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By News Reporter
As the Official Home Appliance Partner, SKS Captivates
Visitors With a Stunning Showcase of Elegant Built-In Kitchen Solutions
SEOUL, Nov. 7, 2025 — LG Electronics (LG) showcased its ultra-premium built-in kitchen appliance brand, SKS, at Design Week Mexico 2025, one of Latin America’s largest design festivals. As the exclusive home appliance brand partner of this year’s event, SKS successfully elevated its brand presence in the region, reaffirming its leadership in the global luxury built-in market.
At Design House, the flagship exhibition of Design Week Mexico, visitors were invited to experience the full SKS lineup of ultra-premium built-in kitchen appliances, including the SKS refrigerator, freezer, oven, cook top, wine cellar and dishwasherAlso on display were LG’s premium home appliances, such as the InstaView MoodUP refrigerator, QuadWash® dishwasher, WashTower laundry solution and Styler clothing care system.
Design House transforms iconic local mansions and historic buildings into creative design spaces, each designed through collaboration between leading global architects, interior designers and brands. Spanning approximately 1,126 square meters, this year’s exhibition presented visitors with diverse, trend-forward inspiration for designing refined living environments.
Held under the theme “Designed in Mexico,” the 2025 edition of Design Week Mexico celebrated the artistry and craftsmanship of Mexican design. Reflecting this spirit, SKS’s exhibition theme, “Korean Precision with Mexican Soul,” captured the harmony between SKS’s stylish, technologically-advanced design philosophy and the warmth and creativity of Mexican craftsmanship. The Design House exhibition, which ran until November 2, drew strong interest from professional designers, students and the general public alike.
By expanding direct engagement with customers across the globe, SKS continues to strengthen its reputation as a specialist built-in brand and its position in the premium appliance market. Earlier this year, SKS served as the exclusive home appliance sponsor of the Food & Wine Classic 2025 in Aspen, Colorado – an event attended by more than 4,000 chefs, culinary professionals and visitors. In Seoul, LG recently opened SKS Seoul, a newly renovated showroom offering visitors a complete experience of SKS’s latest ultra-premium built-in kitchen innovations.
LG rebranded its ultra-premium built-in line earlier this year, transitioning from SIGNATURE KITCHEN SUITE to SKS. The refreshed identity, designed to be more modern and intuitive, has enhanced brand recognition and accelerated growth in the premium market. Despite the new name, SKS continues to embody the True to Food philosophy that has defined the brand since its inception.
“At Design Week Mexico, we had the unique opportunity to collaborate with world-class architects and designers to create an inspiring space – one brought to life by our stylish and sophisticated SKS solutions,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “LG will continue to strengthen engagement with customers around the world and further establish SKS as a global leader in the ultra-premium built-in kitchen appliance market.”
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By News Reporter
With a Complete Portfolio of Advanced Air Solutions, Company Continues to Reinforce
Longstanding Leadership in Region’s Fast-Growing RAC Market
SEOUL, Oct. 29, 2025 — LG Electronics (LG) has reaffirmed its status as Latin America’s number one residential air conditioner (RAC) brand. According to Euromonitor International, a respected data analytics and market research company, LG has been the region’s top-selling air conditioner brand for ten consecutive years (2015 to 2024). The company also continues to lead the Brazilian RAC market with solutions that combine its proprietary Dual Inverter technology, advanced design and now, AI-powered features at competitive prices.
The Latin American RAC sales grew by 30 percent in 2024 compared to the previous year. Within the region, Brazil has shown particularly strong momentum, with annual sales nearly tripling since 2015. With RAC penetration in Brazil currently around 20 percent,1 the country’s market is projected to expand by more than 20 percent from 2024 by 2029.2 LG plans to build on this growth potential to further strengthen its leadership in Latin America.
Earlier this year, LG expanded its lineup of next-generation air conditioning solutions in Latin America with the launch of new AI-equipped RAC products: the DUALCOOL AI Air (marketed as DUAL INVERTER AI Air in Brazil) and the ARTCOOL AI Air. Powered by LG’s advanced AI core technology, these solutions are designed to enhance user comfort by sensing room conditions and automatically adjusting airflow, temperature and fan speed. The latest models also support more efficient energy use with features such as the AI kW Manager and Window Open Detection. In addition, the ARTCOOL AI Air was awarded the winner of the Red Dot Design Award and the International Design Excellence Awards (IDEA) while the DUALCOOL AI Air received the winning product of the iF Design Award this year.
“Being recognized as the number one RAC brand in Latin America for the past ten years is a testament to the quality of our products and the strong trust we have built with customers throughout the region,” said Jang Seok-hoon, head of the Residential Air Conditioners Business at the LG ES Company. “We will continue to strengthen our position by introducing innovative products tailored to the diverse needs of local consumers.”
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1 According to the Brazilian Association of Refrigeration, Air Conditioning, Ventilation and Heating (ABRAVA), only 20 percent of Brazilian households own an air conditioner.
2 Euromonitor International, Forecast Sales of Air Treatment Products by Category: Volume 2024–2029.
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By News Reporter
LG’s Radio Optimism Campaign Inspires People to Share Their Love With Family
and Loved Ones Through One-of-a-Kind AI Songs
SEOUL, Sep. 25, 2025 — LG Electronics (LG) today announced the success of its AI-powered Radio Optimism campaign, which revealed a universal truth: despite the rapid advances in technology, love and gratitude toward family and loved ones remain life’s foremost priorities.
Available in six languages, the creative platform inspired people globally to create more than 700,000 personalized songs. These AI-generated tracks – listened to and shared over 1.5 million times – underscored the enduring importance of human connection across cultures.
Designed to counter the sense of disconnection often associated with social media, Radio Optimism invited users to write a message to a loved one, select a genre and vibe and generate a one-of-a-kind AI song. By turning music into a heartfelt gesture, the campaign brought LG’s Life’s Good brand promise into the digital spaces where people most often connect.
Messages of love proved most prominent, appearing in over 30 percent of the songs, followed by messages of gratitude and encouragement. Family emerged as the most frequent recipient, followed by friends, reaffirming that when it comes to care and affection, people turn first to those closest to them.
The campaign drew an overwhelming response, generating over 30 million social engagements worldwide and 2.4 billion views of its content. Partnerships with global and local influencers amplified its reach, including Australian father-daughter duo Ben and Zara,
link hidden, please login to view, and Brazilian creator Jessie Shen, . The campaign also captured unique cultural moments, such as sports fans crafting team anthems and pet owners dedicating songs to their companions, illustrating the evolving ways people express and share what matters most.
“Through this creative campaign, we believe we helped people rediscover the enduring values that remain unchanged even in times of change and volatility,” said Kim Hyo-eun, head of LG’s Brand Management Division. “It deeply resonated with people worldwide, reflecting the lasting value of Life’s Good. We will continue to engage with them, upholding this promise and inspiring optimism for a better life.”
The Radio Optimism campaign demonstrates how AI, when used thoughtfully, can strengthen emotional bonds in the digital age. By enabling users to create personalized songs trained on properly licensed music from original artists, LG upheld its commitment to responsible innovation while fostering a global movement of optimism and meaningful connection.
To learn more about the campaign or join in spreading Life’s Good message, please visit .
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By News Reporter
Celebrating Innovation and Leadership in Europe’s Premium TV Market,
Company Launches Exclusive Consumer Benefits Across the Region
SEOUL, May 22, 2025 — LG Electronics (LG) proudly announces a major industry milestone: becoming the first brand to surpass 10 million OLED TV sales in Europe.1 Achieved in the second quarter of 2025, this accomplishment reflects the continued trust of European consumers in LG OLED as the benchmark for premium TV viewing. For more than a decade, LG has led the OLED TV segment by consistently pushing the boundaries of self-emissive display technology, building a legacy of innovation and excellence in the global premium TV market.
Dominance in Europe’s Premium OLED Segment
According to Omdia, a global market research firm, LG shipped over 10 million OLED TVs in Europe as of April 2025. Since launching its first OLED TV in the region in 2013, LG has steadily grown its footprint, reaching sales milestones of 2 million in 2019, 4.9 million in 2021, 8 million in 2023 and 9.5 million in 2024.
In the first quarter of 2025 alone, LG shipped approximately 391,100 OLED TVs in Europe, maintaining a dominant 56.4 percent market share and leading key markets including the UK, Germany and France. Today, more than one in every two OLED TVs sold in Europe bears the LG logo – a testament to the brand’s unparalleled popularity.
LG’s C Series, particularly the latest C5 model, continues to be the best-selling OLED TV in the region, offering enhanced immersive viewing that makes it a top choice among consumers.
12 Consecutive Years of Global OLED TV Leadership
LG’s global dominance continues, with a 52.4 percent share of OLED TV shipments in 2024 – marking its 12th consecutive year as the world’s leading OLED TV brand. This success stems from LG’s relentless focus on elevating the TV experience through cutting-edge audiovisual innovations and AI-driven personalization.
At the core of LG’s OLED excellence is its exclusive α (Alpha) AI processor, engineered for optimal picture and sound performance. Continuous technological innovations – such as rollable, transparent, true wireless, and three times brighter OLEDs, along with hyper-personalized content through the webOS platform – have also contributed to solidifying the brand’s reputation as the benchmark in premium TV technology.
Debuting Groundbreaking Innovations in 2025 OLED TV Lineup
This year marks the European debut of LG’s world-first transparent and true wireless 4K OLED TV, launching in May in Germany and Spain, with the UK and France to follow in June. This game-changing product represents a monumental leap in both technology and design innovation, reflecting LG’s relentless drive to deliver new and better models.
The 2025 LG OLED evo lineup introduces Brightness Booster Ultimate, delivering up to three times the brightness of conventional OLEDs for more vivid, lifelike images. With perfect blacks, accurate color reproduction and certifications from UL Solutions, Intertek and TÜV Rheinland, these displays ensure top-tier picture quality in any environment.
Powered by the new Alpha 11 AI Processor Gen2, these TVs intelligently upscale lower-quality content with pixel-level precision and offer Dynamic Tone Mapping Pro for detailed HDR10 customization – ideal for creators and enthusiasts alike. Enhanced AI-powered features including the AI Remote, Voice ID, LLM-based AI Search and a proactive AI Chatbot provide a personalized and seamless user experience from the moment the TV is turned on.
Top Ratings from Europe’s Most Trusted Experts
LG OLED TVs continue to receive top ratings from leading consumer organizations across Europe, securing the highest scores in 12 countries,2 including the UK, Germany, France, Italy and Spain. In the UK, LG has been recognized as the Home Entertainment Brand of the Year by the Which? Awards for five consecutive years, with the OLED G4 and C4 models earning top scores of 80.
Design excellence remains a hallmark of LG OLED TVs. Models such as the OLED T have won prestigious honors like the iF Design Award and Red Dot Design Award, while LG’s commitment to sustainability is recognized through certifications such as Reducing CO2 and Measured CO2 from the Carbon Trust – for the fifth consecutive year.
LG webOS: Steady Growth with Premium Content & Partnerships
LG’s leadership extends beyond hardware. Its TVs have also gained popularity by offering an always growing selection of content and services powered by its proprietary webOS platform.
LG Channels, now one of the top five most-used apps on LG TVs in key European markets, is available in 16 countries, with over 1,700 channels delivering movies, live sports, and premium entertainment. Viewing hours in Europe have increased by over 45% year-over-year.3 Strategic content partnerships with ITV Studios, Lionsgate, A+E, NBCU, FIFA+ and BBC Studios Distribution Limited fuel this rapid growth. LG’s owned-and-operated LG 1 channel brings curated premium content from partners like NBCUniversal, Fremantle, Lionsgate and Filmrise. LG has partnered with Rakuten to launch its LG Movies & TV video-on-demand service in key European markets. LG offers over 500 family-friendly games for free, with major partnerships such as Xbox Cloud Gaming (Beta) available on a subscription-based gameplay, all easily accessible from LG’s gaming portal. 2025 LG QNED evo: OLED Innovation Expands to Premium LCD TVs
LG is redefining the premium LCD TV segment with its 2025 QNED evo lineup. These new models inherit key technologies from LG’s OLED TVs, deliver a variety of advanced color solutions and incorporate cutting-edge Mini LED technology. They are also powered by the latest Alpha AI processor, offer top-tier gaming performance and feature the versatile webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color solution, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
Celebrating 10 Million OLED Sales with Exclusive Promotions
To commemorate its achievements and express gratitude to its European customers, LG is kicking off Streaming Week 2025, offering free and discounted subscriptions from streaming partners across Europe via a dedicated app, downloadable from Content Store or Apps.
“LG OLED TVs have set the standard of premium TVs by delivering an unprecedented self-emissive display viewing experience,” said Heaven Lee, Europe Region representative of LG Electronics. “The 2025 LG OLED evo will feature an even sharper screen and a smarter AI-powered webOS platform to deliver an immersive viewing experience to our customers in Europe.”
To learn more about premium OLED models and consumer benefits available in your region, visit
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1 Omdia OLED TV Accumulated Sales in the European Market (2013~2025.4)
2 UK “Which?,” France “Que Choisir,” Germany “Stiftung Warentest,” Spain “OCU Compra Maestra,” Italy “Altroconsumo,” Netherlands “Consumentengids,” Sweden “Råd & Rön,” Belgium “Testaankoop,” Portugal “Deco Proteste,” Czech Republic “dTest,” Denmark “Forbrugerrådet Tænk,” and Finland “Kuluttaja.”
3 As of January 2025 LG internal data
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
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