LG Establishes New Consortium in Harbin, Completing Its Global Heat Pump R&D Network
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By News Reporter
In a strategic move to bolster its presence in Indonesia, LG is accelerating the capabilities of its Research and Development (R&D) Center in the country by investing in its most valuable asset – its people.
Last year,
link hidden, please login to view officially opened its world-class R&D facility, aiming to elevate the company’s operational capabilities and further its mission of delivering quality products to more consumers worldwide. The 40,000-square-meter R&D center in Cibitung is set to become a pivotal hub for LG’s expansion into new global markets. This facility allows LG to implement a one-stop operation in Indonesia, integrating its supply chain processes into a seamless workflow that encompasses development, production, sales, marketing and customer service. This makes LG Indonesia the first LG subsidiary in the world capable of performing these roles simultaneously.
“Our R&D Center in the heart of Indonesia reinforces our unwavering dedication to serving Indonesia with the highest quality products, bringing up highly competitive manpower with creating jobs, transferring knowledge and making innovations,” said Lee So-yeoun, president of the LG R&D Center in Indonesia. “We anticipate our Indonesia R&D Center to continue positively impacting not only the company but also Indonesia’s broader society.”
This state-of-the-art facility will not only serve as a testing ground for LG’s latest innovations but also support the development of new TVs for the global market.
The center conducts rigorous tests on products to assess their resistance to moisture, heat and vibration as well as the packaging’s ability to protect items from significant drops. These tests are carried out to verify the durability of LG TVs throughout the product life cycle, from shipment to actual use.
Beyond technological development, LG Indonesia seeks to empower local human resources through the new facility. As part of this initiative, LG Indonesia sent 100 local workers to South Korea for a training program to equip them with the necessary knowledge and skills. A highly competent local team leads the facility’s technical and development quality assurance departments, and LG has employed approximately 400 people to run it, with plans to recruit more over the coming years.
To further improve its human resources, LG’s Indonesia R&D Center is exploring scholarship programs, internships, project sponsorships and partnerships with prominent local educational institutions. This initiative aims to strengthen the industry-academia relationship while creating broader opportunities for Indonesia’s talented youth. This will almost certainly foster greater innovation, leading to new products designed for the global market.
The Indonesia R&D Center’s high operational standards have earned it three ISO certifications for SHEE (Safety, Health, Environment and Energy): ISO 14001 (Environmental Management), ISO 45001 (Occupational Health and Safety) and ISO 50001 (Energy Management), emphasizing its dedication to safe, eco-friendly operations.
With the implementation of an advanced Building Management System (BMS), LG’s Indonesia R&D Center ensures environmental sustainability and energy efficiency by monitoring and controlling the air conditioning, ventilation, water systems, fire alarms and power.
Beyond enhancing operational efficiency, the R&D Center aims to help the company comply with national standards by adapting its products to better serve the local market, such as acquiring the Indonesian National Standard (SNI) certification. Among its most valuable contributions so far, the facility helped develop the LG OLED G4, the latest OLED TV which uses 60 percent less plastic than conventional televisions and recently received the Eco-friendly Certification for the fourth consecutive year.
Looking ahead, LG’s Indonesia R&D Center will continue to promote sustainability through key ESG initiatives organized under the “LG LOVES Indonesia” program. With a focus on the environment, education, community welfare and child development, the company has already initiated several projects in Indonesia, including “LG Loves Green,” “LG Loves School,” “LG Loves and Cares” and “LG Loves Children.”
Keep an eye on the to see how else the company is putting its Life’s Good motto into action while striving to make meaningful contributions to local communities.
Contributed by LG Indonesia
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By News Reporter
As a global corporate citizen, LG has long been committed to shaping a sustainable and equitable future for all. These efforts have not gone unnoticed, with S&P Global recently recognizing the company’s dedication to a greener future in this year’s Sustainability Yearbook.
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The annual S&P Global’s Sustainability Yearbook is based on the S&P Global Corporate Sustainability Assessment (CSA) from the previous year, which comprehensively evaluates each company’s sustainability practices. The CSA has been comparing companies across 62 industries via industry-specific questionnaires for 25 years.
LG received high scores in this year’s assessment, particularly in the areas of environment and governance. In the environmental sector, LG achieved perfect scores in resource circularity, including energy, waste and water management, and scored major points for its systematic climate strategy. On July 18, LG attended the 2023 S&P Global Sustainability Awards Ceremony held in Seoul to accept the highly sought-after accolade in person.
In the ‘Leisure Equipment & Products and Consumer Electronics Industry category, LG received a score of 71 out of 100, the highest among 109 companies, earning it a place in the prestigious ‘Top 1%’. Out of the 9,400 companies across 62 industries evaluated, only 66 companies made the ‘Top 1%’, and only 6 of them are from South Korea.
Since announcing its target in 2019 to achieve , LG has been actively addressing the climate crisis. It became the first domestic appliance company to have its greenhouse gas reduction targets verified by the Science Based Targets initiative (SBTi). In the , LG disclosed its greenhouse gas emissions by calculating all 15 scope 3 emission categories. The company is also expanding its use of recycled plastics and developing paper cushioning materials for packaging, aligning with its efforts to accelerate plastic reduction initiatives.
Regarding corporate governance, LG’s corporate ethics, innovative management and transparent disclosures have been commended. To foster an environment where every employee worldwide can uphold its corporate ethics, LG has distributed its Code of Ethics and Code of Conduct in over 10 languages globally. This year, it introduced a unified Human Rights Principle to establish a consistent policy across borders, demonstrating the company’s respect for human rights and commitment to international standards. Moreover, following the designation of LG Smart Park in Changwon as a Lighthouse Factory by the World Economic Forum in 2022, the company’s Tennessee plant in the US achieved the same recognition last year, establishing a track record of successful innovative management practices.
To realize its Better Life For All vision, LG established last year, focusing on two key areas: the ‘3Cs’ for the planet (carbon neutrality, circularity and clean technology), and the ‘3Ds’ for the people (design for all, decent workplace and diversity & inclusion).
To address the ‘3Cs,’ LG has been working on its transition to renewable energy, expanding waste recycling, developing highly efficient products and utilizing more eco-friendly materials. The ‘3Ds’ focus on ensuring the highest standards of safety, health, labor rights and human rights across the entire supply chain, while promoting the recruitment and development of women and people with disabilities, all the while improving the accessibility of its products and services.
To honor its commitment to realizing a Better Life for All, LG remains steadfast in its dedication to creating value for society. Recognized globally for its outstanding achievements in ESG management, the company will continue to fulfill its responsibilities and roles in the economic, environmental and social sectors. Stay tuned to and discover more ways LG is promoting sustainability worldwide.
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LG Establishes New Air Solution R&D Lab in Europe, Strengthening HVAC Business Localization StrategyBy News Reporter
New Facility to Focus on Development of Innovative HVAC Solutions
Tailored to Europe’s Diverse Regional Climates
SEOUL, July 15, 2024 — LG Electronics (LG) is establishing a new Air Solution Research and Development (R&D) Lab in Frankfurt, Germany. The state-of-the-art facility will join existing LG Air Solution Labs in Changwon, South Korea; and Atlanta, Georgia, USA, to form a global R&D triangle.
The new 10,000-square-foot lab will focus primarily on developing high-efficiency heating, ventilation and air conditioning (HVAC) solutions for Europe’s varied local climates. Research and testing will be carried out on a wide range of residential and light commercial HVAC systems, including heat pumps, energy monitoring systems and energy management platforms. Through executing an extensive, locally-focused R&D program, the Frankfurt lab will reinforce LG’s ability to provide HVAC solutions tailored for the European market.
Additionally, the new lab will collaborate with the company’s recently launched European Consortium for Advanced Heat Pump Research to develop heat pumps that can reliably deliver top-tier heating performance during Northern Europe’s harsh winters. To strengthen the capabilities of its European HVAC business, LG plans to nurture and actively recruit local talent in fields such as heat pump design and smart home technology.
A major focus for LG, the European HVAC market is expected to see significant growth in the coming years due to the European Union’s (EU) far-reaching energy policies. These include the REPowerEU* plan, which aims to reduce energy consumption, diversify energy supply, expand renewable energy sources and decrease dependence on fossil fuels by 2030. Moreover, the EU-led Green Deal policy targets significant reductions in carbon emissions by 2030, with further reductions by 2040, to achieve a carbon-neutral society by 2050.
The EU’s energy policies have significantly increased the demand for high-efficiency electrical products, particularly high-efficiency heat pump heating and cooling systems. These systems offer reduced carbon emissions compared to conventional fossil-fuel-driven solutions.
LG’s HVAC solutions, including ultra-efficient heat pumps, are highly competitive due to the company’s advanced core component technology, or core tech. LG develops and manufactures key components such as compressors and motors, essential for air conditioning products and a variety of other appliances. The company also proactively invests in R&D to continuously enhance its industry-leading technologies, including heat exchangers, inverters and heat pumps.
To drive B2B growth and increase management efficacy, LG’s HVAC business is developing a comprehensive local system encompassing all operational areas, from R&D and sales to maintenance and customer service. As part of this initiative, LG has expanded its network of HVAC academies to 62 locations in 43 countries across North America, Latin America, Europe and Asia, training over 30,000 HVAC engineers annually.
“Along with developing differentiated HVAC solutions tailored to Europe’s regional climates, our new Air Solution R&D Lab in Frankfurt will support our ongoing global efforts in decarbonization and electrification,” said James Lee, head of the Air Solution Business Unit at LG Electronics Home Appliance & Air Solution Company. “LG will continue to strengthen its HVAC leadership in Europe and globally.”
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* The EU’s REPowerEU plan has decreased gas consumption by 18 percent, and dependence on Russian fossil fuels has dropped from 45 percent in 2021 to 15 percent in 2023. ( link hidden, please login to view)
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By News Reporter
‘Optimism your feed’ Playlist Curated by Global Influencers Will Enable Users
to Engage With Optimistic and Inspiring Content on Their Social Media Feeds
SEOUL, May 29, 2024 — LG Electronics (LG) today launched a global campaign called ‘Optimism your feed,’ which aims to help users bring more optimism to their social media experience by inviting them to proactively engage with positive and inspiring content on their feeds.
“As a customer-focused brand, LG is a passionate champion of optimism. We aim to create positive changes in people’s lives by being intentional with our positive activities both online and in the real world,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “In the AI era, LG remains committed to our unwavering promise of ‘Life’s Good.’ We will continue to enhance our customers’ lives with a human-centric approach, fostering hope for a better future.”
A new global survey commissioned by LG found that social media is both a source of anxiety and a place where people turn to be entertained, keep up with friends and family, and stay informed about news and current events. According to the survey, almost half of respondents (45 percent) report their social media feeds consist of an equal or greater amount of negative content than positive content. One in four respondents (28 percent) claimed negative content on their social media feeds has increased their anxiety and one in five (20 percent) said it has made them unhappy.
link hidden, please login to view also suggest that algorithms often promote negative and niche conversations. The global survey sought to understand the triggers that affect how algorithms work and how to increase your feed’s positive content. The result is the ‘Optimism your feed’ playlist of original content that, when interacted with, will pull more optimistic content into your feed.* ‘Optimism your feed’ is part of LG’s global , introduced last year to inspire and encourage people to approach life with an optimistic attitude.
Created in collaboration with global influencers renowned for their optimistic influences including , , and more, the ‘Optimism your feed’ playlist includes over 20 short-form videos ranging from motivation to feel-good content.
Additionally, LG is consulting with social media experts including Professor , an information scientist and technology ethicist, with a PhD in Human Centered Computing. Fiesler researches and teaches in the areas of technology ethics, internet policy and online communities, and has published on topics such as social media content moderation and recommender systems. She also educates the public on these topics as a content creator.
Social media has become an integral part of our lives, and algorithms play a significant role in the content that we see in these spaces. LG’s global playlist and campaign gives users the opportunity to see more positive and uplifting posts. By being more conscious about what we choose to engage with, we can bring stronger optimism, balance and happiness to our lives.
According to Fiesler, “Recommendation algorithms determine what we see on social media by predicting what content we are likely to engage with. These algorithms can therefore send us down ever more specific niches – for good and for bad. Research has shown that left unchecked, users can go down negative rabbit holes and encounter harmful content quite quickly. One of our first lines of defense needs to be improving our digital literacy, and paying more attention to how algorithms influence our online experiences. And the good news is that we do have some control over the input for these algorithmic predictions; if we choose to engage with optimistic content, there’s a good possibility we will see more of it.”
Victoria Browne, a global influencer and TEDx Talk speaker, said, “The algorithms on our social channel can have a big impact on the content we see online, which impacts our mental health. That’s why I’m passionate about ‘Optimism your feed’, and I hope that people use this playlist as a foundation to retrain their algorithm and encourage positivity in all aspects of their lives. So much of the stigma and difficulty of tackling mental health is that it is unseen. With this campaign, we are saying you should reach out to your friends, and that we can help each other. Our algorithm should recommend content that makes us feel more connected to people, not less.”
The ‘Optimism your feed’ playlist can be found on LG’s global TikTok channel and global YouTube channel , and will later spread to various social media platforms through collaborations with influencers around the world. More details can be found on the campaign page on .
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* According to a global survey conducted by Dynata on behalf of LG in 2024.
Survey Methodology
Timings: Fieldwork conducted from April 26 to May 2, 2024
Countries: USA, Mexico, Brazil, Germany, France, UAE, Saudi Arabia, Vietnam, South Korea, India, Australia
Age: People between 22 and 65 years old and weekly TikTok or Instagram users
Sample Size: 400 respondents in the USA, 200 respondents in the rest of the markets
Method: Quantitative questionnaire online survey through Dynata’s proprietary panel
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By News Reporter
With a 360-degree Rotatable Handle and Auto Screen Adjustment Feature, the Latest
CineBeam Model Delivers High-quality Content Consumption Anytime, Anywhere
SEOUL, Mar. 15, 2023 — LG Electronics (LG) is set for the global launch of the LG CineBeam Q (model HU710PB). The LG CineBeam Q will be available for pre-orders from March 18 with exclusive benefits.1 The global release will begin in South Korea this month and will roll out in other markets, including US, Canada, Australia, Germany, Spain, France, UK, several countries in Asia and the Gulf region from April. Furthermore, the innovative projector aims for further expansion into additional countries.
Unveiled at CES 2024, the LG CineBeam Q projector is designed to complement users’ lifestyles, offering maximum portability with its compact design featuring a 360-degree rotatable handle. Intended for seamless transitions between indoor and outdoor settings, the CineBeam Q caters to users seeking elevated entertainment experiences free from constraints of location.2
The LG CineBeam Q provides flexibility for effortless content consumption anytime, anywhere.2 Whether used as an educational aid for families or a movie screen for social gatherings, the versatile lifestyle companion integrates into any room or outdoor area. When not in use, the CineBeam Q projector acts as a chic interior accessory, complementing any space with its minimal design. Additionally, users can activate the Light Drawing function to enhance the ambiance of a space with captivating digital images. This image-mapping feature projects images onto the wall, elevating the room with tranquil mood lighting.
Extending beyond its portable design, the CineBeam Q refuses to compromise outstanding picture quality, projecting stunning 4K UHD resolution images up to 120 inches and delivering vibrant, vivid pictures with a remarkable 450,000:1 contrast ratio and 154 percent coverage (overall) of the DCI-P3 color gamut.
The CineBeam Q projector boasts versatile and convenient features that effectively solve portability issues associated with conventional projectors, which can be a hassle to set up and move around. Equipped with Auto Screen Adjustment, the auto-focus feature optimizes image placement and size, creating an immersive viewing experience in any space, while eliminating the inconvenience of the setup process.3 Further enhanced by the latest version of the intuitive LG webOS platform, viewers can watch all their favorite shows with seamless access4 to popular streaming services like Netflix, Disney+, Prime Video and YouTube.5 Additionally, it allows users to effortlessly share content from their smart devices via AirPlay 2 and Miracast.6
“The LG CineBeam Q stands out as a truly unique projector, not only for its exceptional picture quality and impressive visuals but also for its ability to seamlessly blend into any home environment as a stunning art piece,” said YS Lee, vice president and head of the IT business unit of LG Business Solutions Company. “Content lovers will be delighted by the portability of the projector lineup, which delivers unparalleled cinematic viewing experiences anytime, anywhere.”
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1 Benefits for pre-order purchase may vary by country.
2 The projector operates solely through external power sources and does not feature a built-in battery. It necessitates connection to a power cord or external battery. Also, the model requires space suitable for projection such as walls, ceilings and similar surfaces.
3 If the distance from the screen exceeds 2 meters or the angle of placement is over 25 degrees, the auto screen adjustment may not work properly.
4 Available when the device is connected to Internet or Wi-Fi network.
5 Many streaming apps available on webOS require a paid subscription. Support for specific streaming apps may vary by country. Users are required to have an account for the streaming services.
6 Available when the device is connected to Internet or Wi-Fi network.
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