By News Reporter
LG’s massive ultra-high-definition digital billboard overlooking New York City’s iconic Times Square became host to a three-phase visual spectacle that reflects the company’s efforts to engage with consumers directly around the seasons. LG’s first 3D content series designed for the billboard is a stunning visual display sure to make passersby smile. The new billboard content will run through the end of November.
Taking full advantage of the Times Square billboard’s unique curved design, LG harnesses the power of forced perspective to display imaginative multi-dimensional 3D content which share the company’s core messaging that together, Life’s Good. Launching with an inspiring back-to-school message for the American audience, the 3D illusion begins with an explosion of crayons and swirling images from scissors to school buses, dancing around the screen, eventually spelling out LIFE’S GOOD before being buried by a multitude of crayons as the animation continues its loop.
Over the past year LG has mobilized the Times Square billboard to engage, educate, and entertain consumers during the pandemic. From hosting the YouTube documentary “Life In A Day 2020” by Academy Award-winning director Kevin Macdonald to premiering the “Global Citizen VAX LIVE Extended Concert Sponsored by YouTube,” to encouraging climate action on ENERGY STAR® Day, LG has leveraged the space in Times Square to remind viewers that Life’s Good no matter how challenging our surroundings may be.
“We hope that visitors in Times Square are not only awed by the visual splendor of the 3D display, but also that they will be inspired to believe that no matter the season, Life’s Good together,” said Peggy Ang, senior vice president of marketing, LG Electronics USA. “At the same time, our new 3D content series exemplifies how LG is innovating when it comes to engaging with consumers.”
Contributed by LG USA
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I have noted that TV WebOS is very slow and when you start TV it taking long time to go to any menu.
Is there any way to make it fast ?
Is there any way that it will update program guide quickly ?
Is it possble to change Change font size ?
Does magic remote cofigurable ? Is it possible to change remote scroll wheel to sound insted of changing channel ?
If you connect to any HDMI device it taking long time to switch back to normal TV mode some time it requied to switch off an switch on.
This is dumb OS. I should have check before buying it. Please any one has answer to make it fast ?
Is it is possible to change OS if I dont want to use WebOS ?
New buyer please check before you jump to WebOS
HBO Max came out recently and unfortunately they haven't built an app for lg webOS TVs yet.
The following devices are supported by HBO Max. If a device is supported, you'll find the HBO Max app in the app store.
Android phones and tablets (with Android OS 5+) Android TV (OS 5+) Apple TV (4th gen and later) Chromebooks Chromecast iPhone, iPad, and iPod touch (with iOS 12.2+) PC and Mac computers PlayStation 4 Samsung TV (2016+) Xbox One So if you have any of these devices hooked up to your LG webOS TV your solution is to use one of these methods.
link hidden, please login to view You can also contact HBO directly by email at [email protected]
LG Ads, the company's advertising arm, has announced River OS which is a new Smart TV operating system built on ads and personalization. The first River OS-based Smart TVs will ship in late 2021.
LG River OS
LG said that it has already lined up multiple OEM partners. The first River OS-powered Smart TVs will ship in India by the end of 2021, and in the US and elsewhere sometime in 2022. - "Our current OEM partners include LG, Sharp, Hisense, Toshiba, Seiki, Skyworth, Tivo, and Sling Media, with over 10 more OEMs committed to joining us in 2021," the company said.
River OS will have a personalized home screen with content and ads tailored to the specific user through profiling. All device, input, channel, and app switching in the Smart TV is handled by River OS, which will also have deep integration of voice control. - "With streaming dominating viewing time today, it’s still too hard for people to find, discover and enjoy the programs they want to watch, across literally thousands of content sources available. River OS solves that challenge in an elegant way and delivers new, fully voice-controlled smart TV features that consumers will find innovative and essential. And we’re able to package ad-supported content in a way that allows our OEM partners to deliver a high-quality product at an affordable price point," said John Gee, chief business development officer for LG Ads.
The company's new alternative TV operating system was created by LG Ads Solutions, which is a partnership between LG and Alphonso. LG acquired a controlling stake in Alphonso in January 2021. - "Content partners and brand advertisers will have a rich array of interactive native ad formats, including home screen takeovers, for engaging consumers on the largest screen in the house. Native ads enable viewers to easily click through the ad units to trailers, videos, microsites, and other experiences," said LG Ads Solutions with reference to River OS-powered Smart TVs. Also read: LG's webOS 6.0 platform for 2021 TVs has a redesigned homescreen It is unclear what River OS means for the future of LG's webOS that has already taken a turn toward ads and personalization in version 6.0 that comes pre-installed on LG's 2021 LCD and OLED TVs. LG said that "major content streaming services and apps will be readily available on River OS-powered TVs", which could suggest that there is a link to webOS.
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