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    • By News Reporter
      Summer is on its way, bringing with it the promise of better weather and a golden time of year for sports fans everywhere. And while some major sporting events have been cancelled or delayed, there’s plenty of first-class action to be had with football leagues up and running, basketball playoffs just around the corner, baseball in full swing, as well as tennis and auto racing. With so much to look forward to as we approach the second half or the year, now is the ideal moment to upgrade to a new TV – one that can light your game up and make you feel like you’re right there to witness all the exhilarating contests and mind-blowing plays as they unfold.

      Video
      When it comes to shopping for a TV that’s great for watching sports, there’s more to consider than just screen size and color expression. To deliver that realistic stadium/arena feel, high-quality motion control handling is crucial. Because to keep up with the blink-and-you’ll-miss-it movements of the world’s top athletes, you’ll need a TV that can handle it all without any motion blur or drop off in detail. Let’s face it, there’s nothing more frustrating than trying to follow a flickering, blurry soccer ball stuttering its way across the screen, or watching a titanic battle between two star players reduced to a fuzzy, indistinct mess.

      Luckily for sports fans, LG offers a variety of “premier league” TVs that can capture all the blistering action in absolute clarity. From multi-award-winning OLED TVs to the soon-to-launch QNED Mini LED TVs, and the more affordable yet highly capable NanoCell TVs; the company has all of your sports-viewing needs covered. With an advanced TV from one of LG’s championship 2021 lineups in the living room, you can watch live as sporting history is made, review the must-see highlights from every game or replay those legendary goals from classic matches.

      Conveniently available on LG TVs, Sports Alert keeps you effortlessly up to date on your favorite teams.1 Receive notifications when their games are about to begin, real-time scoring alerts and final results even while you’re watching other content. You can also easily check out your teams’ upcoming matches and other key information so you’re always in the know. Setting up Sports Alert is as easy as can be. Just press the Speak button on the LG Magic Remote and say “Sports Alert” and ThinQ instantly launches the app so you can select the sports leagues and teams you want to follow. After the initial setup, you can sit back, relax, and let LG’s customizable feature keep you abreast of the sports that matter most to you.

      The company’s TVs deliver memorable sports-viewing experiences thanks to a combination of outstanding picture quality, large screen sizes, and superb surround sound via Dolby Atmos and LG’s exceptional sound engine, as well as compatibility with a range of external audio solutions. Along with realistic, three-dimensional images and sound, you can enjoy unique features created specifically for sports fans such as Sports Alert.
      LG’s advanced motion handling technology allows its TVs to display action with incredible smoothness, even during the fastest periods of play. So the fuzziness, stuttering and juddering that detracts enjoyment of the game on other TVs won’t be an issue when you team up with LG. LG TVs also boast excellent contrast and the ability to make details sharper in every scene, ensuring every score or stat shown on screen and the names and numbers on players’ jerseys can be easy to read at all times.

      Video introducing
      When it comes to immersive sports viewing, sound quality is just as important as image quality. LG TV’s AI Sound Pro offers a dedicated mode for sports that lets you hear all the sounds of the game. Whether it’s the coach shouting orders, players directing their teammates or the ball flying off the boot, bat or racket, you won’t miss a sound. Dolby Atmos support means you can experience dynamic 3D audio at its best, while Bluetooth Surround Ready offers easy connection with LG’s powerful XBOOM speakers and wide selection of soundbars.
      And with multiple AI assistants to choose from, including Google Assistant and Amazon Alexa, you can control the entire viewing experience using just your voice so you’ll never again miss a key moment of the big match searching for the remote. The 2021 TVs even offer support for Apple AirPlay 2.2

      The wealth of sports streaming apps available on LG’s webOS-based smart TVs makes it easy to keep up with all the leagues you love. Along with a significant number of local options, there are globally-popular services such as Fubo TV, BBC iPlayer, CBS All Access, ESPN and many, many more to choose from.
      For the ultimate in realistic picture quality, LG OLED is your go-to option. Thanks to LG OLED’s self-lit pixels which can turn on and off independently, LG 2021 OLED TVs can display fast-moving sports with outstanding detail, color and contrast, no matter how hectic the action gets. OLED Motion Pro further enhances the impressive motion handling performance of LG’s next-gen TVs, allowing viewers to see the most subtle of details in every split-second play in every type of sport.3 And with screen options ranging from 48- to 88-inches, there’s an LG OLED for every space and every preference.

      If you’re looking for a big screen that offers balanced light control along with great contrast, brightness and deeper blacks, QNED Mini LED TV is an excellent choice. LG’s pioneering TV combines Mini LED backlighting with Quantum Dot NanoCell color technology to deliver brighter, clearer images, while a larger number of dimming zones ensures precise backlight control and an ultra-high contrast ratio. The end result is a greater level of detail and more accurate color reproduction than other LG LCD TVs can provide.
      The QNED Mini LED TV lineup also offers compelling large screen choices – 65-, 75-, and 86-inches – each working in harmony with LG’s latest audio products. Once you’ve paired an LG soundbar with the TV, you can use the TV’s Magic Remote to control the soundbar’s volume and sound modes.4

      A solid all-rounder, LG NanoCell shouldn’t be overlooked in the ideal for watching sports TV stakes. In addition to providing all of LG’s sports-centric features and ultralarge screen sizes, LG NanoCell produces incredibly pure colors, leveraging 1nm nanoparticles to filter out color impurities and enhance color expression. With 100 percent Color Consistency, the TVs display colors with accuracy and vibrancy, making you feel as though you’re seated in the stands, witnessing the skill and passion of your sporting heroes in person.5 The LG NanoCell range offers a wide selection of screen sizes, starting from a space-friendly 43 inches, and going all the way up to a mammoth 86 inches.
      To learn more about why LG TVs are a sports fan’s dream, click for OLED and for NanoCell.
      (Images simulated to enhance features. May differ from actual use.)
      # # #
      1 Available on 2020 and 2021 models. Sports and sports leagues supported may differ by country. Functionality and EPG limitations vary by country.
      2 Google Assistant and Amazon Alexa support varies by country.
      3 OLED Motion Pro available in G1, C1 and B1 models.
      4 Soundbar Mode Control only available with LG soundbar models SP11, SP9, SP8 and SP7.
      5 Certified by Intertek for 100 percent Color Consistency measured to CIE DE2000 using 18-color Macbeth patterns with viewing angle ±30°.

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    • By News Reporter
      Today’s brands are more challenged than ever as they try to find the perfect message for a demanding audience. LG is taking on this challenge with a new campaign that introduces audiences to the unique characteristics of OLED technology through LG’s next-generation OLED and LG OLED evo (model G1) TVs. With a and four accompanying online videos, LG’s latest campaign, Light Up Your World, uses imagery and themes that resonate with its core audience to highlight the memorable, emotionally impactful user experience that is possible with LG OLED and its self-lit pixels.

      The title, Light Up Your World, is a nod to the self-emissive pixels unique to OLED technology which delivers superbly lifelike and nuanced images by virtue of its inherent characteristics and individual pixel-level control. The title also communicates the message that LG OLED TV not only offers a next-level viewing experience but also delivers light and joy into our daily lives.
      The main video of the campaign shows a woman following a hypnotic, floating point of light, much like Alice in Wonderland and the White Rabbit. On route to her unknown destination, she sees different objects that light up and lead her on a magical expedition before eventually arriving back home to her sofa and LG OLED TV after having experienced a world of breathtaking images, including a self-lit tree with luminescent leaves representing the light-emitting pixels of LG OLED technology.

      Four additional videos make up the full Light Up Your World collection. Each of the videos correspond to different aspects of LG’s “4S” keywords as it relates to LG OLED TV: Sharp, Swift, Smooth and Slim.
      Light the Story Up highlights the sharp picture quality and immersive cinematic experience offered by LG OLED. With millions of self-lit pixels, LG OLED TVs produce rich, sharp details and perfect blacks to make even the darkest of scenes come alive. And with even more brightness, the LG OLED evo panel delivers punchier images with improved clarity, transporting viewers into their favorite scenes, making them part of the action.

      In Light the Play Up, LG OLED TVs are shown their capability for fast gaming action via speedy response time and immersive big-screen experience. Thanks to blazing fast performance, gamer-centric features and support for the latest HDMI specifications and NVIDIA G-Sync, LG OLED evo guarantees stutter- and tear-free gameplay that gives gamers that performance edge to become the champions they were meant to be.

      The episode Light the Game Up highlights the incomparably smooth and natural motion of OLED, demonstrating how LG’s OLED Motion technology makes the fast-paced movements in exhilarating sporting events and action sequences smooth, clear and easy to follow. With LG OLED, those viewing at home will feel less like fans and more like one of their favorite superstars as the TV reveals the spin of the ball, droplet of sweat and blades of grass with absolute clarity.

       Lastly, Light the Space Up focuses on OLED’s slim design and its ability to help customers create a truly inspiring space in their home. LG’s Gallery Design unlocks a new world of TV aesthetics, featuring minimalist bezels and an impossibly slim profile that wouldn’t look out of place in an art gallery or museum. The design allows anyone to be an artist, free to curate his or her space exactly as imagined.

      The campaign also touches on topics important to every consumer: health and environment. LG is addressing consumers’ concerns and striving to make a better future for the planet. Its efforts in both areas are explored in videos soon available to view on LG’s official online channels.
      LG’s new campaign communicates the rewarding, personal viewing experiences that come with LG OLED and illustrates how the TVs’ self-lit pixels can light up any scenario with the most dynamic picture quality around. The global campaign signals a new direction for LG OLED storytelling at a time when its star is shining the brightest.
      And the story doesn’t end there…
      # # #

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    • By News Reporter
      The changing of the seasons is a great time to refresh and revitalize your home with a seasonal reset. Cleaning your dwelling from top to bottom may never be fun, but it can be done smarter and easier with the help of the LG ThinQ app.
      1. Lighten your load

      Thanks to the ThinQ app’s Routine feature, you can apply customized settings to all connected appliances in the house in one step. Select Fresh Air Mode, for example, and the air purifier starts up, the robot vacuum begins roaming and the ceiling fan starts spinning. Now with LG’s smart appliances doing their part to lighten the load, it’s time to get cleaning!
      2. Take breaks in between

      With the ThinQ app and LG’s smart appliances, you have more me time because you won’t have to constantly check on the progress. You’ll never have to run back and forth checking on the laundry because the ThinQ app can tell you exactly how much time is left and send you a notification when your sheets and pillowcases are clean or dry. With ThinQ by your side (or in your pocket), you can afford to sit back, relax and enjoy the new season.
       3. Your personal technician

      Don’t let a glitch in your appliance put everything on hold. With the ThinQ app’s Smart Diagnosis and Proactive Customer Care, you can identify and resolve issues without having to call or wait for a customer service representative or repair technician.1 The ThinQ app even informs you when you’ve put too much detergent in the washing machine and when to change the water filter in the refrigerator.
      4. Go green

      When you’re taking care of your home, also think about taking care of your planet. With the ThinQ app’s Energy Dashboard, you can easily monitor how much energy every LG smart appliance is consuming so you can adjust settings accordingly to save electricity. LG’s eco-conscious appliances help reduce your home’s carbon footprint thanks to their efficient use of energy and water.
      5. Replenish and reorder effortlessly

      When it comes to keeping LG appliances running their very best, there’s no need to head to the store with ThinQ. For consumables such as detergent and filters, use the Store feature on the ThinQ app and have them delivered right to your front door. You can also take advantage of Amazon smart reorders by linking the ThinQ app with Alexa. Once connected, you can receive notifications when it’s time to replenish essential items such as laundry detergent to easily reorder from Amazon using voice commands.2

      With the ThinQ app from LG, undertaking a residential reset for the new season is a much smarter and simpler affair. Learn more about LG’s smart appliances and the ThinQ app at .
      # # #
      1 PCC available in the North America and Europe.
      2 Amazon smart reorders available only in Germany, UK and US. Products available for smart reorder differ by country.


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    • By News Reporter
      A day in life of most people now revolves around video calls, virtual classes and online games. This means owning the perfect laptop has never been more important, since we use them all day long for work, play, socializing and everything in between.
      For everyday use, it doesn’t get much better than a portable computer, but getting the right hardware and knowing how to get the most out of them are crucial to getting through the day stress-free. Here are five ways your laptop can help out during periods of social-distancing, and why LG gram is ideal for getting you to where you want to be – without actually being there yourself.
      Live Performances At Home

      New Zealand band Six60 recently performed in front of a 50,000-strong crowd at Eden Park rugby stadium in Auckland, making headlines as the largest concert in the world since the pandemic began. more enjoyed the show on a screen. With a multitude of streaming platforms available today, all you really need is a laptop that delivers immersive multimedia experiences that make you feel like you’re there in person, and a large display always rules supreme when it comes to bringing streams to life.
      The LG gram uses a tall 16:10 aspect ratio boasting a high resolution to help users tackle every daily task with ease. Whether you’re watching videos online, surfing the web or handling your work away from the office, the LG gram range has you covered.
      Connecting From Home

      Who would have thought a video call would become the primary form of communication with our loved ones and colleagues for millions? With video conferencing tools now essential for work and socializing, more screen real estate that allows us to do more things at once is a necessity.
      With its wider screen, LG gram allows users to watch presentations while searching the web or taking notes through split screen mode, with everything still clearly visible. In short, multitasking during work meetings helps us be more productive on the job, saving time and effort that could be better spent elsewhere.
      Home Education And Upskilling

      More home time creates the opportunity to pick up new skills or hobbies, and having a state-of-the-art laptop on hand certainly makes it easier to do just that. If you’re looking to try new things, a laptop with a high resolution is a great place to start. It’ll make instructions easier to read, methods easier to follow and more information visible at once.
      That’s great if you don’t want the awkwardness of flipping between tabs. Even better if your laptop is slim, light and robust because you can move around with your machine should housemates or family members interrupt and break your concentration.
      Easy Photo And Video Editing

      If you’re like most people, your use of social media has skyrocketed since a year ago in an attempt to stay connected to the people we care about most. The best way to keep family and friends involved in our lives is by sharing daily photo and video updates that show all the mind-numbingly boring things we did today that they simply can’t live without.
      Photo and video editing tools certainly have a learning curve but the very best laptops can help you make the most of your multimedia apps. This is where laptops with wider screens and 16:10 aspect ratios can make a real difference, the extra display space perfect for showing media-editing timelines or multi-tasking across different apps. Color accuracy is a must too.
      Catch Up On Favorite Shows

      To pass the time, people are catching up on the films and TV boxsets they’ve always wanted to watch but never had the time. Laptops provide us with a portable TV screen we can use to watch new and old content anywhere, so whether you’re cooking in the kitchen, chilling in the garden or need something to fall asleep to, there’s always a screen close by.
      A display with a wide color gamut makes colors pop and naturally the larger the screen the more absorbing the media, so think about an aspect ratio that gives you more room to play with. Of course, a laptop opens up more places where you can consume your content, whether you’re on a train, plane or a long road trip. And LG gram’s long-lasting battery life means you’ll be set for hours without running out of power.
      Not All Upgrades Are The Same

      There are now more reasons to upgrade your laptop and the latest LG gram devices boast slim and lightweight designs, meaning performance doesn’t have to come at the expense of portability. The laptop range is surprisingly powerful too, with Intel 11th Gen CPU internals and excellent high-resolution displays that utilize a brilliant, non-conventional 16:10 aspect ratio. Now available in 14, 16 and 17 inches, the new and impressive LG gram lineup offers fantastic screen quality with powerful components, unbelievable battery life and a convenient light design.
      # # #

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