THE IMPORTANT ROLE OF INDEPENDENT CERTIFICATION IN AUTOMOTIVE SAFETY
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By News Reporter
Hai Phong Plant Achieves TÜV Rheinland CSMS Level 3 Certification
SEOUL, Aug. 20, 2025 — LG Electronics (LG), a leading innovator in mobility technology, today announced that its Hai Phong manufacturing facility in Vietnam – the company’s largest production hub for vehicle components – has earned Cyber Security Management System (CSMS) Level 3 certification from TÜV Rheinland, a global testing and certification agency. The certification ceremony was held on August 19 (local time) at the Hai Phong plant.
CSMS is an internationally recognized framework that assesses whether cybersecurity processes are systematically applied across the entire lifecycle of vehicles and automotive components, from planning and development to production, operation and post-production management.
Hai Phong is the first facility in the world, among TÜV Rheinland-certified cases, to be awarded both CSMS Level 2 and Level 3 certifications simultaneously. This achievement extends the CSMS Level 3 certification previously awarded to LG Vehicle Solution (VS) Company’s management system, validating Hai Phong’s ability to apply rigorous cybersecurity measures in mass production.
As LG VS Company’s largest vehicle component manufacturing site, Hai Phong produces the majority of products supplied to major global automakers. By establishing and applying advanced cybersecurity management systems at the facility, LG VS Company has reinforced its position as an industry leader in protecting automotive components from emerging digital threats.
The need for robust cybersecurity at both key administrative and production facilities has become essential amid the industry-wide shift toward Software Defined Vehicles (SDVs). Cybersecurity risks during manufacturing are increasing, making it critical for suppliers to implement strong, standardized safeguards.
Global regulatory requirements reiterate this urgency. The UNECE R155 regulation, implemented in 2021 and adopted by the European Union and 56 countries across Asia, Oceania and Africa, mandates that vehicles be certified with a CSMS before entering the market. Since July 2024, only vehicles meeting this requirement have been allowed in these markets, with the U.S. and China also tightening their automotive cybersecurity regulations.
LG has steadily strengthened cybersecurity across all areas of LG VS Company. At the corporate administrative level, LG achieved CSMS Level 2 certification in 2023 and Level 3 certification last year. With Hai Phong now Level 3 certified, the company plans to pursue certification for its other major manufacturing facilities.
In 2024, LG also earned the Automotive SPICE for Cybersecurity certification, a standard developed by European OEMs to evaluate the cybersecurity and software reliability of automotive component suppliers. Major U.S. automakers, including General Motors and Ford, are now adopting this standard for supplier assessments as well.
“Internationally recognized cybersecurity certifications such as CSMS Level 3 strengthen our position as a trusted partner to global automakers,” said Eun Seok-hyun, president of the LG VS Company. “Through an unmatched commitment to security and quality, LG will continue to enhance its leadership in the automotive components market.”
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By News Reporter
Proven In-Car Entertainment Solution Delivers Immersive Media Experiences and
Transforms New Kia Models Into “Living Spaces on Wheels”
SEOUL, July 16, 2025 — LG Electronics (LG), a leading innovator in mobility technology, announced that its webOS-based Automotive Content Platform (ACP) will power in-car streaming for Kia Corporation’s new European models. Debuting on the recently introduced EV3, the platform will also be extended to the upcoming EV4, EV5 and New Sportage. This marks an expansion of LG’s innovative in-car experience to the European market, following successful deployments in Korea.
LG’s ACP runs on the powerful and versatile webOS platform, which already powers over 240 million LG Smart TVs worldwide. Building on the TV platform’s proven reliability and intuitive user experience, the automotive-optimized webOS offers drivers and passengers instant access to a wide array of content and services, tailored specifically for the in-car environment.
As a core component of “LG AlphaWare,” the company’s comprehensive software-defined vehicle (SDV) solution suite, the ACP redefines the car as a true “living space on wheels.” The platform allows passengers to stream their favorite content directly on the vehicle’s infotainment display,* delivering an experience comparable to that of a smartphone or smart TV – while adhering to driving safety regulations.
Kia’s European model lineup will offer a diverse in-car entertainment experience, featuring popular content from platforms including Netflix, Disney+, YouTube, LG Channels, Baby Shark World for Kids, Stingray Karaoke, Play.Works, Haystack News and Vasari. Later this year, the content library will expand to include Rakuten TV, Napster and German OTT service Joyn. Available only when parked, these video streaming services let occupants turn the car into a private cinema – further enhancing the in-car media ecosystem.
“By bringing the webOS Automotive Content Platform to Kia’s European model lineup, we are making it easy for people to enjoy their favorite content wherever they go,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “LG remains committed to enhancing partnerships and expanding our content ecosystem to deliver premium in-vehicle entertainment and next-level connectivity.”
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* An automotive data plan is required to access streaming services. Access to certain apps may require a separate subscription.
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By News Reporter
LG’s 2025 OLED TVs Become the First to be Certified by TÜV Rheinland for
Maintaining Perfect Black and Clarity Under Indoor Lighting
SEOUL, June 9, 2025 — LG Electronics (LG) has announced that its latest OLED TVs* have earned the “True Visual Experience with Indoor Lighting” certification from TÜV Rheinland, a renowned German testing and certification organization. LG 2025 OLED TVs are the first to achieve this certification, showcasing their exceptional picture quality in indoor lighting environments.
TÜV Rheinland’s rigorous certification process granted LG’s latest OLED TVs a “Perfect” grade across five critical evaluation areas: blackness, vividness, perceptual contrast length, gradation and ambient contrast modulation. Tested under 500 lux lighting, equivalent to a daytime living room, the results demonstrate LG OLED TVs’ ability to maintain high visual fidelity with precise tonal accuracy and depth in various lighting conditions.
In addition to the TÜV Rheinland certification, LG OLED displays have been verified by UL Solutions for “Perfect Black” and “Perfect Color,” and confirmed by Intertek for 100 percent color fidelity and 100 percent color volume. These achievements underscore LG OLED TV’s ability to render absolute blacks and accurate colors, further solidifying their reputation for excellence in visual technology.
According to market research firm Omdia, LG has reaffirmed its leadership in the global OLED TV market. In the first quarter of 2025, LG held a dominant market share of approximately 52 percent based on shipments. Furthermore, LG became the first brand to surpass 10 million OLED TV sales in Europe as of April 2025.
“This certification highlights the distinctive capabilities of LG OLED TVs, setting them apart in the global OLED TV market,” said Jung Jae-chul, head of MS R&D Lab at the LG Media Entertainment Solution Company. “We are dedicated to advancing OLED technology to create unparalleled viewing experiences through our premium TVs in any lighting environment.”
To discover the exceptional picture quality and innovation behind LG’s latest OLED TVs, visit
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* LG 2025 M5/G5/C5/B5 series models have received this certification.
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By News Reporter
Company Gains Global Acclaim for Functional Safety and Reliability,
Strengthening its Position in the Automotive Semiconductor Market
SEOUL, Feb. 5, 2025 — LG Electronics (LG) has developed a high-performance automotive Micro Controller Unit (MCU) that has garnered global recognition for its functionality, safety and reliability. Building on its previous success in creating exclusive chips for AI home appliances and smart TVs, LG is now accelerating its AI semiconductor design and development in the mobility sector.
Recently, LG obtained ISO 26262 certification from TÜV Rheinland, a renowned German testing and certification organization, for its automotive MCU. This certification, established by the International Organization for Standardization (ISO), is an international standard for functional safety in automotive applications. It rigorously verifies the safety and reliability of electrical and electronic systems in vehicles to prevent accidents caused by system failures. LG had previously received ISO 26262 certification for its automotive semiconductor development process, and the high-performance MCU developed under this process has also been recognized for its excellence in functional safety.
This MCU, LG’s first self-developed automotive semiconductor, is designed for infotainment applications, such as monitoring Audio, Video and Navigation (AVN) systems and providing stable control of in-vehicle communications. LG possesses foundational technologies in all areas of automotive semiconductor design, implementation and verification, and through the acquisition of this certification, the company has secured high reliability in functional safety.
To proactively respond to the mobility market’s transition toward software-defined vehicles (SDV), LG continues to strengthen its automotive semiconductor development capabilities. The company plans to advance its technology to meet the complex and sophisticated requirements of the future mobility sector.
“LG’s vehicle components and solutions, autonomous driving technology and content services are recognized in the global market,” said Jin-gyeong Kim, head of LG’s SoC R&D Center. “We plan to enhance our competitiveness in the future mobility sector by strengthening our automotive semiconductor development process and design capabilities.”
LG continues to achieve qualitative growth in its automotive components business, including infotainment, electric vehicle components and automotive lighting. The company is also expanding its automotive business into service areas with Advanced Driver Assistance System (ADAS) and Automotive Content Platform powered by webOS.
Previously, LG received certification from TÜV Rheinland for the development processes of “components for autonomous vehicles” and “vehicle media components,” such as ADAS, cameras, infotainment systems and vehicle displays.
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By News Reporter
LG Sets New Standard in Accuracy and Reliability for In-Cabin Solutions With
Ambarella-Powered Driver Monitoring System; Plans Demo During CES 2025
SEOUL, Korea and SANTA CLARA, Calif., Dec. 5, 2024 — LG Electronics (LG), a mobility sector technology leader, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company, today announced that LG will showcase its latest in-cabin solution, developed in partnership with Ambarella, during CES 2025. Ambarella worked in close cooperation with LG to integrate its CV25 AI system-on-chip (SoC) into LG’s Driver Monitoring System (DMS), which allows automotive OEMs to deliver safer vehicles. This DMS is already in production with a global automotive OEM.
With its industry-leading AI performance per watt, Ambarella’s CV25 chipset enables LG’s DMS to perform real time analysis of high-resolution video from in-vehicle cameras. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and achieves high energy efficiency, making it ideal for integration with various in-vehicle sensors. The CV25, which is manufactured using 10-nanometer process technology, also facilitates high-quality, detailed imaging in low-light and over a high dynamic range, ensuring stable monitoring regardless of environment, weather or time of day.
Leveraging LG’s VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, this new DMS can accurately detect subtle eye and head movements of the driver. The system employs AI to determine whether the driver is distracted or drowsy based on these movements. Equipped with the CV25, the DMS can recognize these cues irrespective of the driver’s race, gender or age, and provides precise detection and analysis even if the driver is wearing sunglasses, a hat or other accessories.
LG’s DMS solution is designed to fit seamlessly into a variety of software and hardware configurations, offering automotive OEMs considerable flexibility when developing new vehicle models. This flexibility extends to other Ambarella-based LG in-cabin solutions, including its Interior Monitoring System and its Driver and Interior Monitoring System. Additionally, LG is committed to expanding its partnership with Ambarella, as part of its efforts to continuously increase performance for the broad range of LG in-cabin solutions while taking the mobility experience to new heights.
LG and Ambarella are both dedicated to improving vehicle safety, and plan to continue working together and delivering solutions that enable OEMs to meet the New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. Additionally, LG is an active partner in Ambarella’s innovation ecosystem; bringing its considerable experience and expertise to this network of industry leaders in AI-based perception, fusion and planning for automotive systems.
“The combination of LG’s highly accurate and reliable in-cabin solutions with the industry-leading AI performance per watt of our CVflow® SoCs is enabling automotive OEMs to achieve the highest vehicle safety levels,” said Fermi Wang, President and CEO of Ambarella. “Our CV25 SoC combines high performance for processing LG’s AI perception stack, along with great efficiency for low power consumption and reduced thermal management, resulting in compact, flexible form factors for vehicle interiors.”
“Our collaboration with Ambarella represents a major step forward in the use of AI-driven technology to advance vehicle safety,” said Eun Seok-hyun, president of LG Vehicle Solution Company. “By combining LG’s in-cabin monitoring expertise with Ambarella’s cutting-edge AI chipset, we’re setting a new standard for in-cabin solutions and actively enhancing road safety.”
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