COMING TOGETHER TO GIVE HOPE TO HOSPITALS IN TIMES OF CRISIS
-
-
Similar Topics
-
By News Reporter
3D Anamorphic Animal Series Kicks Off Company’s
Local and Global Earth Day Activations
SEOUL, Apr. 17, 2024 — Heralding the arrival of Earth Day 2024, LG Electronics (LG) unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species. The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.
3D Animals Overlook Times Square
Unveiling on its dynamic Times Square billboard, LG will introduce a digital out-of-home (OOH) campaign showcasing anamorphic content that will highlight some of the world’s most vulnerable and endangered and recovered species in need of ongoing protection. Different species will be highlighted throughout the year beginning today with the snow leopard, followed by the bald eagle, Galapagos sea lion and reindeer later this year. The series will portray each animal in a stunning 3D effect that appears to be extending out of the actual display.
Education Program Elevates Conservation Awareness
Through partnerships with Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard series. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. LG will distribute curriculum materials aligned with educational standards to students and educators across the U.S. For additional details and opportunities to contribute to NWF’s
link hidden, please login to view. and programs, visit . Life’s Good Earth Day Fair
The LG Electronics North American Innovation Campus in Englewood Cliffs, New Jersey, is hosting the Life’s Good Earth Day Fair on April 22. Open to the public, the event will include a range of activities that highlight the importance of sustainable practices.
In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing your backyard as a Certified Wildlife Habitat®.
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that provide consumers with significant savings through energy efficiency.
# # #
-
By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
# # #
-
By News Reporter
Boasting diverse, emerging markets and great growth potential, the Middle East and Africa (MEA) region is an important market for LG. As such, the company is speeding up its community-focused social contribution activities in the region to reach the local community, and striving to fulfill its responsibilities as a global corporate citizen and expand business opportunities for all.
LG West Africa recently donated LG DUALCOOL air conditioners (AC) to a general hospital in Lagos, Nigeria’s coastal megacity. Thanks to a dual inverter compressor with two cylinders, DUALCOOL ACs can compress a large amount of refrigerant to achieve energy-efficient performance. In Nigeria, usually the climate is hot all year round, fueling high demand for air cooling solutions that are highly energy-efficient.
According to a
link hidden, please login to view, Nigeria also has one of the highest rates of malaria, a deadly disease transmitted by mosquitos, which is why the company donated mosquito nets to be used by soon-to-be mothers and patients at the hospital.
Meanwhile in Saudi Arabia, the company recently launched its eco-friendly campaign ‘Yalla Green’ – ‘Let’s Go Together’ in Arabic – with its energy-efficiency air solution products that scored the highest Seasonal Energy Efficiency Ratio (SEER) grade. In fact, as a leading air conditioner brand in Saudi Arabia, all of LG’s inverter air conditioners display a green SEER label.
To help realize a greener future, LG Saudi Arabia collaborated with Shaker Group, a local home appliance distributor, to plant trees in Thadiq National Park near Riyadh and give a boost to the government’s environmental movement. In line with the Saudi Green Initiative (SGI), the country aims to plant more than 650 million trees throughout Saudi Arabia by 2030.
Community-based social activities focused on energy-efficiency and eco-friendly products are also helping local businesses grow. Last year, the company’s sales in the MEA region increased by more than double digits from the previous year, exceeding KRW 3 trillion for the first time ever. In particular, the air solution business’ sales of high-efficient products increased by over 20 percent.
LG now has regional production bases in Saudi Arabia and Egypt so it can swiftly respond to market demands. In March, the company also hosted LG Showcase 2023, a renowned tech event, in Dubai, UAE, where it introduced the latest products coming to the region. Held for the first time since the pandemic, this offline event drew global attention and was attended by a record-breaking 400-plus visitors, including partners, distributors and journalists from 76 MEA countries.
LG will aim to continuously carry out diverse and impactful social contribution activities in line with its vision, as it empathizes with the local community and strives to accelerate its efforts in emerging markets with great growth potential.
Stay tuned to Beyond News to learn more about LG’s initiatives in the MEA region.
# # #
-
By News Reporter
Last year was a particularly harsh one for many families in Thailand, as severe floods devastated large areas of the northeast and central regions repeatedly over a prolonged four-month period. Phra Nakhon Si Ayutthaya, a central Thailand province steeped in ancient history, was one territory that was hit particularly hard by this unprecedented catastrophe.
To restore and preserve the city’s infrastructure, historical locations and private homes damaged by this unforgiving natural disaster, LG Thailand initiated a range of activities that took full advantage of the company’s expertise and kind-hearted employees as it extended a helping hand to those in need.
LG recruited a team of over 30 volunteers who worked diligently throughout the day to clear up as many of the smudges created by the flooding as possible and repaint buildings from schools to temples, returning their old, dilapidated walls to their former glory.
Fully understanding that flood-damaged electrical appliances, which are considered daily essentials, must be repaired as a matter of urgency within the affected communities, LG created a registration system where households could sign up to receive inspections and maintenance services as fast as possible. Thanks to this effort, people could bring their devices to a service center or request LG technicians pay a visit to their houses for repairs.
(From left to right) Mr. Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya and Mr. Sunghun Jung, managing director of LG Electronics Thailand
The company’s endeavor to care for locals continues to change lives with a donation of LG appliances and cash totaling over USD 10,600. “Through this and other activities, LG has joined hands with the local government to help accelerate the restoration of the province and improve the well-being of our inhabitants,” said Prapan Treebubpha, deputy governor of Phra Nakhon Si Ayutthaya.
(From left to right) Ms. Arpusara Songkavijit, senior marketing communication manager at LG Electronics Thailand, Dr. Petch Alisanant, assistant director of supporting services at King Chulalongkorn Memorial Hospital and Mr. Amnaj Singhachan, senior marketing manager at LG Electronics Thailand
The flood relief project is yet another embodiment of LG’s long-held commitment to improving the overall quality of life and well-being of people across the world, as it strives to promote its Life’s Good vision. In July 2022, LG also donated electrical appliances worth over USD 11,500 to the Chulalongkorn Hospital, Thai Red Cross Society and Princess Mother’s Medical Volunteer (PMMV) Foundation to support the heroes working in Thailand’s medical sector, believing that this donation would benefit the healthcare and livelihoods of all Thai people in time.
Keep following LG Newsroom to see how LG continues its efforts around the world to ensure that Life’s Good for all!
Contributed by LG Thailand
# # #
link hidden, please login to view -
-
By LG Nano LED
18/01/2023
Dear Sir or Madam
I have a LG Nano LED tv, in that I am trying to download VOOTKIDS. But is not showing in the LG webos
This was checked many times.
Kindly suggest me to how to download this app in my TV,
Thank you
Vignesh
-
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.