LG Launches Micro LED Display for Virtual Production Studios
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By News Reporter
Enriching the In-Car Entertainment Experience, LG Automotive Content Platform Powered by webOS
Now Offers Access to Disney’s Streaming Service
SEOUL, July 19, 2024 — LG Electronics (LG) is welcoming Disney+ to the LG Automotive Content Platform powered by webOS (LG ACP powered by webOS), further expanding the outstanding range of viewing options available on its innovative in-car infotainment solution. Featuring premier entertainment properties, Disney+ adds a new dimension to LG’s industry-leading ACP.
Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and general entertainment content brand, Star. Disney+ offers an extensive library of beloved classics and an ever-growing collection of exclusive originals, including hit Korean originals such as Moving, Big Bet, The Worst of Evil and A Shop for Killers. Subscribers can enjoy some of the greatest franchises such as Disney’s Frozen, The Avengers, Star Wars, Inside Out and Toy Story, long-standing drama series including Grey’s Anatomy and Criminal Minds as well as recent releases such as FX’s Shogun, Star Wars: The Acolyte, The First Slam Dunk, The Kardashians and more.
Designed to deliver seamless in-car experiences, LG ACP powered by webOS provides intuitive access to essential information and services, and popular apps including Netflix, YouTube, TikTok, Baby Shark World for Kids, Stingray Karaoke, Play.Works, LG Channels, El Dorado and Gold Tower Defence.* With the addition of Disney+, LG’s in-vehicle infotainment solution now gives passengers an even wider range of high-quality content to choose from during their journeys.
“Disney+ enriches and enlarges the lineup of premium content services accessible on LG’s automotive content platform,” said Eun Seok-hyun, president of LG Vehicle component Solutions Company. “In addition to expanding the content ecosystem on LG ACP powered by webOS, we will continue to introduce unique software solutions that enhance the in-car experience in exciting, new ways.”
The Disney+ app for LG ACP powered by webOS is now available in South Korea and is scheduled to roll out globally. A subscription is required to access Disney+ in vehicle.
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* Apps available on LG ACP powered by webOS may vary by region. The availability of apps may be subject to change or discontinuation.
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By News Reporter
Headlined by Next-Gen Micro LED Display, Company’s Exhibit Boasts an Array of
Cutting-Edge Displays and Management Solutions for Diverse Sectors
SEOUL, June 12, 2024 — LG Electronics (LG) is participating in InfoComm 2024, North America’s largest professional audiovisual tradeshow, taking place in Las Vegas, Nevada, from June 12-14. Inside a vast, 225-square-meter exhibition booth, the company is showcasing its latest AI-enhanced digital display solutions for B2B environments, including retail, corporate and education.
Among the highlights of LG’s InfoComm 2024 exhibit is a next-generation Micro LED display which is being unveiled to the public for the first time. Scheduled to launch by the end of this year, the newly-announced model employs AI technology to enhance picture quality and all-around performance.
LG’s Micro LED display utilizes tiny LED chips, measuring approximately 16 micrometers wide by 27 micrometers long – to deliver high contrast, bold colors and exceptional detail. The company’s sophisticated AI technology is used to produce and precisely evaluate the chips, 25 million of which are integrated into the 136-inch model. Additionally, the display itself leverages LG’s AI processor to analyze the brightness and tone of the LED chips in real time, automatically calibrating them to achieve the best picture quality possible.
Visitors to LG’s booth can also explore the convenience-enhancing signage display software available through
link hidden, please login to view, the company’s exclusive B2B online software platform. These include the LG DOOH Ads commercial display advertising solution, LG SuperSign Cloud content management solution, and the LG ConnectedCare real-time monitoring and remote-control solution. Each suite of software helps to maximize the efficient usage of LG’s commercial display solutions and expand the customer experience. In addition, LG is demonstrating its security system, LG Shield, at InfoComm 2024. The ideal tool for an era in which security has become more important than ever, the system is able to protect central servers, apps and operating systems from a broad spectrum of cyber threats. LG Shield has attained several international security certifications, including Common Criteria Evaluation Assurance Level 2 (CC EAL2) certification and the OpenChain security assurance specification (ISO/IEC 18974:2023).
Also on show is an advanced AI advertising solution, presented by LG in collaboration with its partners, which can display ads tailored to various audiences.
Furthermore, the LG booth features a comprehensive lineup of display solutions optimized for corporate environments. These include the LG MAGNIT, which now features a 144Hz variable refresh rate (VRR). Courtesy of this new upgrade, users can enjoy high-quality video content without the distraction of screen-tearing or stuttering. As certified by TÜV Rheinland, the LG MAGNIT delivers excellent low-grayscale performance, boasting outstanding image clarity and enabling users to see more vividly what’s happening during the darkest scenes. The display is also certified for color consistency over a wide viewing angle.
LG MAGNIT also has earned certifications regarding product- and user-safety in the installation environment. LG’s display complies with the Federal Communications Commission’s (FCC) regulatory standards for electromagnetic compatibility and has earned a Class-1 rating in the British Standards Institution (BSI) Surface Spread of Flame Test (BS476 Part7). It also comes with Eye Comfort certification from TÜV Rheinland for its low blue-light emissions.
The LG MAGNIT All-in-One, a 136-inch display equipped with a built-in controller and speakers, is ideal for use in offices and conference rooms. With its sleek, user-friendly design, the display has received prestigious industrial design accolades, such as a 2024 Red Dot Design Award and a 2024 iF Design Award.
Other impressive products presented by LG at this year’s InfoComm include 171-inch LED signage and 105-inch digital signage display featuring a 21:9 aspect ratio. Suitable for video conference calls, the super-sized screens enable users to display multiple pieces of visual information simultaneously, making it possible to share a wealth of data or video feeds from a large number of conference participants. Additional displays include LG CreateBoard, a digital whiteboard that promotes interactive learning and collaboration in both classrooms and workplaces. Google Mobile Services-certified, LG CreateBoard enables users to seamlessly integrate with the Google ecosystem by connecting their Google accounts.
Visitors can also see LG’s solutions for the digitalized retail environment, including digital menu boards and standing displays designed for drive-through restaurants and stores. The company’s solutions provide excellent visibility outdoors thanks to their high-brightness displays, and increased durability due to the implementation of technology that protects against screen-yellowing from prolonged exposure to sunlight.
“Featuring an array of AI-powered digital display solutions for B2B customers, LG’s showcase at InfoComm 2024 reveals a strong commitment to advancing the technology, and to meeting the unique display needs of diverse sectors,” said Paik Ki-mun, head of the Information Display business unit at LG Business Solutions Company.
To learn more about LG’s B2B digital displays, visit .
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By News Reporter
‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users
to Engage With Optimistic and Inspiring Content on Their Social Media Feeds
SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.
“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”
A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy.
link hidden, please login to view also suggest that algorithms often promote negative and niche conversations. The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.* ‘Optimism your feed’ is part of LG’s global , introduced last year to inspire and encourage people to approach life with an optimistic attitude.
Created in collaboration with global influencers renowned for their optimistic influences including , , and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.
Additionally, LG is consulting with social media experts including Professor , an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.
Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.
According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”
Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”
The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel and global YouTube channel , and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on .
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* According to a global survey conducted by Dynata on behalf of LG in 2024.
Survey Methodology
Timings: Fieldwork conducted from April 26 to May 2, 2024
Countries: USA, Mexico, Brazil, Germany, France, UAE, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample Size: 400 respondents in the USA, 200 respondents in the rest of the markets
Method: Quantitative questionnaire online survey through Dynata’s proprietary panel
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By News Reporter
In a Europe First, LG Channels Launches Flagship Channel ‘LG 1’
With First-Window Exclusive Content
SEOUL, April 24, 2024 — This week, LG TV owners across European countries gain access to exciting new free ad-supported streaming television (FAST) channels, including Sony Pictures’ Sony One Channels, and an expansive suite of channels from Lionsgate. With Sony One Channels now available in the UK, France, Italy, Germany, Spain, Sweden, Denmark, Norway and Finland, and Lionsgate channels available in the UK, Germany and France, LG Channels and LG Smart TV owners will be able to enjoy more high-quality content.
Available Sony Channels will include Sony One Comedy featuring fan-favorite Seinfeld; Sony One Thriller TV with shows including Breaking Bad; Sony One Faves with timeless classics including Bewitched; Sony One Comedy HITS with classic comedies such as Step Brothers and Jerry Maguire; Sony One Action HITS dedicated to action and adventure movies from box office hits to critically acclaimed films like District 9 and Men in Black; Sony One Shark Tank,1 one of the most successful reality shows in the world; Sony One Dragons’ Den,2 the juggernaut reality format behind Shark Tank; and Sony One Blacklist,3 a dedicated channel featuring the crime thriller series.
Thanks to our partnership with Lionsgate, UK and German viewers will be able to enjoy first-window4 content licensed for the newly launching LG 1 premium channel, operated under the company’s own brand. This will include exclusive rights to such acclaimed series as Wong & Winchester and Paul T. Goldman5. Other premium shows offered will include Critics Choice Television Award winning series Nashville and Boss, starring Golden Globe winner Kelsey Grammer. The newly added Lionsgate channels will include: MovieSphere, Wicked Tuna, Are We There Yet, Anger Management, Ghost Hunters, Grace & Frankie and Nashville.
Loaded with a wide range of fantastic film channels (like Great!, Popflix, MovieSphere, Netzkino, Moviedome, WeDo Movies, Rakuten TV and Pluto TV) and movies to watch on demand, LG Channels has something for everyone.
Beyond movie magic, LG Channels’ sports channels cover fan favorites such as international football brought by FIFA+, great tennis brought by Tennis Channel or live motor racing from MTRSPT1. Additionally, viewers can watch chess grandmasters battling it out on Chess TV, with more content to be continually added.
LG Channels is available on LG Smart TVs (models 2016-present) and can easily be accessed by pressing the dedicated key on the LG Magic Remote or via home screen.
LG Channels has consistently ranked among the top-five most accessed apps on LG Smart TVs across all regions where the service is offered, attracting an increasing number of viewers. With its newly added channels, the service is now set to provide more high-quality content for users to discover and enjoy.
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1 Available in Italy and Spain.
2 Available in the UK, Finland, Sweden, Norway and Denmark.
3 Available in France and Spain.
4 First-window exclusive: first time on any SVOD, AVOD, Free TV, Pay TV and Basic TV service.
5 “Wong & Winchester” and “Paul T. Goldman” are available on LG Channels in the UK.
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By News Reporter
3D Anamorphic Animal Series Kicks Off Company’s
Local and Global Earth Day Activations
SEOUL, Apr. 17, 2024 — Heralding the arrival of Earth Day 2024, LG Electronics (LG) unveiled today a 3D anamorphic experience on its Times Square billboard in New York City highlighting vulnerable and endangered species. The LG Endangered Species Series, which will run throughout 2024, features partnerships with Discovery Education and the National Wildlife Federation focused on educating students K-12 on conservation initiatives.
3D Animals Overlook Times Square
Unveiling on its dynamic Times Square billboard, LG will introduce a digital out-of-home (OOH) campaign showcasing anamorphic content that will highlight some of the world’s most vulnerable and endangered and recovered species in need of ongoing protection. Different species will be highlighted throughout the year beginning today with the snow leopard, followed by the bald eagle, Galapagos sea lion and reindeer later this year. The series will portray each animal in a stunning 3D effect that appears to be extending out of the actual display.
Education Program Elevates Conservation Awareness
Through partnerships with Discovery Education and the National Wildlife Federation, LG will host a K-12 educational series about vulnerable and endangered species tied to the Time Square billboard series. The LG Endangered Species Series will provide K-12 students with a deeper understanding of the unique qualities of endangered animals, and the role they play in maintaining a healthy ecosystem while fostering an appreciation of what makes each species special. LG will distribute curriculum materials aligned with educational standards to students and educators across the U.S. For additional details and opportunities to contribute to NWF’s
link hidden, please login to view. and programs, visit . Life’s Good Earth Day Fair
The LG Electronics North American Innovation Campus in Englewood Cliffs, New Jersey, is hosting the Life’s Good Earth Day Fair on April 22. Open to the public, the event will include a range of activities that highlight the importance of sustainable practices.
In collaboration with the National Wildlife Federation, the community fair will provide valuable information on sustainable best practices and guidance on establishing your backyard as a Certified Wildlife Habitat®.
In addition to these activations, LG is working to make Earth Day every day by developing the most innovative products that provide consumers with significant savings through energy efficiency.
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