By News Reporter
Today, some of the most widely used features in the latest vehicles, such as infotainment, telematics, ADAS, OTA and security, rely almost completely on the software they employ. As a result, the vehicle software powerhouses of the world are now the ones paving the way forward for a sector that plays a major role in most people’s daily lives.
There’s not much one can do about a smartphone’s old hardware, but its software, like the operating system (OS), apps and security it employs, is a completely different story as it can be brought up to date through regular updates supplied by the maker. And at long last, this benefit has reached the automotive world thanks to the emergence of Software Defined Vehicle (SDV), a breakthrough that allows vehicles to get better with age.
Since SDV has become immensely popular in the mobility space, the stronger the mobility company is, the more diverse the information it acquires and its areas of work become. So, how exactly is LG pioneering the ever-evolving automotive ecosystem based on SDV? Let’s explore some of the distinct driving experiences this incredibly advanced technology delivers.
SDV, the Future of Travel
While SDV can be sorted into CASE (Connectivity, Autonomous, Sharing, Electrification), they share one thing in common – sophisticated software that helps them connect, develop and operate. Software has developed at such an incredible pace in recent years that it’s now even more important than the vehicle’s hardware when it comes to its performance, aesthetics and characteristics, which is why they’re being called “smartphones on wheels.”
Currently, most global premium automakers are developing SDV and applying it to their newest models. LG, which develops automotive solutions for some of the biggest car brands in the world, is a leading provider of infotainment, telematics, center information display (CID) and advanced driver-assistance system (ADAS) solutions.
A More Seamless Mobility Experience, Courtesy of SDV
Among the long list of SDV benefits, perhaps the most valuable to customers is the seamless travel experience it enables through over-the-air (OTA), which unlocks even more enjoyable and convenient driving experiences for drivers and passengers alike.
Unlike cars with internal combustion engines which must be released with fixed hardware specs, SDV provides the hardware in advance and then allows the software to set driving performance features and options through the wonders of OTA. What this means is that car specs at the time of purchase are not set in stone and, rather, they can be changed according to the user’s preferences later on – and they don’t even have to visit a service center to do so.
Besides navigation and infotainment, SDV can be used to improve the performance of wipers, cameras, batteries, seat belts and brakes, which can be updated via OTA for the connected car experience that gets newer and smarter every day without the replacement of parts. What’s more, it matches the user’s driving habits with optimal driving routes, in-car temperatures and subscription services.
Much more than a software management system, SDV links with the external transportation infrastructure and other smart devices to make daily life even more convenient. Running low on fuel on the way to work? This innovation suggests the most efficient stopover at a charging station. It can also connect some functions to a smartphone app, giving users remote control. And, if there’s a vehicle in the next lane driving erratically or an abnormality in the road ahead, SDV can detect the hazard in quick time and then enhance safety to protect occupants against the risks that humans cannot judge fast enough.
Taking Life’s Good on the Road
In September 2023, LG announced its vision at ‘IAA Mobility 2023’ in Munich, Germany. This unveiling included news on the vehicle infotainment system – a key future mobility tech that provides various driving information and entertainment features at once, high-capacity telematics, digital interfaces (digital cockpit) and LG’s advanced technologies, such as the big data and cloud innovations that manage and analyze vehicle data to provide automakers with a differentiated SDV solution.
LG is securing the global competitiveness it needs to grow into a top-tier vehicle components company through its wide range of technologies for each domain, including software for CID which includes infotainment, telematics and ADAS software. LG’s core competitiveness comes from its vast expertise in consumer electronics and its insight into the customer experiences relating to home appliances, home entertainment and displays.
In the SDV era, where software is king, LG will do everything it can to deliver the most comprehensive mobility solutions to leading carmakers based on its vast know-how.
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By News Reporter
LG welcomes you to step into a world that challenges the boundaries of digital creativity, exploring remarkable possibilities with the fusion of art and technology. The company illustrates a commitment to inspire audiences to reconsider established artistic expressions and actively supports artists in unlocking their creative potential with the evolution of digital art.
LG proudly marked its return to the Digital Art Fair (DAF) as an Exclusive Screen Partner for the second consecutive year. Held in Hong Kong from October 20 to 23, LG OLED illuminated the realm of digital creativity at the event, captivating the art world with innovative technologies. LG’s unique LG Diversity of Art exhibition zone presented a range of digital artworks to encourage attendees to reimagine the boundaries between digital art and the real world with the integration of art into everyday life.
At DAF, LG unveiled the OLED SIGNATURE M3, the world’s first wireless OLED TV1, for a stunning debut in Hong Kong. Notably, LG left a remarkable impression with this cutting-edge wireless OLED TV by showcasing “14-III-72 #223,” a renowned painting by Korean master of abstract art, Kim Whanki, brilliantly reimagined through digital expression. Following its initial appearance with the M3 in Freize Seoul, LG’s presentation of this digitally expressed masterpiece at DAF in Hong Kong served as a source of inspiration for both artists and art enthusiasts. The wireless 97-inch OLED TV faithfully portrays the vibrant details of the thousands of red dots that make this piece so special, elevating the immersive experience for art enthusiasts with advanced wireless video transmission and a massive screen.
The 97-inch OLED M3 boasts self-lit OLED technology that provides unrivaled picture quality on an ultra-large screen and Zero Connect technology that allows instant audio and video transmission at up to 4K 120Hz., for a distance of up to 10 meters2 between itself and the screen. This cutting-edge innovation enhances the freedom and flexibility of the audiovisual experience, providing a super-smooth and immersive viewing experience.
Furthermore, as an Exclusive Screen Partner, LG provided around a hundred LG OLED units to showcase a diverse collection of digital art pieces at the event. Visitors were engaged in a world of vivid and dynamic digital art created by popular artists, including Refik Anadol and Yang Yongliang.
Another highlight at DAF, LG presented unique media art pieces with the LG MAGNIT 136-inch Micro LED display in collaboration with LED.ART, a renowned media art content platform, leaving visitors in awe of the vibrant colors and unparalleled quality. Immersive visual effects and ultra-fine details were powered by Micro LED display technology, with LG MAGNIT display’s accurate color purity and wide viewing angle bringing the art to life. This partnership highlights LG’s commitment to actively participating in art events and signifies a new chapter in LG’s technological advancements in the realm of art.
LG also introduced the LG PuriCare AeroFurniture Bored Ape Edition, featuring four bored ape avatars from the renowned NFT collection owned by Francesco Lee (aka DAC4Academy). Merging digital art with the versatility of home appliances, this unique collaboration offers a multifunctional art appliance, underscoring a compelling connection between digital art and household products.
LG PuriCare AeroFurniture Bored Ape Edition will be launched as a limited edition with only 100 pieces. The four different designs will inspire customers who pursue interior design with new ways to express personal taste, redefining the possibilities between digital art and the real.
LG continues to deliver enriching art experiences, exploring the close connection between art and technology through inspiring exhibitions and compelling collaborations. Stay tuned to the
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1 World’s first and only wireless OLED refers to OLED TV with 4K 120Hz wireless connectivity between TV and screen.
2 Applies only when the Zero Connect Box is placed in a direction facing the screen.
By News Reporter
Since 2011, LG has been running the LG Hope Screen program under its ESG direction of Better Life for All, raising public awareness of serious social and environmental issues. Public service videos produced by international organizations and non-governmental organizations (NGOs) were able to catch the eyes of many by being displayed on LG’s billboards in the high-traffic pedestrian areas in two of the world’s most popular cities – New York’s iconic Times Square and London’s Piccadilly Circus.
In celebration of World Food Day (October 16), LG once again aired a campaign video on its outdoor billboards between October 9-22. World Food Day is celebrated annually to honor the founding of the United Nations Food and Agriculture Organization (FAO), a specialized agency to raise public awareness regarding global food shortages and efforts to address them.
The campaign video was produced by FAO under the theme, “Water is life. Water is food. Leave no one behind,” inspiring people to work together to end hunger. It aims to remind viewers of the value of water, an essential element for life and food, and to encourage people to put more thought and effort into water usage and conservation for a more sustainable future.
Previously, through the LG Hope Screen program, the company actively showed its support for the UNEP and World Environment Day by playing
link hidden, please login to view on its billboards, providing significant exposure to the special day and encouraging more people to do their part to save the environment. As a global corporate citizen, LG actively took part in campaigns to solve global social and environmental issues, including world hunger. LG India partnered with the Akshaya Patra Foundation to provide lunch to around 33,000 students in 11 states across the country since last year. Meanwhile, to donate 120 refrigerator-freezers for food storage to 60 campuses in the United States, offering meals to 500,000 college students suffering from malnutrition.
In line with its ESG vision of Better Life for All, LG will continuously operate the LG Hope Screen program to raise awareness in public interest campaigns at a global level.
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By News Reporter
Earlier this year, LG introduced its new brand direction and visual identity under the
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‘Life’s Good’ truck at the ‘Life’s Good’ event held in South Korea
To give employees a deeper understanding of what Life’s Good is all about, the company recently unleashed its on its business sites across South Korea. For its next phase, LG is extending these efforts to customers worldwide by kicking off the campaign’s world tour this month.
The first city to enjoy the charm of this campaign was Milan, Italy. To commemorate the start of the global campaign, LG CEO William Cho visited the vibrant, historic city in person to join local LG staff in affirming the message of Life’s Good through two major activities: a flashmob and the Life’s Good tram.
While in Italy, CEO Cho took part in the company’s flashmob at Piazza Gino Valle, where 100 employees held panels up in the air to form a 10×10 square that spelled out Life’s Good. This performance was put on to spread the power of collective efforts and trust in one another while championing the importance of adopting a joyous, can-do attitude to learn and grow together.
Once the 100-strong team is ready to part ways with these panels, instead of being thrown away, they will be used to decorate LG’s Milan offices for daily motivation. And to ensure the campaign’s message lives on, a tram decorated with Life’s Good photos and messages will operate in Central Milan for about a month.
The first Life’s Good campaign aims to help people savor every moment of life through LG’s products and services. And with many more campaigns to come in other parts of the globe, each one will highlight LG’s positive Life’s Good message in its own unique way.
So stay tuned to be the first to learn how this colorful campaign is striking a chord with people around the world.
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