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By News Reporter
LG Welcomes Customers to Next-Generation Retail Experiences at TAKANAWA Gateway City’s
NEWoMan TAKANAWA With Advanced Transparent OLED and Micro LED
SEOUL, Sep. 10, 2025 — LG Electronics (LG) is redefining the future of retail and urban experience marketing by bringing its most advanced display technologies to one of Japan’s most anticipated commercial destinations. With its latest Transparent OLED Signage and ultra-premium Micro LED display, LG is reinforcing its global leadership in high-value retail and transportation hub displays – delivering immersive digital experiences that seamlessly blend into the world’s most iconic venues.
LG has supplied its Transparent OLED Signage and ultra-high-definition Micro LED signage, LG MAGNIT, to NEWoMan TAKANAWA, a flagship complex opening near TAKANAWA Gateway Station in Tokyo.
NEWoMan TAKANAWA is the centerpiece of the TAKANAWA Gateway Station area’s urban regeneration initiative, conducted by LUMINE, a subsidiary of the East Japan Railway Company. As a comprehensive shopping center with a total floor area of approximately 60,000 square meters and around 180 stores, its grand opening is set for September 12, following a partial pre-opening in March.
Transparent OLED Signage: Blending Digital and Physical Worlds
In the event hall on the third floor of the North Building, LG has installed a massive 380-inch Transparent OLED display to offer visitors an innovative spatial experience that creates a unique fusion of real and virtual environments. To achieve this impressive scale while maintaining a sense of openness rather than confinement, sixteen 55-inch Transparent OLED Signage units have been arranged in an eight-by-two configuration.
LG’s Transparent OLED Signage brings a new level of design freedom with its see-through display that blends effortlessly into any setting. Thanks to its modular design, panels can be seamlessly connected on all sides, enabling the creation of transparent video walls in of virtually any size.
LG MAGNIT: Ultra-Premium Micro LED Displays
LG MAGNIT displays have been installed at the second-floor entrances of the North and South buildings. Using Micro LEDs smaller than the width of a human hair (under 100 micrometers), LG MAGNIT delivers self-emissive light and color with clear picture quality, high color reproduction accuracy and precise image processing.
In the North Building, a vertical 2.4-meter-wide by 7.45-meter-high LG MAGNIT captivates visitors with its vivid imagery, while in the South Building, a horizontal 9-meter-wide by 2.02-meter-high display follows the customer pathway, enhancing spatial immersion.
Strengthening Presence in Japan’s Competitive Market
In Japan – often considered a challenging market for foreign brands – LG is making significant inroads with its premium signage and its OLED TVS, which boast superior picture quality defined by perfect color and perfect black. The company is solidifying its leadership in the premium segment, maintaining the top position in the ultra-large OLED TV market (70 inches and above) since last year.
Proven Performance in Iconic Venues Worldwide
LG’s premium signage serves as a display solution that enhances the value of the space at major global landmarks. At Gardens by the Bay in Singapore, 55-inch Transparent OLED Signage units provide visitors with detailed plant information while blending seamlessly into the lush natural surroundings.
“We will strengthen our leadership in the global retail display market with ultra-premium solutions that deliver not only superior visual quality but also transformative customer experiences,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company. “Our Transparent OLED and Micro LED technologies are enabling retailers and developers to reimagine their spaces with displays that inform, inspire and captivate.”
To learn more about how LG’s innovative signage can transform a venue,
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* Credit for featured image: Michiyo Yaegashi ©HERALBONY Co., Ltd.
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By News Reporter
From Iconic Football Stadiums in Europe to Legendary Baseball Parks in the U.S.,
LG’s Advanced Display Technologies Are Redefining the Live Sports Experience
SEOUL, June 23, 2025 — LG Electronics (LG) is further solidifying its leadership in the global digital signage market by delivering differentiated products and integrated management solutions tailored for the sports and entertainment sectors.
LG is set to supply a total of 1,700 square meters of indoor and outdoor signage to Roig Arena in Valencia, Spain – scheduled to open this September. Set to become Spain’s largest indoor stadium with a capacity of 20,000, the sports venue will serve as the new home of Valencia Basket Club, an elite professional basketball team.
A signature feature of the venue will be The Eye – a 300-square-meter, eye-shaped LED screen mounted on the façade near the main entrance, designed to captivate visitors with its striking visual presence.
Inside the arena, LG’s installations will include a central scoreboard, a massive LED screen spanning 76 meters in width, a secondary screen behind the stage and a ribbon board encircling the venue – collectively delivering a dynamic and immersive spectator experience.
With signage installations in around 200 countries, LG continues to strengthen its position in the commercial display sector, supplying signage to a wide range of sports venues, from large-scale stadiums to local training facilities.
The company is especially gaining traction in Europe and North America – regions home to many of the world’s most popular sports. LG’s high-resolution signage provides vivid, lifelike visuals, while the LG Business Cloud platform enables streamlined remote management, tailored content distribution and effective advertising solutions – delivering added convenience for B2B clients and unlocking new revenue opportunities.
In Spain, LG signage has become the preferred choice among professional football clubs. A notable example is Atlético Madrid’s home stadium, the Riyadh Air Metropolitano, which features a high-performance LED screen covering over 2,000 square meters and an LED ribbon board extending more than 400 meters. At Real Sociedad’s Reale Arena, LG not only installed an LED scoreboard and ribbon board but also supplied over 800 signage units of various sizes for the stadium’s player facilities.
In 2021, LG equipped Wembley Stadium – the largest stadium in the UK with a capacity of 90,000 – with an 840-square-meter LED screen measuring 57 meters wide and 7.5 meters high. LG signage is also featured at Manchester City’s Etihad Stadium, Bristol City’s Ashton Gate Stadium, Eintracht Frankfurt’s Deutsche Bank Park in Germany and Club Brugge’s Jan Breydel Stadium in Belgium.
In the U.S., LG recently supplied approximately 842 square meters of signage to Fenway Park – home of the Boston Red Sox – including a main scoreboard and a large ribbon board. Earlier this year, LG also installed a ribbon board at Mercedes-Benz Stadium in Atlanta, Georgia.
According to global market research firm Omdia, the global LED signage market – including sports-related facilities – is projected to grow at a compound annual growth rate of 13.4 percent, surpassing KRW 14 trillion by 2029.
“The global signage market is increasingly recognizing LG’s ability to deliver total solutions that enhance the B2B customer experience,” said Paik Ki-mun, head of Information Display Business at the LG Media Entertainment Solution Company. “We remain committed to delivering differentiated display solutions that elevate live experiences across a broad spectrum of industries, with sports being a key focus.”
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By News Reporter
Company Continues to Strengthen Its Industry Leadership With
Advanced Commercial Display Technologies and Customized Solutions
SEOUL, Feb. 4, 2025 — LG Electronics (LG) is unveiling its latest digital signage innovations at Integrated Systems Europe (ISE) 2025, taking place in Barcelona, Spain, from February 4-7. LG’s exhibition booth, themed “Customized Solutions, Optimized Growth,” features dedicated zones for business sectors including retail, corporate, education, transportation and hospitality. The tailored display solutions on show leverage the company’s state-of-the-art technologies to meet the diverse needs of B2B clients and enhance and expand the customer experience.
Presenting Elevated Visual-spatial Experiences with LG’s AI-powered Kinetic LED
LG is set to capture the attention of ISE visitors with its gigantic “shape-shifting” Kinetic LED display. Installed at the entrance of the company’s exhibition booth, the Kinetic LED employs cutting-edge AI technology to enthrall, entertain and amaze. The impressive screen, composed of 88 connected LED panels, measures 7,180 x 4,090 millimeters. Combining LEDs and mirrors, the cube-shaped modules that make up the Kinetic LED can rotate 360 degrees horizontally to create dynamic and mesmerizing movements.
Visitors to LG’s booth can also enjoy an AI-powered “image transformation” experience with the Kinetic LED. After they’ve taken a photo with their smartphone and uploaded it via scanning the provided QR code, their picture is transformed by LG’s generative AI into a Pop Art-style image, which is then displayed on the Kinetic LED. This fun, interactive feature, developed by LG and its Kinetic solution partner, Easywith, serves as an engaging advertising solution that invites direct participation from audiences.
In addition to the captivating Kinetic LED, LG is showcasing a wide range of advanced technologies developed in collaboration with its domestic (South Korean) and global partners. Among LG’s key partners are Triplet, an AI-driven customer behavior analytics company; Kokomo 24/7, a firm specializing in school access management and emergency response solutions; and companies such as Megapixel VR, Mo-Sys Engineering and Brompton Technology – industry leaders in the areas of broadcast equipment and virtual production. LG is also teaming up with corporate video conferencing solutions providers Logitech, Cisco and Crestron, and signage-specific content management solutions provider, BrightSign, to demonstrate the latest innovations in collaboration technology.
Upgraded LG MAGNIT Micro LED Displays to Meet Growing B2B Demand for Ultra-High-Definition Screen Solutions
LG has upgraded its acclaimed LG MAGNIT micro LED displays to improve ease of installation, content compatibility and energy efficiency. Thanks to a new design, installers can now adjust the spaces between LED modules from the rear of the display; a task that could only be performed from the front on previous models. Additionally, compatibility with content controllers has been enhanced to ensure optimal colors and image quality, while standby power consumption has been reduced by up to 98 percent compared to earlier models, significantly improving overall energy efficiency. LG’s latest innovations in micro LED technology, including the newest MAGNIT solutions, can be found in the dedicated LED Tech Zone.
Introducing LG’s High-Brightness Outdoor Signage with Anti-Discoloration
At ISE 2025, LG is debuting its high-brightness outdoor signage solutions featuring the company’s own Anti-Discoloration technology. On show to the public for the first time, this advanced tech helps to protect LG’s high-brightness signage for outdoor spaces against the negative impacts of screen-yellowing – a common issue caused by prolonged exposure to direct sunlight.
In 2024, LG’s Anti-Discoloration technology became the first solution of its kind to receive verification from Underwriters Laboratories (UL), the globally respected standards and testing organization. To highlight its impressive lineup of customized displays with yellowing-resistant tech, LG has set up a number of simulated outdoor environments within its ISE booth, such as a bus stop, sports stadium and a drive-thru restaurant.
Comprehensive Display Solutions for Retail: From Customizable Kiosks to Fire-Safe Digital Signages with Flame-Resistant Casing
In the Retail Zone of LG’s ISE booth, visitors can explore a comprehensive selection of solutions tailored for retail environments. The display includes LG’s versatile and easy-to-install second-generation modular kiosks, as well as three digital signage models (US5P, UV5N and UP5Q) that feature outer casings certified to meet stringent international fire safety standards (BS476 in the UK and EN13501-1 in the EU).*
LG’s booth also features the full lineup of LG CreateBoard solutions tailored for both educational and corporate settings. The lineup consists of three models: LG CreateBoard Pro, LG CreateBoard and LG CreateBoard Core, each designed to cater to a variety of user requirements. The LG CreateBoard Pro stands out as the premium model, offering advanced features for enhanced performance, while the LG CreateBoard Core delivers essential functionality in a cost-effective package.
Additionally, LG is putting the spotlight on LG Business Cloud, an online platform enabling the convenient, centralized management and operation of the company’s commercial displays. Collectively, the innovations on display at ISE 2025 emphasize LG’s commitment to technological excellence and its dedication to delivering innovative solutions that empower businesses and enhance user experiences.
“LG is committed to providing commercial display solutions tailored to the specific needs of diverse business environments,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “As a leader in the B2B market, our goal is to deliver innovative solutions that elevate the value of commercial, public and educational spaces, while also enabling transformative customer experiences and supporting the growth and success of our clients.”
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* Tested for flame spread and fire resistance by global testing organizations SGS and TÜV Rheinland, with certifications covering a total of 22 LG digital signage models.
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By News Reporter
Kinetic LED signage has transformed how viewers interact with content, emerging as a new method of visual storytelling. Recent technological advancements have forged the way for the brilliance of traditional LEDs to come together with kinetic art technology, creating three-dimensional (3D) displays that exude vibrant colors and dynamic sounds for an enhanced visual experience.
Kinetic LED signage has become a standout choice for artistic exhibits in public spaces, adding dynamic movement to museums, hotel lobbies and galleries. By displaying animated patterns that seem to emerge from the screen, this innovative signage solution adds a sense of realism to the space that conventional displays cannot replicate. When combined with vivid colors and sound effects, it seamlessly integrates into a wide array of spaces, effectively showcasing diverse content from compelling advertisements to stunning works of art.
The Sangsang Platform, a cultural complex in South Korea remodeled from an old granary to host various cultural activities, features the gigantic LG Kinetic LED façade as a breathtaking centerpiece. In addition to mesmerizing visitors, the signage solution heightens the ambiance and effectively modernizes the space with dazzling media art displays. Renowned for its size and cutting-edge technology, the LG Kinetic LED signage immerses audiences with its dynamic presence.
Measuring a massive 3 meters wide by 5 meters long and powered by 240 engine motors, images in the LG Kinetic LED signage come alive in vivid detail with the support of High Dynamic Range (HDR). By synchronizing with 240 LED modules that move delicately back and forth up to 300mm, HDR defies the challenges of traditional flat signage to create 3D content, enhancing the sense of immersion and transforming kinetic motion into a work of art. In addition, with customized digital media and sound, the signage delivers realistic audio and motion for an unforgettable sensory experience.
From lobbies to shopping malls to public squares, the LG kinetic LED signage creates an impactful visual effect in indoor spaces. This Kinetic LED as a media platform can maximize the impact of advertising by effectively capturing people’s attention. What’s more, LG Kinetic LED signage offers a bundled software package for buyers, enabling easy application of kinetic motion utilities and eliminating concerns about implementing additional art technology services.
The dynamic media façade of the LG Kinetic LED signage is set to mesmerize viewers and satisfy stakeholders alike, demonstrating LG’s commitment to delivering total service that includes space design, installation and post-management of the LED signage, all of which elevate the customer experience and optimize operational efficiency.
To learn more about LG’s Kinetic LED signage, visit
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By News Reporter
Company’s Latest Innovation Provides Enhanced Protection Against Screen-Yellowing
for Digital Signage Used in Outdoor Environments
SEOUL, Aug. 1, 2024 — LG Electronics (LG) is introducing its advanced Anti-Discoloration technology for outdoor digital signage. Verified by respected standards and testing organization, UL Solutions, LG’s new tech helps prevent ‘screen-yellowing,’ a common issue for outdoor digital signage products caused by prolonged exposure to sunlight. This innovative tech simultaneously safeguards display quality and performance stability, ultimately helping extend the lifespan of LG digital signage used in outdoor environments.
LG is the first company to achieve UL verification for the display anti-discoloration characteristic technology for digital signage. LG developed a comprehensive testing methodology and defect-evaluation criteria, and UL Solutions independently assessed the product to the criteria in support of LG’s marketing claim. Prior to this, there were no internationally recognized standards or testing methods for measuring a display’s resistance to screen-yellowing.
The use of outdoor displays in settings such as drive-thru restaurants, bus stops, schools and sports stadiums has become commonplace in recent years and is steadily increasing across a variety of B2B sectors. However, prolonged exposure to sunlight can cause the screens of these versatile display products to turn a yellowish color over time. LG’s Anti-Discoloration technology helps address this issue, reinforcing the quality and durability of the company’s outdoor digital signage solutions.
LG developed its protective technology to provide better value to B2B customers utilizing digital signage in outdoor environments. The company’s research indicated that customers were having to replace their outdoor signage products at a faster rate and experiencing service interruptions due to persistent discoloration issues. To address these pain points, LG’s outdoor displays with Anti-Discoloration technology also incorporate advanced thermal solutions and panel materials for added reliability, even in the toughest of conditions. UL Verified product incorporating Anti-Discoloration technology has already been implemented in several of the latest LG high-brightness outdoor signage products, with plans to expand its application to a wider range of solutions in the future.
“Our UL Verification of products with Anti-Discoloration technology actively reinforces the performance and quality of our digital signage products,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “Through targeted research and development programs, we will continue to identify and resolve any inconveniences that detract from the overall LG digital signage experience, thereby continuously enhancing customer satisfaction and trust.”
To learn more about LG’s digital signage solutions with Anti-Discoloration technology, please visit
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Question
Olivier
Hi all,
I'm looking into options to display info/dashboards in screens across the office as well as being used as a wireless HDMI cable for presentations. I'd like to know if I find these features on the LG OS.
I explain. When nobody is doing a presentation I'd like the screnens to displays a webpage or pages (with info, statisctics,..). Once we need the screen for a presentation, we can "connect" wirelessly to the device to display what we have on the screen of a laptop/tablet,...
There's a device that does all that, it is called, Airtame. And I wonder if I can have these features directly form the TV/webOS
Thank you
Oli
0 answers to this question
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