VIRTUAL SPACES OFFER A FUN (AND SAFE) WAY FOR BRANDS TO ENGAGE
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By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
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By News Reporter
As a Truly Movable Screen, LG’s Latest StanbyME 2 Offers a More
Versatile Lifestyle Solution Than Its Predecessor
SEOUL, July 14, 2025 — LG Electronics (LG) announced the global rollout of its latest companion, LG StanbyME 2 inherits the versatile design of the existing StanbyME and offers added flexibility by being completely detachable from its wheeled docking stand. Impressively, StanbyME 2 offers enhanced portability and higher resolution to cater to varied ways of living and individual tastes, delivering an engaging entertainment experience, whether from the comfort of home or on the go.
LG’s New StanbyME presents a new detachable screen that can be removed from its stand with one click, delivering enhanced portability and flexibility placement options. It also transforms into a wall piece, allowing it to be used as a framed wall clock or a decorative display paired with its strap accessories.1 Supporting both landscape and portrait orientations, the StanbyME 2 adapts seamlessly to any environment and lifestyle. In recognition of these distinctive capabilities, the StanbyME 2 was honored with the
link hidden, please login to view and the . Adding to its portability, the StanbyME 2’s screen features a built-in battery that allows for up to 4 hours of continuous video playback,2 enabling convenient use both indoors and outdoors without being plugged into a power source. The battery can be easily recharged via the docking stand or by connecting a USB-C cable to an external charger or power bank,3 providing reliable power options.
The StanbyME 2 also ensures user interaction is easy and intuitive, enabling users to enjoy smooth and comfortable operation in everyday use. With hands-free voice recognition, users can effortlessly control this TV and navigate content without needing a remote in hand.
Equipped with the award-winning webOS TV platform, the StanbyME 2 offers access to a wide variety of content streaming options, including LG Channels – LG’s exclusive free streaming service. For greater flexibility, it also supports Apple AirPlay and Google Cast for wireless content sharing, and integrates with LG ThinQ and Google Home for seamless smart home control. Unique features such as Mood Maker and the sketch app Let’s Draw provide an emotionally engaging and pleasing experience, further elevating the value of portable entertainment solutions available on the LG StanbyME 2.
Coupled with its enhanced portability and versatility, the LG StanbyME 2 offers a compelling entertainment experience that enriches both visual and audio enjoyment. It features a 27-inch QHD (2,560 x 1,440) resolution display, providing enhanced clarity and rich details that make visuals more engaging with a sense of sharpness and vibrancy. With built-in speakers on each side, the sound can be optimized through EQ settings that automatically adjust based on the screen’s orientation – whether in landscape, portrait or table mode – delivering clear dialogue and well-balanced audio in any screen position.
LG’s proprietary α (Alpha) 8 AI Processor, integrated into the StanbyME 2, intelligently optimizes picture quality based on ambient lighting and enables immersive virtual 9.1.2 surround sound through the built-in speakers. With support for Dolby Vision and Dolby Atmos, the StanbyME 2 delivers cinematic visuals and audio, enriching the viewing experience with greater depth and clarity.
The LG StanbyME 2 will be launched sequentially in major countries around the world, starting with Hong Kong and Türkiye this week, followed by the U.S., Canada, Vietnam and Singapore in July, and the UK, Germany, France and Spain in August. Discover how the StanbyME 2 enhances on-the-go entertainment experiences by visiting the official LG Electronics website.
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1 In-box accessories may differ by country; refer to regional line-up details.
2 Actual usage time may vary depending on usage conditions.
3 For charging purposes, a USB-C charger or power bank supporting 65W or higher is required.
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By News Reporter
Enhanced Viewing Experience With AI-Powered Features and
Expanded Platform Capabilities
SEOUL, June 13, 2025 — LG Electronics (LG) today announced the launch of webOS Hub 3.0, the latest version of its acclaimed TV platform for third-party brands. The new release incorporates cutting-edge AI technologies and innovative features, setting a new standard in the TV platform market. Initially available for UHD TVs with 60Hz displays, webOS Hub 3.0 will extend support to 120Hz UHD TVs with mini-LED technology starting in July – broadening its appeal to an even wider consumer base.
Celebrated for its intuitive interface and reliability, webOS Hub has earned strong global recognition, with over 600 brands joining the ecosystem over the past five years. With the introduction of webOS Hub 3.0, LG is further enhancing its B2B portfolio, offering an even more appealing value proposition for global partners and reinforcing its momentum in the platform business.
Key AI-powered upgrades in webOS Hub 3.0 include Voice Recommendation powered by ThinQ AI, AI Picture with Neural Network Super Resolution and AI Sound that reduces noise while enhancing voice clarity. These intelligent features work together to elevate the overall viewing experience.
The latest version also supports advanced System-on-Chip (SoC) technology, delivering noticeable performance improvements over webOS Hub 2.0. Additional enhancements include AI-powered picture quality, mini-LED local dimming support (for 120Hz models), Multiview functionality (including Side-by-Side and Picture-in-Picture modes), Always On Display, and support for Wi-Fi 6 and AuracastTM Bluetooth audio.
On the content side, webOS Hub 3.0 provides access to a rich array of OTT services and LG Channels, LG’s free ad-supported streaming TV (FAST) service. LG Channels now offers 4,000 channels across 33 markets globally, delivering cost-free, ad-supported content to an increasingly international audience.
Gamers will also benefit from an optimized experience through features like Game Dashboard, Game Optimizer and the newly launched Gaming Portal. Gaming Portal’s simple interface provides an intuitive way to browse and enjoy games without the need for external consoles or devices. Users can navigate a curated app list that includes cloud gaming apps, webOS app games playable with the remote control, recently played titles, the top 10 trending games, editor’s picks and other personalized user-friendly gaming options. The platform also includes the Home Hub IoT solution, which plays a significant role in creating personalized user environments.
“The launch of webOS Hub 3.0 marks a significant milestone in four key areas: market expansion, technological advancement, enhanced B2B partnerships and future growth,” said Chris Jo, head of webOS Platform Business Center at the LG Media Entertainment Solution Company. “By providing differentiated value, LG is positioning webOS as the platform of choice for global B2B partners.”
LG remains committed to expanding its partner ecosystem and driving continuous innovation to enhance global reach and customer value.
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By News Reporter
In today’s fast-evolving digital landscape, technology continues to redefine how businesses engage with their audiences. To stay ahead, companies are embracing innovative content creation methods that deliver immersive, high-quality experiences, capturing attention and driving deeper engagement.
LG has taken a major leap forward in content production with the launch of its state-of-the-art virtual production studio at its North American headquarters in New Jersey, USA. A potential first in the consumer electronics industry, this in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio, emphasizing efficiency and sustainability.
At the core of the LG Virtual Production Studio is the company’s award-winning commercial LED display technology, featuring a 1.5mm pixel pitch display spanning two walls. This setup enables immersive, cost-effective and flexible content creation, complemented by cutting-edge technologies from LG’s partners, including the Megapixel HELIOS Controller and Mo-Sys Camera Tracking Solutions/Server.
Further strengthening its capabilities,
link hidden, please login to view, a leading developer of virtual production solutions and camera robotics. This collaboration seamlessly integrates LED displays and controllers with Mo-Sys’s XR technology to create a comprehensive XR solution. In the LG Virtual Production Studio, the HELIOS Controller allows multiple users to operate the Mo-Sys Camera Tracking Solutions/Server platform in real time without the need for additional software.
The studio significantly enhances production efficiency by reducing set build times. Advanced features such as parallax motion and real-time rendering enhance realism and adaptability, offering greater creative flexibility, increased content output and cost savings. Looking ahead, the studio plans to produce episodic content and collaborate with brands, further reinforcing LG’s commitment to innovative storytelling.
Beyond creative benefits, virtual production reduces the need for costly physical sets and on-location shoots, minimizing environmental impact while streamlining production workflows. This shift helps reduce environmental impact while making content creation faster and more adaptable to a variety of creative demands.
The LG Virtual Production Studio features a 25-foot, two-wall display constructed from two large 1.5mm pixel pitch LG MAGNIT Studio Series LBAG015-G3 Direct View Micro LED displays, positioned at a 90-degree angle. Despite being a compact 1,000-square-foot space – small compared to conventional studios – this setup delivers limitless creative possibilities with ultra-realistic backgrounds and seamless special effects. Unlike traditional LED displays with wider pixel pitches that require large studios to avoid visible pixels, LG MAGNIT technology enables high-quality content creation within a compact footprint.
LG’s global in-house creative agency, HSAD, plays a pivotal role in maximizing the studio’s potential, leveraging its cutting-edge tools to craft compelling narratives that resonate with diverse audiences. The establishment of this advanced studio marks a significant milestone for LG, underscoring its commitment to innovation and sustainability in content creation.
By investing in an in-house virtual production studio, LG is redefining creativity – producing high-quality content faster with less environmental impact and new levels of creative freedom.
To learn more about Studio Series LBAG015-G3 Direct View Micro LED displays, visit .
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By News Reporter
Company Leverages Its Latest AI-driven Innovations to
Expand the Definition of Space Experience
SEOUL, Jan. 2, 2025 — LG Electronics (LG) is showcasing an innovative, new solution that extends the convenience and comfort of the LG AI Home into mobility spaces at CES 2025. The “Lifestyle Solution for Mobility” concept vehicle, on display at the company’s booth, introduces the LG Mobility Experience (MX) platform. This groundbreaking mobility space solution integrates a full suite of LG’s smart life solutions to create a seamless connection between mobility and the AI Home, offering entirely new lifestyle experiences.
LG’s MX platform expands the definition of home solutions, creating a new type of multifaceted, multipurpose space. Using a modular package system, the platform integrates LG’s innovative appliance hardware and AI technologies to transform the vehicle cabin into an adaptable environment. This space can function as an extension of the home, a private media lounge or a creative studio, unlocking a raft of exciting “Space-as-an-Experience” opportunities for potential customers.
The MX platform aligns with prevailing auto industry trends and customer preferences, which are shifting away from traditional notions of transportation and towards the idea of vehicles as a personalized lifestyle space. The platform offers a tailored lifestyle experience where the latest products, AI solutions and services synergize to support superior user comfort and convenience.
The MX platform features a dual-cabin design: a front driver’s cabin and a rear customizable experience space. Users can configure this versatile space in a variety of different ways, such as dividing it into multifunctional zones or converting it into a hyper-personalized lifestyle spaces complete like a creator studio, business lounge or separate zones for relaxation and hobbies. The modular design makes it possible to equip the rear cabin with various appliances, enabling users to select combinations that meet their particular needs and preferences. LG plans to offer the MX platform as a subscription service, making it accessible to a broader audience.
Powered by LG’s AI Home solution, ThinQ ON, the MX platform lets users tailor conditions inside the vehicle and enjoy helpful lifestyle services such as daily schedule management and information briefings. Additional services from external providers – including food and beverage order, laundry and hotel booking – can be integrated to further expand and enrich the user experience.
Visitors to LG’s booth at CES 2025 can explore the MX platform in the “Lifestyle Solution for Mobility” experience space. This will showcase highly-customizable space solutions and mobility lifestyle solutions, featuring LG’s state-of-the-art appliances and Internet of Things devices. It will offer a compelling preview of the future of mobility and connected hybrid living spaces.
“The innovative MX platform, based on the concept of ‘Space-as-an-Experience,’ leverages LG’s strength in appliances and AI Home technology to present a new direction for mobility experiences,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “Pursuing our Zero Labor Home vision, we will continue to connect and expand customer experiences across all aspects of daily life.”
Visitors to CES 2025 from January 7-10 can experience all of LG’s latest innovations, including the MX platform, at the company’s booth (#15004, Las Vegas Convention Center).
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