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[World Environment Day with LGđŸŒ±] Inspiring a New Generation of Beekeepers: Living in Harmony With Bees

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The honey bee’s impact on the global ecosystem extends far beyond the confines of its hive. Through pollination, bees contribute to the growth of plants, the thriving of habitats and the sustenance of animals. Recognizing the vital role of bees, the United Nations has designated May 20 as World Bee Day. The Food and Agriculture Organization of the United Nations (

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) supports this initiative, emphasizing that bees pollinate 71 out of the 100 crop species that provide 90 percent of the world’s food. 

As a leading corporate citizen committed to combating climate change, LG is dedicated to creating a more sustainable planet through its ‘Better Life for All’ vision. In addition to adhering to local environmental protection policies, LG fulfills its social responsibilities as a global company by preserving local biodiversity and fostering sustainable ecosystems.   

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One of LG’s subsidiaries, LG Spain, has been undertaking the ‘Smart Green Bees’ project since last year to promote the cultivation and nurturing of plants. This initiative aims to address the declining population of Iberian honey bees (apis melifera), an endangered subspecies that has the potential to pollinate 100 percent of Spain’s flora. 

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To support the recovery of these ecosystems, Smart Green Bees has introduced new hives and implemented advanced monitoring systems to ensure the well-being of these important animals. Remarkably, the Spanish subsidiary has increased the number of Iberian bees by 3.5 million in just over a year. 

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LG Germany is also contributing to bee conservation efforts through a social initiative that involves distributing ‘insect hotels’ to employees and social media community. These miniature hotels, made from sustainable local forestry materials like solid wood and natural reeds, are created by individuals with disabilities.  

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Each bee-related environmental project outlined demonstrates how LG and its people are making genuine efforts to address important local environmental issues.

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Stay tuned to to see how LG subsidiaries across the globe are promoting a greener planet for all. 

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      * All images are simulated to enhance the reader’s understanding.
       

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      Photo credit: LG
      By combining traditional art forms with LG’s state-of-the-art OLED TVs, the Suh family transformed Se Ok’s iconic ink paintings into a dynamic, immersive digital experience. Do Ho reimagined the beauty and radical inventiveness of Se Ok’s “People” series on the OLED screens, animating marks that explore the philosophical relationship between humanity and infinite space.
      Photo credit: LG
      LG SIGNATURE OLED T transparent TV and LG OLED evo TVs served as the canvas for this immersive reimagining, presenting overlapping video animations of Se Ok’s black ink abstractions. Each brushstroke came alive with movement and depth, enhanced by the OLED’s perfect contrast and luminous clarity. Viewers were drawn into a rhythmic interplay of form and light – a seamless fusion of art and technology.
      Eul Ho, who designed and curated the exhibition space, created an environment that reflected both the fluid motion of the artworks and the elegant transparency of LG’s OLED displays. The installation invited visitors to experience art not as something observed, but as something felt – a living, breathing interaction between tradition and innovation.
      Photo credit: KCCUK
      Extending beyond Frieze London, this exceptional exhibition continued at the Korean Cultural Centre UK (KCCUK), where Se Ok’s works – reinterpreted by his sons – were displayed on LG’s 83-inch OLED TV. This collaboration between LG and KCCUK formed part of a broader mission to celebrate Korean cultural heritage and bring Se Ok’s visionary artistry to a wider audience. Alongside the digital presentation, a documentary offered deeper insight into Se Ok’s creative journey and the philosophical ideas that shaped his practice.
      Photo credit: Unexpected View 2025 at the National Gallery
      © Ben Fisher
      Adding to its expanding role in the art world, LG has also partnered with the National Gallery in London, one of the world’s leading cultural institutions. Reflecting a shared commitment to nurturing creativity, the collaboration includes LG’s sponsorship of the Gallery’s “Unexpected View” program – a monthly series where curators and contemporary cultural figures engage in thought-provoking discussions about iconic masterpieces.
      Photo credit: Unexpected View 2025 at the National Gallery
      © Ben Fisher
      Through this initiative, LG and the National Gallery aim to inspire new ways of seeing and understanding art, connecting the past and present through dialogue and exploration. The program encourages audiences to rediscover the relevance of classic works and consider their influence on modern artistic expression.
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      LG’s participation in Frieze London 2025 and its partnerships with leading cultural institutions demonstrate the company’s ongoing commitment to expanding the boundaries of digital art and technology. Through LG OLED ART, the company continues to empower artists, reimagine visual storytelling and invite audiences to experience art in new, inspiring ways.
      Visit 
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