By News Reporter
Company Offering LG Smart TV Owners Worldwide Opportunity to Watch
Acclaimed Apple TV+ Series and Films for Free for Limited Time Only
SEOUL, Dec. 2, 2022 — LG Smart TV owners in over eighty countries will gain access to three months of Apple TV+ for free, supplying them with popular, award-winning content to enjoy over the holidays.1 Starting this week, the promotion is available to new Apple TV+ subscribers and applies to all compatible 4K and 8K LG Smart TV models from 2018 to 2022 running webOS 4.0 to webOS 2022. To redeem this offer, users must access the Apple TV+ app via a compatible LG Smart TV and follow the redemption instructions.2
With Apple TV+, LG Smart TV owners can enjoy premium Apple Original drama and comedy series, feature films, documentaries, and kids and family entertainment, including this year’s Oscar Best Picture winner “CODA,” record-breaking Emmy Award winner “Ted Lasso,” holiday musical comedy “Spirited” and hit series such as “Bad Sisters,” “Slow Horses” and many more, as well as live sports, beginning with “Friday Night Baseball” and Major League Soccer matches coming in February 2023. After its launch in 2019, Apple TV+ became the first all-original streaming service to launch around the world and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have been honored with 280 wins and over 1,200 awards nominations.
LG Smart TVs leverage cutting-edge picture and sound technologies for stunning home entertainment experiences. The company’s industry-leading TVs employ Dolby Vision IQ and Dolby Atmos enhancing the immersive home entertainment experience, especially when streaming the Dolby mastered Apple TV+ titles.
To add even more convenience to the viewing experience provided by LG Smart TVs supporting webOS 4.0 or higher, viewers can use LG Magic Remote to point, click and scroll the app’s interface and utilize its built-in microphone to search, discover and start watching the high-quality content featured on Apple TV+ via simple voice commands.3 What’s more, webOS 22 supports personal profiles to deliver to each individual their own personalized viewing experience.
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1 Start date may vary by region. Offer ends January 31, 2023. Promotion applies to countries where Apple TV+ is available. Please check local details at
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3 Voice command available in twenty-two languages.
By News Reporter
While flying cars are still quite far away from being a real thing, some of the ideas we used to have about life of the future have turned into a reality. Smart living powered by Internet of Things (IoT) devices is a perfect example. Through its industry-leading IoT technologies, LG is more committed than ever to providing consumers with an all-around better quality of life by enabling connected smart homes powered by ThinQ.
To give travelers a taste of this smart living far away from home, LG Taiwan partnered with two accommodation providers in the city of Yilan, located on the nation’s northeastern coast, to offer a much-needed escape from the hustle and bustle of urban life.
As part of this two-year partnership, LG Taiwan teamed up with
link hidden, please login to view for the launch of the “LG ThinQ One-Bedroom Pool Villa” – a luxurious villa featuring modern, white décor and plenty of natural light. This elegant space also features minimalist wooden furniture and access to a private pool, Zen garden and hot spring so guests can rejuvenate their minds and bodies, freeing themselves from all outside distractions.
For the most advanced and unique smart home experience, the villa’s guest rooms are packed with popular LG smart home appliances, smart TVs and AV products so that they can try everything and experience how easy it is to control them all on the ThinQ app.
During their stay, guests can activate, schedule and view the status of the home’s appliances anytime through the smartphone provided in their room, and utilize LG OLED TV’s Home Dashboard or smart speakers to control them remotely, ensuring people of all abilities can experience the smart life powered by LG.
On entering the picturesque villa, travelers can place their outerwear in LG Styler to eliminate the germs they collected on their travels. For guests who just enjoyed a quick swim, LG dryer can gently dry their clothes to eliminate damp odors without damaging the most delicate of fabrics. Moreover, guests can enjoy high-quality multimedia entertainment with LG Ultra HD 4K OLED Smart TV, which can also be used to monitor and control the smart appliances, such as turning on LG PuriCare AeroTower or PuriCare dehumidifier to create the most comfortable indoor space even during rainy, humid days.
To follow up its first collaboration with the in 2021, which brought to life the “HA House Autumn,” LG Taiwan created a second ThinQ home this year called the “HA House Summer”, which is even more smart and comprehensive than the first, setting a new benchmark for the era of smart travel accommodations.
“HA House Summer” is a 5-story home converted from the personal residence of DEZU Group’s founder. Featuring a simple yet modern white exterior design, the building itself utilizes large floor-to-ceiling windows to create a living space that harmonizes with surrounding nature.
This sprawling house is filled with LG’s full range of Wi-Fi-enabled smart home appliances, including LG DUALCOOL air conditioner, LG PuriCare 360° Air Purifier, LG PuriCare AeroTower and LG QuadWash dishwasher. Guests can turn on each floor’s air conditioner via the ThinQ app before entering to enjoy a cool temperature and fresh air as soon as they step inside.
The wireless, portable XBOOM 360 Bluetooth speaker provides immersive surround sound while LG StanbyME, a 27-inch wireless touchscreen monitor with movable stand, lets guests enjoy audio and video entertainment on the outdoor turf, at the pool, in the basement’s gaming room and everywhere in between.
What’s more, the second floor is furnished with home furniture appliances from the LG Objet Collection, including LG WashTower, LG Styler and LG CordZeroThinQ A9 Kompressor+ vacuum cleaner, while the popular InstaView Door-in-Door refrigerator is installed in the first-floor kitchen. The LG Objet Collection’s natural color palette evokes comfort and familiarity through its light pastel colors and elegant earth tones which harmonize with nature.
Continuing its collaborations with global travel and accommodation providers, LG will ensure the smart life is no longer limited to the home and the most instantaneous smart services will be harnessed to create a minimalist lifestyle with infinite possibilities during travels.
Contributed by LG Taiwan
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Just purchased this and the set up is driving me nuts. I have a Sony reciever that I use for my audio out as well as HDMI device switching. The output of the reciever is going to HDMI 1. The TV audio out is set to HDMI (ARC) device. When watching devices directly connected to the reciever (cable box, roku, DVD, Tivo), audio out is fine. If I try switching to the smart menu or the antenna, there is no audio going from the TV back to the reciever. I also have a Roku I can use for streaming, but not for OTA. Should I just route everything directly into the TV, and use the optical out to get sound to the reciever? Also since setting up the TV and remote there is strange interaction btween the TV and the reciever. I noticed that my cable box, dvd, and roku all show up devices attached to HDMI 1, and clicking on that device will change the input on the reciever, but I have no control over the reciever from the LG remote, volume and muting buttons have no effect. Also there soesn't seem to be anyway to control my Fios cable box, a Motorola HD QIp 7100-1. I have the IR blaster sitting right next to it
By News Reporter
In this installment of On the Job, we go inside LG Experience Informatics (EI) Task to look at how LG leverages data analysis to uncover hidden needs and create personalized customer experiences that improve everyday life
Hyper personalization is the new must. In this era, consumers are much more evolved in terms of their engagement with brands and are seeking products that can adapt to their individual needs and offer user experiences that suit their unique preferences and lifestyles. With LG Object Collection, which presents a range of chic, customizable living solutions that can elevate any home décor, and LG ThinQ UP Appliances, which allow users to select and add convenient, new features and functions, LG is at the forefront of the personalized appliance trend.
When creating personalized products or services, it is crucial to first discover customers’ unvoiced needs – and this is where data collection and analysis are so important for a lifestyle innovator like LG. To enhance its capabilities and efficiency in this area, the company established Experience Informatics (EI) Task, a dedicated unit that uses large-scale quantitative analysis to thoroughly assess a diverse range of customer experience data. EI Task is enabling LG to better predict future purchasing intentions and gain greater insight into the lifestyles and needs of its customers.
Recently, EI Task received a significant boost to its operations with the introduction of the Lifegraphy system which provides customer insights through customer-centric data structures and interpretation algorithms developed based on years of customer research experiences. Lifegraphy enables its users to comprehend customer experiences from multiple angles and flexibly explore customer needs by converting abstract concepts, including customer values and lifestyle, into numerical data.
Before the invention of Lifegraphy, the task of understanding customers and uncovering what they really want was handled by LG personnel proficient in data analysis and statistics. Unfortunately, the considerable time and effort required to complete their research made it difficult to keep up with fast-changing industry trends and customer tastes. Moreover, challenges in sharing and interpreting data collected by different divisions and projects brought further inefficiency to the overall process.
But now, thanks to the advent of the Lifegraphy system, any business unit or group within LG can accurately analyze customer data without requiring an expert team of analysts or statisticians to do so. As such, they can establish the initial design and marketing direction for new products much faster than before, meaning a shorter development period and more precise targeting of specific consumer segments. Another advantage of Lifegraphy is that, because it lessens the impact of personal opinions, the results it provides are more objective and, therefore, more reliable.
Lee Kun-woo, lead of LG EI Task
“The Lifegraphy system was designed based on a belief that, if data collected from extensive research become a tool and was used continuously by many people, it would contribute to developing products and services that offer better customer experiences,” said Lee Kun-woo, lead of EI Task.
Many experts involved in creating this efficient system faced numerous challenges and obstacles along the way. The biggest problem to solve was how to visually express the digitized, abstract concepts the system delivers in a way that any employee could easily understand.
Noh Eun-young, a specialist at LG EI Task
“There were people who insisted on providing the collected data as-is, but we spent much time and effort to persuade and explain to them the importance of presenting data in a way that actually helps LG employees understand target customers,” said Noh Eun-young, a specialist at LG EI Task. “No matter how much data we have, it is meaningless if we cannot interpret it accurately, and that’s exactly what Lifegraphy helps us do.”
LG’s newly introduced MoodUP refrigerator is an example of a successful product conceived with assistance from the Lifegraphy system and perfected by the talented designers at LG. The refrigerator boasts LED doors that can change color to match users’ moods or preferred decorating palettes – without the cost and hassle of having to physically replace the actual panels. Through the LG ThinQ app, users can choose from 22 colors for the upper door panel and 19 colors for the lower, and instantly apply their new selection whenever the mood takes them.
Thanks to the convenient, effective Lifegraphy system and the endeavors of those who designed and use it, LG is bringing exciting, new innovations to the home appliance space and taking the personalized customer experience to a whole new level.
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