PreCentral: The importance of the ecosystem
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By News Reporter
Company Unites Global Automotive Leaders to Drive Open-Source Innovation and
Streamline SDV Development, Leveraging Proven Platform Expertise and Leadership
SEOUL, Dec. 4, 2025 — LG Electronics (LG), a global leader in mobility technologies, is advancing the software-defined vehicle (SDV) landscape as co-host of the Eclipse SDV Community Meetup, a developer-focused event dedicated to building an automotive open-source software ecosystem. Through this forum of global tech leaders, LG aims to accelerate the standardization and adoption of next-generation automotive software and reinforce its leadership in SDV innovation.
Held on December 4 at LG Sciencepark in Seoul, the Eclipse SDV Community event marks its South Korean debut in collaboration with the Eclipse Foundation, an international non-profit that drives open-source software ecosystem development. In addition to LG, the meetup brings together other key players including BMW, ETAS and Hyundai Mobis to present new projects and discuss open-source standardization strategies that will drive the industry forward.
A single vehicle today contains more than 100 million lines of code – a number expected to grow significantly in the SDV era. Around 70 percent of this software covers non-differentiating, foundational technologies such as operating systems, security and authentication tools, and communication frameworks. Despite this overlap, automakers and suppliers often develop these basics independently, resulting in duplicated effort and unnecessary resource consumption.
The Eclipse SDV Community aims to unify the industry around shared software foundations through open-source collaboration. By jointly developing standardized components, automakers can reduce cost and development time, enabling greater focus on differentiated innovations such as In-Vehicle Infotainment (IVI) and Advanced Driver Assistance Systems (ADAS).
Since 2018, LG has been operating its webOS Open-Source Edition (OSE), equipping the company with the know-how to play a pivotal role in the Eclipse SDV ecosystem. With this expertise, LG has worked alongside partners like BMW and Mercedes-Benz to advance the SDV Community Reference (S-CORE) project, which focuses on aligning shared software building blocks to eliminate duplication, shorten development and delivery timelines as well as enhance safety and reliability.
Further to its participation in key Eclipse SDV projects, LG is actively proposing and leading new initiatives, such as the Pullpiri project. The project aims to develop technologies that enable a variety of differentiated solutions to operate reliably and evolve continuously on the S‑CORE foundation.
LG also serves on the board of Scalable Open Architecture for Embedded Edge (SOAFEE), a global automotive open-source standardization organization. As a governing body member, LG actively collaborates with the SOAFEE community, which now comprises around 150 member companies worldwide.
“LG is committed to fostering a robust open-source ecosystem based on our accumulated software capabilities and global partnerships,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “We will remain dedicated to leading the SDV transition to enable safer, smarter and more efficient mobility.”
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By News Reporter
Enhanced Gaming Portal Features Expanded Library of Games, Dynamic Play
Powered by Industry-Leading Performance and Quick Access to Gaming Gear Purchases
SEOUL, Aug. 20, 2025 — LG Electronics (LG) is advancing its Gaming Portal1 as the ultimate gaming platform, offering a wide range of games and unparalleled versatility for webOS-powered TVs and devices. Now available in over 30 countries, the revamped Gaming Portal is transforming how players experience both native webOS games and AAA titles, whether accessed via remote control or a game pad.
The new UX upgrade, rolling out across regions from August, makes it effortless for players to discover and play AAA titles. Its intuitive “Play with Gamepad” menu now lets players select their preferred cloud gaming service, such as Amazon Luna, Blacknut, Boosteroid and Xbox Game Pass Ultimate, delivering instant access to countless titles. So, whether it’s racing on an iconic track or working together to defeat a final boss, there’s an adventure waiting for every player.
Further elevating the gaming experience, LG recently announced a collaboration with NVIDIA to achieve a groundbreaking first. LG TVs2 are the world’s first to support up to 4K 120Hz with HDR cloud gaming via the native GeForce NOW app, setting a new benchmark for immersive, high-performance streaming experiences.
The new UX upgrade also streamlines the player experience by offering quick access to essential gaming accessories such as game pads and controllers. Newly launching “Recommended for you” tabs connect users to promotions or purchase options. For example, the “Recommended for you. Game Pad” tab will connect players to 20 percent discount on an Xbox Wireless Controller, available in 17 European markets.3 Users in the U.S. can purchase LG’s Magic Remote from the ShopTime app via the “Recommended for you. Magic Remote” tab, allowing them to enjoy games playable just with a remote.
For gamers who thrive on chasing a high score and climbing the ranks, Gaming Portal brings “High Score Challenge,”4 a new feature designed to ignite competition. Easily accessed from the “All Games” tab, this playful twist keeps players engaged as the competition heats up on Color Mash and other games.
LG’s Gaming Portal is continuously expanding its diverse library with compelling solo adventures and competitive multiplayer experiences. Through an exciting collaboration with Blacknut,5 a leading game streaming service, players can now access cloud games through individual title subscriptions. This includes the beloved adaptations of popular classics Agatha Christie – Murder on the Orient Express and Who Wants to Be a Millionaire?, as well as Nickelodeon Kart Racers 3: Slime Speedway. The portal also features immersive titles like Everdream Valley, where players customize clothing and interact with animals on their own farm, and Overcooked! 2, which puts teamwork skills to the ultimate test by injecting chaos into the kitchen. The Blacknut catalog also boasts a unique selection of titles playable without a controller, like The Jackbox Party Starter and soon-to-launch Inua – A Story in Ice and Time.
Gamers can also discover a wealth of free games through LG’s partnership with Play.Works, a global leader in Connected TV (CTV) gaming. This collaboration brings popular titles like Wheel of Fortune, Tetris® and PAC-MAN directly to webOS-powered TVs and devices, all free to play. New Additions include Creature Mix, where players can blend animal DNA with AI to craft one-of-a-kind creatures, and epic dungeon adventure game Temple Maze.
“With over 4,000 cloud-based titles and 600 free single and multiplayer games, LG’s Gaming Portal is quickly becoming an all-in-one hub for every player,” said Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company. “Through new UX upgrades and a growing ecosystem of partners, we are bringing every kind of game closer to users worldwide through their effortless discovery.”
Central to delivering compelling game streaming experiences on webOS, LG’s Gaming Portal provides players with seamless access to an ever-growing array of cloud gaming titles and versatile features. Now available across LG Smart TVs, Smart Monitors and third-party TVs running webOS,6 LG is committed to continuously optimizing the game streaming experience through an expanding library of games and user-centric features.
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1 Currently available on LG’s Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Italy, Ireland, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, the UK and the U.S.
2 Supported TVs include 2025 LG OLED TVs and will expand later this year to more platforms and models.
3 Xbox Wireless Controller promotion is accessible in markets where Microsoft Store online is available.
4 Selected partners, including Couchplay and Playworks, currently offer titles available for High Score Challenge.
5 Service varies by region.
6 webOS versions may differ by country, device type or other factors.
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By News Reporter
Company Drives Strategic Growth With AI webOS, an Intelligent Platform
that Delivers Outstanding Customer Value and Unique User Experiences
SEOUL, Sep. 30, 2024 — LG Electronics (LG) last week held webOS Summit 2024 in Incheon, South Korea, sharing its strategic vision and future initiatives for expanding the AI webOS ecosystem and growing its platform business. Themed “Empowering webOS with AI,” the second webOS Summit played host to around 300 attendees representing 140 partner companies – including content developers, producers and providers – from 24 countries. The event also marked a major milestone: the tenth anniversary of the launch of webOS on LG smart TVs.
AI webOS plays a pivotal role in LG’s ambitious business transformation, shifting from a consumer electronics manufacturer to a Smart Life Solution Company. With a strategic investment of over KRW 1 trillion (USD 740 million), LG aims to significantly enhance the capabilities of its webOS platform and related businesses.
To achieve its strategic vision and elevate the value of its unique offerings, LG is continuously broadening the extensive selection of content and services accessible on AI webOS. The platform, which delivers exceptional experiences to LG TV users in over 180 countries, currently provides over 4,000 apps, including those for entertainment, home fitness, education and gaming.
This year, LG is reinforcing the reputation of AI webOS as an advanced gaming platform by adding a variety of new services and experience innovations. At present, the cutting-edge platform offers around 4,500 games across popular cloud gaming services such as GeForce NOW and Amazon Luna. To make gaming on its TVs even more responsive, LG has teamed up with MediaTek and Razer, leveraging new Bluetooth Ultra-Low Latency (BT ULL) technology to reduce input lag to an imperceptible 1ms when using a Bluetooth gaming controller. Demonstrated during webOS Summit 2024, this impressive responsiveness enhances the cloud gaming experience, giving users more precise control and making gameplay more immersive.
LG is also bolstering its competitive edge in content and services by actively seeking out and securing top industry talent. The company recently hosted a global hackathon to discover compelling new games and AI-powered content suitable for AI webOS and is also collaborating on game development with respected institutes of higher education, such as Sungkyunkwan University and New York University.
Furthermore, with the introduction of webOS Pay, LG has made it faster and more convenient for users to purchase content and services on AI webOS. The simple-to-use payment service contributes to the seamless, personalized shopping experience on LG’s intelligent platform.
Over the last decade, LG has sold a remarkable 220 million smart TVs and has consistently strengthened its webOS platform business through licensing agreements with an array of local and global companies. LG first made webOS available to other TV makers in 2021, and since then, the versatile platform has been adopted by over 400 brands. The company is now poised to further expand the webOS ecosystem via an array of webOS-powered automotive infotainment solutions, digital signage, smart monitors, gaming monitors and projectors.
Additionally, the webOS platform is shoring up LG’s strong competitiveness in the advertising business. In 2024, revenue generated by advertising and services on webOS is projected to exceed KRW 1 trillion, which represents a fourfold increase from 2021.
A significant contributor to this excellent performance is LG Channels, a free, ad-supported streaming service that provides over 3,800 channels and is now available in 29 countries. The company has augmented its already stellar offering of top-notch viewing options on its free service with the launch of LG Channels Showcase and LG 1 – new channels boasting a curated selection of premium entertainment. What’s more, LG is adding value to the user experience via the provision of AI-based ad solutions that make content recommendations even more relevant to user preferences.
With its Affectionate Intelligence vision for a more caring, empathetic and attentive AI technology, LG is continuously enriching and enhancing the customer experience. The application of Affectionate Intelligence allows webOS users to enjoy easier control as well as personalized content and service recommendations suited to their individual tastes and lifestyles. Through collaborations with innovative partner companies and the seamless integration of the latest technologies, LG is constantly refining its cutting-edge platform.
Along with informative presentations and demonstrations, webOS Summit 2024 featured an experience zone where attendees were able to see first-hand how powerful AI technologies are driving customer experience innovation on webOS. One of the many intelligent features offered on LG’s platform, AI Concierge employs voice recognition, search history and user data to provide customized app and viewing recommendations. Thanks to its ability to recognize different voices, AI webOS can take each LG smart TV user straight to their own personalized Home Screen without having to manually select their profile.
“Our webOS platform business continues to go from strength to strength based on close collaboration with our valued partners and an unrelenting focus on meeting the diverse needs of our customers,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “Celebrating a decade of webOS innovation, and now enriching customer’s everyday lives with AI webOS, LG is accelerating its transformation into a leading media and entertainment platform company.”
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By News Reporter
The gigantic LG ultra-high-definition digital billboard at New York’s Times Square is showcasing eye-popping 3D content that conveys the message that life is better when we take care of our environment. The mesmerizing digital show not only highlights the importance of LG’s Zero Carbon 2030 pledge but also the family friendly brand’s Life’s Good for All Lives message reminding audiences that climate change isn’t just a human problem, it affects every living organism on Earth.
Displayed in “forced perspective” 3D popping off the billboard located on the northeast corner of 45th Street and 7th Avenue is LG’s message welcoming in the new year for all living things, including polar bears. With its distinctive 90-degree curved design, the high-resolution electronic display delivers unforgettable visuals that bring LG’s Life’s Good philosophy to life, inspiring all who pass to take a more active role in protecting the Earth. The environmentally-themed 3D content will continue throughout the year with fresh content every half year.
Since the Zero Carbon 2030 pledge in 2019, LG has been implementing various initiatives in line with its promise to meet its commitments by the target date. By 2030, LG is on track to reduce carbon emissions generated at its worldwide business sites by 50 percent compared to 2017 figures, while simultaneously expanding its use of renewable energy.
LG’s enviable electronic billboard in Times Square, one of the world’s most visited tourist attractions, is unique because of its ability to reach 50 million people every year. Very few outdoor platforms can claim to reach as many pairs of captive eyes. And to keep things interesting, LG is adding fresh content more frequently so anyone in the area is encouraged to stop by to check out all the interesting things LG is doing in Times Square.
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By News Reporter
While every webOS device comes with some kind of speaker, the TouchPad is the only one whose speaker is adequate to fill a (smallish) room. On the phones, even the rear speaker struggles to put out enough volume to allow sharing of music or other audio in a space with moderate or higher background noise. Given that webOS phones all support both standard 3.5mm headphone/speaker jacks (the Veer admittedly needing an adapter) and Bluetooth speakers, there are numerous options for boosting the sound so others can enjoy it too. Unfortunately, most of those external speakers are far less portable than the phone itself. There are, though, some speakers that offer both powered amplification and portability. One of these is the Naztech N15 3.55 Mini Boom Speaker, which additionally operates as a standalone MP3/WMA player (it accepts microSD cards as removable storage, and has minimal controls for music playback and track navigation). While the Naztech's design and standalone player capabilities are pluses, however, its minimal amplification power makes it a poor choice for webOS devices.
Naztech has done a nice job with the design of the N15. It folds to the size and shape of a flattened golf ball, with a recess for storing the non-removable (and very short at 2-3 inches) 3.5mm audio cable. Along the periphery of the speaker are the standalone music player controls, a miniUSB (not microUSB, unfortunately, meaning it cannot share charger cables with a webOS device) port, and the microSD slot. The play/pause button doubles as the power button for the speaker, and a blue LED lights up when the unit is powered on. Note that although the track forward and reverse buttons double as volume controls for standalone play, they do not affect volume when the N15 is connected to an external sound source. According to Naztech, the N15 provides 2 watts of speaker output, and its 3.7 volt lithium ion battery charges (via a powered USB port or charger) in 4 hours. Naztech does not provide any play time details, and our testing did not extend to battery life.
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