By News Reporter
Today’s brands are more challenged than ever as they try to find the perfect message for a demanding audience. LG is taking on this challenge with a new campaign that introduces audiences to the unique characteristics of OLED technology through LG’s next-generation OLED and LG OLED evo (model G1) TVs. With a and four accompanying online videos, LG’s latest campaign, Light Up Your World, uses imagery and themes that resonate with its core audience to highlight the memorable, emotionally impactful user experience that is possible with LG OLED and its self-lit pixels.
The title, Light Up Your World, is a nod to the self-emissive pixels unique to OLED technology which delivers superbly lifelike and nuanced images by virtue of its inherent characteristics and individual pixel-level control. The title also communicates the message that LG OLED TV not only offers a next-level viewing experience but also delivers light and joy into our daily lives.
The main video of the campaign shows a woman following a hypnotic, floating point of light, much like Alice in Wonderland and the White Rabbit. On route to her unknown destination, she sees different objects that light up and lead her on a magical expedition before eventually arriving back home to her sofa and LG OLED TV after having experienced a world of breathtaking images, including a self-lit tree with luminescent leaves representing the light-emitting pixels of LG OLED technology.
Four additional videos make up the full Light Up Your World collection. Each of the videos correspond to different aspects of LG’s “4S” keywords as it relates to LG OLED TV: Sharp, Swift, Smooth and Slim.
Light the Story Up highlights the sharp picture quality and immersive cinematic experience offered by LG OLED. With millions of self-lit pixels, LG OLED TVs produce rich, sharp details and perfect blacks to make even the darkest of scenes come alive. And with even more brightness, the LG OLED evo panel delivers punchier images with improved clarity, transporting viewers into their favorite scenes, making them part of the action.
In Light the Play Up, LG OLED TVs are shown their capability for fast gaming action via speedy response time and immersive big-screen experience. Thanks to blazing fast performance, gamer-centric features and support for the latest HDMI specifications and NVIDIA G-Sync, LG OLED evo guarantees stutter- and tear-free gameplay that gives gamers that performance edge to become the champions they were meant to be.
The episode Light the Game Up highlights the incomparably smooth and natural motion of OLED, demonstrating how LG’s OLED Motion technology makes the fast-paced movements in exhilarating sporting events and action sequences smooth, clear and easy to follow. With LG OLED, those viewing at home will feel less like fans and more like one of their favorite superstars as the TV reveals the spin of the ball, droplet of sweat and blades of grass with absolute clarity.
Lastly, Light the Space Up focuses on OLED’s slim design and its ability to help customers create a truly inspiring space in their home. LG’s Gallery Design unlocks a new world of TV aesthetics, featuring minimalist bezels and an impossibly slim profile that wouldn’t look out of place in an art gallery or museum. The design allows anyone to be an artist, free to curate his or her space exactly as imagined.
The campaign also touches on topics important to every consumer: health and environment. LG is addressing consumers’ concerns and striving to make a better future for the planet. Its efforts in both areas are explored in videos soon available to view on LG’s official online channels.
LG’s new campaign communicates the rewarding, personal viewing experiences that come with LG OLED and illustrates how the TVs’ self-lit pixels can light up any scenario with the most dynamic picture quality around. The global campaign signals a new direction for LG OLED storytelling at a time when its star is shining the brightest.
And the story doesn’t end there…
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Would you please provide a support if there is a way to update/upgrade “Software Version 05.05.70” for LG webOS TV since no update found once checking for update although some application contents is unavailable in LG Store
NEED IMMEDIATE ADVICE PLEASE....
By News Reporter
Highest Quarterly Revenue and Operating Profit in Company’s History
SEOUL, Apr. 29, 2021 — LG Electronics Inc. (LG) today announced first-quarter 2021 consolidated sales of KRW 18.81 trillion (USD 16.90 billion) and operating profit of KRW 1.52 trillion (USD 1.36 billion) – the highest quarterly results in the company’s history with the 8.1 percent operating profit being a first-quarter record. Compared with the first quarter a year ago, revenues grew by 27.7 percent and profitability soared by 39.1 percent, reflecting very strong demand for LG home appliances and home entertainment products as consumers around the world continue to spend more time at home.
The LG Home Appliance & Air Solution Company generated first-quarter sales of KRW 6.71 trillion (USD 6.03 billion), an increase of 23.8 percent from the previous year. Operating profit of KRW 919.90 billion (USD 826.39 million) was 22.1 percent higher than the first quarter last year. For the second consecutive quarter the appliance business division saw significant growth year-on-year in North America and Europe as well as in its home market of South Korea where the rental business is particularly healthy. Profitability was accompanied by stable growth led by strong sales of premium products in North America and Europe. The business unit expects to see continued growth by expanding overseas sales in new products.
The LG Home Entertainment Company recorded sales of KRW 4.01 trillion (USD 3.60 billion) in the first quarter, an increase of 34.9 percent from the same period a year ago. Operating income grew 23.9 percent year-on-year to KRW 403.80 billion (USD 362.75 million), buoyed by strong sales in North America and Europe. Premium products led by OLED and NanoCell TVs continued to experience strong demand as the pandemic effect continued in most of the world. To maintain this success in 2021, LG will continue to enhance its premium product lineup, further expand online sales, optimize resources and streamline asset management.
The LG Mobile Communications Company reported sales in the first quarter of KRW 998.70 billion (USD 897.18 million) with an operating loss of KRW 280.10 billion (USD 251.63 million). Operating loss deteriorated 28 percent from the same quarter a year ago due to the lack of new products in light of the public announcement earlier this month that LG will exit the smartphone business at the end of July. Profit and loss for discontinued operations – including a breakdown of continuing and discontinued operations – will be included in the second quarter results.
The LG Vehicle component Solutions Company achieved first-quarter sales of KRW 1.89 trillion (USD 1.70 billion), an increase of 43.5 percent from the same period last year. Operating loss narrowed to KRW 700 million (USD 629,000), which can be attributed to the recovery of the automotive sector in North America and Europe as well as increased revenues from new projects in the e-Powertrain and infotainment sectors and better cost management.
The LG Business Solutions Company saw improved first-quarter revenues of KRW 1.86 trillion (USD 1.67 billion), an increase of 9.1 percent from a year ago and 23.6 percent higher than the previous quarter largely on the back of strong demand for products such as monitors and PC products in the era of remote working and online learning. Operating profit of KRW 134 billion (USD 120.38 million) declined from the same quarter last year due to the increasing cost of components such as LCD panels and semiconductors.
2021 1Q Exchange Rates Explained
LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending March 31, 2021. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,113.16 per USD.
Earnings Conference and Conference Call
LG Electronics will hold a Korean / English conference call on April 29, 2021 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to to receive a private PIN number then call +82 31 810 3130 and enter passcode 6418# and the private PIN number. The audio webcast of the call will be available for streaming as well. The corresponding presentation file can be downloaded from the LG Electronics before the call.
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By News Reporter
Bright 6,000 ANSI Lumens Laser Projectors Deliver 4K UHD and WUXGA Images,
Smart Connection and More Convenient Features for Business
SEOUL, Apr. 16, 2021 — LG Electronics (LG) has added two new outstanding offerings to its ProBeam lineup of business projectors. The new models – BU60PST and BF60PST – offer a number of enhancements and features that bring greater performance to the office or school. With great image quality and a plethora of useful features, these latest LG ProBeam models can help users better deliver important information and key messages in almost any setting, from the boardroom to the classroom.
LG’s premium projectors are ideal for use in diverse setting, including corporate, retail, hospitality or education. Introduced last year, LG’s ProBeam brand of projectors are designed to deliver premium-level projection solutions for professional environments. Both new projectors provide improved brightness and high resolution for crisp, clear images to everyone in the room. Model BU60PST delivers a 4K UHD (3,840 x 2,160) image at a maximum of 300 inches (measured diagonally), approximately four times the clarity of WUXGA (1,920 x 1,200), the resolution offered by many business projectors currently on the market.
Peak brightness of 6,000 ANSI lumens and contrast ratio of 3,000,000:1 translates to images that can be seen just as easily in daylight conditions as in a darkened environment.* The laser light source in both ProBeam models is rated for 20,000 hours, approximately four times longer than projectors with conventional lamps. With support for HDR10, both BU60PST and BF60PST can reproduce stunning HDR content as it was meant to be seen, with exceptionally deep blacks and rich, dynamic, colors.
Like their predecessors (models BU50NST and BF50NST), LG’s latest ProBeam solutions are equipped with features that are perfect for business meetings and conferences. Users can connect either of the new projectors directly to a company or conference facility network via wired or wireless connection, eliminating the need for a laptop. Microsoft PowerPoint and Excel files can be opened directly from a USB device thanks to the built-in Office viewer. Screen sharing and screen mirroring make it especially easy to project content from devices running the Windows or Android operating system, giving users more options for displaying their presentations.
“As offices and schools reopen, we expect there will be a growing demand for upgraded presentation tools after the Zoom era,” said Jang Ik-hwan, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Designed specifically for business and education environments, LG ProBeam projectors are adaptable solutions that can facilitate better communication and enhance productivity.”
LG’s new 2021 ProBeam models will be available starting in the second quarter in North America, followed by key markets in Europe and Asia.
BU60PST BF60PST Projection System DLP DLP Native Resolution 4K UHD (3,840 x 2,160) WUXGA (1,920 x 1,200) HDR HDR10 HDR10 Light Source Type Laser (LD + P/W) Laser (LD + P/W) Light Source Life Time (High Brightness) 20,000 hours 20,000 hours Brightness 6,000 ANSI Lumens 6,000 ANSI Lumens Contrast Ratio (Full On / Full Off) 3,000,000:1 3,000,000:1 Noise (Typical) High / Mid / Low 33 / 30 / 29 dB(A) 33 / 30 / 29 dB(A) Projection Lens Lens Shift Horizontal ± 20%, Vertical ± 50% Horizontal ± 20%, Vertical ± 50% Zoom x 1.6 x 1.6 Screen Size 40-300 inches 40- 300 inches Throw Ratio 1.30 – 2.08 1.30 – 2.08 Sound Speaker Output 5W + 5W Stereo 5W + 5W Stereo Bluetooth Yes Yes Gross Size (W x D x H) 580 x 441 x 273 mm 580 x 441 x 273 mm Net Weight 9.7 kg 9.2 kg HDMI 2 2 USB Type-A 2 (USB 2.0) 2 (USB 2.0) Platform webOS 4.5 webOS 4.5 DICOM O O HDBaseT O O RS-232 O O # # #
* Brightness, or lumens, is based on the perceived brightness equivalent to the brightness of lamp projector.
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