Acting Locally, Impacting Globally: LG’s Journey to Greener Horizons
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By News Reporter
Company Builds Sustainable Growth by Empowering Local Talent and
Advancing Technical Excellence in HVAC
SEOUL, May 27, 2025 — LG Electronics (LG) is strengthening the competitiveness of its heating, ventilation and air conditioning (HVAC) business by expanding its global training infrastructure. Through its growing network of LG HVAC Academies, the company is establishing new facilities and upgrading existing ones in key markets including Thailand, China, Indonesia and France – each offering specialized training programs designed to meet the specific needs of local professionals and industries.
In January 2025, LG officially opened a new LG HVAC Academy in Bangkok, Thailand. Relocated from the Thonburi Service Center to the Sathon business district, the upgraded facility is certified by Thailand’s Department of Skill Development and can train up to 1,700 HVAC professionals annually. Its comprehensive curriculum covers a range of areas including heating and cooling system design, installation, maintenance, troubleshooting and safety control. Graduates who pass final assessments receive nationally recognized technical certifications.
In March, LG launched its second HVAC Academy in China, adding a new facility in Shenzhen to complement the existing Tianjin location, which reopened in 2023. Situated in one of China’s key innovation and industrial hubs, the Shenzhen academy features lecture halls, a product showroom and a Smart Home zone. The site will play a pivotal role in promoting LG’s strategic HVAC offerings and deepening customer engagement in the Chinese market.
Also in March, LG reopened its newly relocated and expanded HVAC Academy in Jakarta, Indonesia. Now located in the southern part of the city, the two-floor facility includes lecture and practice rooms on the first floor, and a product showroom on the second floor showcasing HVAC solutions for residential, commercial and hospitality applications. The third floor houses Hi-M Solutek, LG’s training partner specializing in maintenance education. This practical, hands-on environment helps local dealers and partners enhance their technical capabilities and service excellence.
In Europe, LG commenced operations at its new HVAC Academy in Lyon, France, in mid-May 2025. As LG’s second training center in France – following the first academy in Paris – the Lyon facility offers hands-on training zones and a dedicated product showroom. An adjacent LG office will collaborate closely with the academy to support the company’s regional business development.
LG’s HVAC Academies are vital hubs for technical training and business support, playing a key role in the company’s global B2B strategy. By the end of 2025, LG aims to operate 70 academies worldwide, collectively training approximately 37,000 HVAC professionals each year.
“Our global education infrastructure is designed to foster mutual growth, supporting local talent to be their best while strengthening LG’s leadership in the global HVAC market,” said James Lee, president of the LG ES Company.
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By News Reporter
Back in 1965, LG made history by introducing its very first refrigerator. Since then, the company has built a legacy of home appliance innovation and become a trusted global brand that has continuously redefined what a refrigerator can be and do. One standout example of this evolution? LG’s ongoing advancements in home ice solutions.
Early Innovations in Ice & Water: Breaking New Ground
In 2006, LG took refrigerator convenience to a whole new level with the launch of the world’s first French Door refrigerator featuring an in-door ice maker. By moving the ice maker to the door, LG entirely eliminated the need to open the freezer compartment, minimizing cold air loss and making it easier than ever to access freshly made ice. With this groundbreaking solution, LG established itself as a powerhouse in the home appliance market, and as an innovator determined to make everyday life better.
Then in 2010 came the Slim SpacePlus Ice System. Offering excellent ice-making capabilities and freeing up additional food storage space, it became one of LG’s signature technologies – one that elevated customer convenience while simultaneously raising the industry bar for refrigerator design.
Taking Ice Quality to the Next Level
Next up, LG started reimagining what ice could be. In 2019, the company unveiled Craft Ice, an innovative built-in ice maker capable of producing large, slow-melting1 spheres of ice. Ideal for cocktails, iced coffee or any drink that deserves a stylish finish, Craft Ice brought a new level of sophistication and sensory appeal to the home beverage experience.
When the COVID-19 pandemic struck in 2020 and hygiene became a top priority for consumers worldwide, LG responded by releasing refrigerators equipped with UVnano technology. Leveraging the power of ultraviolet light, and operating automatically at regular intervals, UVnano reduces 99.99 percent of bacteria on the refrigerator’s water dispenser nozzle, helping ensure a clean and safe drinking experience.2 At the same time, LG’s use of NSF-certified water filters provided added assurance that the water used for both drinking and ice-making met the high standards for cleanliness. By addressing the importance of hygiene, LG helped further strengthen consumer trust in its market-leading refrigerators.
Smaller, Smarter and Even More Thoughtful
In 2023, LG introduced Mini Cubed Ice in the U.S. market – a new feature that produces tiny ice cubes ideal for quickly chilling drinks like sodas or cocktails. As well as demonstrating LG’s technology and design prowess, Mini Cubed Ice illustrates the human-centeredness and attention to detail that the company brings to all of its lifestyle solutions.
For a smarter, more convenient ice-management experience, LG refrigerators equipped with the ThinQ platform allow users to monitor their ice inventory and activate the Ice Plus feature to speed up ice production whenever needed.3 It’s a seamless blend of smart tech and everyday utility.
Looking ahead, LG plans to unveil new concepts in ice solutions by the end of this year. These upcoming technologies promise to push existing boundaries and provide even greater precision, efficiency and ease; enriching customers’ daily lives as only LG innovations can.
The Innovation Journey Continues
From the world’s first in-door ice maker to the upcoming new ice solution, LG has continually evolved its home ice solutions to reflect changing lifestyles and rising expectations. What began as a simple way to make ice more accessible has grown into a portfolio of features that prioritize convenience, style, hygiene and customization.
Thanks to LG, ice isn’t just ice anymore – it’s personal, purposeful and refreshingly innovative. And this journey is far from over.
Stay tuned to LG Newsroom as LG continues to reshape what’s possible in the kitchen – and beyond.
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1 According to LG’s internal testing, Craft Ice melts more slowly than ice cubes of the same weight (approximately 69 grams), based on a comparison conducted at a room temperature of 25 degrees Celsius using 121 milliliters of cold water at approximately 9.5 degrees Celsius. The actual results may vary depending on environmental conditions.
2 According to tests conducted by TÜV Rheinland using internal testing methods, the UVnano (function name: Self Care) feature reduced the presence of E. coli, S. aureus, and P. aeruginosa in distilled water samples after 10-minute exposure to the product’s UV LED each hour for 24 hours under UV LED assembly conditions. UVnano, a compound word combining UV (ultraviolet) and nanometer (a unit of length), refers to the technology used in this process. Actual results may vary depending on environmental conditions. The product does not treat or cure health-related conditions, nor does it guarantee that the filtered water is free from contaminants such as microbiological particles.
3 To use ThinQ features, users need to install the LG ThinQ app from the Google Play Store or Apple App Store on smartphone and connect to Wi-Fi. LG ThinQ® app available on compatible Android 9.0 or higher, iOS 16.0 or higher smartphones. Phone and Home Wi-Fi Data connection and product registration with LG ThinQ® required. LG ThinQ functions may vary depending on the product and country.
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By News Reporter
Company Showcases Anti-fungal and Antibacterial Glass Powder to
Global B2B Customers
SEOUL, April 17, 2025 — LG Electronics (LG) is accelerating the global expansion of its advanced materials business with LG PuroTecTM, an antimicrobial glass powder designed for diverse B2B applications. The company is targeting global markets – including across Asia – with this innovative material that offers antibacterial and anti-fungal properties.
At Chinaplas 2025, being held in Shenzhen, Guangdong, China, LG showcased its lineup of PuroTec to the international B2B market. Recognized as one of the world’s leading industrial materials exhibitions, Chinaplas 2025 has brought together over 4,000 companies from around 150 countries to introduce cutting-edge materials across industries such as plastics and rubber.
At the event, LG highlighted the wide applicability of PuroTec to B2B customers, and also introduced diverse use cases in home appliances, construction materials, medical devices and textiles that PuroTec can be applied to.
PuroTec can be blended into materials like plastic, paint and rubber to provide antibacterial and anti-fungal effects that can help prevent odors, contamination and discoloration caused by microorganisms. Even in small quantities, it maintains excellent efficacy and mixes easily with various base materials, enhancing its value across manufacturing sectors.
Building on its long-standing expertise in glass powder technology – originally developed for use in its home appliances – LG is positioning PuroTec as a new pillar of its B2B materials strategy. Since introducing the product in 2023, LG has expanded its presence in Asian markets such as China, Vietnam and India, while securing approximately 420 related patents since 2006.
As part of its global expansion strategy, LG plans to introduce PuroTec in Europe and North America, with a major showcase planned at K 2025 in Düsseldorf, Germany, this October.
In addition to PuroTec, LG continues to invest in the development of advanced materials. A notable example is Marine Glass, a functional, water-soluble glass material designed to help support marine ecosystem restoration. When dissolved, it changes into an inorganic ion state that stimulate the growth of both microalgae and macroalgae – helping to rehabilitate damaged ocean environments.
“We will continue to develop advanced materials that meet the evolving needs of global B2B customers,” said Baek Seung-tae, head of the LG’s Kitchen Solution Business, “These innovative solutions will enable us to expand beyond traditional home appliances and into broader, future-forward industries.”
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By News Reporter
Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features.
At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways.
LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand.
During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.”
Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand.
The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host.
The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion.
Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size.
The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod.
The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles.
CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership.
LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to
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By News Reporter
Amid the buzz of CES 2025 in Las Vegas, LG’s sweeping semi-circular façade provided one of the most unmissable spectacles of the entire tradeshow as it brought the company’s vision to life with vibrant animated characters. Going beyond its eye-grabbing entrance, the booth embodied this year’s theme of “Life’s Good 24/7 with Affectionate Intelligence,” showcasing how LG’s AI-powered innovations understand and enhance every moment of daily life.’
The journey through LG’s AI-enhanced day began in the Rise & Shine (LG AI Home) zone. Here, the LG AI Home demonstrated how “Affectionate Intelligence” transforms daily routines for the better. At its core was an advanced on-device AI hub that learns and analyzes lifestyle patterns to deliver personalized solutions without the need for external server connections, enhancing performance and privacy. Visitors explored these AI innovations via an engaging double-sided diorama featuring transparent OLED Signage solutions with detailed miniatures, showcasing how LG’s on-device AI makes mornings more comfortable and efficient by proactively understanding and responding to user needs.
Visitors could witness this technology in real-life scenarios. For instance, when the system detected someone starting their workday, it automatically created the optimal environment by tailoring the lighting, temperature and humidity of the room to their preferences. With the acquisition of Athom, an industry-leading smart home platform company, LG’s AI seamlessly integrates with over 200 brands and 50,000 devices for limitless scalability and interoperability.
In the Connect & Cruise (Car-Commercial) zone, LG demonstrated how its AI extends into mobility spaces through the Vision AI Mobility Concept. Visitors experienced LG’s advanced In-Cabin Sensing technology, which recognizes drivers as soon as they enter the vehicle and monitors their comfort, safety and convenience throughout their journey. The system intelligently tracks the driver’s gaze to assess their attention and intentions while simultaneously monitoring their health in real time, illustrating how LG’s AI enables a more personalized and safer mobility experience. In addition, LG’s digital out-of-home (DOOH) platform, installed on the wall to simulate a commercial space, leveraged its AI sensing capabilities enhance visitor interactions.
The Work & Create (Intelligent Office) zone underscored LG AI’s ability to turn a traditional office into an intelligent workspace. Visitors could see 2025 gram lineup, featuring LG’s first AI-powered laptops – such as the LG gram Pro, LG gram Pro 2-in-1, LG gram and LG gram Book – that smartly adapt to users’ work styles and requirements. Meanwhile, the LG CreateBoard used its advanced AI capabilities to offer efficient document analysis and summary generation, all designed to enhance productivity.
In the Gear up & Game (Gaming Playground) zone, LG challenged visitors to try out its optimized, AI-powered gaming environment with its webOS smart gaming monitors including the LG UltraGear OLED Bendable Gaming Monitor. The versatile LG ThinQ ON system connects seamlessly with IoT sensors and devices to offer personalized gaming station configurations at the touch of a button. At the center of it all was the new, highly immersive webOS smart gaming monitor with α (Alpha) 9 AI processor, which delivers enhanced 4K visuals and three-dimensional audio through AI Picture Quality Pro and AI Sound Pro.
The journey continued with a visit to the dynamic Inspire & Innovate (LG Labs Studio) zone, where innovation met practical lifestyle solutions. This unique area showcased LG’s experimental products that cleverly combine various functions to create seamless multi-moment experiences, including the multifunctional LG Projector that’s a projector, light and speaker all in one.
The zone featured several more ingenious lifestyle solutions like the Indoor Gardening Appliance, the PureDuet coffee purifier and pet-friendly LG AeroCat, as well as the ultra-compact CineBeam S projector and stylish high-up wine cellar.
Furthermore, the forward-thinking LSM (Lifestyle Solution for Mobility) and PBV (Purpose-Based Vehicle) mobility solution demonstrated the company’s commitment to enhancing daily life through innovative technology.
LG’s aesthetic reached its peak at the center of the booth, where luxury and intelligent technology achieved perfect harmony in an elegant setting. The centerpiece was the LG SIGNATURE OLED T, the world’s first transparent and true wireless 4K OLED TV, which transformed traditional viewing experiences into the boldest artistic statements.
The atmosphere was further elevated by a stunning kinetic media façade made of 28 transparent slim OLED screens, synchronized with chandelier lighting to create mesmerizing visuals – from starry galaxies to stained glass patterns. This sublime show of art and technology in harmony demonstrated the true potential of LG’s advanced technology in turning everyday moments into extraordinary experiences.
Just around the corner, the Curate & Elevate (Upscale Home Living) zone elegantly presented exceptional evening entertainment with the seamless integration of innovative LG TVs into the living space. In a stunning collaboration with iconic design house Kartell, the LG SIGNATURE OLED T could be witnessed in all its glory. This revolutionary display effortlessly transitions from the transparent mode that offers an innovative and beautiful gallery experience to the opaque mode that provides perfect blacks, vibrant colors, and all the advantages that comes with an OLED TV.
Within the Night area of the zone, LG seamlessly integrated its premium appliances with sophisticated designs. The centerpiece was a second-generation LG SIGNATURE 4-Door French-Door refrigerator with a transparent OLED door panel, standing proudly beside the LG SIGNATURE Smart InstaView Over-the-Range Microwave and Slide-in Double Oven Induction Range, created in collaboration with the premium Italian furniture brand Molteni&C. Also featured were intelligent home solutions, including the LG SIGNATURE Washer & Dryer with AI DD technology and a striking 29-inch matte black washing machine and dryer pair that complemented the Molteni&C dressing room – each element showcasing LG SIGNATURE’s “Live Beyond” philosophy and premium innovations.
The Escape & Immerse zone invited visitors into a cutting-edge showcase of personalized entertainment powered by the company’s Alpha 11 AI processor and webOS platform. This unique “man cave” featured an expansive 97-inch OLED TV, projection mapping and a “secret door” leading to an immersive LG TV AI world. Guided by a virtual host, tech enthusiasts explored the exciting possibilities of the Alpha 11 and webOS integration, experiencing innovations like the AI-powered Magic Remote, Voice ID technology, cinematic sound and picture quality, and advanced deep learning and soundbar technologies.
Last but not least, the distinctive Dive & Vibe zone curated a multisensory exploration of AI-powered audio products created in collaboration with multi-platinum musician and tech entrepreneur, will.i.am. The “xboom by will.i.am” line showcased the fusion of technology, AI and musical creativity with its AI capabilities, including AI Sound, AI Lighting and AI Calibration functions, as well as will.i.am’s RAiDiO.FYI platform, which features an AI radio host that customizes infotainment content for each listener. Visitors could experience the LG xboom’s signature sound, professionally tuned with will.i.am, through the new family of Bluetooth speakers – the xboom Stage 301, xboom Bounce and xboom Grab – and the new earbuds, xboom Buds.
This year’s LG CES booth masterfully illustrated how “Affectionate Intelligence” transforms technology from a mere tool into an intuitive companion, seamlessly integrating AI across every dimension of the human experience – from the home and office to the entertainment and mobility sectors. Stay tuned as LG continues to redefine innovation and enrich daily life, proving once again that Life’s Good.
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