LG gram Introduces Uncharted Levels of Versatility to Taiwan
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By News Reporter
On October 29, 2025, LG Taiwan unveiled the full LG PuriCare Air Care lineup to 45 members of the media, offering an exclusive first look at new innovations that reinforce LG’s standing as the No.1 air purifier and No.1 inverter dehumidifier brand in Taiwan.
Under the theme “In Tune With Your Air, In Care of Your Life,” the launch event showcased how we combine technology and empathy to deliver a more holistic approach to air care for every member of the household.
The event began with remarks from Jeong Yeon-kwan, managing director of LG Taiwan, who highlighted our ongoing commitment to innovation driven by deep consumer understanding.
This was followed by Lee Dong-hyuk, chief engineer of LG’s Air Care R&D Department, who shared insights into proprietary purification technologies, the evolution of AI sensing and human-centered design. He detailed how the latest PuriCare products deliver enhanced performance, intelligence and emotional value to everyday living.
A Spotlight Moment: Cat Living Showcase & Global Recognition
The centerpiece of the day – especially for animal lovers – was the “Cat Living Showcase,” featuring the LG PuriCare AeroCatTower, demonstrated with the help of several curious feline guests.
As a leading endorser of AeroCatTower, Dr. Lin Tzu-Hsuan – Asia’s first veterinarian certified by the International Association of Animal Behavior Consultants (IAABC) – presented scientific insights into feline behavior and environmental sensitivity. Dr. Lin’s expertise validated the AeroCatTower’s design philosophy that cares for the well-being of cats and other companion animals.
During the demonstration, LG Taiwan proudly announced that TIME Magazine named the AeroCatTower among the Best Inventions of 2025 – global recognition that celebrates its innovative integration of air purification and pet-friendly functionality.
Dr. Lin discussed the impact of airflow, sound and scent on a cat’s emotional state, expertly analyzing the distinctive product’s behavioral and academic rationale. This blend of expert commentary and live interaction not only added scientific credibility but also ensured an engaging experience that deeply resonated with pet owners.
Four Immersive Experience Zones
The venue showcased dedicated lifestyle areas where visitors could experience the PuriCare innovations firsthand:
Cat Living Zone – Human-Pet Harmony
Showcasing the world’s first air purifier designed specifically for cats, the AeroCatTower drew significant attention. Displayed in a cozy living environment, it demonstrated how advanced technology supports both cleaner air and happier animals.
AI Living Zone – Intelligent Air Care
Introducing the PuriCare AeroSpeaker and PuriCare AeroBooster to Taiwan, this zone demonstrated AI sensing technology that optimizes purification performance and energy efficiency. Visitors also experienced sound, light and intuitive control features engineered to enrich everyday life.
Dehumidifier Zone – The Power of LG Dual Inverter
This area highlighted the PuriCare Dual Inverter Dehumidifier through an immersive wall installation visualizing the mechanics of the dual inverter compressor. Transparent panels and dynamic lighting showcased how the latest system boosts performance by 20 percent compared to its predecessor while delivering superior dehumidification.
Full PuriCare Lineup Zone – An Air Solution for Every Home
The complete PuriCare Air Care collection was presented, enabling visitors to explore solutions for diverse home environments – from compact city apartments to spacious family residences – balancing powerful performance, energy efficiency and modern design.
By launching the world’s first air purifier designed for cats and collaborating with Asia’s foremost animal behavior expert, LG Taiwan expanded beyond traditional tech and lifestyle audiences to embrace pet families – an increasingly important segment of Taiwanese households.
Guided by “In Tune With Your Air, In Care of Your Life,” we are committed to shaping air care experiences that go beyond simply cleaning the air. We believe our products should support emotional comfort, well-being and harmony for everyone in the home – including those with four legs and a tail.
Contributed by LG Taiwan
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By News Reporter
Carrying forward the Life’s Good philosophy, LG Taiwan has expanded its rural education initiatives in partnership with Feng Chia University’s School of Architecture for the second consecutive year.
What began last year in Hualien has now grown into a larger, more heartfelt mission – this time bringing LG Taiwan’s Managing Director Jeong Yeon-kwan and General Manager Peter Lo to the Chin-Ai Music Book Hut in Chudong, joined by a dedicated team of volunteers.
Welcomed warmly by Feng Chia University, Mr. Jeong reaffirmed LG’s dedication to bridging the urban-rural divide. He outlined a mission that goes beyond improving educational facilities, one that seeks to empower children of all backgrounds with the skills, confidence and values needed to flourish in the rapidly evolving era of AI.
Built and sustained by the Chin-Ai Music Orchestra, this unique community hub blends music, reading, performance and local market functions to offer underprivileged children of Indigenous families a safe place to learn and grow, an opportunity many of them have never had before.
But it’s not all about music and practical life skills, the orchestra also covers tuition fees, removing financial barriers so children can focus entirely on their studies and build resilience, independence and confidence for the future.
Working side by side with university students and local youth, LG volunteers spent the day paving walkways, building a pizza oven, enhancing drainage systems and organizing goods for the Book Hut’s charity sales.
By evening, the hard work gave way to music, as the Chin-Ai youth orchestra performed a heartfelt concert in a moment many volunteers will never forget. The same children who had worked tirelessly all day then filled the air with melodies of hope and pride.
In another showing of commitment to education in rural areas, LG donated over NT$ 1.5 million worth of smart home appliances – from refrigerators and washing machines to dehumidifiers – to Book Huts in Hsinchu and Kaohsiung, easing the daily challenges of local students by providing them with greater convenience and comfort.
In the same spirit, LG teamed up with social innovation enterprise Pley School to bring the LG Notebook AI learning toolkit to Book Hut. Through imaginative scenarios and roleplaying activities, children explored how AI can make life easier while also reflecting on potential risks. They even created their own “AI Usage Guidelines,” sparking lively discussions and meaningful connections between generations.
At its core, this initiative shows that sustainability is also about people – creating opportunities, building resilience and fostering community. By blending innovation with genuine care, LG Taiwan is taking steps to create a Better Life for All and bring the spirit of Life’s Good to life in lasting ways.
Contributed by LG Taiwan
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By News Reporter
Tailored for the European Market, Company’s New Range of Vacuum Solutions Offers
Enhanced Convenience and Performance
SEOUL, Aug. 28, 2025 — LG Electronics (LG) is showcasing four new vacuum cleaning solutions designed expressly for the European market at IFA 2025. The lineup includes a robot vacuum with steam mop, a built-in robot vacuum station, a stick vacuum and a wet-dry stick vacuum. Offering enhanced convenience, powerful performance and seamless design, LG’s latest innovations reaffirm the brand’s commitment to making everyday life easier for customers across Europe.
Deep Clean Meets Everyday Comfort
Significantly upgraded from its predecessor, the new LG robot vacuum raises the bar for home cleaning solutions with advanced features, functionality and the satisfaction of aesthetically blending into your home with its furniture-like looks. Its steam mopping capability effectively removes grease and liquid spills, while the freestanding, furniture-like docking station self-sterilizes the mop with hot water and steam, keeping it clean and odor-free after each use. With more than double the suction power of last year’s model, it delivers a deeper clean on both hard and carpeted floors.
Equipped with an on-device AI chip, the robot vacuum recognizes a range of environmental factors – from dirt and dust to furniture and other household objects – enabling more precise navigation and cleaning. Its AI carpet detection system automatically returns the vacuum to the docking station to detach the mop when carpeted areas are detected, helping prevent staining and improving cleaning efficiency. Stylish yet practical, the docking station blends seamlessly with any interior for a clean, modern look. Furthermore, the new robot vacuum incorporates the LG Shield security platform to keep customers’ data safe and secure.
Hidden Fit, Hands-free Experience
Developed with European homes in mind, LG’s built-in robot vacuum station is designed to fit neatly into unused space beneath the kitchen sink, enabling a tidy and space-efficient installation. An auto-opening door, nearly invisible when closed, allows the vacuum to enter and return without user intervention, helping maintain a minimalist kitchen aesthetic.
The built-in station features an air circulation system that dampens noise during automatic dust disposal, helping preserve a quieter indoor environment. It also offers a fully automated, hands-free experience with auto water supply and draining. In addition, a turbidity sensor monitors mop cleanliness in real time and automatically initiates washing when soiling is detected, ensuring thorough, efficient cleaning with less energy use.
Enduring Performance
Unlike conventional cordless vacuums that often lose suction due to clogging from pet hair and fine dust, LG’s new stick vacuum provides consistent, powerful performance. Its Micro Cyclone technology and new filter cleaning system delivers stable suction power every time.
Building on its predecessor’s allergy-aware design, the model includes an auto dust disposal system that minimizes exposure to dust particles when emptying the bin. Additionally, it includes a compact, free-standing storage and recharging station with a small footprint, allowing users to conveniently place it almost anywhere in their home.
Effortless Cleaning and Care
LG is also introducing its new wet-dry stick vacuum, a product that meets growing consumer demand throughout Europe for a lighter, more convenient cleaning solution. Lightweight and easy to maneuver, it helps reduce wrist strain and fatigue during cleaning. The AI Roller Control function further lessens the burden on users’ wrists and contributes to overall ease-of-operation, ensuring the vacuum moves smoothly when pushed and pulled across different surfaces.
Combining advanced capabilities of LG’s AI technology, the vacuum learns from users’ cleaning patterns to optimize efficiency. Its roller delivers powerful suction that lifts both liquid messes – such as sauces – and larger solid particles like cereal and pet food. Built-in LED lighting helps users spot debris in low-light conditions. For hygiene, the mop head undergoes hot water washing, steam sterilization and hot air drying – keeping the mop head fresh and the vacuum clean.
“LG’s new vacuums are designed for European homes and lifestyles, delivering reliable performance along with greater comfort, hygiene and peace of mind,” said Lyu Jae-cheol, president of the LG Home Appliance Solution Company. “We are committed to introducing innovations that meet the diverse needs of our customers and create effortless ease and elegance in everyday life.”
LG’s latest vacuum lineup and other home appliance solutions will be on display at the company’s IFA 2025 exhibition booth (Hall 18, Messe Berlin) in Berlin, Germany, from September 5-9.
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By News Reporter
In today’s competitive world, having the freedom to create on your own terms is more important than ever. With that in mind, LG Taiwan recently introduced its latest IT lineup through a creative collaboration with renowned visual designer
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The showcase took place at a trendy café popular among freelancers, setting the perfect scene to demonstrate how LG’s technology fits seamlessly into both creative workflows and daily life.
At the video editor’s station, LG highlighted high-performance tools designed for intense editing environments. The setup, resembling a professional post-production suite, featured the UltraGear OLED GX9 and the CineBeam S Ultra-Short Throw 4K Projector – demonstrating the depth, detail and precision of LG’s display technology.
In contrast, the graphic designer’s space was bright, open and designed for maximum flexibility. With the LG gram Pro 2-in-1 and Smart Monitor Swing on display, this area showcased tools that offer creative professionals unmatched portability and versatility – ideal for capturing inspiration anytime, anywhere.
Alongside the themed zones, guests explored a hands-on product and award showcase featuring the LG gram Pro 2-in-1, Smart Monitor Swing, CineBeam S and UltraGear OLED GX9. The display also spotlighted global honors from CES, Red Dot and iF Design Awards, reinforcing LG’s growing reputation as a leader in IT innovation.
Opening the event, LG Taiwan Managing Director Jeong Yeon-kwan introduced the LG’s vision and philosophy of “Affectionate Intelligence” – an approach that puts people, emotions and usability at the center of technology. He emphasized LG’s commitment to creating solutions that don’t just perform, but connect with everyday human experiences.
Designer Jyunccihli also took the stage to share how LG devices have helped elevate her creative process. From spontaneous sketching on the LG gram Pro to immersive design reviews on the LG Smart Monitor, she described how LG’s innovation continues to expand her artistic potential.
Her newest trio of artworks – Spiral Nebula, Galactic Coordinates and Rotating Planet – draws inspiration from the cosmos and pairs with LG’s latest products: the LG gram, LG Smart Monitor, and CineBeam projector. Reflecting LG’s theme of “Light but Mighty,” the series fuses abstract celestial visuals with the spirit of innovation.
“As with the universe, true lightness is not emptiness – it’s a hidden yet powerful force that upholds cosmic order,” says Jyunccihli. “To me, ‘lightness’ is a form of strength: intangible yet immeasurably profound, just like the universe itself.”
To bring the creative energy to a wider audience, LG Taiwan launched the Creative Relay Challenge, encouraging the public to personalize designs using elements by Jyunccihli. Open to all, participants can use platforms like Instagram Stories to share their creations.
Submissions are open through June 30, with selected entries eligible for exclusive prizes and the chance to be featured on LG Taiwan’s official platforms.
Contributed by LG Taiwan
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By News Reporter
In a world where small actions can drive meaningful change, LG Taiwan is leading the way with a shining example of compassion and community commitment. For 13 years, LG Taiwan has worked hand-in-hand with the Children Are Us Foundation, a local charity dedicated to empowering individuals with intellectual disabilities through vocational training and social enterprise programs, including the production of handmade lunchboxes. Through sponsoring these lunchboxes, LG has helped deliver nutritious meals to over 4,000 underprivileged children living in rural areas. LG has contributed not only financial support but also time and care through volunteer activities that foster deep connections with individuals with intellectual disabilities.
This year, the partnership took a creative turn with the introduction of an “aesthetic living” concept – an initiative that leverages collaborative art projects to nurture focus, creativity and communication skills. This evolution reflects LG Taiwan’s belief that technological advancement must go hand in hand with social responsibility, in line with LG’s brand promise of Life’s Good.
Led by managing director Jeong Yeon-kwan, LG Taiwan volunteers recently participated in the Mandala Star art project, a powerful expression of inclusivity and empowerment. Designed to promote self-expression and a sense of achievement, the project transforms individuals with disabilities from passive recipients to active creators. Through vibrant colors, imaginative patterns and shared experiences, participants explored their creativity while building confidence and forming meaningful bonds with volunteers.
These efforts reflect LG Taiwan’s ongoing dedication to the company’s Better Life for All vision. By combining innovation with human connection, LG is using its influence to foster positive social change. Through hands-on engagement and heartfelt outreach, LG is bringing the Life’s Good spirit to local communities – one action, one smile and one story at a time.
Contributed by LG Taiwan
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