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    • By News Reporter
      Collaboration With Expo City Dubai Marks a Major Step in Company’s B2G Expansion

      SEOUL, Nov. 25, 2025 — LG Electronics (LG) is accelerating its qualitative growth strategy in the Middle East by expanding its business-to-government (B2G) portfolio.
      On November 19, LG signed a strategic partnership with Expo City Dubai – a city borne out of the Dubai government-backed 2020 World Expo – to collaborate on the development of a next-generation smart city. The agreement was signed by William Cho, CEO of LG Electronics and Ahmed Al Khatib, Chief Development and Delivery Officer, Expo City Dubai.
      The partnership builds on discussions at the Korea–UAE Business Roundtable, where both governments agreed to deepen cooperation in AI-powered service development and AI infrastructure. It also further deepens LG’s long-standing relationship with Expo City Dubai, an innovation-driven, people-centric community and the new center of Dubai’s future. The company previously supplied LED signage for Expo 2020 and later committed to providing built-in home appliances – including refrigerators, dishwashers and ovens – for 3,000 households currently being built within the smart city.
      As a provider of Space as a Service – offering holistic, space-optimized solutions – LG will support the project with innovative infrastructure across multiple areas, including AI data center cooling solutions and smart home systems powered by the company’s AI Home Hub platform.
      Through this latest partnership, LG aims to strengthen its position as a comprehensive solutions provider across the B2C, B2B and B2G sectors in the Middle East.
      “With our differentiated HVAC technologies and AI Home Hub-based smart solutions, we are committed to contributing to sustainable growth in the Middle East,” said William Cho, CEO of LG Electronics. “We will accelerate efforts to capture new B2B and B2G opportunities with solutions built around each country’s future direction.”
      Accelerating B2B and B2G Growth Across the Middle East
      LG continues to expand its presence in major markets such as the UAE and Saudi Arabia. The company has operated in the UAE for 30 years and manages regional headquarters overseeing operations across 75 markets in the Middle East and Africa.
      In September, LG signed an MoU to supply cooling solutions for the Middle East’s largest net-zero AI data center – currently being built in Oxagon, the advanced industrial district within Saudi Arabia’s NEOM gigaproject. The agreement – made in partnership with ACWA Power, SHAKER Group and DATAVOLT – positions LG as a strategic contributor to next-generation data center infrastructure.
      In Saudi Arabia, LG began its air conditioner partnership with SHAKER Group in 1995 and formed a joint venture in 2006, expanding its B2C and B2B businesses. In recent years, the company has expanded its participation in government-led initiatives, driving consistent growth in B2G revenue. Looking ahead, LG aims to increase the share of its B2B business to around 45 percent of total revenue by 2030.
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    • By News Reporter
      Agreement Highlights Company’s Global Leadership in Wi-Fi Standard Technologies

      SEOUL, Nov. 20, 2025 — LG Electronics (LG) has signed a patent license agreement with Amazon, granting the use of LG’s Wi-Fi Standard Essential Patents (SEPs).
      Under this agreement, Amazon obtains a license to use LG’s Wi-Fi SEPs in products utilizing Wi-Fi connectivity, including Amazon’s Echo devices, Fire TV Sticks and Fire Tablets.
      LG is currently engaged in Wi-Fi SEP licensing discussions with several global companies that employ Wi-Fi standard technologies. The agreement with Amazon further underscores LG’s technological leadership and credibility in the global Wi-Fi standards domain.
      SEPs refer to core patents that must be practiced when implementing an international technical standard – meaning any product using that standard inevitably relies on the patented technology.  Once a technology is adopted as an international standard by global standardization organizations, companies around the world incorporate it into their products. Recognition as an SEP signifies both the contribution to advancing the entire industry and its technological value.
      LG holds one of the world’s strongest patent portfolios in key standard technology fields, including mobile communications, Wi-Fi, broadcasting and codecs. As of the first half of this year, LG owned 97,880 registered patents globally, about half of which are standard-related patents.* The company’s innovative patented technologies, applied across flagship products such as OLED TVs, washing machines and refrigerators, continue to reinforce its global competitiveness.
      Looking ahead, LG aims to further strengthen its patent leadership in emerging technology areas such as 6G mobile communications, vehicle-to-everything (V2X) communications, artificial intelligence (AI) and quantum computing. In its vehicle solutions business, LG has also been recognized for leadership in augmented reality (AR) technologies, earning top honors for its pioneering AR navigation patent.
      Since 2022, LG has formally included the licensing of patents and other intellectual property rights in its corporate charter – accelerating efforts to build sustainable value through IP-driven innovation.
      “This agreement reaffirms LG’s global leadership in Wi-Fi standard technologies,” said Cho Hwi-jae, head of LG’s Intellectual Property Center. “We will continue to drive innovation worldwide by building on our industry-leading patent competitiveness.”
      # # #
      * According to LG Electronics’ 2025 semiannual report, the company holds 26,762 domestic patents and 71,118 overseas patents. (Source:  link hidden, please login to view).

    • By News Reporter
      Partnership Strengthens LG’s Global Data Center Solution Portfolio, Leveraging Joint
      Expertise to Meet Increasing AI Power and Sustainability Demands 

      SEOUL, Oct. 28, 2025 — LG Electronics (LG) today announced the signing of a memorandum of understanding (MOU) with SK Enmove (SKEN) and Green Revolution Cooling (GRC) to jointly develop and expand next-generation liquid immersion cooling solutions optimized for artificial intelligence data centers (AIDCs). 
      Under the agreement, the three companies will collaborate to explore new business opportunities, conduct joint marketing and deliver proof of concept (PoC) demonstrations for integrated solutions and business models in liquid immersion cooling for AIDCs. 
      SKEN, a leading company in advanced lubricating base oils and premium lubricants, provides next-generation thermal management solutions, including immersion cooling fluids, and is strengthening its global partnerships to foster an immersion cooling ecosystem. In 2022, SKEN became the first company in Korea to develop immersion cooling fluids. Through an equity investment in GRC, SKEN is also leading the way in innovation in the future cooling market, jointly developing data center immersion cooling systems with the company. 
      GRC, headquartered in Texas, is a global leader in immersion cooling solutions. Since launching its industry-first solution in 2009, GRC has been at the forefront of commercializing immersion cooling technology and expanding the market by partnering with leading global IT companies. 
      LG will take the lead in integrating data center cooling systems, providing core components such as coolant distribution units (CDUs), facility water units (FWUs) and chillers. SKEN will supply advanced thermal fluids designed for immersion cooling, while GRC will contribute its expertise in immersion tank system design and deployment. 
      The rapid expansion of the AI industry has created new challenges for data center operators worldwide, who must meet increasing computing demands while improving energy efficiency and complying with stricter sustainability standards.  
      Liquid immersion cooling, which submerges entire servers in a non-conductive fluid, offers a highly efficient alternative to traditional air- or water-based cooling methods. By transferring heat from the servers through a heat exchanger and circulating it via external cooling systems such as air-cooled chillers, the technology can significantly reduce overall energy consumption. 
      Compared with conventional cooling systems, liquid immersion cooling can improve power usage effectiveness (PUE) and enable the stable operation of high-density GPU servers. In addition, the technology enhances heat transfer efficiency and helps reduce potential fire risks, enabling safer and more reliable data center environments. 
      LG plans to expand its liquid cooling PoC at the Pyeongtaek testbed facility by adding an immersion cooling solution, further demonstrating the company’s system performance and integration capabilities. Building on the MOU with SKEN and GRC, LG will also develop an integrated Data Center Infrastructure Management (DCIM) platform, allowing operators to monitor and manage both facility and server systems in real time. 
      “We expect that these three companies, each with their own immersion cooling technology and market experience, will effectively combine their respective strengths to further enhance our competitiveness in the global data center immersion cooling market,” said Nam Jae-in, Head of Green Growth at SK Enmove. “Based on our innovative solutions and strategic partnership, we will lead the growth and transformation of the cooling market.” 
      “This collaborative partnership between LG and SK will provide innovative and quantifiable value to AI data center customers,” said Peter Pollin, CEO of GRC. “We will support customers in quickly adopting high-quality cooling solutions and establishing a stable operating environment.” 
      This partnership marks another milestone in LG’s broader strategy to deliver sustainable and intelligent data center solutions. Recently LG – together with LG Energy Solution and LG CNS – supplied its “One LG Solution” to hyperscale data centers in Indonesia and showcased its cutting-edge integrated AIDC cooling solutions at Data Center World Asia (DCWA) in Singapore. 
      “Through this strategic partnership with SKEN and GRC, LG aims to accelerate the adoption of liquid immersion cooling and deliver highly efficient and reliable solutions for the AI-driven future,” said James Lee, president of the LG ES Company. “We are committed to leading innovation in the data center market with integrated solutions that address both performance and environmental goals.” 
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