LG and Ambarella Join Forces to Advance AI-Driven In-Cabin Vehicle Safety Solutions
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By News Reporter
CES Best of Innovation Award Winner Redefines
In-Vehicle Experience Powered by Affectionate Intelligence
SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride.
This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.
The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation.
In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience.
The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing.
The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.
“We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.”
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).
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By News Reporter
Partnership Strengthens LG’s Global Data Center Solution Portfolio, Leveraging Joint
Expertise to Meet Increasing AI Power and Sustainability Demands
SEOUL, Oct. 28, 2025 — LG Electronics (LG) today announced the signing of a memorandum of understanding (MOU) with SK Enmove (SKEN) and Green Revolution Cooling (GRC) to jointly develop and expand next-generation liquid immersion cooling solutions optimized for artificial intelligence data centers (AIDCs).
Under the agreement, the three companies will collaborate to explore new business opportunities, conduct joint marketing and deliver proof of concept (PoC) demonstrations for integrated solutions and business models in liquid immersion cooling for AIDCs.
SKEN, a leading company in advanced lubricating base oils and premium lubricants, provides next-generation thermal management solutions, including immersion cooling fluids, and is strengthening its global partnerships to foster an immersion cooling ecosystem. In 2022, SKEN became the first company in Korea to develop immersion cooling fluids. Through an equity investment in GRC, SKEN is also leading the way in innovation in the future cooling market, jointly developing data center immersion cooling systems with the company.
GRC, headquartered in Texas, is a global leader in immersion cooling solutions. Since launching its industry-first solution in 2009, GRC has been at the forefront of commercializing immersion cooling technology and expanding the market by partnering with leading global IT companies.
LG will take the lead in integrating data center cooling systems, providing core components such as coolant distribution units (CDUs), facility water units (FWUs) and chillers. SKEN will supply advanced thermal fluids designed for immersion cooling, while GRC will contribute its expertise in immersion tank system design and deployment.
The rapid expansion of the AI industry has created new challenges for data center operators worldwide, who must meet increasing computing demands while improving energy efficiency and complying with stricter sustainability standards.
Liquid immersion cooling, which submerges entire servers in a non-conductive fluid, offers a highly efficient alternative to traditional air- or water-based cooling methods. By transferring heat from the servers through a heat exchanger and circulating it via external cooling systems such as air-cooled chillers, the technology can significantly reduce overall energy consumption.
Compared with conventional cooling systems, liquid immersion cooling can improve power usage effectiveness (PUE) and enable the stable operation of high-density GPU servers. In addition, the technology enhances heat transfer efficiency and helps reduce potential fire risks, enabling safer and more reliable data center environments.
LG plans to expand its liquid cooling PoC at the Pyeongtaek testbed facility by adding an immersion cooling solution, further demonstrating the company’s system performance and integration capabilities. Building on the MOU with SKEN and GRC, LG will also develop an integrated Data Center Infrastructure Management (DCIM) platform, allowing operators to monitor and manage both facility and server systems in real time.
“We expect that these three companies, each with their own immersion cooling technology and market experience, will effectively combine their respective strengths to further enhance our competitiveness in the global data center immersion cooling market,” said Nam Jae-in, Head of Green Growth at SK Enmove. “Based on our innovative solutions and strategic partnership, we will lead the growth and transformation of the cooling market.”
“This collaborative partnership between LG and SK will provide innovative and quantifiable value to AI data center customers,” said Peter Pollin, CEO of GRC. “We will support customers in quickly adopting high-quality cooling solutions and establishing a stable operating environment.”
This partnership marks another milestone in LG’s broader strategy to deliver sustainable and intelligent data center solutions. Recently LG – together with LG Energy Solution and LG CNS – supplied its “One LG Solution” to hyperscale data centers in Indonesia and showcased its cutting-edge integrated AIDC cooling solutions at Data Center World Asia (DCWA) in Singapore.
“Through this strategic partnership with SKEN and GRC, LG aims to accelerate the adoption of liquid immersion cooling and deliver highly efficient and reliable solutions for the AI-driven future,” said James Lee, president of the LG ES Company. “We are committed to leading innovation in the data center market with integrated solutions that address both performance and environmental goals.”
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By News Reporter
This year marks the 35th anniversary of the Americans with Disabilities Act (ADA), the landmark legislation that transformed public spaces, workplaces and digital platforms in the United States by protecting the rights of people with disabilities. This milestone is ushering in a new generation of B2B technology that is reshaping the way accessibility is delivered in daily life—most visibly through the self-service kiosks people encounter in restaurants, hotels, transit hubs, healthcare facilities and retail stores.
LG Electronics is helping to lead this change with the debut of its new Gen 2 Self-Ordering Kiosks, purpose-built for users with vision, mobility and hearing disabilities. Developed in collaboration with accessibility consultants at Tech for All and informed by continuous feedback from people with disabilities, the kiosks are designed to bring equity, independence and dignity to every interaction.
Accessibility by Design, Not Retrofit
Unlike traditional kiosks that often required late-stage adaptations, LG’s Gen 2 kiosks were intentionally designed with inclusion at their core. Available in multiple configurations—including a motorized height-adjustable pedestal—they feature tactile input options, voice guidance and screen-reader compatibility. These features make the kiosks accessible to wheelchair users, people who are blind or low vision and those with hearing challenges.
As Michael O’Hare, Systems Accessibility Director at Tech for All, explains:
“Getting accessibility early is key. It’s very difficult to go back and fix things. By working from concept through prototyping, LG avoided those costly late changes—and built something that truly works for everyone.”
Collaboration Driving Industry Momentum
LG’s approach goes beyond hardware. The company is co-chair of the Kiosk Manufacturer Association Accessibility Committee, where it works alongside industry partners to advance shared accessibility standards. LG kiosks support a range of assistive technologies, including Vispero’s JAWS® for Kiosk screen reader, Storm Interface’s AudioNav tactile keypads and SoundHound AI’s voice interface. Future add-ons, like webcam accessories, promise even greater functionality.
This collaborative spirit aligns directly with LG’s ESG vision of a Better Life for All, which emphasizes inclusion across both consumer and commercial innovations. Beyond kiosks, LG’s accessibility strategy spans audio-narrated appliance manuals, voice assistant integrations and thoughtful product design across its portfolio.
ADA at 35: From Compliance to Empowerment
The ADA laid the foundation for accessibility in the United States. Today, technology leaders like LG are building on that foundation, ensuring that accessibility is seamlessly woven into the everyday experiences of millions of people worldwide.
For LG, accessibility is more than regulatory compliance — it is a catalyst for innovation. As Peter Kim, B2B Strategic Alliance Team Leader at LG Electronics USA, puts it:
“Technology should empower everyone. By embedding accessibility into the DNA of these kiosks, we’re delivering solutions that are genuinely inclusive and empowering.”
Contributed by LG USA
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By News Reporter
LG Pioneers Software-Defined Vehicle Era With
webOS-Based Automotive Content Platform
SEOUL, Sep. 9, 2025 — LG Electronics (LG), a leading innovator in mobility technology, is strengthening its position in the Software-Defined Vehicle (SDV) era with its webOS-based Automotive Content Platform (ACP). Through differentiated solutions and powerful partnerships, the company is transforming vehicles into dynamic software-driven experience hubs.
At IAA MOBILITY 2025, one of the world’s largest mobility events held in Munich, Germany, LG hosted a press conference to share its vision for the future of mobility and announce new strategic partnerships. The conference, titled “Redefining the In-Cabin Experience: Why the Automotive Content Ecosystem Matters,” featured key executives including Eun Seok-hyun, president of the LG Vehicle Solution Company; Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company; Chris Lee, Vice President of Xbox Marketing at Microsoft; and Brendan Ittelson, Chief Ecosystem Officer at Zoom.
“Leveraging nearly 70 years of customer experience expertise in home appliances and IT, LG has a unique competitive edge to redefine the vehicle from a simple means of transportation into a living space centered on the user experience,” said Eun Seok-hyun. “We aim to supply our webOS-based ACP to 20 million vehicles by 2030 while continuously expanding our content and service ecosystem.”
Immersive In-Car Gaming With Xbox
During the conference, LG emphasized the importance of providing a scalable in-vehicle ecosystem and revealed two strategic partners to expand its content offerings.
Meeting players where they are, Xbox will soon bring the gaming experience to the road, with the Xbox app integrated into LG ACP. Passengers with an Xbox Game Pass Ultimate subscription, a compatible Bluetooth controller and supported internet access, will now have access to play hundreds of games, including popular titles such as Doom: The Dark Ages and Forza Horizon 5 directly from the vehicle’s infotainment system via cloud gaming.
“At Xbox, we’re always looking for new ways to bring the joy of gaming to more people, wherever they are. Through our work with LG, we are expanding the experience and value of gaming even further for players,” said Chris Lee, Vice President of Xbox Marketing. “Soon, passengers can access their gaming library and carry their progression with them wherever they go – whether on the road or at home. Bringing Xbox to the in-vehicle experience means every journey is not only more entertaining but supports the flexibility players expect from Xbox.”
Driving Connection With Zoom
Expanding the scope of LG ACP beyond entertainment, the addition of a native Zoom app will transform vehicles into mobile collaboration spaces. By integrating one of the world’s leading collaboration platforms, LG ACP will empower drivers and passengers to conduct meetings and manage work efficiently across multiple vehicle models – all while enabling safer driving with a user experience that reduces distractions.
“At Zoom, we believe in meeting people where people meet – whether that’s in the office, at home or even in the car,” said Brendan Ittelson. “This partnership marks a major milestone in redefining what’s possible inside the vehicle, helping people communicate and stay connected while on the move.”
From the Living Room to the Road: A Seamless webOS Experience
Building on the success of webOS – now powering over 240 million smart TVs worldwide – LG ACP brings the same intuitive user experience and proven stability into the vehicle. It offers drivers and passengers a seamless mobility experience, allowing them to continue enjoying various content and services on multiple in-vehicle displays, all in compliance with driving safety regulations.
Passengers can stream their favorite content on the vehicle’s infotainment display,* from services such as Netflix, Disney+, YouTube, Baby Shark World for Kids, Play.Works, Haystack News and LG Channels, along with Korean local streaming services TVING and WAVVE. By the end of the year, LG plans to add to its content availability by bringing digital art platform Vasari, European streaming service RakutenTV and German streaming service Joyn. Also, LG ACP will bring Japanese local streaming service U-NEXT soon.
LG ACP powered by webOS is a core component of PlayWare, the in-vehicle entertainment solution within LG’s SDV suite, LG AlphaWare. It delivers a differentiated, high-definition, high-quality content experience that expands customers’ living spaces into the vehicle and makes time on the road more valuable. LG continues to expand the application of its ACP to commercial vehicles, bringing its future mobility vision of transforming the vehicle into a “living space on wheels” to life.
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* An automotive data plan is required to access streaming services. Access to certain apps may require a separate subscription.
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By News Reporter
Hai Phong Plant Achieves TÜV Rheinland CSMS Level 3 Certification
SEOUL, Aug. 20, 2025 — LG Electronics (LG), a leading innovator in mobility technology, today announced that its Hai Phong manufacturing facility in Vietnam – the company’s largest production hub for vehicle components – has earned Cyber Security Management System (CSMS) Level 3 certification from TÜV Rheinland, a global testing and certification agency. The certification ceremony was held on August 19 (local time) at the Hai Phong plant.
CSMS is an internationally recognized framework that assesses whether cybersecurity processes are systematically applied across the entire lifecycle of vehicles and automotive components, from planning and development to production, operation and post-production management.
Hai Phong is the first facility in the world, among TÜV Rheinland-certified cases, to be awarded both CSMS Level 2 and Level 3 certifications simultaneously. This achievement extends the CSMS Level 3 certification previously awarded to LG Vehicle Solution (VS) Company’s management system, validating Hai Phong’s ability to apply rigorous cybersecurity measures in mass production.
As LG VS Company’s largest vehicle component manufacturing site, Hai Phong produces the majority of products supplied to major global automakers. By establishing and applying advanced cybersecurity management systems at the facility, LG VS Company has reinforced its position as an industry leader in protecting automotive components from emerging digital threats.
The need for robust cybersecurity at both key administrative and production facilities has become essential amid the industry-wide shift toward Software Defined Vehicles (SDVs). Cybersecurity risks during manufacturing are increasing, making it critical for suppliers to implement strong, standardized safeguards.
Global regulatory requirements reiterate this urgency. The UNECE R155 regulation, implemented in 2021 and adopted by the European Union and 56 countries across Asia, Oceania and Africa, mandates that vehicles be certified with a CSMS before entering the market. Since July 2024, only vehicles meeting this requirement have been allowed in these markets, with the U.S. and China also tightening their automotive cybersecurity regulations.
LG has steadily strengthened cybersecurity across all areas of LG VS Company. At the corporate administrative level, LG achieved CSMS Level 2 certification in 2023 and Level 3 certification last year. With Hai Phong now Level 3 certified, the company plans to pursue certification for its other major manufacturing facilities.
In 2024, LG also earned the Automotive SPICE for Cybersecurity certification, a standard developed by European OEMs to evaluate the cybersecurity and software reliability of automotive component suppliers. Major U.S. automakers, including General Motors and Ford, are now adopting this standard for supplier assessments as well.
“Internationally recognized cybersecurity certifications such as CSMS Level 3 strengthen our position as a trusted partner to global automakers,” said Eun Seok-hyun, president of the LG VS Company. “Through an unmatched commitment to security and quality, LG will continue to enhance its leadership in the automotive components market.”
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