LG’s ‘Hack for Heat’ Finale Points to Exciting, Sustainable Future for HVAC
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By News Reporter
CES Best of Innovation Award Winner Redefines
In-Vehicle Experience Powered by Affectionate Intelligence
SEOUL, Dec. 17, 2025 — LG Electronics (LG) will unveil an immersive experiential space at CES 2026 that brings the company’s future mobility vision to life through Affectionate Intelligence. The exhibit invites visitors to experience firsthand how AI can reshape the driver, front-passenger and rear seating areas, reimagining the whole cabin as a more intuitive and human-centered space designed to enhance every ride.
This new series of solutions has earned the CES 2026 Best of Innovation Award in In-Vehicle Entertainment, marking the first time the LG Vehicle Solution Company has won the category’s top honor. The system brings together cutting-edge display technology, advanced in-cabin sensing, and on-device AI under a comprehensive AI-Defined Vehicle architecture.
The showcase features three core experiential solutions: the Mobility Display Solution, which transforms the windshield into an intelligent interface; the Automotive Vision Solution, which enhances safety and delivers context-aware information to the driver and front passenger via Vision AI; and the In-Vehicle Entertainment Solution, which provides personalized content recommendations, memory-based media and real-time translation.
In the Mobility Display Solution zone, visitors can experience how AI intuitively presents essential information through a transparent OLED-equipped windshield. For example, when approaching a traffic signal, AI displays the remaining wait time above the signal, selectively providing only the most relevant information at that moment. In autonomous driving mode, the system analyzes the surrounding environment and generates corresponding visual scenes: cherry blossom petals flutter across the display on tree-lined roads, while a monotonous tunnel transforms into an enchanting forest, creating an immersive, near-virtual-reality experience.
The Automotive Vision Solution is an advanced in-cabin sensing solution powered by LG’s Automotive Vision System, designed to enhance safety while enabling context-aware, empathetic interactions and personalized content delivery. The solution tracks driver movement, gaze direction, attention, clothing color and gestures in real time, allowing the system to understand and respond to the occupant’s state. Through eye tracking and gesture control, the system expands the range of interest-based information, while anamorphic display graphics heighten immersion and realism. For instance, in autonomous driving mode, if a front-seat passenger looks at an advertisement displayed on a building, gaze recognition can trigger related information on the passenger display, providing seamless product discovery and purchasing.
The In-Vehicle Entertainment Solution delivers personalized entertainment and interactive communication. By recognizing scenery outside the vehicle, AI can display photos linked to past memories associated with that location on the window display. Passengers can share these moments in real time through video calls with family members. During long journeys, AI recommends content tailored to individual tastes, providing entertainment that turns miles into moments. In another scenario, if a restaurant staff member communicates using sign language, AI interprets the gestures into on-screen text to support smooth, two-way communication.
“We are bringing our future mobility vision to life by embedding AI across our solutions – many of which, including in-cabin sensing, are already in production with global OEMs,” said Eun Seok-hyun, president of the LG Vehicle Solution Company. “By accelerating these innovations to market, we aim to pioneer the era of AI-driven vehicles in the years ahead.”
LG AI-Powered In-Vehicle Solutions will be on display at the company’s booth during CES 2026 from January 6-9 (#15004, Las Vegas Convention Center).
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By News Reporter
Strengthening Customer Value Via International Research Collaboration and
Comprehensive Field Testing Across Diverse Climates Over Two Years
SEOUL, Nov. 28, 2025 — LG Electronics (LG) continues to accelerate the development of high-performance heat pump technologies through its Global Heat Pump Consortium, expanding research across diverse climate conditions – from cold-humid regions to extreme heat. With a sharpened focus on efficiency, dependability and field-validated performance, LG is paving the way for the new era of energy-conscious heat pump innovation.
As global demand for cleaner heating intensifies and regions such as Europe phase out fossil-fuel boilers to support decarbonization targets, heat pumps are emerging as a key technology in the transition to more sustainable climate control. However, conventional heat pump often see reduced performance in low temperatures or cold-humid conditions, limiting adoption in some markets. To overcome this challenge and accelerate global deployment, LG is ramping up collaborative research initiatives to develop solutions optimized for diverse climates.
In 2023, LG established the Consortium for Advanced Heat Pump Research (CAHR) in Alaska, joining forces with the University of Alaska Anchorage (UAA) and the University of Alaska Fairbanks (UAF) to undertake R&D for high-efficiency cold-climate heat pump solutions. Since then, LG has expanded this collaborative network – now comprising 12 universities across five countries – and broadened its research into climate-specific heating, ventilation and air conditioning (HVAC) technologies.
These efforts are already yielding measurable results. At AHR Expo 2025 in the United States, LG and research partners from UAA and UAF presented findings based on long-term operational data from joint laboratories in Anchorage and Fairbanks, demonstrating improved low-temperature heating performance and efficiency by reducing thermal resistance in outdoor heat exchangers. The research contributed to the development of LG’s residential cold-climate heat pump, winner of the 2025 AHR Innovation Award in the Sustainable Solutions category.
Further momentum is coming from the European Consortium for Advanced Heat Pump Research (ECAHR), founded in June 2024. The consortium recently completed real-world testing of LG’s R32-based Air-to-Air Heat Pump (AAHP) in Norway. Results showed that energy use and carbon emissions reductions of approximately 60 to 80 percent, compared with an electric heater.1 These significant findings were published in the August and October issues of REHVA Journal,2 a respected publication for HVAC professionals.
To verify product performance in real-life environments, LG is conducting extensive field testing across seven global locations worldwide – including the United States, China, Norway and Saudi Arabia – spanning LG’s air-to-water heat pumps (AWHP), Multi V systems and residential air conditioners.
These field studies generate insights that directly influence product design. For example, observations that frost commonly accumulates on the lower section of outdoor heat exchangers in extreme cold led LG to introduce a redesigned structure that reduces frost buildup and enhances operational stability in severe winter conditions.
Strengthened by its global research collaborations and robust field-testing infrastructure, LG is advancing the development of next-generation heat pump technologies that deliver high efficiency and reliable performance in diverse climates. Recently, LG announced a partnership with King Saud University and Pusan National University to establish a tropical-climate testing facility in Saudi Arabia – reinforcing the company’s commitment to regionally optimized HVAC innovation.
“Through strengthened global research collaboration and extensive field validation, LG is accelerating the advancement of heat pump technology,” said James Lee, president of the LG ES Company. “We remain committed to delivering reliable, high-efficiency and sustainable heat pump solutions that meet the needs of customers around the world.”
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1 Level of reduction may vary depending on outdoor temperature.
2 Evaluating the Economic and Environmental Benefits of Air-to-Air Heat Pump Systems in Nordic Climates, and Performance Analysis of Air-to-Water Heat Pump Systems Using R290 Refrigerant Adapted to Nordic Climates.
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By News Reporter
This year’s IFA in Berlin may be over, but LG’s booth left a lasting impression. Under the theme AI Appliances Orchestra, we presented our comprehensive vision for the future of home living – a future where LG ThinQ AI enables everyday appliances to seamlessly connect, adapt and evolve to make your life better.
At the core of it all was LG AI Home – a connected suite of appliances and services powered by our unique Affectionate Intelligence. Designed with European lifestyles in mind, LG AI Home is a fully integrated system where products communicate with each other to improve performance, save time and energy, and provide you with the personalized care and comfort you deserve.
Key elements of LG ThinQ AI include ThinQ UP, which lets you customize your appliances with features that fit your needs, and ThinQ Care, which delivers proactive maintenance to help keep your devices running at their best. This empathetic AI elevates home life by putting your happiness – and the health of the planet – first, prioritizing convenience and sustainability at every turn.
The LG booth was divided into several discrete zones, each showing a different aspect of our AI Home vision. The Hero Zone, located at the booth entrance, served as the centerpiece – illustrating how our appliances work together like an orchestra, with ThinQ AI as the conductor, bringing harmony to your home.
In the Fit & Max Zone, we recreated European-style living spaces to show how effortlessly our innovations can fit into real homes. Perfect for compact spaces, the lineup included kitchen and living solutions designed to save space while maximizing capacity – like our new refrigerator with a Zero Clearance Hinge.
The AI Core Tech Zone highlighted the advanced AI technologies behind our latest Better Life innovations. In laundry, we introduced the AI-driven HeatPump WasherDryer, delivering a complete wash-and-dry cycle with an “A” energy rating. Features such as AI Wash senses fabric type and weight, while specialized cycles help reduce the amount of microplastics shed by clothing during washing, protecting both you and the water supply.
Over in the AI Home Zone, visitors saw LG AI Home in action through real-life scenarios. Live demonstrations made clear the many benefits of our smart ThinQ ON-powered ecosystem, where you can use voice commands, automated routines and personalized settings to create the home lifestyle you’ve always dreamed of.
We also introduced Spielraum, our AI mobility solution that extends the smart home into vehicles, resulting in a seamless, connected experience that lets you take the comforts of home on the road with you.
Vacuum cleaning solutions were another highlight of our IFA showcase. The new generation of vacuum cleaners we revealed included smarter robot vacuums, a built-in docking station with automated capabilities
The LG innovations displayed at IFA 2025 also reflected our continued focus on personalization and energy efficiency; two of the most important considerations for customers seeking to buy new home solutions, both in Europe and around the world.
Our commitment to sustainability was recognized at the first-ever IFA Innovation Awards, where we received multiple honors in the home appliance category for our AI-powered living solutions.
For those who managed to visit our IFA booth, either in person or online, the takeaway was clear: LG is actively redefining the role of home appliances. No longer just tools for getting chores done, they are fast becoming intuitive partners that help people to live smarter, more comfortably and more sustainably.
As IFA showed, Life’s Good right now, and with LG taking the lead, it’s only going to get better.
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By News Reporter
Driven by the rapid advancement of AI technologies, the data center construction market is expected to grow continuously over the next decade and possibly beyond.* AI data centers, with their intensive usage of high-powered chips, place greater demands on electricity and water resources and produce more heat than conventional data centers. For these reasons, energy-efficient thermal management solutions have emerged as critical infrastructure components for AI data centers – essential for keeping their servers at the optimal temperature and for minimizing their environmental impacts.
Conventional data centers typically utilize cooling towers to control internal temperatures. However, this method consumes large amounts of water – an increasingly critical concern given the growing threat of global water scarcity. A report from the World Resources Institute highlights that 25 countries currently experience extreme water stress each year, a number projected to double to 51 by 2050, impacting approximately 31 percent of the global population.
In response, AI data center operators are turning to more sustainable, water-efficient cooling solutions. Technologies such as air-cooled chillers (ACC) and direct-to-chip (D2C) cooling solutions are gaining traction as smart alternatives that minimize water usage without sacrificing performance.
At the
link hidden, please login to view in Washington, D.C., LG showcased its latest lineup of sustainable cooling solutions. Leveraging its deep expertise in HVAC technology, LG is helping to shape a greener future for the data center industry.
An integral part of LG’s comprehensive suite of data center solutions is the ACC, which employs high-efficiency core components and low Global Warming Potential refrigerants to deliver a remarkable performance with fewer emissions and lower energy consumption. Available in both inverter screw and oil-free centrifugal types, the innovative ACC offers enhanced cooling capability with its “free-cooling” system that leverages a pumped refrigerant economizer to cut down on energy and water use.
LG has also introduced highly efficient D2C cooling solutions, such as its Cold Plate. When combined with an ACC, this solution is capable of implementing targeted heat removal to help reduce water usage. The system attaches directly to server chips, using a liquid coolant to absorb the heat and channel it through a closed-loop system managed by the Coolant Distribution Unit (CDU). The CDU features AI virtual sensors for full redundancy and boasts a compact, modular design for easy maintenance and installation.
To create the next generation of data center cooling solutions, LG opened a dedicated AIDC testing facility earlier this year at its LG AI Data Center HVAC Solution Lab. The lab is capable of conducting real-world simulations of data center environments, helping LG fine-tune its systems to meet evolving customer and environmental demands.
Through its ongoing research and innovation, LG is reinforcing its position as a global leader in sustainable data center cooling. By delivering solutions that cut energy use, reduce water consumption and maximize performance, LG is committed to supporting both the future of AI and the health of our planet.
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* According to , the size of the global data center construction market is estimated at USD 258.56 billion in 2025 and is forecasted to reach around USD 491.99 billion by 2034, accelerating at a CAGR of 7.41 percent from 2025 to 2034.
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By News Reporter
To deliver innovative heating, ventilation and air conditioning (HVAC) solutions that are Ahead of the Expected, LG continues to push the boundaries of heat pump technology in cold climates. At AHR Expo 2025 in Orlando, Florida, the company showcased its energy-efficient solutions that enhance comfort while hosting a special roundtable on the Consortium for Advanced Heat Pump Research and its vision for the industry. Three LG representatives joined the consortium to bring their knowledge and insights to the table.
As climate change continues to cause major disruption around the world, the need for high-efficiency heating and cooling systems for all temperatures has been rising. Steve Scarbrough, senior vice president and general manager of LG Air Conditioning Technologies USA, joined the panel to highlight the advantages of LG’s heat pump technology in extreme climates. LG offers a wide lineup of heat pump solutions, including water heaters, boasting its cutting-edge inverter heat pump technology. What’s more, with the introduction of a highly efficient, oil-free inverter centrifugal chiller, LG now supplies 259,000 RT of chilled water to one of the largest data centers in the world. “We are excited to bring new products to market that are customized for all kinds of environments from single small spaces to large-scale industry settings,” said Scarborough.
Although heat pumps have traditionally been associated with warmer southern climates, LG’s introduction of its Inverter Compressor to the U.S. has allowed it to build a strong lineup of heat pumps that provide effective heating in cold climates. Moreover, LG has expanded its LGRED° (Reliable to Extreme Degrees) Heat Technology to more products, facilitating high-efficiency performance under more challenging conditions.
LG has successfully constructed substantial networks in heat pump solutions by investing in research and development and strategic partnerships with key industry players. For example, LG established the Consortium for Advanced Heat Pump Research with the University of Alaska network in 2023 to conduct real-life research and testing on various types of heat pumps.
Sunwoo Kim, professor of Mechanical Engineering at the University of Alaska Fairbanks, said the consortium focuses on minimizing thermal resistance in the outdoor unit’s heat exchanger to maximize heat pump efficiency. Researchers are also trying to uncover innovative ways to integrate heat pumps with existing fossil fuel boilers. “If we have a smart and well-designed hybrid system that optimally balances the heat pump with existing traditional systems, we could significantly reduce costs and carbon dioxide emissions,” said Kim. The University of Alaska’s cold climate heat pump labs in Anchorage opened last December, and is now testing heat pump applications in the real world.
The partnership with the Universities has already borne fruit. For instance, the first joint project with the University of Alaska Fairbanks has been largely credited for the LG Residential Cold Climate Heat Pump, which won the 2025 AHR Innovation Award. “The consortium aims to become the major hub of research and education in cold climate heating systems,” said Getu Hailu, associate professor of Mechanical Engineering at the University of Alaska Anchorage and faculty advisor for ASHRAE and ASME.
By constantly promoting deeper discussions to realize its vision for heat pump solutions, LG has once again demonstrated its unwavering dedication to breaking down barriers in cold climate heating while underscoring its status as the leading innovator of heat pumps.
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