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LG AND HIGHBROW DELIVER EXPERTLY-CURATED EDUCATIONAL TV CONTENT TO YOUNG LEARNERS


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 Popular Videos from Highbrow Expand Education Options for Children on LG TVs

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SEOUL, June 7, 2021 — LG Electronics (LG) and Highbrow, the popular ad-free video-on-demand education platform for children, is coming to LG TV customers in 145 countries via the LG Content Store. LG’s Smart TVs running webOS versions 4.0 and higher will be the first to provide children up to 11 years of age, parents and educators with Highbrow’s wide selection of age-appropriate educational content to suit the needs of every young learner.

The Highbrow app delivers an engaging assortment of educational videos that have been carefully hand-curated and matched to each learner’s age and interest using proprietary technology for a personalized viewing experience. Highbrow makes recommendations from its library of more than 10,000 videos covering topics ranging from science, humanities, mathematics, music, art, languages and more. To deliver its fresh and engaging content, Highbrow works with over 200 global creators including Pinkfong, best known for its megahit Baby Shark song and video. As a globally trusted online learning platform, Highbrow is already being used in more than a hundred schools around the world.

With distance learning still dominating students’ lives, TVs have become the go-to education tool in many countries. With already more than a dozen education apps, LG TVs with webOS gives young learners access to a wide selection of educational content while the improved web browser delivers a convenient user experience for all ages.

With the screen mirroring features of LG TVs, content from compatible smartphones, tablets and PCs can be replicated on the TV screen using LG Magic Tap on Android or Airplay for Apple devices. Magic Tap also allows compatible smartphones to connect via NFC to LG’s Magic Remote on 2021 LG TVs, enabling learners to hear the TV’s audio through headphones or earbuds for more privacy and immersiveness.

Because protecting the eyes of viewers during learning is just as important as delivering outstanding picture quality, the displays in all 2021 LG OLED TVs are certified as flicker-free and discomfort glare-free by UL.* And because LG OLED TVs are TÜV Rheinland Eyesafe® certified, parents can be assured that the health of their little ones’ eyes is not at risk.

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* Flicker-free feature optimized with default setting.

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    • By News Reporter
      Organizational Moves to Consolidate Company’s Capabilities to Create
      Differentiated Customer Value, Accelerate Future Growth Engines

      SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
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      The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
      LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
      In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
      Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
      Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
      Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
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      All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
      # # #

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