LG Showcases Advanced LED Solution at South Korea’s Largest Virtual Production Studio
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By News Reporter
CES Best of Innovation Award Winner Redefines
In-Vehicle Experience Powered by Affectionate Intelligence
SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride.
This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.
The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation.
In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience.
The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing.
The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.
“We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.”
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).
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By News Reporter
Company’s Award-Winning Micro RGB evo Sets a New Standard for Triple Color
Coverage With 100% BT.2020, DCI-P3 and Adobe RGB Intertek Certification
SEOUL, Dec. 16, 2025 — LG Electronics (LG) will unveil its first-ever flagship RGB TV at CES 2026 – the LG Micro RGB evo, a CES 2026 Innovation Awards winner.* Employing Micro RGB Technology and LG TV’s smallest individual RGB LEDs, this display marks a significant step forward from MiniLED.
The LG Micro RGB evo represents a significant evolution in Micro RGB technology: it uses OLED precision to control each of the RGB LED backlights, bringing 13 years of LG OLED’s technical excellence to the RGB category. The engine driving this performance is the newly upgraded Dual AI Engine-based α (Alpha) 11 AI Processor Gen 3, which features Dual Super Upscaling to simultaneously process two types of AI upscaling. This enhances sharpness while delivering natural and balanced images that offer the highest level of clarity and immersion.
This immense processing power enables RGB Primary Color Ultra, a breakthrough that delivers a full spectrum of color reproduction. Driven by this technology, LG Micro RGB evo achieves an outstanding range, certified by Intertek for 100 percent color gamut coverage in BT.2020, DCI-P3 and Adobe RGB – the highest possible color reproduction. This offers optimal accuracy for everything from digital editing and HDR cinema to next-generation display technologies.
Complementing this color perfection is Micro Dimming Ultra, orchestrating more than a thousand dimming zones with exceptional accuracy. It achieves high contrast performance among LCD TVs, pinpointing brightness and color control to reveal intricate details in both dark and bright scenes.
Beyond picture quality, the innovation extends to the customer experience. The interface is deeply personalized via the award-winning webOS platform, featuring Voice ID, AI Picture/Sound Wizard and a tailored “My Page” home screen. An upgraded AI Concierge, AI Chatbot and AI Search further enhance viewing by helping customers effortlessly explore content-related information.
“Achieving the utmost visual fidelity is the goal of any display, and with the LG Micro RGB evo, we have achieved a milestone previously thought impossible for this category,” said Park Hyoung-sei, president of the LG Media Entertainment Solution Company. “This launch marks the evolution of the RGB TV, redefining industry standards to offer uncompromising performance for customers who demand exceptional color accuracy.”
The LG Micro RGB evo (model MRGB95) will be available in 100-inch, 86-inch and 75-inch sizes.
Visitors to CES 2026 can experience LG’s latest home entertainment innovations at the company’s booth (#15004, Las Vegas Convention Center) from January 6–9. For more updates on LG’s announcements, visit the LG Newsroom.
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* The 100-inch MRGB95B model received a CES 2026 Innovation Award.
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By News Reporter
Company’s Free, Ad-Supported Streaming Service Introduces a New Logo, an
Enhanced UI With Advanced Personalization and Expands Into New Global Markets
SEOUL, Nov. 25, 2025 — LG Electronics (LG) is unveiling a significant upgrade to LG Channels, its free, ad-supported streaming TV (FAST) service. The update introduces a new logo and an enhanced user interface (UI) designed to deliver a more intuitive and seamless viewing experience. With advanced content recommendations, LG Channels now makes it even easier for viewers to discover and enjoy the content they love.
Since its 2015 debut in Korea, LG Channels has evolved into a global service available in 33 countries, offering local language support in each market. Through partnerships with leading content providers, the platform now features more than 4,000 channels that LG Smart TV users can easily access via the LG Magic Remote or the LG webOS home screen.
The new LG Channels logo reflects its customer‑friendly nature and global identity. Its simple, universal design invites users to connect with LG Channels while highlighting LG’s commitment to delivering diverse, intuitive entertainment experiences worldwide.
The enhanced UI and new features make content discovery and navigation more efficient than ever. Users can now receive personalized recommendations based on their viewing preferences. A new “quick access” feature lets viewers simply press the “OK” button on the LG Magic Remote while watching a program to instantly see channel details, the TV guide, favorites and a list of popular content. This allows them to browse other live options and switch channels without ever leaving their current screen, adding a new level of convenience.
LG Channels now offers deeper personalization powered by advanced AI algorithms that deliver tailored content suggestions. The platform is also introducing region-specific features to reflect local viewing habits and cultural preferences. In the United States, users can keep track of new shows now due to new functionality allowing them to set reminders for upcoming content they want to watch. In Europe, a multi-audio feature* is being added to enable instant selection of preferred dubbing languages, while in the Middle East, the interface will support right-to-left text display.
“LG Channels is designed to give users seamless access to high-quality, engaging content,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “With the latest upgrade, from the new logo to our refined personalization features, we are enriching everyday viewing by making the user experience more intuitive and enjoyable for millions around the world.”
Building on its strong presence across North America, South America, Europe and Asia, LG Channels will soon expand into additional markets, including the United Arab Emirates, Poland and Taiwan. This expansion underscores LG’s commitment to bringing more diverse and accessible entertainment to audiences worldwide.
LG Channels is committed to continually enhancing viewing experience through diverse content partnerships and upgrades, helping viewers discover and enjoy thoughtfully curated content that reflects their preferences and interests. Stay connected with
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* Multi-audio options are only provided when supported by the specific channel or the content being broadcast.
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By News Reporter
Deepening Strategic Partnership to Drive Innovation in
Next-Generation Mobility Solutions
SEOUL, Nov. 13, 2025 — Executives from LG Electronics, LG Display, LG Energy Solution and LG Innotek met with Mercedes-Benz AG to discuss expanded collaboration under LG’s “One LG Solution” strategy. Focused on leveraging the combined expertise of LG Group affiliates, this effort brings together the four companies driving the Group’s automotive components business.
The meeting took place on November 13 at LG Twin Towers in Yeouido, Seoul, during the visit of Ola Källenius, Chairman of the Board of Management and CEO of Mercedes-Benz Group AG, to Korea. Participants included William Cho, CEO of LG Electronics; Jeong Cheol-dong, CEO of LG Display; Kim Dong-myung, CEO of LG Energy Solution; and Moon Hyuk-soo, CEO of LG Innotek, alongside Mathias Vaitl, CEO of Mercedes-Benz Korea and other senior executives.
Discussions centered on strengthening cooperation to support Mercedes-Benz’s vision for the future of mobility – including the transition to electric vehicles (EVs) and the establishment of a flexible, sustainable global production network driven by digitalization and automation.
In line with this shared vision, LG Electronics, LG Display, LG Energy Solution and LG Innotek presented their next-generation solutions in EV components, batteries, displays and autonomous driving sensors, seeking new ways to strengthen integration under the One LG Solution framework.
The four LG Group affiliates already work closely with Mercedes-Benz across multiple core areas of mobility technology:
LG Electronics and Mercedes-Benz have long worked together on core systems for software-defined vehicles (SDVs), including in-vehicle infotainment (IVI) and advanced driver assistance systems. A notable example is the co-developed OLED-based IVI system for the Mercedes-Benz EQS, featuring a curved panoramic display that spans the entire dashboard – reflecting the growing trend toward immersive, large-format in-vehicle screens. LG Display has been supplying advanced Plastic OLED (P-OLED) panels to Mercedes-Benz since 2020. Built on flexible plastic substrates, the P-OLED panels deliver exceptional image quality and enable elegant, curved designs, including those featured in Mercedes-Benz’s next-generation MBUX Hyperscreen infotainment system. LG Energy Solution continues its partnership with Mercedes-Benz in the area of electric vehicle batteries. LG Innotek is in discussions to expand cooperation in autonomous driving sensor technologies, including vehicle camera modules, LiDAR and Radar. “At Mercedes-Benz, we firmly believe that strategic, collaborative partnerships are the driving force which shapes our next generation vehicles,” said, Ola Källenius, CEO of Mercedes-Benz AG. “Together with LG, we share a vision built on innovation, quality and sustainability. By combining our strengths, we’re creating vehicles that will set new global standards.”
“We will further solidify our strategic partnership with Mercedes-Benz by leveraging our core competencies in the vehicle components business – from our user experience-centric value proposition to our integrated SDV solution portfolio and globally proven technology and reliability,” said William Cho, CEO of LG Electronics.
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By News Reporter
New Partner-Operated Plant Highlights Company’s Strategic
Commitment to Emerging Markets
JAKARTA, Oct. 23, 2025 — LG Electronics (LG) has invested in a partner-operated production facility in Bekasi, West Java, Indonesia, dedicated exclusively to manufacturing LG air conditioners. As part of the company’s strategic efforts to reinforce its Global South strategy, the new facility will enhance LG’s presence in Indonesia, help strengthen its supply chain and serve as a hub for air conditioning innovation.
Coinciding with LG’s 35th anniversary in Indonesia, the Bekasi facility spans 32,000 square meters and commenced operation last month, starting with residential air conditioner production. In its first year, the factory is expected to produce approximately 700,000 indoor and outdoor units, with plans to double capacity in the near future.
All products manufactured at the facility will adhere to LG’s stringent global quality standards and embody the exceptional energy efficiency for which the company is renowned. Implementation of LG’s Korean Quality Control system – applied at all LG production sites globally – will support consistent performance and long-lasting reliability.
The facility also supports the Indonesian government’s initiative to harmonize Minimum Energy Performance Standards with those of the Association of Southeast Asian Nations (ASEAN). Furthermore, LG’s residential solutions employ R32 refrigerant,1 underscoring the company’s commitment to environmental responsibility.
Building on LG’s advanced technologies with localized production systems, the partner-operated plant is designed to deliver solutions optimized for the Indonesian market. In line with government policy on Domestic Component Level (TDKN2), LG aims to domestically source or manufacture more than 40 percent of key components used in production at Bekasi, contributing to local self-sufficiency and bolstering the supply chain. The plant will also create jobs, stimulate the regional economy and promote knowledge-sharing in air conditioning technology. These efforts will drive new growth opportunities for LG while advancing its goal of becoming a top-tier global HVAC provider.
LG has already played an important role in Indonesia’s industrial and social development through local manufacturing, sales and R&D. With facilities in Tangerang and Bekasi supplying both the domestic and regional markets, as well as a recently established R&D subsidiary, the company continues to create employment, facilitate knowledge transfer and support national industrial growth.
Now, through investment in the new partner-operated plant in Bekasi, LG will further expand production capacity and job creation, reinforcing its commitment to sustainable growth and community well-being. This move also reflects LG’s broader Global South strategy, which extends across R&D, manufacturing, sales and maintenance, while sustaining growth in North America and Europe. By establishing manufacturing plants in key markets such as Brazil, India and Thailand, LG is enhancing its flexibility to adapt to shifting global conditions.
“The new partner-operated facility in Indonesia underscores the tremendous progress we are making in advancing our Global South strategy,” said James Lee, president of the LG ES Company. “By strengthening local production capacity, we can better provide advanced air solutions that meet the needs of customers in Indonesia and surrounding markets, while driving growth across the region.”
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1 Global Warming Potential of R32 refrigerant is 675.
2 Tingkat Komponen Dalam Negeri.
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