LG OLED evo 65-inch G2 and C2 models achieved the Carbon Trust’s Reducing CO2 label, while the 55-, 77- and 83-inch G2 models as well as the 42-, 48-, 55-, 77- and 83-inch C2 models received its Measured CO2 label. Only applied in markets/regions participating in the Carbon Trust’s labelling program.
3 ECVP applies to LG OLED evo 55-, 65-, 77- and 83-inch G2 models as well as 42-,48-,55-,65-,77- and 83-inch C2 models
4 A new composite fiber material applied to the 2022 LG OLED TV 55-, 65- and 77-inch G2 models, 42-, 55-, 65- and 77-inch C2 models and 77-inch A2 models.
5 Materials certified by UL 2809 Environmental Claim Validation Procedure (ECVP) for recycled content applies to 2022 LG Soundbar models S95QR, S90QY, S80QR, S80QY, S75Q, S65Q, S60Q, S40Q, SH7Q, SPQ8-S. Amount of recycled fabric varies by model and LG Soundbar models, which come with polyester jersey fabric made from recyled material that meets Global Recycled Standard, are S95QR, S90QY, S80QR, S80QY, S65Q, S60Q, S40Q, SH7Q.
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By News Reporter
In its mission to make the world a better place to live for everyone, LG Electronics will forever champion the importance of social contribution and doing more as a company to help those that can’t help themselves.
LG Electronics East Africa Managing Director Sa Nyoung Kim with HFH managers and students at the Mbombo Primary School construction site.
LG East Africa has been actively carrying out diverse social initiatives to help improve education, environment and health standards in the region over the last few years and has already made a lasting impact on thousands of locals. This year, LG East Africa partnered again with Habitat for Humanity (HFH) Kenya for its second CSR project to support more than 25,000 Kenyans in Laikipia County.
LG Electronics East Africa Managing Director Sa Nyoung Kim lays a stone to commence construction of ablution blocks at Mbombo Primary School,
with HFH Senior Program Manager Nixon Otieno and Mbombo Primary School Headteacher Mwangi Thumbi looking on.
Early this January, LG in partnership with HFH Kenya launched several social initiatives valued at around USD 90,000 (KES 10.3 million) to benefit more than 3,000 primary and secondary school students and the 22,000 residents receiving supplies from the Olmoran and Maundu Meri Dispensaries every year. At least two dispensaries and seven schools within Mbombo and Rumuruti will see positive changes from these initiatives.
Many children and teachers at these schools have limited access to clean, safe water and must make regular trips to far-away dams. To make matters worse, school infrastructure is severely lacking with classrooms, which are mostly made from mud and old iron roof sheets, lacking doors, windows and proper sanitation.
Ongoing construction at Mbombo Primary School.
To make life better for the children, LG aims to directly resolve the challenges facing these vibrant communities. The company is building new classrooms and toilet facilities and furnishing them with proper school desks, tables and equipment, with construction expected to be completed by June. Over 20 LG products including refrigerators, washers, water purifiers, air conditioners, TVs and microwaves have been donated so far.
This initiative is a continuation of LG Electronics’ continued partnership with HFH, first partnering with the Korean branch in 2020 to launch the , inviting fans to create short videos on how much they love their home. In return, LG made generous donations and gifted appliances to newly built homes in Kenya, Vietnam and India.
Also, as part of its , LG let fans of Animal Crossing: New Horizons and Fortnite virtually experience healthy home solutions and make donations to HFH Korea – courtesy of LG – by simply posting screenshots on their socials.
Laikipia becomes the second Kenyan county to benefit from LG’s work with HFH, following the company’s which improved learning facilities at several schools including the Machakos School for the Deaf.
Stay tuned to hear what else LG has planned to help support local communities around the world in need of a helping hand!
Contributed by LG Kenya
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