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By News Reporter
Today’s brands are more challenged than ever as they try to find the perfect message for a demanding audience. LG is taking on this challenge with a new campaign that introduces audiences to the unique characteristics of OLED technology through LG’s next-generation OLED and LG OLED evo (model G1) TVs. With a and four accompanying online videos, LG’s latest campaign, Light Up Your World, uses imagery and themes that resonate with its core audience to highlight the memorable, emotionally impactful user experience that is possible with LG OLED and its self-lit pixels.
The title, Light Up Your World, is a nod to the self-emissive pixels unique to OLED technology which delivers superbly lifelike and nuanced images by virtue of its inherent characteristics and individual pixel-level control. The title also communicates the message that LG OLED TV not only offers a next-level viewing experience but also delivers light and joy into our daily lives.
The main video of the campaign shows a woman following a hypnotic, floating point of light, much like Alice in Wonderland and the White Rabbit. On route to her unknown destination, she sees different objects that light up and lead her on a magical expedition before eventually arriving back home to her sofa and LG OLED TV after having experienced a world of breathtaking images, including a self-lit tree with luminescent leaves representing the light-emitting pixels of LG OLED technology.
Four additional videos make up the full Light Up Your World collection. Each of the videos correspond to different aspects of LG’s “4S” keywords as it relates to LG OLED TV: Sharp, Swift, Smooth and Slim.
Light the Story Up highlights the sharp picture quality and immersive cinematic experience offered by LG OLED. With millions of self-lit pixels, LG OLED TVs produce rich, sharp details and perfect blacks to make even the darkest of scenes come alive. And with even more brightness, the LG OLED evo panel delivers punchier images with improved clarity, transporting viewers into their favorite scenes, making them part of the action.
In Light the Play Up, LG OLED TVs are shown their capability for fast gaming action via speedy response time and immersive big-screen experience. Thanks to blazing fast performance, gamer-centric features and support for the latest HDMI specifications and NVIDIA G-Sync, LG OLED evo guarantees stutter- and tear-free gameplay that gives gamers that performance edge to become the champions they were meant to be.
The episode Light the Game Up highlights the incomparably smooth and natural motion of OLED, demonstrating how LG’s OLED Motion technology makes the fast-paced movements in exhilarating sporting events and action sequences smooth, clear and easy to follow. With LG OLED, those viewing at home will feel less like fans and more like one of their favorite superstars as the TV reveals the spin of the ball, droplet of sweat and blades of grass with absolute clarity.
Lastly, Light the Space Up focuses on OLED’s slim design and its ability to help customers create a truly inspiring space in their home. LG’s Gallery Design unlocks a new world of TV aesthetics, featuring minimalist bezels and an impossibly slim profile that wouldn’t look out of place in an art gallery or museum. The design allows anyone to be an artist, free to curate his or her space exactly as imagined.
The campaign also touches on topics important to every consumer: health and environment. LG is addressing consumers’ concerns and striving to make a better future for the planet. Its efforts in both areas are explored in videos soon available to view on LG’s official online channels.
LG’s new campaign communicates the rewarding, personal viewing experiences that come with LG OLED and illustrates how the TVs’ self-lit pixels can light up any scenario with the most dynamic picture quality around. The global campaign signals a new direction for LG OLED storytelling at a time when its star is shining the brightest.
And the story doesn’t end there…
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By alizadeh
Hi,
I was tying to change the settings on our LG TV to enable it for HD channel reception. We found instructions on the net to configure the "area option" in the hidden menu, however, they did not work. So, we thought that we need to change the country group to be able to receive the HD channels. Although we could not change the "country group code" from 20 to an arbitrary number, we change it to 10. After that, we have not been able to change it anymore. It is struck there. I know this is ridiculous, but an LG TV expert who is working in LG customer services told us that I could not change it either and we need to replace the IC. I shocked why with a simple change in one of the TV parameters, everything is got complicated.
In details, here is the picture of the parameters currently set on the LG TV with the model number of 49LH549V-TD:
Please tell me why I could not set the "country group code" to 20 once again? It is gray meaning that is unchangeable. Any ideas will be appreciated.
Best regards
Alizadeh
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By Paulct
I just bought a lg b7 oled and have a problem. I dont subscribe to cable so I wont ever be using it on this tv. Every time I start the tv it loads the OS and the cable-less static comes on the screen and BLASTS through the speakers. The tiles for netflix, hulu, etc are at the bottom so I choose one of those. How do I stop the tv from defaulting to turning on the "tv" that clearly doesnt exist? Ive tried deleting the tile for live tv, and even moving it to the far right side but still every time I turn n the tv - static with the menu on the bottom.
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By AbhishekJha
Airtel XStream in India is a premium tv streaming app like hotstar, SonyLiv and Zee5. Airtel XStream covers more channels than it would be a primary choice for many users as the price are competitive.
Airtel is one of the top3 cellular network provider and most of the people in India use their service. Airtel provides combo packages for tv and cellular services which would be first choice for many users like me.
This app is already available on ios and android tv.
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By News Reporter
Unseen, unheralded and often underappreciated, heating, ventilation, and air conditioning (HVAC) solutions are the unsung heroes of modern life that provide physical comfort and fresh air in all kinds of environments. Working unobtrusively in the background, HVAC is what keeps our homes, offices, hospitals, hotels, shopping malls and every indoor setting imaginable blissfully cool in the summer and delightfully warm in the winter while delivering fresh and healthy air all year around.
For more than half a century, LG Electronics has been a leading innovator in the commercial HVAC solution space, supporting its customers to thrive and grow with its technologically advanced products. With an innovative product portfolio, solid R&D foundation and more than 50 educational academies around the world preparing highly skilled experts, LG has been strengthening its industrial leadership by offering a full range of optimal solutions for nearly every sector and setting imaginable.
To showcase the value it brings to businesses worldwide and to share its vision for a more sustainable future, LG recently produced a brand video entitled “Ahead of the Expected.” Set to a dynamic beat, the uplifting video introduces the audience to the outstanding value offered by LG HVAC solutions, highlighting how LG is empowering its customers by providing an unrivalled level of “Integration, Commitment and Expertise.”
The company’s integrated solutions leverage the latest technologies to deliver powerful performance and greater operational efficiency, ensuring a reduction in the total cost of ownership. LG’s commitment to its customers is also evident in the wealth of services it offers, from installation to system engineering to maintenance; all carried out by highly-skilled professionals. LG’s devotion to creating a sustainable future through environmentally responsible HVAC products is matched only by its drive and ability to maximize value for its clients today, and anticipate what they’ll need tomorrow.
Thanks to its considerable expertise and know-how, LG can meet the unique demands of every business, providing solutions that guarantee fresh, clean indoor air tailored to the specific requirements of each building or facility.
Although they may be out of sight and mind, LG HVAC solutions are right there next to us every day, doing what they’ve always done – making our lives more comfortable whether we’re sleeping, eating, working, shopping or just relaxing and having fun.
Check out LG’s new “Ahead of the Expected” video .
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Question
Shamendra Garg 0
I'm unable to change location in default app for weather in lg 43lk5760. Its always showing New Delhi as default.
Further as seen in some videos, clicking on current time (showing at top right corner) will redirect to weather page and one can also edit the location but nothing happens in my case as clicking on current time leads to nowhere.
Please help.
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