LG Channels Expands Portfolio in Europe, Launches Flagship Channel Under LG Brand
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By News Reporter
As Smart TVs evolve to unlock a wider world of content, LG Channels – LG’s free, ad-supported streaming service – is at the forefront, offering a compelling mix of trending series, timeless classics, niche genres and regional favorites. Consistently expanding its content offerings, LG’s free ad-supported streaming television (FAST) delivers cost-free streaming options with ad-supported channels, catering to the preferences and interests of a wide range of audiences.
First launched in 2015 in Korea, LG Channels has steadily increased its presence across the globe and is now available in 33 countries worldwide. With an established presence in North America, South America and Europe, new markets this year include New Zealand and Singapore. LG Smart TV users in these regions can easily access the service through the LG Magic Remote or the LG webOS Home Screen.
As its reach continues to grow, LG Channels now offers over 4,000 channels globally, supported by valuable partnerships with industry-leading content providers and recent launches coming from Lionsgate, A+E Global Media, BBC Studios, NBCUniversal and more.
In the U.S., LG Channels recently expanded its offering through a collaboration with NBCUniversal, adding over 40 FAST channels from the NBCUniversal Global TV Distribution library and NBCUniversal portfolio. These channels bring an exciting curation of content ranging from news, entertainment and sports to true-crime and Spanish-language programming. Today, viewers can enjoy Dateline 24/7, SNL Vault, The Real Housewives and Universal Movies. Additionally, coming soon are Telemundo’s Spanish-language channels including Telemundo Al Día, Telemundo Acción and Telemundo Romance.
What’s more, expanded partnerships in the U.S. have introduced even more fan-favorite channels such as BBC News from AMC Networks, Storage Wars by A&E from A+E Global Media and 50 Cent Action from Lionsgate.
LG Smart TV users in the U.S. can also enjoy LG Channels Showcase, a curated premium owned-and-operated channel powered by partnerships with top film studios such as Amazon MGM Studios, Lionsgate and Sony Pictures Entertainment. Boasting a selection of original content, LG Channels Showcase brings award-winning original docu-series LG Presents: The Rivalries, which highlights intense college sports competition, and Taste of Tennessee, celebrating local culinary culture. LG has also introduced its first reality competition series, Estate of Survival, featuring LG’s AI-powered home appliances through engaging and creative storytelling.
In partnership with BBC Studios, LG has expanded its free channel lineup in both the U.S. and Europe. LG TV owners in the U.S. now have access to Britbox Mysteries, Bargain Hunt, BBC Drama and Dinos 24/7. Meanwhile, six new FAST channels1 have been added to LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region. Viewers can experience high-speed thrills with Top Gear or explore a font of knowledge from BBC History, BBC Food and BBC Travel. The new channels also include classics like BBC Drama and Doctor Who, engaging viewers with an array of exciting options.
For viewers in Europe, LG presents LG 1, the company’s free ad-supported owned-and-operated channel featuring popular premium content through key partnerships that include NBCUniversal, Fremantle, Lionsgate and Filmrise. In partnership with NBCUniversal, LG 1 is bringing the exclusive first window premiere of the latest in the franchise Law & Order Toronto: Criminal Intent. From Fremantle comes the first exclusive window of the hit U.S. show Sullivan’s Crossing. Viewers can also enjoy acclaimed series such as Mad Men, Black Sails and Law & Order: Criminal Intent on LG 1 Spotlight, as well as a wide range of films on LG 1: Film.
In addition, the Sony One channels offer a diverse range of classics and hits. Highlights include Seinfeld on Sony One Comedy TV, Breaking Bad on Sony One Thriller TV and fan favorites like Bewitched on Sony One Faves.
LG’s focus on expanding tailored channel programming and original content has resulted in strong user engagement, with global viewing hours on LG Channels increasing by over 40 percent year over year.2
LG remains committed to enriching the viewing experience by expanding content partnerships and offering UI upgrades, enabling viewers to easily access and enjoy a compelling curation of content tailored to their specific preferences and interests. Stay connected with
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1 “Top Gear” is available on LG Smart TVs in Germany, France, Italy, Spain, the Netherlands and the Nordic region; BBC History, BBC Food, and BBC Travel are available on LG Smart TVs in Germany; BBC Drama and “Doctor Who” are available on LG Smart TVs in France, Italy and Spain.
2 As of March 2025 LG internal data.
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By News Reporter
Elevated Viewing Pleasure With Vibrant, Accurate Color Technology and Immersive Picture
Quality of Mini LED, Powered by LG’s New α AI Processor
SEOUL, April 28, 2025 — LG Electronics (LG) is rolling out its 2025 QNED evo lineup, reinforcing its presence in the premium LCD TV segment. Marking a significant leap forward for LCD TVs, the new QNED evo TVs inherit the differentiated value of LG OLED, along with various color solutions, Mini LED technology, the latest α (Alpha) AI processor, top-tier gaming performance and the versatile award-winning webOS platform.
Certified by Intertek for achieving 100 percent color volume, these cutting-edge TVs reproduce rich, true-to-life colors in both bright and dark environments. With the company’s proprietary Dynamic QNED Color1 solution, which replaces quantum dot technology, viewers can expect outstanding depth, clarity and precision regardless of lighting conditions.
With Mini LED technology2 powered by the Alpha AI processor,3 the QNED evo models boast refined light control, enhancing the contrast and accuracy of images to ensure deeper blacks, brighter highlights and well-balanced picture quality. Advanced AI algorithms effectively control each zone to deliver heightened performance, in addition to the immersive visuals of Mini LED.
To further enhance picture and sound quality, LG’s AI Picture Pro optimizes detail, depth and accuracy, fine-tuning every scene with sophisticated processing to achieve the most refined picture quality across all content.
The AI Object Enhancer identifies and enhances faces, bodies and key scene elements for greater detail and naturalism. Dynamic Tone Mapping Pro splits each scene into blocks and fine-tunes brightness and contrast, creating more vivid and lifelike visuals. Complementing these enhancements, AI Sound Pro immerses viewers in virtual 9.1.2 surround sound, enriching depth and spatial clarity through the TV’s built-in speakers.
The lineup also boasts highly personalized features, thanks to AI technology that can understand each user’s unique audio and visual preferences. Analyzing over 1.6 billion image settings and 40 million sound profiles, the AI Picture/Sound Wizard takes customization to a new level, recommending tailored audio and visual modes for each user.
For added convenience, LG introduces an AI button on the AI Magic Remote, providing intuitive voice recognition and effortless navigation. The remote’s pointer function works like a computer mouse, allowing users to easily explore content and adjust viewing modes.
A suite of AI-powered features creates a deeply personalized entertainment experience. AI Voice ID recognizes individual voices to switch profiles and recommend personalized content. LG AI Concierge analyzes viewing history and user habits to provide curated content suggestions and keyword recommendations, while AI Search – powered by a Large Language Model4 – understands conversational context and user intent for more intuitive content discovery. Microsoft Copilot integration further streamlines the process, helping users find and organize complex information efficiently, and the AI Chatbot identifies potential user challenges and offers timely, effective solutions.
The 2025 QNED evo models elevate the user experience through these advanced AI features and the award-winning webOS 25 smart TV platform. Powered by the new Alpha AI processor, webOS 25 offers enhanced personalization and convenience. Extending benefits beyond the initial purchase, LG’s webOS-powered TV owners can enjoy the most up-to-date smart TV experience for five years.
The new QNED evo models can also function as central smart home hubs. The Home Hub offers multi-platform connectivity via LG ThinQ and Google Home integration, allowing users to manage their smart home devices through a single, intuitive interface. Support for Apple AirPlay and Google Cast enhances mobile compatibility, enabling seamlessly content sharing from personal devices to the big screen.
Gamers will appreciate the QNED evo TVs’ powerful gaming capabilities, including fluid motion, vivid visuals and easy in-game controls. As a central gaming hub, the LG Gaming Portal serves as an effortless way for gamers to discover new titles and enjoy the ones they already love. Through partnerships with leading cloud gaming services, along with many native webOS app games, LG delivers a wide selection of games across various genres, allowing users to play instantly without the need for gaming consoles or downloads. Supporting 4K 144Hz5 with AMD FreeSync Premium, these TVs boost fluid and clear motion that keeps up with every move without judder or visual hiccups.
Highlighting the lineup is the QNED9M, LG’s first QNED TV that can seamlessly transmit both audio and video wirelessly via True Wireless technology.6 This innovation, previously exclusive to the LG OLED evo M series, now extends to QNED, giving more customers the ability to enjoy high-definition 4K content wirelessly without picture quality loss or delay.
By connecting to the Zero Connect Box, the QNED9M can transmit audio and video wirelessly at up to 144Hz, without latency or loss in picture and sound quality, while still meeting the criteria of an AMD FreeSync Premium experience. What’s more, the Zero Connect Box eliminates the need for gaming consoles and set-top boxes around the screen, resulting in a sleek, clutter-free setup.
Offered in sizes ranging from 50 to 100 inches, the 2025 QNED evo models meet the diverse needs of today’s consumers. As demand for ultra-large screens continues to rise, LG’s new 100-inch QNED TV delivers a cinema-quality experience – bringing immersive, theater-like visuals into the home.
LG’s 2025 QNED evo TV lineup will be available starting in May in Korea, the U.S. and European countries, with other markets to follow throughout the year. To learn more about products,
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1 While Dynamic QNED Color technology is applied across the QNED evo lineup, the specific implementations and specifications may differ across each QNED evo model.
2 The QNED9M, QNED85 and QNED92 models feature Mini LED technology.
3 The QNED9M, QNED85 and QNED92 models are equipped with the Alpha 8 AI Processor.
4 Available in US and Korean markets at the initial launch.
5 100, 86, 75 and 65-inch sizes of QNED87, QNED86 and QNED85 models support 144Hz; 55 and 50-inch sizes of QNED87, QNED86 and QNED85 models support 120Hz. The feature only works with games or PC inputs that support 144Hz.
6 Wireless transmission refers to the transferring of video and audio signals between a TV screen and the Zero Connect Box. Visually lossless, based on internal test results with ISO/IEC 29170-2 and measurement results may vary depending on connection status.
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By News Reporter
Company Showcases Anti-fungal and Antibacterial Glass Powder to
Global B2B Customers
SEOUL, April 17, 2025 — LG Electronics (LG) is accelerating the global expansion of its advanced materials business with LG PuroTecTM, an antimicrobial glass powder designed for diverse B2B applications. The company is targeting global markets – including across Asia – with this innovative material that offers antibacterial and anti-fungal properties.
At Chinaplas 2025, being held in Shenzhen, Guangdong, China, LG showcased its lineup of PuroTec to the international B2B market. Recognized as one of the world’s leading industrial materials exhibitions, Chinaplas 2025 has brought together over 4,000 companies from around 150 countries to introduce cutting-edge materials across industries such as plastics and rubber.
At the event, LG highlighted the wide applicability of PuroTec to B2B customers, and also introduced diverse use cases in home appliances, construction materials, medical devices and textiles that PuroTec can be applied to.
PuroTec can be blended into materials like plastic, paint and rubber to provide antibacterial and anti-fungal effects that can help prevent odors, contamination and discoloration caused by microorganisms. Even in small quantities, it maintains excellent efficacy and mixes easily with various base materials, enhancing its value across manufacturing sectors.
Building on its long-standing expertise in glass powder technology – originally developed for use in its home appliances – LG is positioning PuroTec as a new pillar of its B2B materials strategy. Since introducing the product in 2023, LG has expanded its presence in Asian markets such as China, Vietnam and India, while securing approximately 420 related patents since 2006.
As part of its global expansion strategy, LG plans to introduce PuroTec in Europe and North America, with a major showcase planned at K 2025 in Düsseldorf, Germany, this October.
In addition to PuroTec, LG continues to invest in the development of advanced materials. A notable example is Marine Glass, a functional, water-soluble glass material designed to help support marine ecosystem restoration. When dissolved, it changes into an inorganic ion state that stimulate the growth of both microalgae and macroalgae – helping to rehabilitate damaged ocean environments.
“We will continue to develop advanced materials that meet the evolving needs of global B2B customers,” said Baek Seung-tae, head of the LG’s Kitchen Solution Business, “These innovative solutions will enable us to expand beyond traditional home appliances and into broader, future-forward industries.”
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
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By News Reporter
Company Expands 6G Leadership With 3GPP Executive Role and Cutting-Edge R&D
SEOUL, March 14, 2025 — LG Electronics (LG) continues to solidify its leadership in 6G communications, a transformative technology poised to shape the future of connectivity.
Kim Lae-young, Senior Research Engineer at LG’s CTO Office, has been appointed Vice Chair of the Service and System Aspects (SA) plenary at the 3rd Generation Partnership Project (3GPP), the global authority on mobile communications standards. The SA plenary plays a pivotal role in defining 5G and 6G system architectures, service scenarios, requirements and security mechanisms. It also drives the evolution of 5G-Advanced and the standardization of next-generation 6G technologies.
This appointment underscores LG’s expertise in communications protocols and system architecture. The company has already demonstrated its leadership by serving consecutive terms as the chair company of the Applications Working Group in the Next G Alliance, a North American 6G technology initiative led by the Alliance for Telecommunications Industry Solutions.
With this latest leadership role, LG aims to accelerate 6G research and development while actively contributing to global standardization efforts. 6G technology – enabling ultra-fast, low-latency and AI-integrated communication – will be crucial to LG’s future innovations in AI-powered smart homes, mobility and smart factories.
LG has been at the forefront of 6G research, driving innovation through strategic partnerships and pioneering initiatives. In 2019, it established Korea’s first dedicated 6G academic research center, the LG-KAIST 6G Research Center. To further accelerate advancements, LG has built a robust R&D network with leading institutions, including Germany’s Fraunhofer Institute and Korea’s Research Institute of Standards and Science, strengthening the development of core technologies. Since 2022, LG has also hosted the 6G Grand Summit, a global forum that brings together experts to shape the future of next-generation connectivity.
LG’s advancements in 6G technology have earned global recognition. In 2022, the company successfully carried out the world’s longest outdoor terahertz (THz) wireless data transmission, covering 500 meters in an urban setting. Additionally, LG is working closely with partners to validate Advanced Duplex wireless communication technology, a potential cornerstone of future 6G standards.
“We are committed to advancing next-generation technologies to reinforce our leadership in the 6G communications ecosystem and enhance our global competitiveness,” said Je Yeong-ho, head of LG’s C&M Standard Lab.
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