-
Popular Now
-
-
Similar Topics
-
By News Reporter
Lyu Jae-cheol Appointed as New CEO to
Strengthen Fundamental Competitiveness of Core Businesses
SEOUL, Nov. 27, 2025 — LG Electronics (LG) today announced that Lyu Jae-cheol will assume the role of Chief Executive Officer, effective December 1. Mr. Lyu has successfully led the LG Home Appliance Solution (HS) Company, driving sustainable growth through expanded B2B operations, subscription-based and direct-to-consumer (D2C) business models, and continued competitive leadership based on LG’s core strengths in home appliances.
As CEO, Mr. Lyu will focus on expanding LG’s market-leading DNA in home appliances – built on delivering differentiated customer value – across the entire organization, further enhancing the company’s fundamental competitiveness and growth potential.
Mr. Lyu joined Goldstar (now LG Electronics) in 1989 as a researcher in the Home Appliance Research Center and has spent nearly half of his career in home appliance R&D, building deep technical expertise that has shaped his leadership approach. Since 2021, he has served as head of the H&A (now HS) Company, leading LG to become the global No. 1 home appliance brand.
Despite delayed recovery in consumer sentiment and intensifying market competition, he strengthened the leadership of flagship products while laying the groundwork for sustainable growth through continuous R&D. He also expanded HS Company’s business portfolio by advancing appliance subscription services, online channel growth and B2B business areas such as built-in appliances and component solutions.
Leadership Transition
William Cho will step down to support a healthy leadership transition after laying a strong foundation for sustainable growth during his four-year tenure as CEO.
Mr. Cho, who joined LG in 1987 and has dedicated 37 years to the company, expanded LG’s business beyond home appliances into sectors such as mobility and commercial spaces and established a mid- to long-term vision to transform LG into a Smart Life Solution Company that connects and extends customer experience across diverse spaces. His strategic direction prioritized performance in core businesses; growth in B2B, non-hardware and D2C areas; expansion into high-potential Global South markets; and exploration of new business domains – each becoming key milestones in LG’s future growth strategy.
To further accelerate growth of LG’s two key B2B pillars – vehicle solutions and heating, ventilation and air conditioning (HVAC) – the company has promoted Eun Seok-hyun, head of the Vehicle Solution (VS) Company, and James Lee, head of the Eco Solution (ES) Company, to president.
Kwack Do-yeong, who brings extensive experience in sales and strategy at the HS Company and a deep understanding of global markets, has been appointed Region Representative of LG Electronics North America and head of LG Electronics USA.
2026 Organizational Restructure
This year’s organizational changes focus on enhancing efficiency to build a more agile decision-making structure capable of responding to rapid external shifts, while reinforcing selective and focused operations to accelerate LG’s mid- to long-term portfolio strategy.
LG will maintain its existing four-Company structure, ensuring fast and accountable decision-making at the Company level. Similar and adjacent functions across business organizations will be integrated to streamline operations and improve execution efficiency.
With Mr. Lyu’s appointment as CEO, executive vice president Baek Seung-tae, previously head of the Kitchen Solutions Business, will assume leadership of the HS Company. Baek has strengthened global appliance competitiveness through roles leading both the Living Solutions and Kitchen Solutions Business and is well positioned to advance global production strategies under changing market conditions. The heads of the Media Entertainment Solution (MS), VS and ES Companies will remain in their roles to ensure continuity and strategic momentum.
Strengthening Growth Foundations for Future-oriented and High-potential Businesses
In parallel with organizational efficiency, LG is establishing new engines to accelerate high-potential business domains including HVAC, webOS and robotics.
The HS Company will establish the HS B2B Overseas Sales Division to grow global built-in and builder-focused business, and elevate the Built-in/Cooking Business Division to a Business. The HS Robotics Lab will be newly created, integrating select functions from the Chief Technology Office’s Advanced Robotics Lab. Research Fellow Lee Jae-wook, who led the Humanoid Robot Task, will head the lab. The MS Company will integrate its TV and IT Businesses into a single Display Business, and establish a Display Product Development Group to strengthen product competitiveness. The webOS Advertisement Business Department will be elevated to a Business to strengthen support for the expansion of webOS-based service operations The ES Company will establish a new Applied Business Division focused on HVAC solutions for data center cooling, ventilation, refrigeration and nuclear power, while launching the ES M&A Division and ES Overseas Sales Division to support localized, end-to-end overseas operations. Within the Chief Technology Office, a new HS Advanced Research Lab will enhance fundamental technology competitiveness, and a Next-Generation Computing Lab will be established to strengthen leadership in emerging technologies such as quantum and distributed computing and next-generation security. To drive companywide AI transformation, the existing DX Center and Business Process Innovation Division will be integrated into a new organization, the AX Center. Under the leadership of senior vice president Cho Jung-bum, former head of the DX Center, the AX Center will spearhead efforts to accelerate AI adoption, enhance operational efficiency, advance R&D and strengthen employee capabilities. All appointments and structural changes take effect December 1, 2025, with promotions effective January 1, 2026.
# # #
link hidden, please login to view -
By News Reporter
What’s it like to live on Rebbenesøya – a remote Norwegian island more than 450 kilometers north of the Arctic Circle?
For Ann Eileen Lennert, an environmental anthropologist deeply passionate about nature, it’s both her sanctuary and workplace. There, she leads a kelp restoration project that explores the bonds between humans and the sea, finding purpose and peace along the way. Although her work often takes her far from her family, Ann has discovered that true connections can thrive – even across great distances.
Through a short documentary-style brand film, Ann’s story takes center stage in LG’s latest campaign, Radio Optimism, which highlights the meaning of genuine connections beyond superficial interactions in an era of growing disconnection.
We sat down with Ann to hear more about her life, her outlook and what “connectedness” truly means.
Q. It’s wonderful to meet you! Can you briefly introduce yourself?
I’m an environmental anthropologist studying how people connect and interact with nature – how that bond can inspire conservation, restoration and a shared sense of responsibility. That we care. My work often takes me to remote areas, like Rebbenesøya, where building community and motivation through these efforts is at the heart of what I do.
Q. LG’s Radio Optimism campaign focuses on connectedness. What drew you to this project?
At first, I thought of “connectedness” simply as staying close to my family while being physically apart. But over time, the idea expanded for me. It includes our connection to nature, to places and to one another.
That’s why the campaign felt so natural to me – it goes beyond superficial interactions and speaks to something much deeper. I honestly didn’t expect this emotional depth from a brand I typically associate with electronics. It was a pleasant and meaningful surprise.
Q. What do you value most in your relationships? What makes a connection truly meaningful, especially when time together is limited?
For me, nothing compares to face-to-face interactions – you can read body language, feel someone’s energy and connect on a deeper level.
I treasure relationships where, even after a long time apart, it feels like no time has passed once we’re together. That’s a real connection.
Family is especially important. Ours is small, and we live far from relatives, so we work hard to stay close, honest and emotionally present despite the distance.
Q. Being away from your children must be challenging. How do you stay connected with them?
It is hard, of course. But I deeply value the time we do spend together and try to keep our connection strong, even when we’re apart.
I involve my children in my work – whether that’s fieldwork, sailing or even free diving. Sharing these experiences helps us stay in sync and grow closer, even when I am away.
One of my favorite moments in the LG film was hearing the personalized song my children helped create through Radio Optimism. They mentioned many kind things of how they view me, not to mention my “embarrassing llama sweater” and “kelp earrings” – it was so sweet and funny, and a real reflection of how close we are as a family.
Q. Does music play a big role in your life?
Absolutely! Music sets the tone for our moods and memories. We have special playlists for things like summer holidays, and I often start my day with a happy song.
It’s amazing how a song can instantly transport you back to a specific moment in time and reconnect you to memories.
Q. If you could create a personalized Radio Optimism song for someone, who would it be?
I’d love to create one for my mother. She’s a big music lover and is going through a tough time right now. A song would be a heartfelt way to support and connect with her.
I’d also make one for my children – something playful about our shared memories, maybe even teasing them a little about who should take out the trash or empty the dishwasher. I believe in celebrating small, joyful moments however we can.
Q. Your optimism really shines through when you talk about your work and family. How do you nurture it?
I’ve been called a “ray of optimism”, and I think it comes from spending time in nature – and sharing those moments with my family.
Nature teaches you perspective, humility and awe. And living in a close-knit community like Rebbenesøya helps too. My neighbors are kind, and there’s a deep sense of mutual care. We look out for one another.
Even on difficult days, I look for what I call a “positive prize” – something small to lift me up, whether it’s cooking, listening to music or simply going for a walk.
Q. What’s next for you? Any projects or plans you’re excited about?
I want to continue exploring how connecting with nature and participating in citizen science activities can change people’s perceptions and care towards the environment. One of my biggest dreams is to establish underwater gardens, inspired by Korea’s Haenyeo! Learning from their wisdom and exploring what might be possible even in places like the Arctic Circle would be incredibly exciting.
This kind of work fuels me. It’s all about rebuilding our bonds and creating meaningful connections: with people, with nature and with a common goal. I believe this can create new values, experiences and memories, and I want our children and grandchildren to have these memories and connections too. That’s where I find happiness and motivation.
Life’s Good when we’re connected with a song.
Watch Ann’s story come to life in the Radio Optimism film (
link hidden, please login to view), and create your own personalized song for someone special at . # # #
-
By wallyricks
I have owned a couple of LG TV’s over the last 8 years, with the current one being a high-end 77” model.
I am still using LG TV SmartShare (v.33) as my “Media Player” v2.3.1511.1201 for my PC– which was last updated in 2015 but it is still compatible today. As proof, my latest TV is now 11 months old and I have had zero issue (until you see below).
link hidden, please login to view My PC setup is: Windows 10 Pro (with all latest updates) and a TP-Link Archer BE19000 (BE805) router. NOTHING has been changed on my router, TV (no updated or changed firmware) or any equipment moved around in the last 4 months.
Up until about 3 weeks ago, everything ran just fine. The SmartShare program was always defaulted to have Sharing ON, upon start of it, which is always when Windows boots). However, about 3 weeks ago, the SmartShare PC program has started to randomly change its status to Sharing OFF. I would then have to go into the program, manually change it to ON and then it works anywhere for 30 minutes up to 20 hours, and again, randomly change the Sharing to OFF.
I am an experienced PC user, and I am very sure that this has nothing to do with my WIFI because it’s not a dropped connection or random TV not being found. Something is happening inside Windows 10 that is triggering this status change. And it never fluctuates back to Sharing ON by itself.
Being so frustrated, I actually updated the Router to the latest firmware a few days ago, but this problem continues as before.
As an experiment, I installed an alternate Media Server program called Serviio. One can also see that when my Sharing changes to OFF, the two green lights turn red.
Anyone have an idea of what can be happening after nearly 8 years of not experiencing this? I am guessing that Windows is triggering some “Service” to stop running, but what can it be?
-
By News Reporter
Strategic Restructuring to Enhance Synergy and Drive Growth in Key Business Areas
SEOUL, Nov. 21, 2024 — LG Electronics (LG) today announced a series of organizational changes and executive appointments following the approval of its board of directors. This restructuring aims to accelerate the company’s mid- to long-term strategy, “Future Vision 2030,” by enhancing inter-organizational synergy and innovating its business portfolio.
The restructuring focuses on regrouping LG’s business operation units* to maximize the potential of existing businesses, strengthen platform-based service operations, accelerate B2B initiatives and secure new growth engines in promising sectors. These changes are designed to enhance efficiency through the strategic selection and concentration of capabilities, thereby creating greater synergy between businesses and bolstering future competitiveness.
To spearhead this transformation, LG has appointed skilled individuals with exceptional expertise, emphasizing the enhancement of the company’s long-term competitiveness through the development of high-performing organizations.
Key Changes in Business Structure
A new Company will be established to bolster the growth of the heating, ventilation and air conditioning (HVAC) business, a crucial component of LG’s B2B acceleration strategy. The Overseas Sales & Marketing Company will now function as the overseas B2B control tower. Additionally, display-based operations – including TVs, monitors and signage – will be integrated to foster synergies and expand platform-based service businesses. New growth engines will be strategically relocated to Companies with greater business relevance, ensuring more stable support and creating synergies across business areas.
All four Companies will now incorporate “Solution” in their names, reflecting LG’s evolution into a Smart Life Solution provider that connects and enhances customer experiences across various environments, including homes, commercial spaces, mobility and virtual platforms.
Restructuring of Companies
LG has restructured its four Companies into the Home Appliance Solution (HS) Company, the Media Entertainment Solution (MS) Company, the Vehicle Solution (VS) Company and the Eco Solution (ES) Company. This reorganization redefines their roles and identities within LG.
The H&A Company will be renamed HS Company to align with its vision of “Zero Labor Home, Makes Quality Time.” To support this vision, LG will move the Platform Business Center – responsible for the planning, development and operation of LG ThinQ – directly under HS Company. This strategic realignment aims to establish HS Company as a leader in AI solutions across diverse spaces, including homes, commercial areas and vehicles, effectively addressing customer needs outside traditional home settings. Furthermore, HS Company will incorporate the Robot Business Division from the BS Company to integrate core robot technologies into its home robot solutions. Lyu Jae-cheol will continue to lead HS Company.
The HE Company will change its name to MS Company to align with its goal of becoming a media and entertainment platform powerhouse. It will integrate the Information Display business and Information Technology business from the BS Company with its TV business to create synergies in hardware and platform operations. Park Hyoung-sei will continue to lead the MS Company, driving its transformation into a media and entertainment platform.
The MS Company will accelerate the expansion of platform-based service business areas by broadening the application of webOS, which was primarily used in smart TVs, to monitors, signage and in-vehicle infotainment systems. webOS will evolve into an integrated content and services platform for both indoor and outdoor use, enhancing competitiveness through synergy and improved business structure.
The VS Company will clarify its role by changing its name from Vehicle component Solutions Company to Vehicle Solution Company, emphasizing its commitment to providing innovative solutions across the entire automotive ecosystem. Eun Seok-hyun will continue to lead the company.
The ES Company has been newly established. The HVAC business, previously part of the H&A Company and a significant contributor to LG’s B2B growth, will now operate as a standalone entity under the ES Company. Lee Jae-sung, the current head of the Air Solution Business Division, will lead the ES Company, ensuring continuity in the HVAC business and maintaining its strategic direction.
Given the project-based nature of the HVAC business and the specific characteristics of the market and its customers, LG has determined that operating it as an independent Company will maximize future competitiveness and growth potential. With the establishment of the ES Company, LG aims to position itself as a global leader in comprehensive air solutions.
Additionally, the ES Company will assume responsibility for the electric vehicle charging business from the BS Company and play a pivotal role in driving B2B growth within the clean tech sector, one of LG’s key future growth engines.
Meanwhile, to enhance the competitiveness of overseas B2B operations, LG will establish the B2B Business Capability Enhancement Division under the Overseas Sales & Marketing Company.
The Chief Strategy Office (CSO), acting as LG’s future strategy control tower, will also oversee AI acceleration and respond to global AI developments. The Chief Digital Office, previously responsible for digital transformation, will be reorganized into the DX Center and transferred directly under the CSO. The DX Center will focus on driving business performance through generative AI technologies and will be led by Cho Jung-bum.
The executive appointments emphasize the selection of diverse talents with proven expertise in sales, services and R&D. Jung Pil-won, currently leading the TV Overseas Sales & Marketing Group, has been appointed as the MEA Region Representative, recognizing his extensive experience in overseas sales management and his deep understanding of the Middle Eastern and African markets. Additionally, Kim Jung-ho, Kim Yoo-seon and Choi Jung-won, who head the subsidiaries in Saudi Arabia, Poland and Malaysia respectively, have been promoted to executive positions in acknowledgment of their significant contributions to business growth.
All appointments are effective December 1, with promotions taking effect on January 1.
# # #
* LG’s major business operation units are called “Companies.”
link hidden, please login to view -
By News Reporter
Celebrated annually on June 5, World Environment Day presents a vital opportunity to raise awareness about environmental issues and take action to protect our planet. This year, LG offices around the world participated in tree planting initiatives, engaging with local communities to create a better environment for all.
LG Singapore kicked off its activities this June with a tree planting event that brought together employees and environmental enthusiasts under the
link hidden, please login to view.
More than seventy employees gathered at Camp Road to plant 50 trees in the cosy Tanglin area. The seven species planted included the dwarf powder puff tree, batoko plum tree, pink kopsia tree, white chempaka tree, frangipani tree, spicate eugenia tree and the river tarenna tree. These species play a vital role in enhancing Singapore’s ecosystem and natural landscape.
Employees eagerly rolled up their sleeves to dig plots and transfer saplings to their new homes, working together with a shared purpose to contribute to the local community. Welfare packs were given to the participants to ensure that everyone stayed hydrated during the planting session.
LG’s tree planting efforts contribute to broader environmental goals, such as combating climate change and preserving biodiversity. By taking action at the local level, LG Singapore demonstrates its commitment to worldwide sustainability efforts and a greener future for generations to come.
Joining in on the action, LG Argentina hosted a tree planting activity as part of the company’s voluntary corporate social responsibility (CSR) activities. For the second consecutive year, LG Argentina participated in the Plantarse Urban Forests Program, leading local environmental initiatives. The partnership has already seen more than 750 trees planted, representing an estimated CO2 reduction of 145,000 kilos.
is an organization that promotes sustainability and cultural change through a combination of approaches, themes and funding sources to address social and environmental issues.
Thirty-five LG volunteers ventured to an ecological reserve to recreate the area’s original ecosystem. This activity is one of many environmental and CSR initiatives that LG conducts in collaboration with numerous non-governmental organizations such as Plantarse and .
LG Argentina also took part in native forest regeneration efforts in Pampa de Achala, Córdoba, planting 125 trees. Dominated by the endemic Tabaquillo species, these high altitude forests required participants to trek up the mountain with tools, plants and irrigation systems.
Last but not least, LG Vietnam planted trees at a local university to show the company’s dedication to ‘Life’s Good’ and making the planet a better place for all.
Aligned with the company’s global environmental strategy, LG Vietnam planted 50 saplings at Hutech University’s Hitech Park Campus, with the participation of LG employees and students. Each tree will provide shade and cleaner air for students, symbolizing a promise to foster a greener and healthier environment for the younger generation to develop. This meaningful activity not only embodies the ‘Life’s Good’ commitment, but it also helps to enhance the engagament of the company and the youth.
LG offices worldwide remain steadfast in their commitment to positively impacting the environment through a variety of activities. Stay tuned to the to learn more about LG’s diverse activities around the world and how the company’s employees contribute to a better future.
Contributed by LG Singapore, LG Argentina and LG Vietnam
# # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.