[Customers at Heart] LG US Captures the Hearts of Refund-Seeking Customers
-
Popular Now
-
-
Similar Topics
-
By News Reporter
Driven by a strong desire to improve lives, communities and the environment, LG is continually innovating products and services that make life greener and more convenient. From tree-planting initiatives to developing technologies rooted in sustainability, LG is working to create a Better Life for All.
This commitment extends into local communities, where LG promotes smarter, more energy-efficient lifestyles in line with its “Life’s Good When You Live Smart” message. Through simple yet meaningful tips and people-centered programs, the company shows how small, thoughtful actions can lead to long-lasting positive change.
For the third year in a row, LG Serbia and Bulgaria held their annual service campaign in June – offering free servicing for out-of-warranty devices, sharing everyday usage tips and showcasing innovative technologies. Now a widely recognized event, the LG Service Caravan visited Kraljevo, Subotica and Kragujevac in Serbia, as well as Blagoevgrad, Shumen and Ruse in Bulgaria, spreading the message of smarter living.
With sustainability top of mind, this year’s campaign focused on energy efficiency. Visitors discovered how LG’s smart technologies not only simplify daily routines but also help reduce energy costs and support environmental care. On-site, LG experts hosted educational workshops and shared practical guides on how to use home appliances more efficiently.
As in previous years, visitors could receive free check-ups and repairs for LG devices – whether under warranty or not.* LG specialists were available to provide consultations, technical support and live demonstrations of smart solutions that combine cutting-edge energy efficiency with outstanding performance.
In Serbia, the two-day event featured fun quizzes with prizes for children and dedicated adult workshops on energy-saving practices. In Bulgaria, the family-friendly activities included a kids’ corner with oversized educational puzzles and interactive games about smart home efficiency, while adults participated in a quiz using the innovative LG CreateBoard, showing how small steps can have a big impact – both at home and for the planet.
LG Serbia and Bulgaria took an active role in delivering this year’s campaign, championing the “Life’s Good When You Live Smart” message to customers and the broader public.
At the heart of LG’s approach is the belief that technology should be not only innovative and appealing, but also beneficial to households, communities and the planet. This year’s service tour placed a spotlight on energy efficiency and sustainability – highlighting how choosing smarter appliances can help individuals and families make a real difference.
As part of this commitment, LG Serbia and Bulgaria donated an interactive LG TV to a local primary school in each city visited. This initiative supports digital education while promoting sustainable practices that reduce energy use and help create a more dynamic, modern and visually engaging learning environment.
For more information, visit on the LG service campaigns in Europe, visit
link hidden, please login to view and . # # #
* This offer applied to LG TVs and audio/video equipment purchased after January 1, 2020, and LG home appliances purchased after January 1, 2018.
-
By News Reporter
In this edition of Executive Corner, we sit down with Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s Home Appliance Solution (HS) Company. With over two decades of experience in compressor development, Mr. Ahn shares insights into the evolving role of LG’s Component Solution Business, the Lab’s unique strengths in cross-functional R&D, and how AI, automation and sustainability are driving the future of compressor and motor innovation.
Q: Could you start by introducing yourself?
I’m Ahn Jae-woo, head of the Component Solution R&D Lab at LG’s HS Company. I joined LG Electronics in 2000 after studying mechanical engineering and refrigeration & air conditioning. I began my career in the Rotary Development Team within the Air Conditioning Compressor Business Division. Over the past 25 years, I’ve been involved in developing core technologies and expanding platforms across rotary, scroll and reciprocating compressors. Since 2024, I’ve led the R&D Lab, focusing on advancing LG’s next generation of high-efficiency compressors.
Q: What is the Component Solution Business?
We are an independent division within LG’s HS Company, specializing in customized compressor and motor solutions. Over the years, we’ve earned a strong global reputation as a trusted innovation partner. Our technologies support a wide range of applications – from home appliances and refrigeration to HVAC and mobility.
With more than six decades of expertise in compressor and motor technology, LG is equipped to meet the evolving needs of diverse industries. In the past decade alone, we’ve achieved double-digit growth, solidifying our role as a critical pillar of LG’s B2B business.
Today, we operate six fully-functional global sites – in Korea, India, China, Thailand, Vietnam and Mexico – that combine R&D, production and sales altogether. In addition, we maintain sales hubs in the U.S. and Japan, further strengthening our global presence and customer responsiveness.
Q: What makes the Component Solution R&D Lab stand out?
What sets our R&D Lab apart is our deep integration with LG’s broader R&D ecosystem across both the HS and ES Companies – covering products like refrigerators, air conditioners, washers and dryers. This close collaboration allows us to rapidly develop and fine-tune compressors and motors tailored to specific product needs.
Very few organizations globally can match our capabilities in developing the full range of compressor types – rotary, scroll, reciprocating and linear. This breadth of expertise fosters a cross-disciplinary culture that accelerates innovation.
We focus not just on enhancing performance, but also on reimagining design – creating form factors that inspire new functions. Technologies like the Direct Drive Motor, Linear Compressor and R1 Compressor were all born from this philosophy. Our innovations reflect customer values such as efficiency, reliability and adaptability – advancing the entire industry in the process.
But beyond technical prowess, it’s our spirit of innovation that truly defines us. We are committed to pioneering component structures and movements never before seen in the industry – establishing new benchmarks and core technologies that lead the transformation of the component landscape.
Q: LG Component Solution is known for world-class automation. Can you share more?
Automation has been a key enabler of our operational transformation. A major milestone came in 2024 with the launch of our Super Gap Compressor Line, which raised our automation rate to over 80 percent.
By automating our scroll compressor production, we’ve significantly enhanced productivity and consistency – without increasing costs. Precision is one of the biggest gains, minimizing human error and improving overall product quality and reliability.
We’re now working to expand automation across more processes and facilities, boosting our global competitiveness and delivering even higher standards of excellence.
Q: AI is transforming industries. How is LG Component Solution responding?
AI is rapidly becoming a cornerstone of our operations. We’ve introduced AI-driven technologies such as smart robots and 3D vision systems to automate tasks like heavy-load bin picking and small-part supply, enhancing both productivity and efficiency.
On the quality front, AI-based monitoring allows us to digitize and analyze inspection data in real time. Our AI vision system detects issues such as missing or mixed parts, reducing defect rates and lowering costs. We’ve also built a real-time simulation database for our production lines. This helps us analyze equipment utilization, optimize processes on the fly and enhance flexibility while minimizing waste.
Looking ahead, we aim to broaden our AI applications across the entire manufacturing process to drive further innovation and global competitiveness.
Q: Have AI technologies changed LG’s compressor and motor products?
Absolutely. AI and big data are accelerating the development of smarter, more efficient compressors and motors.
In the design phase, AI enables advanced simulations that enhance durability, performance and efficiency. More importantly, it allows our components to respond intelligently to real-world conditions.
While we previously focused on maximizing appliance performance, we’re now designing for what we call an “Effortless Life.” AI enables our systems to learn from users and adjust based on their behaviors and environments – delivering smarter performance and greater energy savings.
Ultimately, AI is helping us develop components that are not just high-performing, but intelligent and sustainable.
Q: ESG and sustainability are more important than ever. What progress has the R&D Lab made?
Sustainability has been a top priority under my leadership. We’ve introduced several initiatives to reduce carbon emissions throughout our manufacturing processes.
For example, we now use low-temperature pre-treatment liquids and paints for compressor painting, significantly lowering emissions compared to traditional methods. We’re also upgrading paint drying ovens with high-efficiency burners to further reduce energy consumption.
Through these and other efforts, we’re working to shrink our carbon footprint and demonstrate our commitment to responsible, sustainable innovation.
Q: Finally, what’s your vision for the future of the Component Solution R&D Lab?
Our vision is to become a globally recognized leader in compressor and motor innovation – an expert organization that boldly takes on challenges to shape the future.
We’re building this future around three core values: CoreTech, Challenge and Creativity. CoreTech is our foundation, Challenge is what drives us forward and Creativity emerges from our pursuit of new solutions.
We’re investing in our people, technologies and processes to strengthen our capabilities. Our ultimate goal is to become the world’s leading R&D organization in compressors and motors – and we’re fully committed to making that a reality.
# # #
link hidden, please login to view -
By News Reporter
We live in a time when connection is easier than ever – or so it seems. With just a few taps, we can talk to someone across the globe. Social platforms let us share our thoughts, lives and moods in real time. AI serves up content tailored to our every preference. In many ways, it’s remarkable. We’ve never been more “connected.”
And yet, something essential still feels missing.
Despite constant digital interaction, we often hesitate to have real, heartfelt conversations – especially with those closest to us. We might send a quick message instead of picking up the phone. Or hold back from expressing deep emotions, unsure how they’ll land in a fast-paced, digital world. The irony is hard to ignore: in this hyperconnected world, emotional disconnection has quietly crept in.
At LG, we believe technology’s true purpose is to bring people closer – not just in terms of convenience, but emotionally. That belief is at the heart of our brand promise: Life’s Good. More than a slogan, it reflects our view that life is better when it’s filled with connection, warmth and optimism.
That’s why we created “Radio Optimism,” our latest global campaign. It began with a simple but important question: What does better connection look like today?
The campaign is built around the enduring power of music – one of humanity’s most universal emotional expressions. A single melody can convey what words cannot. A song can spark joy, recall memories or bring comfort – regardless of language or culture.
By combining that emotional depth with AI, Radio Optimism makes it possible to turn your heartfelt sentiments into music and send it to someone who matters. LG isn’t delivering the message – we’re simply enabling you to share your own, in a deeply human way.
This effort builds on our “Optimism your feed” campaign from last year, where we leveraged social media algorithms to promote positive content based on users’ viewing patterns, spreading optimistic messages in a space often dominated by negativity. This year, we’re taking it a step further by encouraging users to share heartfelt songs that express gratitude, encouragement, and love to their loved ones, aiming to help people experience the essence of Life’s Good even in the digital space.
Because at LG, we don’t just make devices – we create experiences that help build a Better Life for All. That means making space for joy, for kindness and for emotional connection. It means reminding people what makes life truly good.
Whether it’s a parent sending a song to their child far from home, or friends rekindling their bond through shared music, we hope this campaign sparks meaningful moments – bridging distances with the power of music, heartfelt emotions and genuine intentions.
After all, the smallest gestures are often the ones that resonate the most.
And if one song, shared from the heart, helps someone feel more seen, more loved, more connected – then that’s the kind of impact we believe in.
By Kim Hyo-eun, vice president and head of LG’s Brand Management Division
# # #
link hidden, please login to view -
By News Reporter
Although stress is a natural feeling that affects everyone, managing it has become increasingly difficult in today’s digital age. Recognizing this, LG Taiwan recently organized a special forum to help local customers address their anxiety and better manage stress, as part of the global “Optimism your feed” campaign and “Life’s Good with Optimism” initiative.
In the build up to this forum, LG Taiwan launched a psychological test on its Instagram page, aimed at raising awareness about social media-induced anxiety. This initiative helped followers gain a better understanding of the stress they experience from their digital lives.
Held on August 10, the forum featured esteemed psychologist Dr. Hui-Wen Deng and renowned YouTube film critic “Lessons from Movies.” They shared their professional insights and experiences on how social media impacts mental health and provided attendees with practical strategies to manage stress and maintain optimism, aligning with LG’s Life’s Good philosophy.
Dr. Deng explored the negative psychological effects of social media, emphasizing the importance of initiatives like LG’s “Optimize your feed” to help people navigate their online lives without feeling overwhelmed by anxiety.
The event also featured the host of popular YouTube channel “Lessons from Movies,” who shared her personal experiences as a key opinion leader, offering valuable techniques to embrace optimism in the face of criticism.
This event was a hit, with over 100 sign-ups within just half a day and nearly 80 percent of attendees participating in the interactive Q&A session that was held on the day. Many sought advice on how to overcome challenges and maintain an optimistic outlook on life, with many hailing the event as a source of useful information. One guest asked if either of the speakers would be collaborating with LG Taiwan on similar events in the future, or if LG Taiwan had more activities promoting “Optimism” in the works, suggesting a strong desire for more events like this.
On site, Instagrammable photo props and check-in gifts were provided to encourage participants to share their experience with friends and followers via social media. And as they left eager to try out the new techniques they had learned, LG handed out stress-relief fortune cookies and stress balls to each person in the hope of leaving a lasting positive impression and giving them constant reminder of its Life’s Good message.
LG Taiwan’s stress forum not only highlighted the importance of optimism in today’s digital world but also reinforced the brand’s dedication to enriching people’s lives. By providing valuable insights and practical advice on managing stress, LG is helping people navigate the complexities of their online lives, while promoting a message that Life’s Good every day, not just on the good days.
Contributed by LG Taiwan
# # #
link hidden, please login to view -
By News Reporter
Companies to Offer Comprehensive Package of Digital Office Solutions and Services
Designed to Boost Productivity and Deliver Better User Experiences
SEOUL, Sep. 19, 2024 — LG Electronics (LG) has signed a memorandum of understanding (MOU) with
link hidden, please login to view, a global leader in workplace solutions, to collaborate on digital transformation solutions for modern office environments. The two companies will jointly drive sales and marketing activities for their collaborative efforts and will look to explore further business opportunities in the future. This strategic partnership is expected to strengthen LG’s position in the global B2B market. Ricoh, headquartered in Tokyo, Japan, and with locations in approximately 200 countries worldwide, supports the hybrid workforces of its customers across the globe through a broad range of solutions, from managed workplace services to document management and intelligence process automation, in addition to printers and copiers. As part of the new agreement, Ricoh will pair select offerings with LG’s premium digital signage products and various other B2B solutions. The combination of products and services from two of the industry’s most respected names will deliver an elevated user experience and exceptional customer value.
According to a conducted by Market Research Future, a leading market research company based in India, the global digital workplace solutions market is expected to grow from about USD 33.7 billion in 2023 to USD 90.5 billion by 2030, with a compound annual growth rate (CAGR) of 15 percent. LG, which has identified the B2B sector as a key driver of business growth, aims to expand its presence within the sector and to increase its B2B sales to around 45 percent of total sales (from all business divisions) by 2030. The company is continuously expanding its B2B portfolio and is highly proactive in exploring new, high-potential business areas.
“This global strategic partnership allows us to combine LG’s advanced displays with Ricoh’s communication services, delivering enhanced workplace experience solutions to customers,” said Takahiro Irisa, senior corporate officer and president of the Ricoh Digital Services Business Unit at Ricoh Company, Ltd.
“The pairing of Ricoh’s workplace solutions with LG’s advanced display products will deliver impressive value to customers and further establish LG as one of the most trusted providers of integrated solutions in the B2B market,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Business Solutions Company. “LG will continue to pursue strategic partnerships with innovative global companies to create customized solutions for today’s business environment.”
For more information, visit .
# # #
-
Recommended Posts
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.