LG announces the LG Gallery TV
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By News Reporter
Television has long been a canvas for visual storytelling, but today it has evolved into something far more immersive. At LG, we’re redefining what a TV can be – transforming the screen into a seamless platform for art, creativity and personal expression.
This transformation is first and foremost enabled by LG TV’s unrivaled picture quality. With LG OLED’s self-lit pixels delivering perfect blacks and infinite contrast, our displays provide the ultimate digital canvas, capable of reproducing the most delicate textures and vibrant colors exactly as the artist intended.
Building on this visual excellence are LG’s True Wireless technology and LG Gallery+, our new visual curation service available on every 2025 LG TV in more than 150 countries. Together, they turn the TV into a wall-mounted masterpiece, blending effortlessly into any space while giving users direct access to world-class art.
Perhaps the most compelling expression of this idea is the LG SIGNATURE OLED T, a 77-inch transparent display that pairs ultra-sharp 4K OLED picture quality with complete wireless freedom through LG’s proprietary True Wireless technology. The product recently earned a Best of Innovation Award from the Consumer Technology Association ahead of CES 2026, and it reflects a growing shift: TVs are becoming part of interior design as well as a medium for creative expression.
A World of Art Where You Are
Built on the award-winning webOS platform, LG Gallery+ offers more than 4,500 curated image and video content ranging from timeless classics to modern artwork, gaming landscapes and personal photo uploads. With adaptive smart features and personalization options, it lets users instantly reshape the atmosphere of a room – whether setting a mood for a celebration or enjoying a quiet Sunday morning.
LG’s collaboration with the National Gallery in London brings iconic works from internationally recognized artists into the home through LG Gallery+. The service continues to grow, offering a unique way for people to explore, curate and enjoy art in everyday life – such as starting the day bathed in the vivid colors of Van Gogh’s A Wheatfield.
True Wireless Clears the Way for TV’s Future
When paired with True Wireless technology, LG Gallery+ becomes even more powerful. By relocating connections to the discreet Zero Connect Box, the wireless technology removes visible cables and frees the TV from traditional placement restrictions. The result is pristine wall-mounted installation that is reminiscent of a home gallery, available in both the ultra-premium LG OLED evo M5 and the more accessible LG QNED9M from the QNED evo lineup.
A wireless TV alone may still appear as a giant black screen when inactive – but with LG Gallery+, it becomes a living canvas that enhances the space even when not in use.
What to Look for in a Digital Canvas
Art deserves technologies that preserve every detail. LG’s 2025 OLED evo models deliver perfect blacks, brilliant colors and exceptional brightness – ideal for displaying rich textures and subtle tonal transitions. AI-powered picture optimization analyzes more than 1.6 billion image settings, tailoring display modes for each viewer and environment.
For creators, features like Dynamic Tone Mapping Professional offer precise control over HDR10 content, enabling professional-level calibration across lighting conditions and supporting more immersive digital art experiences.
QNED evo Makes Colors Pop for More People
For those seeking a wider range of options, LG QNED evo TVs bring many OLED-inspired innovations to a broader audience. Featuring Mini LED technology powered by the Alpha AI processor, QNED evo offers enhanced contrast and accuracy in images to ensure deeper blacks, brighter highlights and well-balanced picture quality. With Dynamic QNED Color solution that offer outstanding depth, clarity and precision, QNED evo delivers striking realism in both bright and dark spaces. Available from 50 to 100 inches, the lineup balances versatility and performance – ideal for gaming, movies, sports and digital art alike.
Choose the Canvas That Fits Your Life
Whether it’s LG SIGNATURE OLED, OLED evo or QNED evo, each model offers a path to experiencing art and content in new ways. True Wireless opens spaces. LG Gallery+ fills them with meaning. Together, they invite users into a more creative, personal and beautifully connected world.
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Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London
Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London
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By News Reporter
Lyu Jae-cheol Appointed as New CEO to
Strengthen Fundamental Competitiveness of Core Businesses
SEOUL, Nov. 27, 2025 — LG Electronics (LG) today announced that Lyu Jae-cheol will assume the role of Chief Executive Officer, effective December 1. Mr. Lyu has successfully led the LG Home Appliance Solution (HS) Company, driving sustainable growth through expanded B2B operations, subscription-based and direct-to-consumer (D2C) business models, and continued competitive leadership based on LG’s core strengths in home appliances.
As CEO, Mr. Lyu will focus on expanding LG’s market-leading DNA in home appliances – built on delivering differentiated customer value – across the entire organization, further enhancing the company’s fundamental competitiveness and growth potential.
Mr. Lyu joined Goldstar (now LG Electronics) in 1989 as a researcher in the Home Appliance Research Center and has spent nearly half of his career in home appliance R&D, building deep technical expertise that has shaped his leadership approach. Since 2021, he has served as head of the H&A (now HS) Company, leading LG to become the global No. 1 home appliance brand.
Despite delayed recovery in consumer sentiment and intensifying market competition, he strengthened the leadership of flagship products while laying the groundwork for sustainable growth through continuous R&D. He also expanded HS Company’s business portfolio by advancing appliance subscription services, online channel growth and B2B business areas such as built-in appliances and component solutions.
Leadership Transition
William Cho will step down to support a healthy leadership transition after laying a strong foundation for sustainable growth during his four-year tenure as CEO.
Mr. Cho, who joined LG in 1987 and has dedicated 37 years to the company, expanded LG’s business beyond home appliances into sectors such as mobility and commercial spaces and established a mid- to long-term vision to transform LG into a Smart Life Solution Company that connects and extends customer experience across diverse spaces. His strategic direction prioritized performance in core businesses; growth in B2B, non-hardware and D2C areas; expansion into high-potential Global South markets; and exploration of new business domains – each becoming key milestones in LG’s future growth strategy.
To further accelerate growth of LG’s two key B2B pillars – vehicle solutions and heating, ventilation and air conditioning (HVAC) – the company has promoted Eun Seok-hyun, head of the Vehicle Solution (VS) Company, and James Lee, head of the Eco Solution (ES) Company, to president.
Kwack Do-yeong, who brings extensive experience in sales and strategy at the HS Company and a deep understanding of global markets, has been appointed Region Representative of LG Electronics North America and head of LG Electronics USA.
2026 Organizational Restructure
This year’s organizational changes focus on enhancing efficiency to build a more agile decision-making structure capable of responding to rapid external shifts, while reinforcing selective and focused operations to accelerate LG’s mid- to long-term portfolio strategy.
LG will maintain its existing four-Company structure, ensuring fast and accountable decision-making at the Company level. Similar and adjacent functions across business organizations will be integrated to streamline operations and improve execution efficiency.
With Mr. Lyu’s appointment as CEO, executive vice president Baek Seung-tae, previously head of the Kitchen Solutions Business, will assume leadership of the HS Company. Baek has strengthened global appliance competitiveness through roles leading both the Living Solutions and Kitchen Solutions Business and is well positioned to advance global production strategies under changing market conditions. The heads of the Media Entertainment Solution (MS), VS and ES Companies will remain in their roles to ensure continuity and strategic momentum.
Strengthening Growth Foundations for Future-oriented and High-potential Businesses
In parallel with organizational efficiency, LG is establishing new engines to accelerate high-potential business domains including HVAC, webOS and robotics.
The HS Company will establish the HS B2B Overseas Sales Division to grow global built-in and builder-focused business, and elevate the Built-in/Cooking Business Division to a Business. The HS Robotics Lab will be newly created, integrating select functions from the Chief Technology Office’s Advanced Robotics Lab. Research Fellow Lee Jae-wook, who led the Humanoid Robot Task, will head the lab. The MS Company will integrate its TV and IT Businesses into a single Display Business, and establish a Display Product Development Group to strengthen product competitiveness. The webOS Advertisement Business Department will be elevated to a Business to strengthen support for the expansion of webOS-based service operations The ES Company will establish a new Applied Business Division focused on HVAC solutions for data center cooling, ventilation, refrigeration and nuclear power, while launching the ES M&A Division and ES Overseas Sales Division to support localized, end-to-end overseas operations. Within the Chief Technology Office, a new HS Advanced Research Lab will enhance fundamental technology competitiveness, and a Next-Generation Computing Lab will be established to strengthen leadership in emerging technologies such as quantum and distributed computing and next-generation security. To drive companywide AI transformation, the existing DX Center and Business Process Innovation Division will be integrated into a new organization, the AX Center. Under the leadership of senior vice president Cho Jung-bum, former head of the DX Center, the AX Center will spearhead efforts to accelerate AI adoption, enhance operational efficiency, advance R&D and strengthen employee capabilities. All appointments and structural changes take effect December 1, 2025, with promotions effective January 1, 2026.
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By News Reporter
Global Innovator Becomes Modern and Contemporary Art Partner to
the World-Famous Gallery on London’s Trafalgar Square
LONDON, Sep. 17, 2025 — LG Electronics (LG) today announced a new multi-year deal with the National Gallery in London to become the institution’s Modern and Contemporary Art Partner.
As part of this role, LG will support the National Gallery’s current and upcoming projects with leading artists, continuing its rich artistic tradition. The National Gallery is committed to presenting contemporary art in dynamic conversation with the historic collection through its artist residencies, artist conversations and artist commissions.
LG OLED ART
The new partnership with the National Gallery builds on LG’s long-standing collaboration with the art world. Through LG OLED ART, the company continues to champion artists and cultural institutions at the intersection of art and technology, creating new ways to experience creativity in the digital age.
This year LG celebrates four years as Global Partner of Frieze, where it has worked with world-class talent to showcase work at shows in Los Angeles, London, New York and Seoul – including
link hidden, please login to view in Seoul this month and Suh Do-ho in London next month. The National Gallery
Established in 1824, the National Gallery has served to bring people and art together for more than 200 years with its collection of more than 2,400 pieces spanning from the 13th. In 2024, the world-leading institution welcomed 4.7 million visitors to the National Gallery collection and in recent years has grown its digital and social media reach to more than 295 million art lovers.
“We are proud to support the National Gallery at this transformative juncture, where modern and contemporary art meet the digital frontier,” said Kate Oh, head of Experiential Marketing at the LG Media Entertainment Solution Company. “Through LG OLED’s unrivalled display technology, we are honoured to collaborate with visionary artists and help reimagine the gallery experience for a new generation. In recent years, LG OLED ART has become the standard for digital art, working with some of the world’s greatest living artists to create installations around the world – we’re excited to see how this new partnership can lead to new incredible works in the future.”
“We are delighted to announce our collaboration with LG Electronics as our new Modern and Contemporary Art Partner. LG’s dedication to supporting artists, enriching cultural experiences and engaging global audiences will help us inspire dialogue between the works of the past and present, and encourage visitors to engage with our collection in new ways,” said Sir Gabriele Finaldi, Director of the National Gallery. “Through the use of innovative technologies, we will bring new perspectives to our masterpieces, together. We are thrilled to be working together to bring art to life and share our world-renowned collection with more people.”
A Personalized Gallery of Art and Imagination
This September, LG also introduced , a new visual curation service that enriches living spaces with art and imagery tailored to each user’s style and mood. Featuring over 4,000 selected images, personalization options and adaptive smart features, LG Gallery+ helps shape the ambiance of a space through art, creativity and atmosphere.
The collection includes fine art, cinematic stills, game-inspired scenes and photography, turning everyday screen time into a visually inspiring experience. Through partnerships with renowned cultural institutions, users can explore masterpieces from the National Gallery, London, such as A Wheatfield, with Cypresses by Vincent van Gogh and Bathers at Asnières by Georges Seurat.
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Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit
Georges Seurat, 1859–1891
Bathers at Asnières, 1884
© The National Gallery, London
Line Credit
Georges Seurat, 1859–1891. Bathers at Asnières, 1884 © The National Gallery, London
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By News Reporter
With Curated Content and AI-Generated Visuals,
LG Gallery+ Reflects Unique Style and Artistic Imagination
Seoul, Aug. 25, 2025 — LG Electronics (LG) today announced the availability of LG Gallery+, a new visual curation service that enriches living spaces to reflect the unique style and mood of each user. Featuring over 4,000 selected images, personalization options and adaptive smart features, LG Gallery+ shapes the ambiance of a space through art, creativity and atmosphere.
A Personalized Gallery of Art and Imagination
LG Gallery+ boasts a vast collection of fine art, cinematic moments, game-inspired scenes and photography, turning everyday screen time into a visually inspiring experience. Through partnerships with renowned cultural institutions, users can explore masterpieces from the National Gallery, London, such as Vincent van Gogh’s A Wheatfield, with Cypresses and Georges Seurat’s Bathers at Asnières. Meanwhile, fans of Ubisoft’s Assassin’s Creed Shadows and Rainbow Six Siege can immerse themselves in the expansive landscapes and high-stakes tactical action of their favorite gaming worlds.
“We believe great art should be part of everyday life,” said Susan Noonan, Chief Commercial Officer at National Gallery Global. “Through LG Gallery+, homes around the world now have access to our curated masterpieces, offering moments of reflection, inspiration and beauty beyond the Gallery walls.”
For personalized content that resonates with individual tastes, LG Gallery+ enables users to discover visuals and pair them with music to create the perfect mood – from relaxing with mellow indie and lo-fi beats to entertaining guests with warm melodies. Integration with Google Photos brings cherished memories to the screen, while Google Gemini generates AI-powered artwork based on users’ descriptions of themes or concepts.
Smart Features in Harmony With Interior Spaces
To complement its surroundings, LG Gallery+ uses adaptive features that adjust clarity and brightness for optimal viewing. Always-On-Display and screensaver modes provide a vibrant ambient display, and AI Brightness Control maintains exceptional picture quality, regardless of the room’s lighting conditions.
An Inspiring Platform for Art Experiences
Built on the award-winning LG webOS platform, LG Gallery+ delivers broad access with a free light version available on 2025 LG TVs in more than 150 countries. The full version, offering enhanced features and premium content through a monthly subscription via webOS Pay, is available in 23 countries, including South Korea, the United States and across Europe, with further expansion planned. Through the webOS Re:New Program, eligible older models will also gain access later this year, bringing the experience to even more homes.
“Users can now turn the screen into their own personalized canvas,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With global access to diverse content and adaptive features, LG Gallery+ transforms living spaces into opportunities to express personal style and creativity.”
With fresh content added monthly, LG Gallery+ offers endless inspiration to elevate living spaces with artistic imagination. Learn more about how the TV screen can become a canvas for creativity and personal expression at
link hidden, please login to view. # # #
Credit Usage Guidelines
When using featured artwork from the National Gallery, London in an article, ensure the following credits are provided:
Stacked Credit Format
Vincent van Gogh, 1853–1890
A Wheatfield, with Cypresses, 1889
© The National Gallery, London
Line Credit Format
Vincent van Gogh, 1853–1890. A Wheatfield, with Cypresses, 1889 © The National Gallery, London
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By News Reporter
Accelerating B2B HVAC Leadership Through Industrial Solutions,
Strategic Acquisitions and Localized Value Chains
SEOUL, July 8, 2025 — LG Electronics (LG), at a press conference held on July 8 at LG Sciencepark in South Korea, presented a strategic roadmap aimed at transforming its ES Company into a top-tier global provider of heating, ventilation and air conditioning (HVAC) solutions by 2030. To achieve this goal, the company plans to drive growth by expanding its industrial and commercial B2B revenue – including from AI data center cooling – and by providing regionally tailored heating and cooling solutions. In line with its “3B strategy” (Build, Borrow, Buy), LG will also pursue serial acquisitions to enhance core capabilities and diversify its business portfolio.
By strengthening its competitiveness in both high-efficiency HVAC hardware and non-hardware solutions, LG aims to achieve KRW 20 trillion in HVAC revenue by 2030 as part of its mid- to long-term growth strategy.
Boosting Industrial B2B Sales as Demand Surges in the AI Era
LG continues to scale its presence in the B2B sector, supplying advanced chiller systems for data centers and large-scale commercial buildings. With the global chiller market expected to reach USD 12 billion by 2027, the company aims to reach USD 720 million (KRW 1 trillion) in sales within two years, establishing the business as a core future growth driver.
LG’s portfolio includes diverse data center-specific cooling technologies – such as liquid cooling systems using coolant distribution units to directly cool server chips, chiller-based air cooling systems and HVAC solutions compatible with direct current power environments. In 2025, LG expects to more than triple orders for its data center cooling solutions compared to the previous year, marking it as a key growth engine.
To develop optimized solutions for AI data centers, LG established a dedicated testbed – the LG AI Data Center HVAC Solution Lab – at its Pyeongtaek chiller plant earlier this year. The facility simulates a wide range of AI server environments to conduct systematic performance testing of LG’s advanced cooling solutions. Most recently, the company began pilot testing its liquid cooling technology in collaboration with LG U+, a leading South Korean telecommunications and digital services provider, to further validate and refine its thermal management capabilities.
Strategic Acquisitions Fueling HVAC Capabilities and Portfolio Expansion
As part of its growth strategy, LG is actively pursuing strategic acquisitions to reinforce its HVAC expertise and broaden its portfolio. Most recently, the company acquired a 100 percent stake in OSO, a leading Norway-based water heating solutions provider, to solidify its position in the European heating market.
Guided by its 3B strategy, LG is simultaneously building internal capabilities through initiatives like the Air Solution Lab and HVAC Academy (Build), forming R&D partnerships with academic institutions (Borrow), and continuing to identify high-impact M&A opportunities (Buy).
Expanding B2B Reach via Deep Localization and Non-Hardware Revenue Growth
LG is rapidly expanding its presence in the commercial HVAC market, delivering solutions to logistics centers, retail complexes and other large infrastructure projects. Recent highlights include the installation of its high-efficiency Multi V i system at a major logistics hub in Tuas, Singapore, and the supply of 28,000 RT of chillers to The Avenues-Riyadh, a major mixed-use complex in Saudi Arabia. These projects showcase LG’s ability to meet local regulations and customer requirements through tailored, region-specific solutions.
The company is also accelerating growth in non-hardware revenue, aiming to increase its share from 10 percent to 20 percent. This includes offerings such as Building Energy Control (BECON), an AI-based integrated building management platform that provides real-time energy analytics. LG is also nearing commercialization of a digital twin system for data centers that can accurately predict server heat generation and optimize HVAC efficiency using AI-powered control systems.
Strengthening Global South Presence to Achieve Global Leadership
With strong localization at its core, LG is strengthening its presence in the rapidly expanding markets of the Global South through end-to-end localized operations that encompass R&D, manufacturing, sales and maintenance. While maintaining a strong presence in North America and Europe, the company is now accelerating its B2B expansion in emerging regions by delivering tailored solutions and strengthening its on-the-ground capabilities.
In India, LG is launching a new product development organization this year and establishing a new production line at its Sri City plant, scheduled to open in 2026. This new line will support regional demand with an annual capacity of up to 1.5 million air conditioning units.
Globally, LG is leveraging its HVAC Academy training centers to cultivate top-tier service, sales and engineering talent, while also using these facilities as strategic hubs to support regional expansion. The company currently operates HVAC Academies in 65 locations across 43 countries and plans to expand the network to 70 locations by the end of 2025.
“HVAC demand is rising in tandem with the growing number of data centers being built worldwide,” said James Lee, president of the LG ES Company. “Leveraging decades of experience and core technological excellence, LG is committed to becoming a leading HVAC solution provider in the AI era.”
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