By News Reporter
In this installment of On the Job, we look into the design history of LG SIGNATURE to learn how LG’s luxury brand provides unparalleled customer experiences.
What role does design play in shaping the home appliance user experience? Let us consider the thoughtful innovation that enables users to knock twice on their LG InstaView refrigerator to see inside without even having to open the door – or the smart screen applied to LG’s latest washers which streamlines control by replacing the more traditional dials and switches with an intuitive touch-based interface.
(From left to right) Sangin Chung, Jayoen Kim, Inyoung Hwang and Mimi Bae at Home Appliance & Air Solution
LG SIGNATURE UX Design Team
In both of these cases, LG has cleverly evolved key elements of what is called ‘user experience design’ to boost usability and create new convenience that expands and improves the overall customer experience. Armed with a deep understanding of users and their everyday needs, user experience designers at the LG SIGNATURE UX Design Team have played a pivotal role in shaping the unparalleled quality and easy-to-use features that the brand is synonymous with.
Reimagining the Customer Experience
Experience design is not, however, limited to matters of function and user-device interaction. “Taking a look at the term experience from a wider view, we find that experience design actually encompasses aspects of branding – referred to as brand experience – as well as the impact products have on the user’s living environment and day-to-day lifestyle – referred to as customer experience,” explained Jayoen Kim, design professional at LG SIGNATURE UX Design Team.
Designed for those seeking a more luxurious way of living, LG SIGNATURE products bring together the best of aesthetic and functional design to add a touch of sophistication to all areas of the customer experience. The seamless marriage of form and function, LG SIGNATURE’s premium appliances boast a timeless quality that transcends any particular interior decorating trend or style and has struck a chord with discerning consumers worldwide.
Consistent Design Makes a Timeless Brand
The ability to produce a single, coherent aesthetic or design language is crucial when building a consistent, recognizable brand image – and to fostering a lasting brand legacy. “Through design, we’re letting the brand speak to our customers,” said Inyoung Hwang, design professional at LG SIGNATURE UX Design Team. “Part of our job is making it easier for consumers to recognize the unique brand philosophy governing our products, by adhering to a specific visual tone and manner across all appliances.”
From its inception in 2016, LG SIGNATURE has cultivated a product aesthetic that consistently delivers, and clearly conveys, a focus on providing customers with ultra-premium experiences. These experiences are then fully realized by the uniting of elements that are just as integral to the brand’s identity as its distinctive style – namely, impressive performance, user-centric features and high-quality materials.
The first-generation LG SIGNATURE lineup
In 2014, the LG SIGNATURE design committee was formed with the aim of fostering design-centric innovation. Introducing a “design-first, develop-second” product approach which was groundbreaking at the time, the first-generation LG SIGNATURE lineup was revealed to the world at CES 2016. LG’s exclusive brand has remained true to its heritage and is still considered a trailblazer in the luxury home appliance market.
The very essence of style and functionality, LG SIGNATURE’s first-generation products paired clean, sophisticated design with cutting-edge technologies. Completely devoid of knobs and buttons, the first-generation LG SIGNATURE Washer showcased the elegant, minimalist look that has continued to be a hallmark of the brand’s peerless appliances.
Evolving Features, Unchanging Philosophy
While LG SIGNATURE’s commitment to timeless design remains unchanged, its interpretation of next-level luxury – and accordingly, its product offerings – are continuously evolving. Unveiled at this year’s CES under the theme of ‘Live Beyond’, the second-generation LG SIGNATURE lineup presents a refined vision of luxury living, building on all that makes the brand so great and taking it a step further.
The new lineup is in keeping with the minimalism of the first generation, but adds chic new colors, materials and finishes to choose from. Users can look forward to enhanced technologies as well as upgraded design. The new LG SIGNATURE 4-Door French-Door refrigerator, for instance, features Dual InstaView for an even more streamlined and convenient customer experience.
The second-generation LG SIGNATURE lineup
Outstanding design outlasts the era in which it was conceived, influencing the way people gauge and appreciate beauty for generations. An iconic brand with a timeless aesthetic, LG SIGNATURE has redefined home appliance design and will never relent in its pursuit of customer-driven innovation. Stay tuned to
link hidden, please login to view for more on the exclusive, next-level lifestyles curated by LG SIGNATURE. # # #
By Richard Marchlewski
My LG G2 bought last November has now started to turn off every 10-15 minutes when gaming on my PS5 which is directly connected. It also from time to time identifies the PS5 as a different device (Shield TV). Any suggestions on how to fix would be welcome.
By Jeffrey Rapp
I recently purchased an LG OLED48C2AUA. Frankly, I'm not pleased. The biggest problem is searching for programs, particularly across apps. For example, if I'm in Netflix, and search for a program that happens to be in Prime Video, using voice control (Alexa or LG) or the speak button on the remote, I usually get random UTube trailers or other suggestions, or no suggestions at all. It seems I have to know in advance what streaming app it's on, and even that doesn't work all the time. Before purchasing this TV, I used to be able to immediately find the program using the voice control on my Xfinity remote, or the Roku remote (if the program was on a streaming service) and my "unsmart" Sharp TV, with the input set to either cable box or Roku, as appropriate.
I don't want to have to know in advance what app the program is streaming on to find it. I want to be able to simply say "Alexa, show me "Boardwalk Empire", no matter what program or app the TV is currently tuned to. I want the complete list of possibilities to choose from, particularly since some may be free, depending on my subscriptions. Is this possible?
By Frederik Kordiak
Hi all, so I have 2 LG OLED TVs at home and I am connecting them to 5GHZ Wi-Fi, no problem until yesterday. Suddenly, I am not able to use the apps (Netflix, IPTV, Disney etc.) and both TVs are showing connection issues. The same Wi-Fi works on my PC and mobile though. So I tried connecting using a different Wi-Fi with my hotspot and both TVs worked again with no problems. I tried restarting my router many times and my provider said there is no issue on their end, but I am not able to use the home Wi-Fi anymore.
Have you seen this before? Is it possible that my provider blocked my LGTVs from accessing their network?
By News Reporter
For the last few years, the pandemic has stopped us from visiting the amazing places and cultures this world has to offer. Thankfully, the era of staycations is coming to an end as travel continues to make a comeback. Last year, over 900 million tourists traveled abroad and this year, tourism is expected to reach 80 to 95 percent of pre-pandemic levels – according to the
link hidden, please login to view. For those planning a trip overseas, LG SIGNATURE highly recommends two cities that reflect the brand’s embrace of art and tech while delivering unique value to visitors. By visiting these beautiful, distinct metropolises, LG SIGNATURE hopes people can rediscover the amazing possibilities of life so that they can look forward to the future.
Everlasting Inspiration: Rome
Among the most beautiful and fascinating cities in the world, magnificent Rome and its splendid ancient treasures and historic heritage are beyond compare. Located in the middle of the Italian peninsula, Rome was affectionately called the ‘Eternal City’ by the Romans because, no matter what the future held for them, they believed that the city would always remain standing. In truth, there’s no better place to embark on a journey of cultural and historical exploration than the storied streets of Rome which hold a timeless beauty uniquely developed, exquisitely characterized and perpetually sustained.
Representing the impeccable harmony between meticulous craftsmanship and technological advancement, this glorious city never fails to inspire visitors from around the world with its influential architecture, iconic fine arts and historic legacy. Anyone lucky enough to step foot here will find themselves in a state of wonderment thanks to the expertly preserved ancient relics and masterpieces scattered across the city.
Taking a stroll in such a historic setting is as educational and eye-opening as touring some of the world’s greatest museums. There’s only one place to soak up thousands of years of history in the city that Julius Caesar, Spartacus and Augustus all once called home.
Photo Credit: ()
Once a temple built to honor the Roman gods, the grandest Pantheon now stands as a beautiful Catholic church and a reminder of the remarkable architectural prowess of one of history’s most formidable empires, and how they were able to redefine the meaning of beauty through advanced Roman technology that was way ahead of its time. The use of high-quality concrete, flawless attention to detail and perfect proportionality has beautifully preserved the 2000-year-old Pantheon, the world’s largest unreinforced concrete dome.
Photo credit: ()
Behind the marvelous beauty it symbolizes, Trevi Fountain, Rome’s most famous water feature, also embodies the innovative technology of ancient times which for 400 years helped bring the city clean water from a spring 13 miles away.
It is the ethos of art and technology that serves as the never-ending source of inspiration Rome possesses, and in a deep appreciation to the city’s embrace of such values, LG SIGNATURE has collaborated with world-renowned in a celebration of craftsmanship, innovation and inspiration.
The City of Sprint and Spirit: New York City
Our second destination is undeniably the most invigorating city on the planet, bustling with people throughout the year. The modern center of the world’s economy and a symbol of prosperity and timeless aesthetics, New York City thrives with life and passion. The city that never sleeps continues to enchant and inspire millions of people through an incredible melting pot of human potential and possibility.
In New York City, one immediately encounters a world of endless movement, diversity and empowerment along with an array of iconic landmarks to admire, from the Statue of Liberty and the concrete jungle to the trove of museums, theaters and art galleries. Rich in cultural and ethnic diversity, the electric atmosphere of New York City will forever stimulate creativity and inspire innovation for people from all walks of life.
Photo credit: ()
Driven by the dynamics of art and technology, NYC’s Brooklyn Bridge is a must-see landmark emblematic of energetic movement. It also marks one of the biggest architectural accomplishments of the 19th century, thanks to engineering breakthroughs that allowed it to span across the East River and connect Manhattan and Brooklyn. Since its construction 140 years ago, the colossus bridge has been captivating visitors with an unsurpassable spectacle of sweeping landscapes.
Photo credit: ()
The Empire State building is another extraordinary site, the 102-story-tall skyscraper that best encapsulates NYC’s reputation for pushing the boundaries by holding the record of the world’s tallest building from 1931 to 1970. At its observation deck, one can’t help but admire the city’s incomparable skyline.
Rome and New York all emphasize the harmony achieved as a result of embracing art and tech. With these destination recommendations, LG SIGNATURE hopes it can complete its mission of empowering inspiration, movement and harmony. Stay tuned to to see how LG SIGNATURE continues to inspire people by marrying the best of aesthetics and craftsmanship.
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I am using PLDT Fibr
Under advance settings of your connection, change your DNS to 184.108.40.206
Thanks to Sir Poi of LG Philippines Customer Service
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Nov 20 2017
Dec 31 2017
I am using PLDT Fibr Under advance settings of your connection, change your DNS to 220.127.116.11 Thanks to Sir Poi of LG Philippines Customer Service
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