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Music Beyond Listening: LG xboom by will.i.am Elevates the Audio Journey


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Audio is no longer just something you listen to – it’s something you feel, interact with and experience in transformative ways. To push these boundaries further, LG and multi-platinum musician and tech entrepreneur will.i.am have joined forces to introduce LG xboom by will.i.am, a new audio product lineup enhanced with AI technologies, well-balanced sound, versatile designs and exceptional lighting and interaction features.

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At CES 2025, LG and will.i.am shared a deeper insight into their joint vision for the LG xboom by will.i.am, revealing the very first products to feature in this highly-anticipated series. With will.i.am as its “Experiential Architect,” LG aims to establish xboom as a culture-driven brand redefining listening experiences in the most diverse and inventive ways.

LG and will.i.am’s close collaboration saw him actively define the sound performance, visual design and branding of the rejuvenated LG xboom brand. His influence stems not only from his musical prowess but also from his aesthetic sensibilities and storytelling ability that resonate with global audiences. The collaboration aims to enhance every aspect of the customer journey – from the first touch to the joy of experiencing music and content – inspiring a lasting love for the xboom brand.

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During the LG World Premiere press conference at CES 2025, will.i.am took the stage to outline the endless potential of the LG xboom by will.i.am collaboration, showcasing how the latest audio products bring cutting-edge tech and creative visions together. “Our goal with the new xboom series was never about duplicating what already existed,” he said. “It’s about reimagining what a speaker is supposed to be… it’s about finding your inspiration.”

Every audio solution in the LG xboom by will.i.am lineup has been professionally tuned by the multiple Grammy Award-winning artist to establish xboom’s signature sound – an expertly balanced audio profile with warmer tones. The playfully compact designs embody will.i.am’s creative artistry, drawn from his life-long experience in pop culture. Leveraging his understanding of what people love as well as his expertise in developing technologies for creatives, will.i.am played a pivotal role in developing the LG xboom brand.

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The LG xboom by will.i.am series introduces the Bounce, Grab and Stage 301, all powered by AI to elevate the listening experience. These advanced speakers analyze music in real time, dynamically adjusting sound to highlight key elements like melody, rhythm and vocals. AI Lighting creates a vibrant atmosphere by syncing speaker lights to the beat of the music, while AI Calibration lets the speakers adapt to their surroundings instantaneously for rich sounds in various spaces. For the first time, LG’s xboom speakers feature a dedicated button for seamless connection to RAiDiO.FYI, a radio platform created by will.i.am offering personalized content curated by an AI Radio Host.

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The Bounce’s up-bouncing passive radiators pulse with the beat, adding a dynamic visual element to the audio experience. Its adjustable strap ensures versatility, allowing it to be effortlessly held, hung or placed on any surface, harmonizing with any environment or occasion.

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Engineered to be the ultimate portable speaker, the Grab combines powerful sound with a compact, travel-friendly design. Its slim, one-handed design makes it ideal for on-the-go use, while dual passive radiators on each side deliver rich bass and lively sound, filling spaces effortlessly despite its small size.

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The xboom Stage 301 transforms any space into a stage with its 6.5-inch woofer and dual 2.5-inch midrange drivers. Perfect for large rooms or parties, this speaker features a built-in handle for easy carrying and a clever wedge design for flexible placement – whether flat on its base, tilted back or mounted on a tripod.

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The lineup also includes LG’s latest earbuds, the xboom Buds. These advanced earbuds not only produce well-balanced sound and rich bass, but also feature an effective Active Noise Cancelling (ANC) and lightweight grapheme drivers. Designed for both comfort and stability, these new LG earbuds feature ergonomic ear tips that adapt to different ear shapes, while a unique ear hook design provides a secure fit for active lifestyles.

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CES 2025 served as the debut stage for the 2025 LG xboom by will.i.am lineup. Starting with the LG press conference on January 6, LG xboom and will.i.am maintained a strong presence throughout the event. From hosting special events like the RAiDiOboom party at LIV Nightclub in Las Vegas to engaging attendees at the xboom booth, every moment celebrated this dynamic partnership.

LG and will.i.am are committed to continuing their dynamic collaboration with the xboom by will.i.am range, striving to elevate every aspect of the listening experience. Stay tuned to

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      1 Active Noise Cancellation (ANC) Disclaimer: ANC functionality is available across all xboom Buds models, but performance may vary. xboom Buds and Buds Plus use a 3-microphone system for enhanced noise detection and reduction. Buds Lite uses a single microphone to monitor ambient noise, resulting in different ANC experiences depending on the model and environment.
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    • By News Reporter
      Portable audio has evolved beyond simply being compact and easy to carry; it now aims to enrich people’s everyday experiences. From rooftop gatherings and beach days to home workouts, meditation sessions and music by the campsite, portable speakers have become part of more personal and diverse moments than ever before.
      On-the-go audio is as much about setting the mood, bringing people together and fitting effortlessly into a daily routine as it is about the music itself. With this understanding, the design team studied how people truly bring music into their lives. These insights became the foundation for the latest LG xboom by will.i.am speakers, engineered to connect deeply with users.
      Design Inspired by Everyday Life
      The LG xboom by will.i.am speaker designs address the question: How do people actually use portable speakers and how do they bring real value to everyday life? Through the extensive study and observation of user interactions and behaviors, the team analyzed how speakers are carried and positioned, and how they integrate into various settings and environments. Their answers formed the xboom design philosophy.
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      To go beyond functionality, the design team injected “Emotional Warmth” into the designs, including charming lighting effects with adaptable intensity and mood-setting colors that deepen the listener’s emotional engagement. The speakers’ clean, symmetrical lines and balanced form factor provide a sense of visual stability and comfort, helping users feel secure and relaxed in a variety of settings.
      “Contextual Harmony” introduces elements intentionally crafted to enable the speakers’ seamless integration into diverse surroundings while engaging listeners with an experience that feels connected and attuned to every moment. Whether it’s an energetic gathering or quiet personal moment, xboom speakers enhance the mood and empower people to enjoy music their way.
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      Built for live performances and gatherings, the Stage 301 delivers powerful sound and a sturdy design, ideal for musicians and music lovers who require style and substance. Combining engineering with expressive design, it captivates audiences with a compelling mix of power and style.
      For the Stage 301, the team explored various form factors, proportions, placements and internal layouts to project sound clearly and confidently during busking gigs, karaoke sessions and live performances. Every detail of its shape has been crafted to bring sound into spaces where audio presence and performance truly matter. They also drew insights from commercial performance speakers, considering their appearance and practical aspects to optimize sound and usability in real-world situations.

      A key element of the design is the handle, which allows the speaker to tilt naturally when laid down for more effective sound projection. It can also be mounted on a tripod to suit different spaces and performance setups. The handle fits comfortably in the user’s palm and fingers, distributing weight evenly to minimize strain and ensure a secure hold. This ergonomic grip ensures stability while moving across a stage or when mounted on a tripod.

      The Stage 301’s uniqueness comes from the design inspiration from the sports car exhausts – a symbol of power and performance. Seeking to capture that same purposeful energy, the design team focused on the point where the body’s edges converge. By accentuating this space, they achieved both structural strength and visual tension to enhance the overall design. This approach gives the speaker an athletic, muscular stance that conveys strength, power and dynamism. Through careful refinement, the team preserves the speaker’s bold character while ensuring a seamless and elegant visual flow.
      The LG xboom by will.i.am Bounce’s beautifully symmetrical design looks refined from every angle, adding sophistication to a wide range of spaces. The design team explored how the speaker would look and feel in various indoor and outdoor settings, ensuring it could blend effortlessly into diverse environments. They refined its shape and size, balancing smooth, rounded lines with perfect symmetry to create something that feels stable and comfortable to use, appreciate and enjoy.

      Purposefully, the Bounce’s two feet have a larger surface area to provide stable, secure contact with most surfaces – a detail that boosts stability during different usage. The design team wanted these feet to do more than support; they wanted to create a subtle visual link to the speaker’s acoustic elements. For this reason, the circular feet were made identical in size to the passive radiators, and aligned vertically, creating a column-like connection that highlights the Bounce’s balanced, symmetrical form.
      With the Bounce’s passive radiators, the design team wanted listeners to not only hear but also see and feel sound. After experimenting with countless placements alongside engineers, they identified its top position as the most effective for delivering powerful bass, creating an impact users can both feel and see from above as the speaker’s deep vibrations come to life.

      While exploring different strap adjustments and carry options, the design team uncovered opportunities for users to engage with Bounce in more creative and personal ways. They designed a versatile strap that can be worn over the shoulder, held in the hand or used to slip a hand between the speaker and strap for a more secure grip. To achieve this, they carefully refined the strap’s length and material for a design that supports a comfortable grip, reduces hand fatigue, stays secure when moving around and adapts to the length of the journey.
      Another highlight of the latest xboom speakers is lighting, which uses colors and movement that match the mood, setting and pulse of the music. Believing that lighting should do more than look good, the design team explored how it could visually capture the energy and vibe of the music. Through countless trials with color transitions, speed variations and movement patterns, they designed horizontal lights that flow with the volume, rhythm, beat and tone, making it easier to feel and connect with it.
      The fact that LG xboom by will.i.am Grab can be taken practically anywhere with ease, is no accident. The design team noticed that single-strap speakers can be unstable and difficult to carry. That insight sparked a simple idea: What if they added a second strap? This wouldn’t be just a functional fix, it would also let users carry and interact with the speaker in more creative and practical ways. Whether looped around a backpack or slung over a shoulder, the Grab becomes an extension of one’s lifestyle. What’s more, its adjustable straps and compact form let users slip their hand through comfortably, providing a secure grip that reduces fatigue. This design also allows fingers to easily reach and operate the buttons on top, making control simple without changing how it’s held.

      The Grab’s design process involved extensive simulations and hands-on testing of various shapes and sizes, including rectangular and angular forms, to find the ideal balance between comfort and practicality. The team assessed how it felt in hand, how smoothly it rolled and how well it fit into the cup holders of cars, scooters and bicycles. With every detail refined to enhance usability and versatility, the cylindrical form was determined to feel the most natural, balanced and suited for everyday use.

      The design team wanted the speaker to look as dynamic as it sounds. The Grab features passive radiators on both ends accented by a vibrating “X,” inspired by the xboom branding, visually representing the speaker’s vibrant, energetic audio performance.
      Award-Winning Design Excellence
      LG’s focus on the user experience and thoughtful approach to the xboom speakers’ design have earned global recognition, including the prestigious iF Design Award and Red Dot Design Award. The iF Design Award praised Grab’s functional design that allows it to be carried by hand or wrist, mounted on a bicycle or car or securely hung, making outdoor use more convenient and listening experiences more active. The Red Dot Design Award honored the Grab, Bounce and Stage 301 for stunning designs that are both user-centric and powerful performance-wise.
      Sound That Goes Deeper Into Life
      LG xboom by will.i.am redefines the speaker category as lifestyle companions that bring more joy, energy and entertainment into everyday life. The xboom design DNA continues to evolve with people’s desires and needs, seamlessly blending human-centered innovation, emotional warmth and contextual harmony.
      Whether crafting a memorable performance, relaxing at home or adventuring out with friends, the xboom speakers elevate each moment, transforming them into design statements that resonate on a deeper level.
      To join the ongoing journey and evolution of LG xboom by will.i.am, visit
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