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By News Reporter
Today’s brands are more challenged than ever as they try to find the perfect message for a demanding audience. LG is taking on this challenge with a new campaign that introduces audiences to the unique characteristics of OLED technology through LG’s next-generation OLED and LG OLED evo (model G1) TVs. With a and four accompanying online videos, LG’s latest campaign, Light Up Your World, uses imagery and themes that resonate with its core audience to highlight the memorable, emotionally impactful user experience that is possible with LG OLED and its self-lit pixels.
The title, Light Up Your World, is a nod to the self-emissive pixels unique to OLED technology which delivers superbly lifelike and nuanced images by virtue of its inherent characteristics and individual pixel-level control. The title also communicates the message that LG OLED TV not only offers a next-level viewing experience but also delivers light and joy into our daily lives.
The main video of the campaign shows a woman following a hypnotic, floating point of light, much like Alice in Wonderland and the White Rabbit. On route to her unknown destination, she sees different objects that light up and lead her on a magical expedition before eventually arriving back home to her sofa and LG OLED TV after having experienced a world of breathtaking images, including a self-lit tree with luminescent leaves representing the light-emitting pixels of LG OLED technology.
Four additional videos make up the full Light Up Your World collection. Each of the videos correspond to different aspects of LG’s “4S” keywords as it relates to LG OLED TV: Sharp, Swift, Smooth and Slim.
Light the Story Up highlights the sharp picture quality and immersive cinematic experience offered by LG OLED. With millions of self-lit pixels, LG OLED TVs produce rich, sharp details and perfect blacks to make even the darkest of scenes come alive. And with even more brightness, the LG OLED evo panel delivers punchier images with improved clarity, transporting viewers into their favorite scenes, making them part of the action.
In Light the Play Up, LG OLED TVs are shown their capability for fast gaming action via speedy response time and immersive big-screen experience. Thanks to blazing fast performance, gamer-centric features and support for the latest HDMI specifications and NVIDIA G-Sync, LG OLED evo guarantees stutter- and tear-free gameplay that gives gamers that performance edge to become the champions they were meant to be.
The episode Light the Game Up highlights the incomparably smooth and natural motion of OLED, demonstrating how LG’s OLED Motion technology makes the fast-paced movements in exhilarating sporting events and action sequences smooth, clear and easy to follow. With LG OLED, those viewing at home will feel less like fans and more like one of their favorite superstars as the TV reveals the spin of the ball, droplet of sweat and blades of grass with absolute clarity.
Lastly, Light the Space Up focuses on OLED’s slim design and its ability to help customers create a truly inspiring space in their home. LG’s Gallery Design unlocks a new world of TV aesthetics, featuring minimalist bezels and an impossibly slim profile that wouldn’t look out of place in an art gallery or museum. The design allows anyone to be an artist, free to curate his or her space exactly as imagined.
The campaign also touches on topics important to every consumer: health and environment. LG is addressing consumers’ concerns and striving to make a better future for the planet. Its efforts in both areas are explored in videos soon available to view on LG’s official online channels.
LG’s new campaign communicates the rewarding, personal viewing experiences that come with LG OLED and illustrates how the TVs’ self-lit pixels can light up any scenario with the most dynamic picture quality around. The global campaign signals a new direction for LG OLED storytelling at a time when its star is shining the brightest.
And the story doesn’t end there…
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By Adam Broda
Hello
I have 42B670V-ZA tv bought in 2014. This model has different numbers/letters depending from the distribution area. Mine is for Poland.
Software version is 05.05.70,
WebOS version is 1.4.0-2532 afro-ashley. This model was made with the intention of upgrading to WebOS 2 and so it was manufactured. In late 2014, once the tv was still on market, European and US (with a different name), LG Korea has announced that this model would not have upgrade. Nevertheless I think it STILL IS a way to make it higher or at least faster, as it was on a very beginning. Now it coughs after using 45 mins on Netflix or 30 mins on WWW app when watching film online. When instslling new app, it shows such data:
Version of the app i.e. 1.1.1
Date of last update of the app i.e. 20.04.2015
Size of the app i.e. 105 KB
Rating i.e. "everything" (???)
Internal memory i.e. 850MB/973MB
And this INTERNAL MEMORY REMAINS THE SAME 850MB
Does anybody know, how to do this either using
service mode or
Installing some software from a memory card
or in any other way? The problem is that the tv has not enough memory to operate apps. I cannot release the memory without loosing my settings. I live in Warsaw, Poland, but I have additional apps like HULU and Amazon Prime US which enables me watching US content (I pay for them in USD).
Uninstalling other useless apps didnt work. Now I have only system apps and 3 more like Netflix, HULU and Amazon. I cannot even install anything more. LG support told me to return to factory settings which wipes all memory out. I dont want to return to WebOS 1.0. I just want my tv to work faster BACK AGAIN and maybe to use some other apps which cannot be installed due to insufficient space on card/disc and to install some apps that are compatible with WebOS 2. (Now they are not apperaing neither in Polish LG store nor in US store, once I change the region to US/CANADA/MEXICO.
Thanks in advance!!!
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By imadous
Hi everyone,
I wish LG would consider updating their Codecs list or at least give us a way of installing this codecs in our TV manually. i know my TV is capable of playing a lot of stuff but i'm always stuck with "not supported" for most of the media i have.
One of the most wished stuff i'd love to see is
Added support for H.264 10bit (still very popular and used a lot)
as well as Opus codecs (its a Free codec and its getting a lot use recently especially with H.265 MKV videos)
Like i said, please add this codecs and more or at least give us a way of doing it ourselves. i know there might be legal issues and some codecs are payed, so just let us install it ourselves instead.
Thanks.
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By alizadeh
Hi,
I was tying to change the settings on our LG TV to enable it for HD channel reception. We found instructions on the net to configure the "area option" in the hidden menu, however, they did not work. So, we thought that we need to change the country group to be able to receive the HD channels. Although we could not change the "country group code" from 20 to an arbitrary number, we change it to 10. After that, we have not been able to change it anymore. It is struck there. I know this is ridiculous, but an LG TV expert who is working in LG customer services told us that I could not change it either and we need to replace the IC. I shocked why with a simple change in one of the TV parameters, everything is got complicated.
In details, here is the picture of the parameters currently set on the LG TV with the model number of 49LH549V-TD:
Please tell me why I could not set the "country group code" to 20 once again? It is gray meaning that is unchangeable. Any ideas will be appreciated.
Best regards
Alizadeh
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By Paulct
I just bought a lg b7 oled and have a problem. I dont subscribe to cable so I wont ever be using it on this tv. Every time I start the tv it loads the OS and the cable-less static comes on the screen and BLASTS through the speakers. The tiles for netflix, hulu, etc are at the bottom so I choose one of those. How do I stop the tv from defaulting to turning on the "tv" that clearly doesnt exist? Ive tried deleting the tile for live tv, and even moving it to the far right side but still every time I turn n the tv - static with the menu on the bottom.
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