By News Reporter
Company’s Innovative Solutions Enable Customers Across Diverse Industries and
Sectors to Create Seamless Digitalized Spaces That Engage and Inform
SEOUL, Jan. 30, 2024 — LG Electronics (LG) is showcasing its advanced digital signage solutions at Integrated Systems Europe (ISE) 2024 in Barcelona, Spain, from January 30 to February 2. LG will unveil its comprehensive range of display solutions tailored to the needs of retail, corporate, education and hospitality, including its Micro LED, All-in-One LED, Transparent OLED and cloud management platforms.
Inside ISE 2024’s largest booth, the LG MAGNIT lineup of micro LED displays are featured across several zones that demonstrate different usage scenes, including a digitalized control room, meeting space, luxury suite and virtual production studio. The company’s micro LED technology enables large-scale screens that can be tailored to meet customers’ specific demands and installation environments. In addition to outstanding picture quality with stunning color accuracy across a wide viewing angle, LG’s micro LED tech has undergone rigorous testing for surface flame spread and electromagnetic compatibility.
Ideal for conference rooms, LG MAGNIT All-in-One features easy-to-access, front-mounted controls, integrated speakers and a controller for convenience and simplicity. LG’s Micro LED solutions for corporate control rooms boast large screens and continuous monitoring capabilities, while LG MAGNIT for virtual production studios delivers accurate image reproduction and compatibility with various filmmaking equipment. LG’s Micro LED displays for luxury suites leverage the α (Alpha) 9 AI processor to provide mesmerizing viewing experiences and content-optimized picture quality.
LG’s 1,728-square-meter booth also presents ‘Kinetic LED’ for diverse settings such as shopping malls and airports. The striking installation comprises a kinetic screen measuring 3,670 x 6,100 millimeters and several large-size LED Fine Pitch (model LSBC019) displaying vibrant digital art that moves in sync with atmospheric music.
The Luxury Suite offers exclusive cinematic viewing experiences with the 118-inch LG MAGNIT and 49-, 55- and 65-inch UHD signage solutions featuring new art gallery-inspired picture-frame bezels (offered in three elegant colors). With Apple AirPlay, guests can stream content to LG Hotel TVs, right from their iPhone or iPad, whether it’s to watch movies and shows from their favorite apps or share what’s on their Apple devices, including photos, personal videos, games and more. Guests simply scan a unique, on-screen QR code after checking in to privately and securely pair their iPhone or iPad directly to the TV in the room for the duration of their stay.
The Corporate Zone highlights three LG MAGNIT displays: one perfect when filming CEO speeches or commercials, another that has a detachable power supply unit for use in control rooms, and the All-in-One model with embedded controller and speakers for meeting rooms. Also on show are the newly-introduced 21:9 aspect ratio, 171-inch LED All-in-One and 21:9, 105-inch LCD signage, which work well with widescreen video-conferencing platforms. These signages are also compatible with integrated solutions from LG’s partners to meet user-specific needs.
In the Retail Zone, visitors can explore solutions that enhance the shopping experience and generate advertising revenue for store operators. LG’s various digital signage for retail boutiques, restaurants, bakeries and cafes include the 79-inch Stretch LED signage, ideal for showing brand content; Transparent OLED, which serves as a digital menu board; and LG Kiosk, which provides a convenient self-service option. The company is also illustrating the ease of selecting and playing in-store advertisements through LG DOOH Ads’ Programmatic AD feature, which optimizes advertising content according to customers.
With its thin bezels, the new 55-inch modular Transparent OLED allows for an NxN-format ‘video wall’ installation that serves as an open partition while engaging shoppers. Also, LG’s double-sided LED-LCD signage (86-inch LED and 75-inch LCD) shows off the compelling possibilities for simultaneously delivering advertisements to in-store visitors and passersby. This space also demonstrates the space-efficiency and versatility of the 37-inch stretch, and 30- and 55-inch vertical Transparent OLED displays.
The Education Zone features a digital classroom equipped with LG CreateBoard – interactive digital boards (55 to 86 inches). Educators can easily load classes through its web browser and give students access via QR codes. An excellent choice for university film programs, the integrated solution for virtual production includes LED screens for displaying digitally-rendered backgrounds, LG CreateBoard for writing and OLED displays for reviewing video footage.
To enhance the customer experience, LG offers various cloud-based software solutions that facilitate the efficient management of its cutting-edge digital displays. The integrated LG Business Cloud platform lets users explore, subscribe to and manage the cloud solutions available for LG digital signage and commercial TVs. Visitors can also check out LG SuperSign Cloud, which enables content creation and distribution for digital signage, the hospitality-enhancing LG Pro:Centric Cloud and the LG ConnectedCare remote management solution.
What’s more, LG unveils its commercial display security system, LG Shield, to respond to more sophisticated cyber threats emerging from AI. LG Shield operates under webOS to protect against security threats, safeguarding central servers, apps and operating systems. Its security performance completed a global common criteria evaluation and has been granted EAL 2 certification and ISO/IEC DIS 18974.
“At ISE 2024, LG’s digital signage, cloud management platforms and collaborations with professional partners across diverse industries reveal an unmatched ability to deliver integrated solutions optimized for a wide variety of spaces,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “We will continue to provide customer-focused smart life solutions that open up new and exciting ways to connect, engage and create.”
LG’s latest digital signage solutions will be on display in Hall 3 (Stand 3K 100) of Fira Barcelona’s Gran Via conference center from January 30 to February 2. To learn more about LG’s digital signage solutions on show at ISE 2024, visit www.lg-informationdisplay.com/ise2024.
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By News Reporter
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By News Reporter
After the house and the car, home appliances are usually the next most expensive item consumers buy. Because of its cost, the lifespan of an appliance is one of the most important factors consumers take into consideration when making a purchase. Just as important is reliabililty because a refrigerator breaking down has far greater consequences than a TV that needs repairing. With this in mind, the LG team in Peru introduced a unique contest last month called The Oldest Washer in Peru to demonstrate the exceptional durability of LG washing machines through real life examples.
More than a thousand LG washing machine owners in Peru took part in the campaign, some with machines more than a decade old. But even they didn’t stand a chance next to the ultimate winner: a 1993 Goldstar model belonging to Carmen Mayhua of Lima.
A loyal companion for twenty-eight years and still counting, the washing machine isn’t the only vintage Goldstar product in the Mayhua household – the family also owns a working Goldstar TV that was purchased in the same year as the washer, a demonstration of the quality and durability of LG products. To reward the Mayhuas for their loyalty, LG gifted them a premium, modern LG Top Load Washer featuring TurboWash3D Technology.
link hidden, please login to view and video featuring the story of the Mayhua family and their beloved washing machine has already been viewed more than 1.5 million times with 12 million impressions.
The story of the amazing durability of LG appliances can be seen world-over. In Korea, a 20-year-old Goldstar dryer was returned to LG by its owners as they felt it was a shame to throw away such a great product that still worked well. The lifelong customers said that the dryer was the best appliance they had ever owned.
These marvelous products were made possible thanks to LG’s innovative technology accumulated and developed over many years. The contest in Peru was a great opportunity to prove how reliable and durable LG washers are. Through continuous innovation, LG will continue to introduce even more differentiated home appliances that satisfy the needs of consumers.
Contributed by LG Peru
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By News Reporter
Leveraging Enhanced AI Technology, LG’s Latest Innovation
Delivers Unrivaled Convenience and Gentle Clothing Care
LAS VEGAS, Jan. 5, 2022 — At CES 2022, LG Electronics (LG) is showcasing a smarter, more seamless way to get laundry done with its new washer and dryer pair, and LG WashTower. The new laundry solutions feature LG’s enhanced Artificial Intelligence Direct Drive (AI DD) technology, proven steam technology and an array of functions that make washing and drying clothes more convenient than ever.
With LG’s enhanced AI DD technology, the new laundry pair delivers customized performance that can sense load size, fabric type and the level of soiling of a clothing article, automatically adding the right amount of detergent and adjusting the wash style for optimized cleaning.* The new washer incorporates LG’s steam technology, a tried and true method for getting clothes their clean and refreshed. For greater user convenience, LG’s Smart Pairing feature sends information from the washer to the dryer recommending the optimal drying cycle to eliminate most of the guesswork.
LG’s first AI DD equipped dryer model boasts a new AI cycle that adds precise movement control and automatically selects the appropriate settings for optimal fabric care and faster drying times. LG’s AI technology also enables the appliance to learn the user’s laundry routine and preferences to deliver tailored drying options every time. An infrared sensor accurately measures the temperature of the clothes during the drying cycle and makes adjustments automatically to ensure even drying. And unlike other washer-dryer combinations, with Bluetooth paring feature, both appliances can be conveniently controlled from just the washing machine’s control panel.
With its ultra-convenient and space-saving design, LG’s latest WashTower with DUAL Heat Pump dryer is a streamlined alternative to a conventional washer-dryer stack. The front loading washing machine uses AI DD to deliver clean, fresh clothes dryer leverages LG DUAL Inverter Heat Pump technology to reduce energy consumption by drying in a low temperature throughout the drying cycle. With its lower overall height, LG WashTower helps save space through a ductless design that requires less clearance with the back wall. The ductless design also saves owners the inconvenience of having to regularly access and clean out the rear ducts.
Matching outstanding performance with sophisticated style, LG’s new appliance pair are a perfect fit for most spaces and decorating styles. The WashTower features black tinted-glass doors, decorative chrome elements and Black Steel finish for excellent durability with high resistance to scratching. The seamless, flat design contributes to a sleek built-in look in the laundry room and delivers a minimalist, ultra-modern aesthetic with an easy-to-access Center Control panel.
“With LG’s advanced AI technology and differentiated features, these stunning new laundry appliances offer gentle fabric care and effortless clothing management,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “By listening to the needs of real people and leaning on our vast experience and expertise in the global home appliance market, we are able to provide consumers with solutions for a better life.”
To experience the latest LG laundry solutions, visit
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* AI Washing Cycle detects materials such as natural cotton and synthetic fibers as well as the thickness of the material. Product specifications and features may vary depending on model or region.
By News Reporter
In the fifth episode of the AI Experience series, we look closer at the importance of contextual understanding in the advancement of AI. For more on this topic, visit
link hidden, please login to view. Developers and potential partners interested in LG’s ThinQ Platform should check out . From AI speaker that recommend movie and TV shows matched to our personal tastes, AI is helping to make daily life more convenient in numerous ways. But we’ve all had that experience when Siri or Alexa responds with the wrong information or doesn’t understand the question. For AI to improve, it needs to better understand context.
“These limitations have inspired the call for a new phase of AI, which will create a more collaborative partnership between humans and machines,” said David Foster, head of Lyft Transit, Bikes and Scooters. “Contextual AI is technology embedded, understands human context and is capable of interacting with humans.”
When the “Age of Contextual AI” arrives, human-AI relationship will take a giant leap forward. Machines and services that can understand context in terms of physical space, the end user’s personality and style of communication – as well as myriad other factors that we take for granted, but are central to our ability to comprehend how society and personal interactions work – will become more like partners and more integrated than ever into the way we live.
Let’s take a look at five different areas that, if successfully navigated, will go a long way toward ensuring that the concept of contextual AI comes to its full fruition.
Different kinds of spaces come with different sets of rules – some written and some unwritten. Based on those rules, we might dress and act in a certain way and also interpret what someone is saying, or what is going on around us, through a space-specific lens. One could argue that the pandemic has made environmental context even more difficult to discern for AI, with our homes now doubling as offices, classrooms, gyms, movie theaters, etc. This shift raises the importance of creating AI that can not only partially determine meaning or motive through reference to the specific type of space, but also from the nature of the interactions taking place within that space.
“We have to assume that AI is going to operate in a heterogeneous world with a lot of non AI-friendly consumers and devices or vehicles,” said Foster. “So the ability to be adaptive, predictive and context-aware is going to be key.”
When AI systems designed for different spaces and areas of our lives eventually converge, there will be serious implications around the exchange of personal data, including the way it is shared, when it is shared and for what purpose. To prevent or reduce risk, it is crucial to include end users in the development process, and to have both developers and policymakers work collaboratively to consider and uncover as many of the consequences as possible of a more integrated and contextually-aware AI network.
With any new technology comes new moral considerations. Given the speed at which AI is developing, it is challenging for humans to evaluate whether each action is being performed in a responsible or ethical manner. Therefore, the task of imbuing AI with a set of values that informs its behavior has become particularly pressing.
While it is ultimately the developers who will ensure that core human values are built into AI systems, the task of choosing what those values are should be not be the domain of any one group. A broad collective that encompasses the full diversity of the modern human experience should be enlisted for this task, as this will help to establish a value set that is more representative of society as a whole and not geared to the interests or beliefs of any single segment.
To engineer an AI that understands context, including distinctly human principles and patterns of behavior, demands the collection and analysis of significantly more user data. Increasing concerns around privacy in the digital age will undoubtedly result in users opting out of providing potentially sensitive personal information, which will unfortunately hinder AI from reaching its full potential, and individual AI solutions from rendering full value.
By transparently declaring and detailing the purpose and need for the collection of each data point, companies developing AI can help foster trust in their technologies and in their ethics as a business. If users can see the need for granting access to certain data and a clear benefit from doing so – such as the collection of home appliance usage data to help them achieve a greener, more cost-effective household – they will be more likely to share that information and to perceive the company as an ally in helping them reach their goals.
AI is already being used in the creative sphere in a variety of interesting ways, from helping to write pop ballads to suggesting creative ideas in filmmaking when IBM’s AI platform, Watson, created the first-ever AI-made movie trailer for 20th Century Fox’s horror film, Morgan. * While such usages represent considerable advancements in AI’s capabilities, experts question the extent to which the technology can develop its own sense of creativity.
“You can give AI a bunch of training data that says, ‘I consider this beautiful. I don’t consider this beautiful,’” says Arvind Krishna, senior vice president of hybrid cloud and director of IBM Research. “Now, if you ask it to create something beautiful from scratch, I think that’s certainly a more distant and challenging frontier.”
However, the idea that AI will one day be able to develop its own sense of creativity is essential to the unlocking of its full potential – specifically, the ability to go beyond the input data to develop new ideas and come to new contextual understandings that will enrich our lives and allow us to accelerate towards a brighter future.
Non-verbal cues such as a speaker’s facial expressions, tone of voice and body language play an important role in interpersonal communication and are factors that AI will need to be able to recognize if it is to provide better, more advanced services. However, because non-verbal cues can differ from person to person, the challenge of designing AI systems that can perceive such differences and respond accordingly, is considerable.
With the development of contextual understanding, AI will become more natural to interact with and more reliable in its ability to provide the information – or perform the tasks – we require of it. As it learns to infer meaning from the situation and surroundings, and the communication style of the end user, artificial intelligence will come closer than ever to being a genuine partner to humankind.
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