By News Reporter
LG Singapore recently hit another important milestone with the opening of the LG Life’s Good Experience Zone. Officially launched in January in collaboration with leading Australian retailer Harvey Norman, this first-of-its-kind space showcases how LG’s latest smart products seamlessly integrate into, transform and revolutionize practically any space. Visitors to the zone can expect to be treated to a first-hand experience of the interconnected world LG’s innovations create.
The celebrations began with a ribbon cutting ceremony where Gerald Chun, managing director at LG Singapore, and Bernice Kwok, chief operating officer at Harvey Norman Singapore, used golden scissors to officially open the space to the people of Singapore and the world.
As part of the celebrations, a team of red lion dancers performed a captivating routine to bring good fortune and wealth to the new space. Afterwards, Gerald Chun and Bernice Kwok were presented with a pair of traditional blessings as a gesture of long-lasting prosperity.
The special guests were then ushered through the showroom on a private tour conducted by LG Singapore’s insightful product team, giving them the very first look at the Life’s Good Experiential Zone and their first experience of how their lifestyle could evolve to the next level as LG’s appliances work in unison with the LG ThinQ app.
“We are delighted to collaborate with Harvey Norman to introduce Singapore’s first-ever LG shop-in-shop experience zone, a significant milestone that demonstrates our commitment to innovating shopping experiences,” said Gerald Chun, managing director at LG Singapore. “As visitors witness the debut of various LG products in Singapore, our commitment to innovation is on full display. We invite everyone to join us on our journey to shape the future of home living.”
Offering a sneak peek into the future of living, the LG Life’s Good Experience Zone invites you to witness the seamless integration of LG’s cutting-edge technologies. By exploring such harmonious synergy, visitors can discover a connected ecosystem where all products converge and are intelligently managed on the intuitive LG ThinQ app, inspiring them to envision their dream home that elevates daily convenience and quality of life.
Contributed by LG Singapore
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By News Reporter
Coming to Earlier LG Smart TV Models, webOS Re:New Program Gives More Users
Access to the Elevated Home Entertainment Experience Most Recent Platform Provides
SEOUL, Jan. 4, 2024 — LG Electronics (LG) announced that it is offering the latest upgrade* of the webOS smart TV platform to owners of older LG Smart TVs, effectively evolving their smart TV into the ultimate home entertainment hub.
In early 2024, the webOS Re:New program will bring the latest webOS upgrade to every model in LG’s 2022 OLED TV lineup, LG OLED Flex, LG OLED Objet Collection Posé as well as LG’s 2022 QNED Mini LED 8K (QNED99/95 series), promising users the joy of a new TV experience for the next five years. This upgrade will be extended to more LG TVs worldwide in the future to add more entertainment and versatility to the TV experience across the world.
With the latest version of webOS, LG Smart TV owners can enjoy an even more personalized TV experience with a Home Screen that greets users with recommendations according to their tastes. The user interface is highly customizable, which means viewers can personalize the selection of content and services and access them with even greater ease. And to make the process even more seamless, the Quick Card UI intuitively sorts diverse content and services into categories like music, games and sports within a user-centric interface that resembles mobile user interface design.
What’s more, courtesy of advanced security technology and an optimized operating system, users are protected with a high level of stability, security and seamlessness throughout the entire viewing experience.
With more LG Smart TVs adopting the latest webOS upgrade, content providers and service developers will have more opportunities to spread new content, services and features to a wider audience.
LG has shared its bold vision to become a media and entertainment platform, a business transformation that will enrich customers’ lives by delivering valuable services and a unique collection of curated content across its wide-ranging products. Powering more than 200 million LG Smart TVs worldwide, webOS will continue to evolve through significant upgrades to constantly revolutionize the customer experience. LG is poised to invest heavily in its webOS business to secure a vast library of content and services so that it can cater to the diverse lifestyles and preferences of consumers, strengthening its competitive edge in content selection and convenience.
“Demonstrated by the constant improvement to the webOS platform’s UX and UI, LG is firmly dedicated to elevating convenience and security, ensuring that users benefit from a hassle-free and secure experience when using our products,” said Baik Seon-pill, leader of the LG Home Entertainment Company’s Product Planning Division. “We strive to provide life-enriching experiences for our customers by delivering a wide range of content and services on our TVs.”
The LG Home Entertainment Company’s latest innovations will be on show at CES 2024 from January 9-12 at the LG booth (#16008, Las Vegas Convention Center). To keep up with all of LG’s exciting announcements at CES, visit
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* Pop-up notifications offering a full upgrade without the need to select specific UX, UI or features are only sent to customers who have agreed to receive them. Please note that this upgrade does not cover the TV’s hardware performance, features or durability.
By News Reporter
Unveiled globally as a pivotal step in LG’s brand reinvention, the ‘Life’s Good with Optimism’ campaign is a vibrant celebration of a rejuvenated brand persona. Presenting a more dynamic and youthful brand identity, it encourages customers to approach life with optimism amid global uncertainty. LG has passionately aspired to share the revitalised brand philosophy and personify the essence of Life’s Good, while empowering people to find positivity in their everyday lives.
link hidden, please login to view, LG Australia celebrated the campaign with a series of media activities and a celebration with employees at its new Australian offices in Parramatta, Sydney. The company showcased how the recognisable Life’s Good slogan, first coined in Australia in 1999 as a reflection of the Aussie zest for life, inspires the next generation to embrace life with bravery.
LG collaborated with campaign ambassador and renowned musician turned athlete , whose journey embodies the characteristics of brave optimism, overcoming challenges and defying expectations. Ahead of the celebrations, Cody Simpson spoke with Channel 7 Sunrise and News Corporation about the campaign and his story of being an ambassador and approaching life with positivity, in a bid to carve his own path. Sunrise ran a week-long LG product giveaway with the LG StanbyME, LG TONE earbuds and LG gram – innovations that align with the wants and needs of young Australians.
Prior to his interview, Cody participated in an inspiring panel discussion at the Life’s Good with Optimism celebratory, hosted at LG’s new Australian office. Livestreamed from his training pool on the Gold Coast in Queensland, Australia, Cody was joined by author and artist Emma Carey and LG Australia Marketing Director, Gemma Lemieux, for a discussion about optimism and positivity, facilitated by Australian media personality and Sunrise consumer correspondent Shaun White.
Discussing what is behind the campaign in Australia with Gemma Lemieux, Cody and Emma shared pivotal moments where embracing optimism set them on a path to lead better lives. Media, influencers and LG Australia employees around the country listened to the panel both in person and virtually, where Cody shared more about his late-in-life career change, while Emma talked about her journey of learning to walk again after falling 14,000 feet (about half the height of Mount Everest) in a skydiving accident.
Meanwhile, a Life’s Good reporter circled the local Parramatta area and the LG office interviewing consumers and employees on camera to better understand and uncover what locally are the sources of happiness and optimism for the future.
The Life’s Good with Optimism campaign was not complete without celebrating LG Australia’s employees. Upon arrival to the office, each staff member was greeted with a heart-shaped cookie and at their desk, a red candy apple awaited featuring an optimism affirmation and a red heart-shaped balloon.
In a bid to reiterate the brand-love employees have for LG, they were invited to complete the ‘Optimism Tour’, taking part in a series of activities for their chance to win prizes. From playing giant jenga and shooting a hole-in-one at mini putt-putt to capturing a photo for the ‘Life’s Good Mosaic Mural’ and taking on a colleague in a game of ping-pong, employees had the chance to let their hair down and truly experience Life’s Good.
LG’s Life’s Good with Optimism campaign activation reflected the company’s commitment to positivity, inspiring individuals in Australia and around the world, and creating meaningful influence in challenging times.
To read more about LG’s Life’s Good campaign, visit .
Contributed by LG Australia
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By News Reporter
Company Outlines Direction and “Break Through Limits” Management Policy
During Press Conference in Las Vegas
LAS VEGAS, Jan. 10, 2024 — LG Electronics’ (LG) CEO William Cho and key company executives introduced the strategies LG is implementing to achieve its ‘Future Vision 2030’ goal, during a press conference held for Korean media in Las Vegas, Nevada, U.S.A., on January 10.
The CEO began the proceedings by noting that LG had identified three major inflection points – electrification, servitization and digitalization – that will ultimately reshape business and the customer experience. The company aims to overcome challenges, such as persistent market and supply chain uncertainties, and accelerate growth by building a high-performance, results-oriented organization with a winning spirit.
“If 2023 was the year in which we set the direction for new changes, we will make 2024 the year in which we truly accelerate these changes,” said CEO Cho. “Future Vision 2030 is our promise to the market and to our customers, and we will strive as a company to deliver on this promise.”
Announced by the CEO last year, Future Vision 2030 is LG’s long-term goal to transform into ‘Smart Life Solution Company’ that can connect and expand the customer experience across various spaces, including home, commercial, mobility and virtual.
Strengthening Future Competitiveness Through Investment
CEO Cho set ‘Break through Limits’ as the key phrase for, and underlying philosophy of the company’s management policy in 2024. Having already established three focus areas for future growth – a non-hardware business model, B2B expansion and the development of new businesses – LG will now make an all-out effort to further refine its portfolio.
To start with, the company will maximize the potential of its future growth engines by expanding investment based on the strategic priorities of the business. This year, the company will more than double its level of investment; putting USD 8 billion* into R&D and other critical areas to strengthen competitiveness, moving forward.
High-growth and high-profit core businesses will also see larger investment in 2024. These include B2B businesses, such as vehicle components, HVAC, built-in appliances and digital signage, as well as the webOS platform business. LG will continue to invest in new businesses, such as electric vehicle (EV) charging and robotics, and has already announced plans to invest more than USD 40 billion* by 2030 to transform its portfolio for qualitative business growth.
Furthermore, beginning this year, LG will actively seek inorganic growth opportunities, such as mergers, acquisitions and partnerships, in addition to adopting strategies designed to invigorate its internal growth engines. Emphasis will also be placed on game-changing areas of technology that add customer value, such as AI and mixed reality (MR).
The CEO identified the newly established Overseas Sales and Marketing Company as a valuable asset for helping LG “break through limits.” Already playing an important role in LG’s global success, the new organization accounted for approximately two-thirds of the company’s total sales. The Overseas Sales and Marketing Company implements specialized strategies that take into consideration the unique characteristics of each region and market. Its efforts have maximized the performance of the business, worldwide, and have played a significant role in strengthening the capabilities and growth of LG’s international subsidiaries.
Achieving ‘Triple Seven’ Goals for Growth, Profit and Value
With platform-based service businesses, the B2B business and new businesses as its three, main growth engines, the company aims to reach its goal of ‘Triple Seven’: an average growth rate and operating profit of seven percent or more, as well as enterprise value that translates to an EBITDA ratio of seven.
Last year, despite a decline in market demand, the company performed impressively thanks to the growth of its B2B business. Over the past five years, the compound annual growth rate of LG’s B2B businesses has easily exceeded double digits, with the average annual growth rate of overall sales reaching around eight percent.
The Vehicle component Solutions (VS) Company has likewise emerged as a key business for LG, achieving annual sales of USD 8 billion* in its 10th year of existence. The global transition to EVs is expected to increase the demand for high-value EV parts, one of the VS Company’s core areas of expertise.
Based on the three pillars of in-vehicle infotainment (IVI), e-powertrains and vehicular lamps, the VS Company is projected to enjoy continuous, rapid growth. From 2024, it will focus primarily on securing software-defined vehicle capabilities, expanding its EV parts customer-base, and strengthening its leadership in smart lamps. To respond to the increasing number of new orders, the company will invest in boosting production capacity in Central America, South America and Europe.
The HVAC business, another important part of LG’s B2B portfolio, is growing quickly in emerging markets such as Asia and Central and South America, while in advanced markets, including Europe and North America – where demand for high-efficiency, eco-friendly products is strong – it continues to uncover new opportunities.
LG’s HVAC business aims to leverage the competitiveness of its technologically advanced components, such as motors and compressors, to expand its product lineup. After establishing a consortium for advanced heat pump research in Alaska, U.S.A., last November, LG plans to build an R&D base in Europe this year. The company also intends to broaden its business with the introduction of differentiated air conditioning products, such as the Dedicated Outdoor Air System.
Recognizing that B2B companies are impacted less directly by the economy than B2C companies, LG is actively bolstering its B2B business as a means to maintain sales and profit stability. The company has announced plans for the expansion of its B2B businesses, and is seeking to raise sales volume to more than USD 32 billion* (double the current level) by 2030 through launching a variety of new, value-added solutions.
LG will also fast-track the evolution of its overall business model, entering non-hardware areas, such as content, services and subscriptions, to complement its existing product-centric home appliance and TV companies. Leveraging the hundreds of millions of LG products already in use around the world as ‘platforms,’ the company expects to generate continuous sales and profits.
In line with this shift in business direction, the Home Entertainment (HE) Company aims to become a media and entertainment platform company and accelerate the growth of its webOS platform business. The HE Company is rapidly reinforcing the foundations of its platform business by expanding the webOS ecosystem to include smart monitors, IVI systems, and other TV makers. LG expects the webOS platform business to become one of the most potential growth engines in the near future.
The Home Appliance and Air Solution (H&A) Company, whose success is playing a preeminent role in supporting LG’s organization-wide transformation, is also developing a smart home solution business that combines services and subscriptions. The H&A Company’s ultimate goal is to deliver on its ‘Zero Labor Home, Makes Quality Time’ vision, which goes beyond home appliances to make homelife smarter and more convenient than ever.
The subscription business, encompassing ‘daily’ services that augment LG’s home appliance products, has been growing at a fast pace in South Korea. The overseas expansion of the subscription business is underway, with strategic markets in Asia the first outside of Korea to experience its many benefits.
The percentage of LG’s total sales accounted for by its non-hardware businesses – such as the webOS platform-based content and service business, and the home appliance subscription business – has more than doubled over the past five years.
Additionally, LG will aggressively promote the commercialization of intangible assets, such as its standard essential patents in critical areas of technology including communications, media, mobility and IoT connectivity. And, during its recent reorganization, the company established new business entities to commercialize its know-how in the construction of smart factories.
Moreover, LG will secure growth opportunities offering high potential and a high degree of business synergy. As a prime example, the LG NOVA will increase its startup promotion fund to more than USD 100 million by the end of 2024, enabling the company to help discover new technologies and solutions to drive future innovation, and to lead new business segments.
LG’s recently created EV charging business is emerging as a comprehensive EV charging solutions provider, boasting advanced charging units and control solutions, remote diagnosis and servicing capabilities, as well as vehicle battery diagnosis and robust manufacturing and sales infrastructure. Entering the North American market, the company has completed the construction of a charger production line in Fort Worth, Texas, U.S.A.
In the digital healthcare segment, the company is expanding its telemedicine business in cooperation with Amwell, and will also review the viability of offering services in areas such as prevention, diagnosis, post-management and recovery. In virtual reality, another promising business area, LG is preparing for the commercialization of MR devices. At the end of 2023, the company established an eXtended Reality business unit within the HE Company, and is continuing to collaborate on augmented reality solutions with various technology partners.
In addition, the company’s Chief Technology Office (CTO), which leads the development of future technologies, is conducting intensive R&D programs to strengthen business competitiveness and discover new core technologies. In particular, the CTO is focusing on eight areas of technology: software, system on chip, AI, robotics, materials and parts, standards, next-generation computing and cloud/data.
Accelerating DX Through Data-Driven Practices and Next-Gen ERP Investment
Through digital transformation (DX), LG will provide customers with F.U.N. – First, Unique and New – experiences, and further enhance its customer-centric management system.
The company is making large-scale IT investments to establish DX across the entire organization. On top of this, LG is building N-ERP, or Next-generation Enterprise Resource Planning, to seamlessly integrate and link the company’s business processes and systems. Intellytics Customer 360, a customer data platform that enables integrated management of data gathered from diverse customer contact points, will be rolled out globally from this year.
LG’s DX efforts extend beyond the innovation of the customer experience to the improvement of value chain efficiency; from purchasing and manufacturing to delivery and sales. Last year, by applying DX to each value chain, LG raised productivity and efficiency to the value of more than USD 240 million.*
Transforming Into a High-Performing Organization and Spreading ‘Life’s Good’ Values and Philosophy
When speaking with employees, CEO Cho often quotes noted American management scholar, Peter Drucker: “Culture eats strategy for breakfast.” The CEO truly believes that a strong organizational culture is essential to turning strategy into good performance.
During his ‘CEO F.U.N. Talk’ with employees last December, Mr. Cho outlined the company’s vision for 2024, which includes becoming a high-performing organization. He stated that, “To accomplish this, we need to intricately connect our mission, vision and goals, and have a relentless focus on execution.”
United under the brand promise of Life’s Good, a variety of integrated brand activities, spanning marketing, ESG and CSR, will be initiated starting this year. The company will spread the values and philosophy that underpin Life’s Good with the spirit of a brave optimist, while also infusing the brand with a youthful dynamism. A self-professed ‘brave optimist,’ LG is an innovator that daringly faces difficulties, believes in pursuing opportunities for improvement, even during tough times, and finds solutions by listening and paying attention to its customers and the market.
Visitors can experience LG’s latest innovations at its CES booth (#16008, Las Vegas Convention Center) from January 9-12. For more information on LG products unveiled at CES 2024, please view the
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