Creating Unforgettable Memories in the Metaverse
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By News Reporter
Home is where the heart is, and it’s also often the best place to start when you’re seeking to make a positive difference in the world. A prime example is the ‘home electrification’ trend, which, in a nutshell, helps drive sustainability by replacing fossil fuel-powered household appliances with cleaner and more efficient electricity-driven ones.
Home electrification includes the installation of electric appliances and heating and cooling systems, such as heat pumps, which transfer heat from one place to another by circulating refrigerant. Heat pumps provide the practical benefits of year-round indoor comfort and lower utility bills. When integrated with solar panels and battery storage systems, they take things a step further – empowering homeowners with energy independence and the ability to power their homes during outages.
According to a study published in the peer-reviewed scientific journal Joule, electrification could reduce greenhouse gas (GHG) emissions in the residential sector by 36 to 64 percent and cut overall GHG emissions in the U.S. by 5 to 9 percent.1 To accelerate the transition to electrification, many governments are now offering incentives and subsidies, such as those included in the U.S. government’s Inflation Reduction Act, to encourage the adoption of energy-efficient home technologies.2
Electrifying your home with LG brings the compelling advantages of the company’s industry-leading core-tech and extensive lineup of sophisticated, energy-efficient products. LG’s innovative core components, including reliable, high-efficiency motors, ensure unparalleled performance and energy-savings across a variety of home appliances.
The company also provides the seamless connectivity and easy energy management with ThinQ Energy, compatible with a comprehensive range of LG appliances and HVAC systems. The LG Home Energy Platform, centering on the Energy Storage System (ESS), optimizes energy usage to prevent waste and emissions, and enables smart control of connected home appliances.
Many of LG’s products, which help reduce carbon emissions and enhance energy efficiency, are eligible for rebates. From ENERGY STAR® certified induction cooktops to low energy-consumption, low-emissions HVAC systems, LG offers a diverse array of cutting-edge solutions that can drastically decrease household reliance on fossil fuels and boost efficiency at the same time. Among these are water heaters equipped with heat pumps, and innovative laundry solutions like the impressive WashCombo washer-dryer with Inverter HeatPump.
Embracing home electrification is an investment in a cleaner, healthier future. With LG’s energy-efficient appliances and core technologies, you can transform your living space into an all-electric abode – shrinking your energy footprint, minimizing your environmental impact and making a positive difference in the world.
To learn more about LG’s solutions with energy efficiency for home electrification, stay tuned to
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By News Reporter
Earth Day – celebrated annually on April 22 – is a great opportunity for people around all parts of the globe to demonstrate support for environmental protection.
Shared earlier this week,
link hidden, please login to view an event with diverse activities highlighting the importance of sustainable practices. Let’s take a look at how other LG offices around the world shared the positive message of creating a ‘Better Life for All’ in time for Earth Day.
To start off in Germany, the company turned Earth Day into a week-long event through Earth Week on its online brand shop. From April 22 to 28, German consumers will receive a 10 percent discount on all LG household appliances with a green energy label purchased on , not only saving money but also energy at the same time.
LG Germany wanted to fully do its part to contribute to a more sustainable future, which is why it partnered with the local initiative , a non-profit association that advocates sustainable environment protection and nature conservation. As a part of this partnership, LG Germany will donate 10 percent of revenue from the energy efficient home appliances purchased between April 22-28 to the organization. Aligned with Herzenswald Schmitten’s mission, LG Germany proudly supports regional afforestation and providing newly planted trees with individual protection against poaching.
And, to boost sustainable practices within the company, LG Germany celebrated Earth Day in its Eschborn office. Employees received a reusable coffee cup, featuring the Life’s Good logo, reducing waste on single-use cups and even further promoting the brand message in public. Also, to motivate employees to reduce their carbon footprint, the company awarded employees who came to the office by either bike or public transportation with a voucher from a coffee bar located in the building – providing an opportunity for employees to use their brand new Life’s Good cups and spread the message. The company is excited to see how many employees make the morning bike ride their daily routine!
Reducing disposable wastes is an important task, one that LG’s headquarters in Korea is also paying great attention to. In time for this year’s Earth Day, LG CEO William Cho joined in on the “Zero Disposables Challenge,” a nation-wide environmental initiative launched by South Korea’s Ministry of Environment last year to encourage the use of reusable items in public. In line with this, the company called on all its employees to boost efforts to reduce the use of single-use products and increase the use of reusable products.
In Taiwan, the company deliberated on ways to make a difference for the planet through small daily actions. LG believes that doing one little thing every day has the power to have a great impact when accumulated over time.
To highlight this message, LG Taiwan unveiled a challenge on its official social media page, inviting users to reshare their Instagram story template, selecting what good things – no matter how big or small – they do to show that they love the earth! Running from April 22 to May 5, the company will select six winners who will receive a gift card.
Last but not least, LG Spain created a video outlining their on-going efforts to create a better planet. In the video shared via its social channels, the company introduces their Smart Green movement, an initiative that uses technology as a means to regenerate the ecosystem. The movement’s goals include ; to ensure the pollination of countless endemic plants; and restoring the seabed, which is home to thousands of plant and animal species. Already seeing great results, LG Spain reiterated its commitment to work with its local partners to change the world for the better.
LG believes Life’s Good but also understands that true enjoyment requires care and attention. The company is committed to not only crafting sustainable products but also to participating in initiatives that foster a better, cleaner future.
Contributed by LG Germany, Taiwan and Spain
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By News Reporter
When products or services are poorly designed, they can inadvertently create barriers that exclude people with disabilities. Every company should work to improve accessibility to ensure convenience extends to such individuals as well as older adults.
As a part of link hidden, please login to view, LG demonstrates its commitment to creating a sustainable and accessible world, guided by the mission of a Better Life for All. To see how LG is working to incorporate accessibility features and universal design into all its product groups, let’s explore how the company is striving to provide value and unparalleled experiences through its technological innovations that ensure a better life is truly accessible for all.
Universal UP Kit
It may be hard for people facing physical challenges to operate home appliances or open and close doors. For these consumers, LG has created the ‘Universal UP Kit’ that aims to enable everyone, regardless of their gender, age or disability, to easily use the company’s products. , the kit includes attachable accessories that allow easy use of refrigerators, washing machines, dryers, wireless vacuum cleaners and water purifiers. What’s more, to reduce its carbon footprint, the Universal UP Kit is made with recycled plastic.
Automated and Convenience Features
Due to air pressure, refrigerators can be hard for anyone to open, and many people have experienced not being able to open the refrigerator with hands full of groceries. To solve this problem, the LG Objet Collection Fridge is equipped with an ‘Auto Door,’ enabling users to open the refrigerator door with one touch.
The LG SIGNATURE refrigerator also provides an Auto Open Door feature thanks to the smart sensor detector at the foot of the refrigerator, opening the door without the need to press or touch anything. The inside of the refrigerator features the ‘Auto Smart Drawer,’ enabling the drawers to glide out automatically. Various other LG appliances deliver similar comfort and convenience, with features including dishwasher doors that open upon cycle completion, washing machines that automatically dispense detergent and air purifiers that notify users to change the filter.
Speech Recognition
LG has also launched products with voice recognition features for consumers with motor impairment who may have difficulty operating products with their hands. The LG PuriCare Water Purifier, the first water purifier launched in South Korea with voice recognition features, allows users to ask for their desired amount of water without any buttons. This feature is also available in other LG products, including air conditioners, the LG CordZero ThinQ robot vacuum, select four-door refrigerator models and LG SIGNATURE Wine Cellars, and will be expanded to more products gradually.
Braille Stickers
For customers with visual impairments, LG has developed and distributed braille stickers in South Korea, consisting of 10 icons with embossed braille guidelines, which include ‘power,’ ‘start and stop’ and ‘Wi-Fi.’ Available since last year at no additional cost, the stickers can be attached to all the company’s home appliances and, when linked to the LG ThinQ app, users can receive more assistance through voice guidance.
Embossed Button Remote Control
For consumers with disabilities, operating home appliances that have an abundance of buttons can be difficult, and this has become even more challenging as recent consumer electronics favor flat LED touch systems over raised buttons. To alleviate these problems for people with visual impairment, LG has created remote controls with embossed power, volume, channel and number buttons. Customers can also opt to press the ‘voice recognition button’ and operate their TV through voice commands.
‘Listen to the TV Together’
As people age, hearing loss is natural and, for older citizens who enjoy watching TV with their family, it can be difficult to set a volume that is okay for everyone in the room. While some channels provide subtitles, according to feedback from senior citizens, the experience isn’t the same without the intended audio. For customers who are hard of hearing, LG TVs are equipped with a ‘Listen to the TV Together’ feature, which simultaneously enables audio output to the TV speaker and another Bluetooth device. The company has worked to consider customers’ pain points, so people with hearing difficulties can continue to enjoy the watching experience with their loved ones.
Sign Language Expansion
In addition, LG TVs offer a ‘Sign Language Expansion’ feature, allowing people with hearing impairment to enlarge the size of the language interpreter on the screen, so they can read lips and hand signs more clearly.
Committed to creating an inclusive society where no one is left behind, LG is actively enhancing its accessibility features and accessories. Stay tuned to to hear more about how LG is contributing to creating a Better Life for All.
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By News Reporter
Premium Brand and Renowned Singer-Songwriter Team Up for an Evening of Innovation,
Music and Culinary Delights at North American Home Tech Conference
SEOUL, Oct. 5, 2022 — LG Electronics (LG) home entertainment innovations – led by the world’s largest OLED TV, the 97-inch G2 OLED evo Gallery Edition, and ultra-premium LG SIGNATURE OLED TVs – shared the spotlight with multi-talented musician and LG SIGNATURE brand ambassador John Legend last week during one of North America’s premier home tech conferences.
LG’s booth at the 2022 CEDIA Expo in Dallas, Texas, USA was set up for visitors to experience how the company is reshaping home entertainment with stunning, technologically advanced TVs such as the 97-inch G2 OLED evo, making its U.S. debut, and the award-winning 88-inch LG SIGNATURE OLED 8K TV. To end the first day of the show on a high note, LG SIGNATURE teamed up with Legend to host an invitation-only, offsite VIP customer event.
The evening started with Legend sharing the story of his continuing journey with LG SIGNATURE. He also highlighted how the brand’s incredibly convenient and effortlessly elegant products, including the LG SIGNATURE OLED R (the world’s first rollable TV), InstaView Door-in-Door Refrigerator and Wine Cellar, have elevated his newly renovated pool house (revealed this September in
link hidden, please login to view). The perfect blend of art and technology, form and function, LG SIGNATURE’s luxury lifestyle solutions played a key role in realizing Legend’s redesigned – and highly relaxing – residential space. Following the brief remarks was a special performance by the Grammy-award winning artist himself, which included his ode to LG SIGNATURE, “You Deserve It All.” In addition to first-class entertainment, guests were treated to the limited-edition Legend X SIGNATURE wine, a 2018-vintage cabernet sauvignon released under Legend’s own LVE label. Prior to being served, the bottles were kept perfectly chilled inside the temperature-and humidity-controlled LG SIGNATURE Wine Cellar, the ultimate home solution for wine afficionados.
“It’s always great to be able to share the unique experiences that only LG SIGNATURE makes possible and to create unforgettable moments that capture the essence of our brand,” said Lee Jeong-seok, head of LG Electronics’ Global Marketing Center. “Working with John, who is the perfect ambassador for LG SIGNATURE, we aim to continue offering more engaging and extraordinary experiences and reach a bigger audience worldwide.”
“It was a wonderful experience to be a part of this year’s CEDIA Expo together with LG SIGNATURE,” said Legend. “I’m sure that everyone who saw the brand’s latest cutting-edge innovations at the show came away deeply impressed by their seamless blend of art and technology.”
For more information about LG SIGNATURE, its brand ambassadors and inspiring collaborations, please visit .
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By News Reporter
Earlier this month, innovators from across the world joined LG at its LG NOVA Innovation Festival. Taking place at the Historic Craneway Pavilion in Richmond, California, the Innovation Festival gathered over 500 startups, industry experts, investors, mentors and influencers to converse, collaborate and network on challenges and topics that impact our future.
The festival hosted over 70 speakers, 23 sessions, keynotes from Marc Tarpenning, co-founder of Tesla and NuvoMedia and Mary Lou Jepsen, founder of Openwater and co-founder and CTO of the One Laptop per Child program, and a fireside chat with 4 time NBA Champion with the Golden State Warriors and active investor, Andre Iguodala. For LG, the festival was the culmination of the year-long Mission for the Future Challenge, an initiative led by LG NOVA, the Silicon Valley-based LG North American Innovation Center whose mission is to find innovative, future-impacting startups and entrepreneur communities to build, nurture and help them grow.
“What’s fundamental to changing the world is startups learning how to dance with elephants. These elephants are large corporations who have the resources to assist with this mission.” – Dr. Mary Lou Jepsen
Gaby Novakovic from gener8tor interviews Andre Iguodala, 4x NBA Champion with the Golden State Warriors, General Partner, Mastry Ventures
“Passion is really big. If you don’t love what you do, then it is really hard to succeed.” – Andre Iguodala
Left to right, Lori Schwartz of Storytech, Marco Marinucci of Mind the Bridge, Christine Moon of BlueSpace.Ai, Young Lee of Meta Reality Labs, and Devon Drew of DFD Partners on the Power Panel: All About the Pivot
Insights shared during the panel:
“Now is a great time to be a startup. The world is looking for solutions from early-stage startups. Now, the vast majority of medium to large companies are realizing they need startups.” – Marco Marinucci
“As a leader you have to be constantly thinking ‘are we on track?’. The simple question is, are you offering value to the industry and to your customers?” – Christine Moon
“If you’re not failing from time to time, you’re not innovating enough,” – Young Lee
“Pivoting, for me, means you’re in tune with your customers. You have to be constantly pivoting to leave room to be adaptable to changes. Pivoting is a positive thing.” – Devon Drew
During the festival, LG NOVA announced its selection of
link hidden, please login to view for the Mission for the Future 2021 Program and kick-started this year’s global search – , the New and the Next. Submissions are open now until October 6, 2022. In this second year, LG and the LG NOVA team have expanded the scope of the program to include the Smart Home, Home Entertainment, Business Solutions and Display Solutions, along with its current tracks in Digital Health, Metaverse and Gaming, ESG/Electric Mobility and Open Innovation, in general. The intent is to get new breakthrough ideas that LG can support with its global infrastructure to help create transformation change sooner versus later.
Left to Right, Dr. Sokwoo Rhee from LG NOVA, Parsoua Shirzad and Andriyko Herchak of Trendi, Keith Loo of Skinopathy, Richard Wang, Diane Guo and Oscar Guo of Metalistings, and David Blaszkowsky of Helios Data, Startup competition winners at the LG NOVA Innovation Festival
One of the biggest highlights of the event was a startup pitch competition, where 12 companies pitched their ideas for changing the world to a panel of veteran entrepreneur judges and investors, including Andre Iguodala. Winners of the Pitch competition were: First place, , a Canadian robotics company helping the farm and food industry rescue and upcycle food waste into valuable products. Second place, , the digitization of the patient circle-of-care and solving many of the problems in dermatology today. Third place, , a multi-chain metaverse aggregator marketplace with maps. And Audience Favorite, , a secure data collaboration platform that eliminates data usage risk in personal data analysis and monetization.
Throughout the event, attendees had the opportunity to interact with investors, corporate executives at LG and other companies, subject matter experts and each other as LG looks for ways to bring new innovations to the market that solve some of the biggest challenges in today’s world. That is what the LG Innovation Festival was created for – bring people together to discuss how to create a positive future and improve the quality of life.
“Innovation can happen in many different ways. We believe in the power of uniting startups and big corporations for the ultimate collaboration. Startups have amazing technologies and businesses on their own. We want to lift these startups to another level with LG NOVA. We’re going to see amazing businesses come out of these partnerships,” said Dr. Sokwoo Rhee, SVP of Innovation for LG and Head of LG NOVA.
Contributed by LG NOVA
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