LG Showcases Future of Mobility With AI-Powered In-Vehicle Solutions at CES 2026
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By News Reporter
Integrating Advanced AI Models With High-Performance Computing Powered by
Snapdragon Cockpit Elite Platform, LG Sets New Standards for the AI-Defined Vehicle Era
SEOUL, Dec. 11, 2025 — LG Electronics (LG), a global leader in mobility technologies, is set to unveil its new AI Cabin Platform at CES 2026 in Las Vegas (January 6-9). Designed to run on automotive high-performance computing (HPC) systems, this innovative in-vehicle solution leverages generative artificial intelligence (AI) and is powered by Qualcomm Technologies, Inc.’s Snapdragon® Cockpit Elite.
LG will showcase the AI Cabin Platform for the first time at its private showcase during the upcoming CES, where guests can experience a digital cockpit featuring the AI Cabin Platform and preview the AI-defined vehicle (AIDV) – a new mobility paradigm beyond the software-defined vehicle (SDV).
The AI Cabin Platform applies generative AI models – such as vision language models (VLMs), large language models (LLMs) and image generation models – to LG’s in-vehicle infotainment (IVI) system, opening the door to a new era of intelligent, context-aware driving experiences.
Leveraging the high-performance compute capabilities provided by Snapdragon Cockpit Elite, all AI calculations are processed on-device and within the vehicle, eliminating the need to communicate with external servers. This enables real-time, more stable operation while enhancing privacy and data security by removing cloud-related vulnerabilities.
The AI Cabin Platform analyzes the driving environment and the driver’s condition using data from internal and external vehicle cameras, enabling real-time personalized assistance. For example, if a nearby vehicle begins merging and the system detects that the driver has not yet noticed it, the platform can proactively issue a tailored alert: “A car is merging ahead. Please keep your eyes on the road and drive safely.”
Additionally, the platform supports generation of customized infotainment user interfaces that adapt to external conditions. If the driver is listening to music on a snowy evening, the system can generate a matching background for the music playback screen – such as snow falling between streetlights or a festively-decorated village – and offer context-aware suggestions like: “It’s a beautiful snowy night. Shall I recommend some winter-themed songs?”
Earlier this year at CES 2025, LG and Qualcomm Technologies highlighted their ongoing collaboration by unveiling the HPC platform – a high-performance computing solution that integrates IVI and advanced driver assistance systems (ADAS) into a single control unit. Based on Qualcomm Technologies’ Snapdragon Ride Flex System-on-Chip (SoC), the platform consolidates various vehicle functions into one controller, earning praise for achieving both cost efficiency and superior performance.
“Based on our proven technology and global trust, we will continue expanding partnerships with innovators like Qualcomm Technologies to drive future mobility beyond the SDV to the AIDV,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “With the AI Cabin Platform, we are creating mobility that not only understands drivers, but responds proactively to their needs and preferences, making every journey uniquely personal.”
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By News Reporter
Featuring Broadcast-Grade Technology and Seamless Camera Compatibility,
Company’s LED Solution Sets a New Standard for K-Content Creation at StudioCube
SEOUL, Dec. 9, 2025 — LG Electronics (LG) has announced that its dedicated virtual production (VP) LED solution is powering the newly opened “Studio V,” a cutting-edge VP stage located within StudioCube in Daejeon, South Korea. StudioCube is the country’s largest public filming facility, and Studio V now stands as one of the world’s largest volume VP studios, reinforcing Korea’s growing momentum in next-generation content production and strengthening its global presence in the entertainment market.
The opening ceremony, held on December 3 and hosted by the Korea Creative Content Agency (KOCCA), brought together key government officials, including senior representatives from the Ministry of Culture, Sports and Tourism and the Mayor of Daejeon. Their participation signaled national support for initiatives like Studio V that push the boundaries of technological innovation in the creative content sector.
Studio V: A New Benchmark for Large-Scale Virtual Production
Purpose-built for high-end filmmaking and immersive virtual environments, Studio V features a massive J-shaped main large-scale LED walls, which support an installation of up to 8 meters high and 60 meters wide. To accommodate diverse shooting requirements, it also offers a height-adjustable ceiling screen and mobile side walls. The ceiling system includes three independent motorized LED sections capable of vertical movement and tilting.
At the heart of Studio V’s LED volume is LG’s purpose-built VP LED solution (model LBCJ026), engineered to deliver broadcast-ready performance with a 7,680Hz refresh rate and a 1/8 scan structure, minimizing visual artifacts such as flickering to ensure flawless camera capture. It achieves 99.07 percent coverage of the DCI-P3 color gamut, supports deep blacks and high-end HDR and delivers realistic, high fidelity digital environments. The display’s ultra-lightweight 5.9-kilogram modules feature precision lock systems that enable smooth screen curvature between -5 to +10 degrees.
Supporting the full content-creation workflows, LG’s portfolio also includes LG OLED Pro professional monitors, widely used in production, color grading and post-production for their exceptional color accuracy and consistency.
Collaboration for Production-Ready Performance
To create a fully integrated and production-ready environment, LG worked closely with Brompton Technology, a global leader in LED video processing. Through joint optimization of system architecture, color calibration and real-time rendering performance, the partnership ensured seamless synchronization between LED displays and video processors, enabling Studio V to meet global broadcast standards and integrate smoothly with industry-standard production equipment.
Beyond technical excellence, LED-based VP offers substantial environmental and operational benefits. By replacing large-scale physical sets with real-time 3D environments, the technology dramatically reduces material waste and carbon emissions while offering on-set advantages such as real-time visualization and faster, more efficient shooting schedules.
Driving the Future of Immersive Content Creation
LG continues to strengthen its leadership in VP technology by combining decades of display innovation with hands-on production experience. At the company’s North American headquarters in New Jersey, LG operates its own VP studio equipped with the LG MAGNIT micro LED display, producing commercial content in collaboration with its global in-house creative agency, HSAD. This direct engagement with real-world production workflows provides valuable insight that fuels continuous refinement of LG’s VP technology.
“Virtual production is reshaping the future of content creation, and LG is committed to driving this shift,” said Nicolas Min, head of the Information Display Business at the LG Media Entertainment Solution Company. “Studio V offers a world-class environment that sets a new benchmark for immersive production, enabling K-content to expand its reach and impact on a truly global scale. We will continue to invest in sustainable innovation and collaborative partnerships that elevate production efficiency and empower creators everywhere.”
Explore how LG’s VP LED solutions are redefining immersive storytelling with broadcast-grade performance.
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By News Reporter
As digital transformation accelerates and hybrid work becomes the norm, business environments are evolving at an unprecedented pace. At LG, we recognize that this shift brings new challenges. Productivity is now intertwined with comfort, efficiency with user well-being and performance with environmental responsibility. In this new landscape, a one-size-fits-all display is as outdated as the floppy disk.
This is why we design our business monitors not simply as screens, but as industry-specific solutions shaped by the real needs of modern workplaces. From corporate offices to data-driven financial institutions, developer environments, creative studios and sustainability-focused public agencies, we deliver tailored display solutions that help organizations work smarter, faster and better.
For the Modern Corporate Office: Comfort That Drives Productivity
Today’s office is more connected and collaborative than ever, with video calls becoming a daily routine. With increasing screen time, the question becomes: how can a monitor make work easier, smarter and more comfortable?
Our business monitors put the user at the center. Models like the versatile LG UltraWide (34BA85QE) offer a fully adjustable stand – height, pivot and tilt – along with single-cable USB-C connectivity for a clean, organized desk setup. For meeting-heavy environments, the FHD 24/27BA850 models integrate a webcam and microphone, helping users stay ready for every call.
Across the lineup, features such as Reader Mode and Flicker Safe help reduce eye strain, supporting long-lasting comfort throughout the workday.
For Finance, Development and Creative Studios: Precision on an Expansive Canvas
Whether analyzing complex datasets, writing thousands of lines of code or crafting pixel-perfect creative work, professionals need monitors that show more – without compromising on quality.
The 5K2K LG UltraFine (40WT95UF) is designed precisely for this. Its expansive 21:9 screen with 5K2K (5120×2160) resolution offers about 33 percent more pixels than standard 4K, allowing users to compare dashboards, review code or work on layered visual content side by side without constant window switching.
Beyond space, the display’s performance is tailored for demanding creative environments. With 99 percent DCI-P3 coverage and VESA Certified DisplayHDR 600, it delivers the accurate color and detail essential for color grading and visual effects. A 120Hz refresh rate ensures smooth motion for refined workflows.
As the world’s first Thunderbolt 5 5K2K display, it also delivers ultra-fast data transfer, up to 96W power delivery and 5K2K display connectivity – all through a single cable. This next-generation interface supports efficient production of financial dashboards, control room visuals and enterprise-grade content, ensuring stability, scalability and seamless performance.
For the Public Sector: A Commitment to Sustainability
Government agencies and public institutions are increasingly prioritizing ESG, making sustainability a core requirement rather than an option. These organizations need technology partners who share the same values.
LG’s business monitors are designed with energy efficiency and responsible materials in mind. Many models carry global certifications such as ENERGY STAR® or TCO Certified, and we provide Product Carbon Footprint (PCF) reports for greater transparency. Reflecting these efforts, several models in our 2025 lineup – including the 24BA560, 27BA560 (FHD) and 27BA54QB (QHD) – have earned EPEAT Gold certification, meeting key public sector procurement standards.
A Partner for Your Business
By deeply understanding the needs of diverse industries, LG delivers monitor solutions that elevate productivity, enhance user well-being and support organizations’ long-term goals – including sustainability commitments.
We aim to be more than a technology provider. We strive to be a trusted partner in helping organizations build work environments where people can do their best work.
Your business is unique, and your technology should be too.
To explore how our specialized monitors can elevate your workspace and your team’s performance, get in touch with an
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* All images are simulated to enhance the reader’s understanding.
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By News Reporter
Partnership Strengthens LG’s Global Data Center Solution Portfolio, Leveraging Joint
Expertise to Meet Increasing AI Power and Sustainability Demands
SEOUL, Oct. 28, 2025 — LG Electronics (LG) today announced the signing of a memorandum of understanding (MOU) with SK Enmove (SKEN) and Green Revolution Cooling (GRC) to jointly develop and expand next-generation liquid immersion cooling solutions optimized for artificial intelligence data centers (AIDCs).
Under the agreement, the three companies will collaborate to explore new business opportunities, conduct joint marketing and deliver proof of concept (PoC) demonstrations for integrated solutions and business models in liquid immersion cooling for AIDCs.
SKEN, a leading company in advanced lubricating base oils and premium lubricants, provides next-generation thermal management solutions, including immersion cooling fluids, and is strengthening its global partnerships to foster an immersion cooling ecosystem. In 2022, SKEN became the first company in Korea to develop immersion cooling fluids. Through an equity investment in GRC, SKEN is also leading the way in innovation in the future cooling market, jointly developing data center immersion cooling systems with the company.
GRC, headquartered in Texas, is a global leader in immersion cooling solutions. Since launching its industry-first solution in 2009, GRC has been at the forefront of commercializing immersion cooling technology and expanding the market by partnering with leading global IT companies.
LG will take the lead in integrating data center cooling systems, providing core components such as coolant distribution units (CDUs), facility water units (FWUs) and chillers. SKEN will supply advanced thermal fluids designed for immersion cooling, while GRC will contribute its expertise in immersion tank system design and deployment.
The rapid expansion of the AI industry has created new challenges for data center operators worldwide, who must meet increasing computing demands while improving energy efficiency and complying with stricter sustainability standards.
Liquid immersion cooling, which submerges entire servers in a non-conductive fluid, offers a highly efficient alternative to traditional air- or water-based cooling methods. By transferring heat from the servers through a heat exchanger and circulating it via external cooling systems such as air-cooled chillers, the technology can significantly reduce overall energy consumption.
Compared with conventional cooling systems, liquid immersion cooling can improve power usage effectiveness (PUE) and enable the stable operation of high-density GPU servers. In addition, the technology enhances heat transfer efficiency and helps reduce potential fire risks, enabling safer and more reliable data center environments.
LG plans to expand its liquid cooling PoC at the Pyeongtaek testbed facility by adding an immersion cooling solution, further demonstrating the company’s system performance and integration capabilities. Building on the MOU with SKEN and GRC, LG will also develop an integrated Data Center Infrastructure Management (DCIM) platform, allowing operators to monitor and manage both facility and server systems in real time.
“We expect that these three companies, each with their own immersion cooling technology and market experience, will effectively combine their respective strengths to further enhance our competitiveness in the global data center immersion cooling market,” said Nam Jae-in, Head of Green Growth at SK Enmove. “Based on our innovative solutions and strategic partnership, we will lead the growth and transformation of the cooling market.”
“This collaborative partnership between LG and SK will provide innovative and quantifiable value to AI data center customers,” said Peter Pollin, CEO of GRC. “We will support customers in quickly adopting high-quality cooling solutions and establishing a stable operating environment.”
This partnership marks another milestone in LG’s broader strategy to deliver sustainable and intelligent data center solutions. Recently LG – together with LG Energy Solution and LG CNS – supplied its “One LG Solution” to hyperscale data centers in Indonesia and showcased its cutting-edge integrated AIDC cooling solutions at Data Center World Asia (DCWA) in Singapore.
“Through this strategic partnership with SKEN and GRC, LG aims to accelerate the adoption of liquid immersion cooling and deliver highly efficient and reliable solutions for the AI-driven future,” said James Lee, president of the LG ES Company. “We are committed to leading innovation in the data center market with integrated solutions that address both performance and environmental goals.”
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By News Reporter
LG Brings AlphaWare Suite and Other Mobility Solutions to SDVerse Marketplace,
Supporting Automakers and Suppliers to Usher in the Software-Defined Vehicle Era
SEOUL, Oct. 23, 2025 — LG Electronics (LG), a global leader in mobility technology, has joined SDVerse, the automotive industry’s first B2B marketplace dedicated to software. By introducing its LG AlphaWare portfolio of software solutions to the platform, LG aims to support automakers and suppliers in accelerating the transition to software-defined vehicles (SDVs).
SDVerse, founded in 2024 by General Motors, Magna and Wipro, is the first global B2B marketplace for automotive software. Designed as a “matchmaking” platform for software buyers and sellers, SDVerse shifts away from the traditional “captive” development model to one that promotes transparency, efficiency and collaboration across the value chain. Sellers can list their software solutions, while buyers can easily search, compare and explore offerings to find the right solutions.
Supported by a consortium of industry-leading partners, SDVerse has quickly evolved into a trusted digital hub that is already reducing inefficiencies in procurement and helping to accelerate the industry-wide adoption of SDVs.
By joining SDVerse, LG aims to deepen its cooperation with automakers and suppliers, fostering a more open and connected mobility ecosystem. With LG AlphaWare – a comprehensive portfolio designed for SDVs – LG helps automakers navigate the growing complexity of automotive software, improve reliability and security and accelerate the evolution of in-vehicle experiences.
LG AlphaWare is organized around five key pillars – PlayWare, MetaWare, VisionWare, BaseWare and OpsWare – covering key areas from immersive in-vehicle entertainment and AR/MR navigation to intelligent driver and passenger monitoring, robust operating system support and secure lifecycle management. LG AlphaWare is symbolic of LG’s transformation into a Smart Life Solution Company – extending its innovation leadership from the home to mobility and delivering safer, smarter and more enjoyable driving experiences.
“We are delighted to welcome LG Electronics to SDVerse,” said Prashant Gulati, CEO of SDVerse. “LG’s broad suite of mobility solutions, led by their AlphaWare suite, strengthens our platform and enables OEMs and suppliers to access technologies that simultaneously create exceptional user experiences and speed up the arrival of software-defined mobility worldwide.”
“We are proud to introduce LG’s mobility solutions to the SDVerse marketplace,” said Eun Seok-hyun, president of LG Electronics Vehicle Solution Company. “Automotive companies today face the challenge of unifying vehicle operating systems and evolving their business models to stay competitive in the SDV era. By joining SDVerse, we can provide proven solutions that simplify integration and help accelerate innovation.”
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