By News Reporter
Multinational Tech Company’s USD 1 Million Innovation Challenge Invites
Innovative Minds Worldwide to Step Forward with Ideas for People and the Planet
SEOUL, Sep. 6, 2022 — LG Electronics (LG) announces that its first LIFE’S GOOD AWARD is now under way. The entry period is open from Sep. 6 through Oct. 10. Announced at CES® 2022, the LIFE’S GOOD AWARD seeks to uncover innovative solutions aligned with LG’s goal of creating a Better Life for All. A total of USD 1 million will be granted to help accelerate the development of the winning submissions.
Envisioning a sustainable world where Life’s Good for the planet and all its inhabitants, LG continues to pursue eco-minded solutions and ideas for a greener environment and develop user-centric products and services that provide access to convenient, valuable and novel experiences for everyone.
The LIFE’S GOOD AWARD marks a significant step in LG’s sustainability journey, helping to spread the company’s Life’s Good message around the world. In addition to carrying out its own sustainable practices, the company is now inviting like-minded individuals and groups to step forward with their unique ideas to help build a Better Life for All.
The LIFE’S GOOD AWARD asks entrants to submit their original and marketable solutions relating to Innovation for the Planet, which targets solutions for environmental health, or Innovation for People, which centers on ideas that can enrich daily life through prioritizing safety, usability and accessibility. True to its philosophy of open collaboration, LG looks forward to working closely with budding innovators. Submissions can be made at the
link hidden, please login to view, where applicants can also find full details and conditions for entry. “The LIFE’S GOOD AWARD encapsulates our philosophy of innovation and our belief that the road to a better future can only be paved if we all come together,” said William Cho, CEO of LG Electronics. “We look forward to seeing people’s innovative ideas for a better society and healthier environment, and to provide our support and encouragement in their realization.”
LG is bringing together respected academics from a diverse range of environment and social industries to support its own executives on the award’s judging panel, which has been dubbed the Life’s Good Committee. Judging panel members include Alex Edmans, a professor at London Business School who won the Financial Times Best Business Books of 2020 and the Financial Times award for Excellence in Sustainable Finance Education, Christopher Marquis, a professor at Cambridge Judge Business School and the 2021 Axiom Business Book Awards gold medalist in the Business Ethics Category, and Hyun S. Shin, a professor at the Hanyang Business School and a director of Collective Impact Center at Hanyang University.
“Application of knowledge for the alleviation of real-world problems is what every scholar aims for,” said Marquis. “LG has given us a powerful platform to do that. The LIFE’S GOOD AWARD leverages LG’s resources to gather round budding innovators, entrepreneurs, academics and business professionals and is a compelling example of how a company can make a genuine impact to better lives.”
LG has joined hands with B Lab Korea, a non-profit with expertise in measuring and certifying the social impact of businesses to ensure that all entries submitted for the LIFE’S GOOD AWARD are evaluated using relevant impact metrics.
The entries will be thoroughly evaluated in the first screening, and those with the highest marks will go through a second screening carried out by a judging panel composed of selected LG executives and renowned scholars presiding in leading academic institutions. The three finalists will be announced at CES® 2023, and will present to the judging panel in a final pitch session in January. The first-place winner (Grand Prix) will be awarded USD 700,000 in prize money, and the second (Silver) and third place (Bronze) will receive USD 200,000 and USD 100,000, respectively.
Innovators worldwide can refer to the for more details. To keep up with the latest news and developments from LG’s inaugural innovation challenge, stay tuned to .
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By News Reporter
New Laundry Solution Delivers Exceptional User Experiences with Space-efficient and
Practical Design, Built-in Artificial Intelligence and User-centric Features
SEOUL, Aug. 18, 2022 — LG Electronics (LG) has unveiled its new WashTower Compact laundry solution at IFA 2022. The new WashTower is a fully integrated two-in-one that combines a separate washer and dryer, all-in-one control panel and advanced AI in a single, space-efficient unit to deliver greater convenience.
An ideal laundry solution for a one or two-member household, the new WashTower brings better space-efficiency to the home. Compared to 2019 WashTower, its larger sibling, width and depth have been reduced by 100 and 170 millimeters, respectively, while its washer offers a generous 13 kilogram capacity and its dryer, a 10 kilogram capacity. The product’s lower height – cut down by 235 millimeters – allows for more comfortable access to laundry in the dryer positioned on the appliance’s upper half, easier filter management and the ability to install WashTower Compact in rooms with lower ceilings. Requiring less installation space than a stackable or side-by-side washer and dryer pair of the same laundry capacity, the relatively small model frees up space in the kitchen or laundry room for other uses, such as the convenient storage of detergents, fabric softeners and linen.
LG’s new all-in-one laundry solution also boasts a flat, unibody design that provides an optimal laundry experience and brings a subtle, minimalist aesthetic to the home. Located on the front of the appliance in between the washer and dryer, the Center Control lets users easily manage all settings and functions from one convenient place. WashTower Compact can integrate seamlessly with any type of décor or interior style, helping consumers to create a home environment that perfectly reflects their individual tastes.
What’s more, the innovative, new WashTower model takes the user experience – and laundry results – to the next level via the company’s advanced laundry technologies. Employing the Artificial Intelligence Direct Drive (AI DD), the washer is able to identify the most suitable washing pattern (drum motions, water temperature and wash cycle time) for each load, reducing fabric damage to help clothing last longer. Meanwhile, the Smart Pairing feature saves users time and hassle by syncing the dryer with the washer; automatically selecting the best drying cycle based on washer load settings.* An excellent all-around performer, LG WashTower Compact also cuts down on washing times with TurboWash 360 and drying times via the Prepare to Dry preheating feature.
“Boasting a more space-friendly design, and equipped with LG’s latest AI-based laundry technologies, WashTower Compact delivers an exceptionally convenient user experience,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “We will continue to listen to consumers and meet their diverse and changing needs by developing smart, tech- and design-forward appliances for a better life at home.”
LG will be showcasing its latest innovations, such as the new WashTower Compact at its exhibition booth (Hall 18, Messe Berlin) during IFA 2022 (September 2-6) in Berlin, Germany.
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* Tested by Intertek on Jul 2022. Comparing the total program time for washing and drying 2 pairs of pajama in Quick Wash cycle with Prepare to Dry option. Results may differ depending on load composition and environmental factors.
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By News Reporter
The first week of June, which presents International Children’s Day (June 1) and World Environment Day (June 5), reminded us of the importance of caring for our world and its children. To properly commemorate these universal holidays and live up to LG’s steadfast commitment to CSR activities that inspire positive change, LG Kazakhstan enlisted the help of 40 children from the Almaty Regional Orphanage to make a difference in their own backyard, and hopefully learn while having heaps of fun in the process.
The enthusiastic children selected which trees they wanted to plant in the garden, and now fifty apple, plum, apricot, cherry and pear trees are growing there and will eventually provide fresh fruit on their doorstep. Plant specialists were also on site to teach the kids which practices lead to the richest harvest and greenest environment. What’s more, to commemorate International Children’s Day, every hard-working child received a memorable souvenir as a reminder of the amazing work they did that day.
LG Kazakhstan champions sustainable development and social responsibility through the implementation of environmental practices and charity events that improve the quality of life for locals. Recent initiatives such as LG Blood Donations Day, various CSR educational lectures for students and LG Prima Nota Fest – a nationwide classical music contest for children – demonstrate LG’s tireless efforts towards creating a better life for all.
A company must fulfill its environmental and social responsibilities to nurture a flourishing ecosystem that benefits all. Introducing technologies that minimize its carbon footprint during manufacturing and implementing inclusive solutions are deeply embedded in LG’s core value, and the company will never falter when it comes to innovating new solutions that help solve the world’s technological and social issues.
Contributed by LG Kazakhstan
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