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By News Reporter
In a world controlled by Internet of Things (IoT) – a network of interconnected physical objects – users leave small online traces, like digital fingerprints. This is better known as ‘digital dust,’ made mostly of unstructured and semi-structured data which can be converted into meaningful insight in the mind of the user through the power of Internet of Behaviors (IoB). Most simply put, IoT collects large amounts of data from devices which IoB then connects to real-world actions.
Proving information helpful in identifying users’ tastes, preferences and habits, IoB has become a crucial tool for developing quality products and services tailored to users’ needs across various industries, including mobility. As digital software becomes more important for developing modern vehicles by promoting better communication between vehicles and various entertainment displays, IoB’s role in the automotive industry is rapidly growing.
So, how does IoB play its part in the development of future automobiles?
Driving Tendency
link hidden, please login to view, as discussed in our previous episode, is a vehicle information communication technology that connects cars to the network. Not limited to collecting innumerable behavioral data such as driving habits or patterns, when combined with other demographic data such as age, gender and driving history, telematics also becomes a rich source for IoB. By categorizing consumers into different groups, IoB can give unprecedented insight into the mind of the user, such as seeing which features are favored by younger male drivers or if driving styles change according to weather conditions. By providing important insight about different types of drivers, automakers can upgrade vehicle performance by remedying shortcomings and developing features that speak to their target market.
Face Recognition and Gesture Control System
People were left speechless when digital vehicle displays were first introduced, allowing drivers to control their car with a simple swipe or touch of the screen. Now that vehicle touch displays are commonplace, manufacturers are entering the next phase: touchless systems that use biometric data and body gestures via interior cameras to hand the driver effortless, hands-free control.
To realize this, each gesture must be coupled with different behavioral data, like a certain hand gesture being assigned for making phone calls. The more data accumulated, the more accurate IoB can be in enhancing the touchless technology and elevating the customer experience to the next level.
Voice Recognition System
Voice recognition-enabled features ensure hands stay firmly on the wheel for the safest, most convenient driving experience. Many automakers are pursuing various voice-controlled features by collecting voice data via the vehicle’s audio devices. With the help of IoB, this could evolve into an intelligent dialog service capable of comprehending the context and intentions behind someone’s words. If a passenger were to say, “It’s too hot,” an AI speaker might suggest opening a window or automatically circulate outside air through the cabin.
Reacting to Surroundings
Building a sophisticated system, which collects circumstantial data on the vehicle’s external environment, is just as pivotal to improving in-vehicle experiences as everything else. For autonomous vehicles especially, it’s essential because precisely recognizing the surroundings allows automobiles to make decisions like when to stop, go and which direction to head. Almost every external behavior is analyzed, such as someone running into the road unexpectedly or the speed, direction and particularities of other vehicles on the road or parked. IoB technology puts all this information to good use, bringing future mobility another step closer to reality.
Unlike a decade ago, the future of mobility now depends on the development of software with driving and in-vehicle experiences diversifying as different software systems come into play. The data collected and analyzed through IoB will enhance hardware and software with the customer in mind, allowing automakers to influence future consumer behavior and transform people’s lifestyles for the better.
To keep pace with this trend, the LG Vehicle component Solutions (VS) Company is constantly developing new cutting-edge automobile systems, such as infotainment, center information display (CID), telematics and wireless charging modules for vehicles products, using IoB technologies to invent new and improved customer experiences. LG will continue to endeavor toward a new era where next-level mobility is realized through the power of cutting-edge technologies.
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By Stuart lowe
Could anyone tell me why my tv will not connect to the internet I’ve had the virgin technician out and he assures me the internet is fine
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By Douglas M miller
Hey folks,
I recently downloaded the Filmrise App from the content store. My issue is that no matter what I try to watch a box appears on the screen saying there is an internet loss/disconnection. The message box is clearly from the app and not from the LG TV operating system. To add insult to injury, even with this "error" the selection is still streaming crystal clear in the background behind the box.
Any thoughts?
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By News Reporter
Whether it’s a secluded, picturesque mountain cabin or a trendy downtown coffee shop, it goes without saying that the most appealing and immersive environments inspire the most creative works. With that in mind, LG Thailand recently supplied Bangkok’s new
link hidden, please login to view, one of the largest providers of coworking spaces and services for tech companies in Southeast Asia, with its high-quality commercial displays and business solutions.
Boasting more than 230,000 square meters, startups, entrepreneurs, tech giants, investors and even government agencies coexist in the connected ecosystem of True Digital Park, offering differentiated experiences to users. Under the theme of Open Innovation, it serves as a hub of the tech innovation in Thailand.
True Digital Park is divided into East and West, the former opening in 2019 and the latter more recently in 2022. As part of this partnership, LG will transform a section of the West zone’s newly opened co-working space into a lifestyle destination for tech and startup enthusiasts across the region, delivering incredibly immersive experiences through scalable designs and premium picture quality with LG LED signage to elevate the building’s “One Roof, All Possibilities” concept.
Specially curated to complete the ultimate immersive experience, LG’s commercial displays come in all kinds of shapes and sizes, such as large, curved, ceiling and interactive floor screens, with a total of 50 digital signages spread across the space to give every visitor a glimpse into the future. With each display adept at elevating HD content via vivid colors and outstanding clarity, guests can now receive endless inspiration as they work thanks to the breathtaking nature of their surroundings.
(From left to right) Jeerapa Kongswangwongsa, vice president of Business Solutions LG Electronics Indochina and head of Enterprise & IT at LG Electronics Thailand, Jung Sung-hun, managing director of LG Electronics Thailand, Thanasorn Jaidee, president of True Digital Park and Dr. Tarit Nimmanwudipong, general manager of True Digital Park
In addition to stimulating the minds of those working in this multi-purpose space through the power of its display technologies, the company is confident that LG SuperSign CMS, content management software optimized for LG webOS, will help unlock effortless content management throughout the building so that its valued partners can work more productively.
As a pioneer of LED signage solutions, LG and its leading technologies can transform any space into a state-of-the-art innovation center. Through a shared vision of True Digital Park as one of Thailand’s most successful innovation and startup hubs, LG Thailand is proud to present the company’s portfolio of unique, cutting-edge commercial displays and business solutions to customers who will truly appreciate it.
Contributed by LG Thailand
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By News Reporter
CEO William Cho Discusses Current B2B Businesses and Underscores Providing
Outstanding Customer Experiences via Advanced Integrated Solutions
SEOUL, Feb. 8, 2023 — LG Electronics’ (LG) CEO William Cho highlighted strategies to strengthen the company’s presence in the global B2B market during his recent visits to the USA and Europe. While meeting with the heads of local subsidiaries, CEO Cho underlined the need to deliver outstanding customer experiences through advanced, integrated solutions that seamlessly combine software and services with differentiated hardware products.
Beginning in Las Vegas, Nevada, USA at the start of the year, where the CEO attended CES 2023 and discussed the electric vehicle component business with strategic partners, including GM and Magna, CEO Cho visited Barcelona, Spain this month, where he attended ISE 2023, Europe’s largest display exhibition. After witnessing the latest industry and technology trends first-hand, Mr. Cho met with the CEO of Odeon Group, Europe’s largest cinema operator. CEO Cho toured local Odeon theaters equipped with LG Cinema LED screens and held discussions around mid- to long-term strategies, potential partnerships and future challenges in the information display (ID) business.
“The exceptional customer experience provided by LG’s ID business is based on in-depth research into what customers in each market value,” said CEO William Cho. “We will continue to improve our capability to deliver customized, integrated solutions that further anticipate customer needs.”
LG plans to further grow its global ID business by strengthening software and service capabilities. To increase sales of its integrated solutions, the company aims to provide highly profitable services that utilize the company’s Pro:Cloud platform.
CEO Cho then traveled back to the USA, stopping in Atlanta, Georgia, to attend AHR Expo 2023, one of the world’s largest heating, ventilation and air conditioning (HVAC) industry events. The CEO stated that LG will continue to bolster its cutting-edge HVAC technologies, which include AI-powered, high-efficiency solutions that save energy as well as smart home platforms that can be controlled and monitored remotely.
“To become a top player in the global HVAC market, we must provide excellent customer experiences by leveraging our advanced home appliance technology,” emphasized CEO Cho. LG is expanding its number one position in the system air conditioner sector to new and growing markets.
In rapidly growing system air conditioner markets in Latin America and Central Asia, the company is also seeking to reinforce its strong position by securing cost competitiveness and strengthening its product lineup and after-sales service infrastructure. In Europe, the company will pursue growth by aggressively investing in the development of optimized heating systems.
Additionally, LG is diversifying its profit structure by expanding its B2B business areas through continuous investment, mergers and strategic cooperation. The company currently offers a wide range of B2B solutions including ID, information technology (IT), robotic and electric vehicle charging solutions (Business Solutions Company); infotainment, electric vehicle powertrain and vehicle lighting systems (Vehicle component Solutions Company); system air conditioners and building management systems, built-in home appliances and component solutions including compressors and motors (Home Appliance & Air Solution Company); and the webOS platform (Home Entertainment Company).
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