GETTING REAL WITH VIRTUAL INFLUENCER REAH KEEM
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By News Reporter
In today’s fast-evolving digital landscape, technology continues to redefine how businesses engage with their audiences. To stay ahead, companies are embracing innovative content creation methods that deliver immersive, high-quality experiences, capturing attention and driving deeper engagement.
LG has taken a major leap forward in content production with the launch of its state-of-the-art virtual production studio at its North American headquarters in New Jersey, USA. A potential first in the consumer electronics industry, this in-house content lab empowers LG with advanced tools to produce premium-quality content that reflects its diverse product portfolio, emphasizing efficiency and sustainability.
At the core of the LG Virtual Production Studio is the company’s award-winning commercial LED display technology, featuring a 1.5mm pixel pitch display spanning two walls. This setup enables immersive, cost-effective and flexible content creation, complemented by cutting-edge technologies from LG’s partners, including the Megapixel HELIOS Controller and Mo-Sys Camera Tracking Solutions/Server.
Further strengthening its capabilities,
link hidden, please login to view, a leading developer of virtual production solutions and camera robotics. This collaboration seamlessly integrates LED displays and controllers with Mo-Sys’s XR technology to create a comprehensive XR solution. In the LG Virtual Production Studio, the HELIOS Controller allows multiple users to operate the Mo-Sys Camera Tracking Solutions/Server platform in real time without the need for additional software.
The studio significantly enhances production efficiency by reducing set build times. Advanced features such as parallax motion and real-time rendering enhance realism and adaptability, offering greater creative flexibility, increased content output and cost savings. Looking ahead, the studio plans to produce episodic content and collaborate with brands, further reinforcing LG’s commitment to innovative storytelling.
Beyond creative benefits, virtual production reduces the need for costly physical sets and on-location shoots, minimizing environmental impact while streamlining production workflows. This shift helps reduce environmental impact while making content creation faster and more adaptable to a variety of creative demands.
The LG Virtual Production Studio features a 25-foot, two-wall display constructed from two large 1.5mm pixel pitch LG MAGNIT Studio Series LBAG015-G3 Direct View Micro LED displays, positioned at a 90-degree angle. Despite being a compact 1,000-square-foot space – small compared to conventional studios – this setup delivers limitless creative possibilities with ultra-realistic backgrounds and seamless special effects. Unlike traditional LED displays with wider pixel pitches that require large studios to avoid visible pixels, LG MAGNIT technology enables high-quality content creation within a compact footprint.
LG’s global in-house creative agency, HSAD, plays a pivotal role in maximizing the studio’s potential, leveraging its cutting-edge tools to craft compelling narratives that resonate with diverse audiences. The establishment of this advanced studio marks a significant milestone for LG, underscoring its commitment to innovation and sustainability in content creation.
By investing in an in-house virtual production studio, LG is redefining creativity – producing high-quality content faster with less environmental impact and new levels of creative freedom.
To learn more about Studio Series LBAG015-G3 Direct View Micro LED displays, visit .
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By News Reporter
Companies to Jointly Develop Total Solutions for Virtual Production and XR Studios
SEOUL, Sep. 9, 2024 — LG Electronics (LG) announces it has acquired a stake in
link hidden, please login to view (Mo-Sys), a market leading developer of virtual production solutions and camera robotics. The strategic seed investment and partnership will expand LG’s capabilities in the virtual production and broadcasting technology segments, enabling it to deliver a more comprehensive lineup of sophisticated hardware- and software-based solutions. Formerly the exclusive province of the movie industry, virtual production studios are becoming increasingly popular with TV broadcasters, and with corporations and educational institutions seeking to create their own content in house. Employing a wide array of advanced technologies, including large-scale LED screens, camera tracking, LED controllers and media servers, virtual production stages have brought a new dimension – and a raft of new possibilities – to the art of visual storytelling.
Renowned for its industry-leading display technology, LG has already established itself in this growing segment, providing its Micro LED and LED screens for both virtual reality (VR) studios and extended reality (XR) stages. Through its newly-signed strategic partnership with Mo-Sys, LG will be able to offer a fuller range of solutions for virtual production and XR studios. As part of the agreement, the two companies will be able to seamlessly support customers who choose to combine LG’s LED displays and controllers with Mo-Sys’s XR products and systems to create a total solution for XR.
“We’re excited by this new partnership, and by the unique value we’ll be able to deliver to customers through combining LG’s mastery of display technology with Mo-Sys’s expertise in virtual production solutions,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue collaboration with partners to strengthen its capabilities as a provider of B2B solutions and innovative experiences.”
Michael Geissler, CEO of Mo-Sys Engineering, commented, “We are delighted to have LG’s support as we continue to innovate in the field of next-generation virtual production technology. Their investment will enable us to enhance our R&D efforts, drive sustainability, and create more efficient production solutions.”
LG virtual production solutions will be on show at the International Broadcasting Convention (IBC) 2024 in Amsterdam, the Netherlands (September 13-16). For more information, visit .
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By SailorMoon
Hello,
I have a problem with my new LG OLED G2 newest version 4 firmware.
I tried sorting my satellite channels with chansort programm from github, because sorting them with the tv remote is a pain.
When I try to sort them with the remote and have selected about 10 or more channels all the selected channels get suddenly getting deselected, so I can only select up to 10 at a time to
sort them -> must be some kind of firmwarebug?
After exporting the channellist to a usb stick then editing it with chansort an importing it back into the tv all my channels are gone, all transponderns are deleted.
First I thought it was a charsort problem but all channels and transponders get also deleted when I simply export them to a usb drive an import them back, without editing the file at all.
Does someone know how to fix this problem?
And yes I´ve done multiple factory resets -> did not fix any of this behaviour.
I also discoverd another bug the deletes all channels, because I needed to reboot the tv I searched for a reboot option in the tvs menu, but there is no reboot option.
To do a full reboot (except from forcing it through cutting the tvs power) you can deselect the privicy agreements, after that the tv reboots, but then all channels are gone too.
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By DeBC
Anyone looking at getting a LG TV I would recommend look to different company. LG do not provide any good webOS TV support
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By News Reporter
New LG MAGNIT Designed for Advanced Content Creation Offers
Excellent Picture Quality, Easy Installation and More
SEOUL, May 24, 2023 — LG Electronics (LG) has announced the launch of its new LG MAGNIT (model LBAF) display for virtual production. A huge screen leveraging the company’s cutting-edge Micro LED technology, the new model delivers premium picture quality with deep blacks and vibrant, natural colors, helping directors to create immersive visual experiences. Ideal for film and media production, the new LG MAGNIT is capable of displaying digitally-rendered images in real time; synchronizing with monitors, cameras, camera trackers and production computers so that virtual and live-action elements can be seamlessly blended together.
The use of LED displays to provide lifelike backdrops for shooting footage of real actors, presenters and foreground objects is becoming more popular in the broadcasting and film industries. Designed specifically for virtual production studios and extended reality (XR) stages, the new LG MAGNIT, boasting LG’s robust chip-on-board (COB) LED technology and a 1.5 millimeter pixel pitch, delivers the supreme picture quality, features and convenience needed for professional content production. Employing millions of self-lit pixels, LG’s Micro LED panels are known for their stellar contrast, bright colors and accurate image reproduction. LG MAGNIT’s ability to faithfully display digitally-rendered landscapes – whether depicting a location from this world or a completely imagined realm – enables directors to make their artistic vision come to life.
LG MAGNIT for virtual production provides versatility by giving users the ability to customize the size of the displayed image and choose either hanging or stacking installation.* The structure of LG’s Micro LED solution helps reduce color distortion to keep images true across a wide viewing angle, making the impressive display suitable for large-screen configurations. Additionally, for content creators that prefer an immersive effect, LG MAGNIT allows for a concave curvature of up to 10 degrees. The design of this state-of-the-art display also makes module alignment easy.
For simplicity of setup and management, the new LG MAGNIT offers convenient installation and maintenance. LG’s Micro LED display comes with large, 35.6-inch cabinets and has panel modules and power supply units that can be accessed from the rear. Offering broadcast quality performance, LG’s purpose-built display solution pairs superb color accuracy with low latency video processing and excellent HDR capabilities.
“A premium Micro LED display, LG MAGNIT for virtual production is an invaluable tool for broadcasting systems, movie studios and XR stages, helping directors to see their creative vision come to life,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “Through collaboration with industry leaders, LG will continue to enhance its lineup of Micro LED solutions, offering large-scale displays customized to the unique requirements of diverse verticals.”
Since its initial launch in 2020, LG MAGNIT has raised the bar for premium display experiences, leveraging LG’s Micro LED technology to deliver stunning picture quality with accurate colors. Designed for use in various environments, the MAGNIT lineup includes displays for residential settings (model
link hidden, please login to view / pixel pitch: 0.78mm) and solutions for diverse business sectors, including corporate, retail and hospitality (model / pixel pitch: 0.78/0.9/1.25mm). The new LG MAGNIT will be available in markets worldwide starting from this month. For more information about LG MAGNIT, visit .
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* Accessories required for installation are sold separately.
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