LG Presents New Appliance Lineup With Industry-Leading Energy Efficiency at IFA 2024
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By News Reporter
LG webOS-Powered TV Users Can Jump Into Immersive Gameplay, With Exclusive
Single Titles, Games Playable With Magic Remote or LG Mobile Gamepad app
SEOUL, Dec. 29, 2025 — LG Electronics (LG) is rolling out new games on its LG Gaming Portal,1 providing LG Smart TV users with a greater selection of titles, all playable directly on the screen without the need for additional devices. The expanded lineup demonstrates LG’s commitment to broadening its gaming ecosystem and evolving the Gaming Portal into the ultimate destination for compelling gaming experiences.
LG continues to expand its Gaming Portal by offering more than 4,000 cloud-based games and 600 casual titles, presenting compelling gaming experiences directly on LG Smart TVs. By delivering elevated, device-free gaming, LG provides new and engaging ways to enjoy games on the large screens, brought by a growing ecosystem of studios and creators.
Featuring dynamic choreography and familiar global hits, Just Dance Now2 is now available on LG Smart TVs running webOS 22 or later in the US, Australia, Sweden and Norway, with availability across Europe expected in the following weeks. Through LG’s collaboration with Ubisoft, users in supported markets can follow along with their favorite routines without the need for a console or additional controllers. Using the LG Magic Remote, users can enjoy dancing with friends or family through the remote control’s motion-sensing technology, which precisely mirrors their movements on screen for fluid and responsive gameplay.
To bring more fun to every living room in the US, LG has partnered with Volley, the leading developer of voice AI games for smart TVs. Volley’s TV gaming lineup includes game show classics like Jeopardy! and original hits like Song Quiz, a guess-the-song music trivia game. Played by over 50 million people worldwide, Volley is pioneering a new era of voice-controlled entertainment in the living room.
For those who are looking for the high-speed action of arcade racing, LG and Blacknut introduce Asphalt Legends Unite,3 an IP offering dynamic gameplay and exciting challenges to play with friends. Available for free with ads, players can unlock access to all cars and maps from the start, allowing them to race any supercar without in-game purchases. By simply pressing the directional keys on the remote, users in the US can join the race instantly and ride the momentum of every fast-paced moment.
Another uplifting addition4 is My Little Puppy, a heartwarming adventure game published by Krafton and offered by Blacknut, in which players follow the story of a dog as he embarks on a journey of relationships, farewells and reunions. LG Smart TVs bring the lifelike details and vivid scenery of the game’s world to life on the big screen and subtly draw players into its emotional depth.
With a growing ecosystem of games, such as Asphalt Legends Unite and My Little Puppy, LG has made it easier to also play with a smartphone through LG’s new Wi-Fi-based mobile gamepad app. LG Mobile Gamepad Wi-Fi,5 now available on both Android and iOS, allows smartphones to operate as controllers, enabling a seamless, hassle-free experience for supported games.
Recognized at last year’s LG webOS Hackathon for their creativity and innovation, two award-winning games have now been added to the selection of titles on the LG Gaming Portal, allowing users to jump into these immersive game worlds optimized for LG Smart TVs. Quest of Sunflower by Couchplay, the Grand Prize winner, is an epic family adventure powered by stunning graphics and dynamic AI-generated storytelling. Signs of Magic by Lukas Klingsbo, the second-place winner, invites players to join the wizard Elowen on an exciting magical quest to defeat monsters. The LG Magic Remote functions like a magic wand, with gyroscopic sensors mapping out gestures as spells for playful interactions with monsters and magical items.
For the latest updates on the LG Gaming Portal, visit
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1 Currently available on LGs Smart TVs and Smart Monitors, and third-party TVs running webOS6.0 and beyond, in Albania, Australia, Austria, Belgium, Brazil, Bulgaria, Canada, Chile, Croatia, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, India, Italy, Ireland, Korea, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, Türkiye, UK and USA.
2 Availability varies by market.
3 Available in the U.S. only.
4 Available in the US, with further expansion to select markets expected.
5 Compatible with LG TVs carrying webOS 5.0 or higher.
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By News Reporter
Immersive Sound, Long Battery Life and Ergonomic Comfort Across All Models—
Tailored for Audiophiles and Everyday Listeners
SEOUL, Sep. 15, 2025 — LG Electronics (LG) is expanding the xboom Buds lineup with the introduction of Buds Plus and Buds Lite, building on the success of the original xboom Buds launched in January. Designed to deliver high-quality audio experiences for casual listeners and discerning audiophiles alike, the new models offer immersive sound, extended battery life and ergonomic comfort, ensuring uninterrupted listening wherever life takes you.
Expertly tuned by world-renowned musician will.i.am, the xboom Buds series delivers high-resolution sound quality and rich bass. With this expansion, LG continues to differentiate its audio offerings by providing a diverse range of features and pricing options tailored to different lifestyles – from premium performance to essential everyday use.
Shared Performance Across the Lineup
The Buds Plus and Buds Lite are built on LG’s expertise in audio innovation, delivering a solid foundation of high-end sound and reliable performance:
Immersive Sound: Lightweight graphene drivers deliver clear, detailed audio with rich bass and minimal distortion. Active Noise Cancellation (ANC)1: LG’s intelligent ANC technology detects and reduces background noise for a more focused listening experience. Long Battery Life: Up to 10 hours of playback and 30 hours with the charging case across all models, with Buds Lite offering even longer endurance. Seamless Connectivity: Bluetooth 5.4 ensures smooth, low-latency streaming across devices, while support for Multi-Point & Multi-Pairing, Google Fast Pair and Swift Pairing makes switching between smartphones, laptops and tablets effortless. Ergonomic Comfort: All models feature a secure in-ear fit with multiple ear tip sizes and a unique ear hook design for added stability. These shared features guarantee LG xboom’s signature audio quality in every xboom Buds model.
xboom Buds Plus: Premium Features for Elevated Listening Pleasure
Designed for people seeking truly elevated listening experiences, Buds Plus combine advanced technology with thoughtful design. Adaptive EQ continuously monitors earbud fit and automatically adjusts the sound profile in real time. This ensures optimal audio quality regardless of how the earbuds are worn – compensating for changes that could otherwise result in sound imbalance or bass loss. The result is consistently rich, immersive sound with minimal variation. Buds Plus also feature a triple microphone system that enhances both ANC performance and call clarity, making them ideal for noisy environments or professional use.
To ensure the best possible fit and sound isolation, the Noise Cancelling Optimization tool on the xboom Buds app recommends the ear gel that offers the most secure seal, maximizing both comfort and ANC effectiveness.
With hygiene a growing concern, LG reintroduces its UVnano2 technology through the Buds Plus charging case – eliminating 99.9 percent of bacteria from the surface of the ear gel and speaker mesh while charging, and helping users stay fresh and worry-free throughout the day.
Also making a welcome return is the Plug & Wireless feature, which instantly turns the charging case into a Bluetooth transmitter for non-Bluetooth devices such as in-flight entertainment systems and gym equipment. With Auracast support, users can also synchronize audio across multiple devices, perfect for watch parties, multiplayer gaming and collaborative projects.
And for those who value convenience, the Buds Plus charging case supports wireless charging, making it easier than ever to power up without fumbling for cables. Whether placed on a charging pad at home or on the go, this feature adds a layer of effortless practicality to the premium experience.
xboom Buds Lite: Essential Audio for Everyday Adventures
Designed for those who value simplicity with a touch of personalization, Buds Lite deliver high-quality wireless audio in a streamlined, comfortable form. Powered by the same lightweight graphene drivers as Buds Plus, they offer clear, balanced audio for music, calls and more.
With up to 11.5 hours of playback on a single charge – and up to 35 hours with the charging case – Buds Lite are built to keep up with long commutes, travel days and non-stop listening. Their lightweight, ergonomic design and multiple ear tip sizes ensure a secure, comfortable fit that lasts all day.
To enhance the listening experience, Buds Lite feature Mild ANC paired with four customizable EQ modes, allowing users to fine-tune their sound profile to match their preferences – whether they’re relaxing at home or working in a café. This added layer of personalization brings a premium touch to everyday audio.
The Full xboom Buds Family
xboom Buds Plus: Advanced earbuds with superior sound and easy usability. Recommended for active users who travel frequently or have dynamic lifestyles. xboom Buds: Standard earbuds suitable for various everyday activities. Recommended for users with active daily routines, such as students and professionals. xboom Buds Lite: Essential earbuds with long-lasting battery life, ideal for indoor use. Recommended for users in environments such as cafes and libraries. “Sound has always been part of LG’s identity, beginning with the first radio made in Korea and evolving into today’s wireless audio innovations,” said Lee Jeong-seok, head of the LG Media Entertainment Solution Company’s audio business division. “With xboom Buds Plus and Buds Lite expanding the xboom Buds lineup, we are honoring that legacy by making immersive, high-quality audio experiences available to more people, regardless of their lifestyle or listening preferences.”
Availability
With the newest members of the xboom Buds family, LG reaffirms its commitment to giving consumers audio solutions that fit seamlessly into their lifestyle and reflect their unique preferences.
The new Buds Plus and Buds Lite models will roll out in major markets worldwide from September. To learn more about LG xboom Buds, please visit:
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1 Active Noise Cancellation (ANC) Disclaimer: ANC functionality is available across all xboom Buds models, but performance may vary. xboom Buds and Buds Plus use a 3-microphone system for enhanced noise detection and reduction. Buds Lite uses a single microphone to monitor ambient noise, resulting in different ANC experiences depending on the model and environment.
2 UVnano is a compound word derived from “UV” and its unit “nanometer.” Independent testing shows that the UVnano charging case eliminates 99.9% of Escherichia coli, Staphylococcus aureus, and Klebsiella pneumoniae bacteria from the earbuds’ speaker mesh within ten minutes of charging. The UV LED function operates when the charging case is connected to a power cable. However users can also customize the settings so that the UVnano is activated automatically whenever the earbuds are placed inside the case and the lid is closed, for added convenience.
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By News Reporter
Collaboration to Integrate LG’s High-Efficiency Heat Pumps
With Octopus Energy Group’s AI-Based Kraken Platform
SEOUL, Sep. 2, 2025 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with UK-based Octopus Energy Group Ltd. (Octopus Energy) to strengthen its presence in Europe’s clean technology sector. The partnership will combine LG’s advanced, high-efficiency heating and cooling solutions with Octopus Energy’s AI-driven energy software platform, Kraken, to accelerate the transition to sustainable energy in Europe.
The MOU signing ceremony took place on August 28 (local time) at Octopus Energy’s London headquarters. Attendees included Thomas Yoon, head of LG’s Overseas Sales & Marketing Company; Charles Choi, managing director of LGEUK; Greg Jackson, founder and CEO of Octopus Energy; and Tim Heal, Chief Strategy Officer at Octopus Energy.
Octopus Energy is the UK’s largest energy supplier, driving the shift toward a decarbonized future with innovative clean energy solutions. The company provides electricity and gas, and is spearheading the adoption of heat pumps as sustainable alternatives to gas boilers. Its proprietary Kraken platform enables consumers to optimize energy usage through real-time renewable pricing. Since its founding in 2016, Octopus Energy has expanded into more than 30 countries, now serving around 10 million customers worldwide.
Through this collaboration, LG and Octopus Energy will launch a joint solution that integrates LG’s high-efficiency heat pumps with the Kraken platform in key European markets, including the UK and Germany. The combined solution is designed to optimize home heating and cooling while lowering energy costs for consumers. Looking ahead, both companies plan to expand the partnership across additional products and markets, leveraging their complementary strengths to deliver greater value to customers.
LG’s state-of-the-art heat pumps utilize waste heat and ambient energy sources to deliver outstanding efficiency while significantly reducing carbon emissions compared to fossil fuel-based systems. Powered by LG’s proprietary CoreTech inverter scroll compressor, the systems deliver exceptional durability, safety and energy performance.
This strategic partnership positions LG to build on its proven expertise in high-efficiency heating and cooling solutions, enhance its brand presence in Europe, and further expand its global footprint in the clean tech sector.
Greg Jackson, founder and CEO of Octopus Energy, said: “Heat pumps are the linchpin of clean, affordable heating – and LG makes some of the best on the market. By plugging them and their air conditioning units into our Kraken tech, we can make them even cheaper to run, giving households an easy way to cut their bills while helping the planet.”
“This partnership with Octopus Energy Group represents a significant milestone in our European growth strategy,” said Thomas Yoon, head of LG’s Overseas Sales & Marketing Company. “We will continue to explore new opportunities that create differentiated customer value and secure sustainable growth drivers in the global market.”
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By News Reporter
New Laundry Lineup Delivers Industry-Leading Efficiency, Sustainability and
Smart Performance Tailored for European Lifestyles
SEOUL, Aug. 21, 2025 — LG Electronics (LG) is set to showcase a comprehensive suite of advanced AI-powered laundry solutions with maximized energy efficiency at IFA 2025. The new lineup meets a growing demand for sustainable appliances in the European market, with energy-efficient laundry products that accommodate a variety of lifestyles and living spaces.
At the center of the lineup is the LG HeatPump WasherDryer – also known as LG WashCombo – which integrates the essential benefits of LG’s washer and dryer in an all-in-one unit. First introduced in Europe as part of LG’s premium SIGNATURE lineup, the original model earned the highest efficiency rating of Energy Class A for its full washing-to-drying cycle. The new HeatPump WasherDryer upholds this benchmark, once again delivering Energy Class A performance across the entire cycle. Equipped with cutting-edge DUAL Inverter HeatPump technology and low-GWP refrigerants such as R290, the WasherDryer delivers exceptional energy efficiency while meeting Europe’s strict standards. Its built-under design with large load capacity optimizes space utilization for European households, while advanced AI algorithms provide tailored fabric care. With this highly efficient lineup, LG aims to reinforce its leadership in Europe’s energy-conscious washer-dryer all-in-one market.
Grounded in its sustainability efforts, LG’s new washers feature the Microplastic Care Cycle, which reduces up to 60 percent* of microplastics released from synthetic fibers during washing. In addition, advanced AI motion control enhances energy efficiency to the industry’s highest level. Leveraging AI Core-Tech driven by LG’s innovative AI DD technology, the washers’ AI Wash function detects weight to select the optimal wash pattern – minimizing damage to delicate fabrics while consuming less energy.
LG’s new dryer models also achieve industry-leading Energy Class A efficiency. Powered by the AI Dual Inverter technology, the AI Dry feature intelligently detects the weight, fabric type and humidity of the load, to adjust the drying speed, particularly for soft fabrics and reduce energy consumption.
Recognizing that many European customers prefer installing appliances themselves, LG provides self-installation checkup features through the LG ThinQ service. Moreover, the newly introduced Comfort Kit for the new 24-inch European laundry lineup enhances usability and accessibility for all households.
With this expanded portfolio of heat pump laundry solutions, LG continues to grow its presence in Europe by addressing local needs and preferences. Intuitive displays, streamlined controls and automatic cycle optimization simplify everyday laundry tasks, while stylish designs – including the 24-inch WashTower European model available in multiple colors – seamlessly integrate into modern interiors.
“Drawing on extensive customer insights and advanced AI, LG has gained a deep understanding of Europeans’ unique lifestyles and laundry habits,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “This enables us to deliver solutions tailored to local needs, further strengthening our leadership in Europe across the global home appliance market.”
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* Tested by Intertek in July 2023, comparing the Microplastic Care Cycle and the Mixed Fabric Cycle of model F4Y7EYPBW by measuring the amount of microplastics filtered through a 20㎛ filter when washing a 3-kilogram of load (100 percent polyester training jacket). Results may vary depending on clothing and the usage environment.
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By News Reporter
Optimized for Modern Living, Company’s New Fit & Max Refrigerators Deliver Stylish,
User-Centric Design and Smart Performance to European Kitchens
SEOUL, Aug. 19, 2025 — LG Electronics (LG) is unveiling its latest refrigerator lineup for the European market at IFA 2025. Designed to deliver top-tier energy efficiency, the new french door and bottom-freezer models have been developed specifically for Europe’s unique housing environments and consumer lifestyles, reflecting LG’s extensive research into local needs and preferences. The lineup combines energy-saving performance, smart features and space-efficient styling that integrates seamlessly into modern homes.
Outstanding Energy Efficiency
Responding to increased demand for energy-efficient appliances across Europe, LG is introducing models that meet – and significantly surpass – the European Union’s highest (“A”) energy rating. The new bottom-freezer model exceeds the requirement for the A rating, while the french door model has impressively earned an A rating, despite being in a category where such ratings are rare.
LG’s exceptional energy efficiency was made possible by its optimized insulation design tailored for the European market, as well as AI-based features that help reduce electricity consumption by learning household usage patterns and optimizing compressor operation during periods of low activity.
Fit & Max: Perfect Fit and Maximum Performance
Designed for Europe’s typically compact kitchens, the new lineup features LG’s Zero Clearance Hinge, enabling doors to open fully (up to 110 degrees) even when placed flush against a wall. Sleek exteriors with LG’s Premium Flat Door design create a refined, built-in look.
AI-powered features elevate convenience and efficiency to make every day easier and power bills more manageable. AI Fresh monitors your door-opening habits over three weeks and lowers the temperature in advance during peak times. This helps reduce sudden temperature changes when the door is opened, keeping food fresher for longer. AI Saving Mode analyzes use-behavior and intelligently adjusts cooling performance during low-usage periods, helping save energy.
Embodying LG’s MAX concept – maximizing space efficiency and food freshness – the lineup features a variety of storage solutions that enhance interior usability, including the Retractable Shelf for tall or bulky items, and generous interior capacity. Freshness technologies include Linear Cooling to minimize temperature fluctuations, Door Cooling+ for fast, even cooling and Fresh Converter+ with customizable storage zones for meat, fish and vegetables.
New French Door Refrigerator Boasting Built-In Look, Practical Features
The new french door model presents LG’s first Thin Door design with both an ice and water dispenser, plus the installation flexibility of the Zero Clearance Hinge. The Ultra Slim In-Door Ice Maker saves storage space while delivering a steady supply of ice.
Interior enhancements include an optimized basket design that reduces the risk of bottles tipping over when opening or closing. Deeper shelves improve internal storage capacity, aligning with the needs of European lifestyles. Soft Closing Doors prevent slamming, ensuring smoother and quieter operation.
New Bottom-Freezer Designed for Flexibility
Designed to fit real European kitchen environments, the new bottom-freezer series offers a variety of sizes and capacities. Adjustable shelving and flexible compartments maximize usable space.
The Adjustable Shelf offers seven height settings, while the combination of Adjustable and Retractable Shelves allows for tailored organization. Additional accessories, such as the Movable Bucket, My Box and Mini Door Basket, can be repositioned for convenient access or to free up space for other items.
“LG’s new refrigerator lineup reflects a firm commitment to meaningful innovation, combining outstanding space and energy efficiency with designs that fit seamlessly into modern kitchens,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We remain focused on developing user-centric technologies that enhance everyday convenience, simplify life at home and have less impact on the planet.”
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