By News Reporter
LG Solidifies its Ultra-Premium Status in the European Market
With its High-End Built-In Kitchen Solutions
SEOUL, June 7, 2022 — LG Electronics (LG) will present the essence of its ultra-premium built-in kitchen appliance brand at Milan Design Week 2022, the globally-renowned design event anchored by the Salone del Mobile, from June 7-12. Since making its highly-anticipated European debut four years ago, LG has been strengthening its position across the continent with luxurious Signature Kitchen Suite built-in appliances that are being embraced by Europeans.
Signature Kitchen Suite’s high-end built-in solutions perfectly integrate into existing kitchens, combining innovative designs with cutting-edge technology to redefine the cooking experience. Under the True to Food theme, LG delivers the utmost performance, design and precision to the kitchen as well as demonstrates respect for food at every level until reaching the dinner table. Also, at the booth, LG enables visitors to fully experience its luxurious vision for a better culinary life expressing the core values of every Signature Kitchen Suite solution.
The showcase combines four unique sections and entertaining events to effectively convey the quality and differentiated values of the stylish, sophisticated lineup. The Signature Kitchen Suite products on display, the new oven, dishwasher and under-counter drawer lineups, present modern and exclusive lifestyle with their chic, contemporary color and panel options and new capacities to fit and complement various kitchen spaces and interiors.
LG’s exhibition presents four kitchen zones: Seamless Nature Kitchen, European Trendy Kitchen, Conceptual Kitchen and Botanic Art Gallery. Seamless Nature Kitchen highlights the products’ seamless design and nature-inspired finishes. In European Trendy Kitchen, the company is unveiling its new range of premium kitchen appliances which includes a 36-inch induction, steam oven, speed oven, under-counter wine cellar and under-counter drawer refrigerator with a brand-new finish. The Conceptual Kitchen showcases the wide-ranging Signature Kitchen Suite lineup which extends to large-capacity solutions including a 48-inch French-Door refrigerator and 48-inch Dual-Fuel Pro Range. Lastly, Botanic Art Gallery displays media artwork in collaboration with an Italian illustrator,
link hidden, please login to view, who incorporates local natural ingredients into his work. During the exhibition, a separate event, True to Food Itinerary, will be held in the Signature Kitchen Suite Showroom in Piazza Cavour, Milan to demonstrate the values that help them maintain the original flavors and freshness of ingredients throughout well designed customer experiences.
“Milan Design Week represents a major milestone in LG’s presence in the European built-in appliance market,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “To build on the success of our Signature Kitchen Suite, we are aiming to further expand and solidify our position in this space by introducing ultra-premium designs and advanced technologies that will shape the future of kitchen interior design.”
For more information on the full portfolio of Signature Kitchen Suite built-in kitchen appliances, visit .
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By News Reporter
Company Bringing Specially-Designed Customer Experiences to Italy to Convey
Distinctive Design Philosophy While Showcasing its Advanced Offerings
SEOUL, June 7, 2022 — LG Electronics (LG) is sharing its human-centered design philosophy at Milan Design Week, the globally-renowned design event held from June 7-12 anchored by the Salone del Mobile, through various thoughtfully-designed customer experiences. As the world’s largest design trade fair, the event presents 370,000 attendees from 188 countries with the latest furniture design concepts across 2,100 booths.
In Milan, LG will be introducing Signature Kitchen Suite’s high-end built-in solutions which perfectly integrate into existing kitchens and combine innovative designs with cutting-edge technology to reimagine the cooking experience. Under its True to Food theme, LG will utilize its expansive 400 m² Signature Kitchen Suite booth to deliver the importance of preserving the original value of ingredients until plating. Visitors can fully experience a better culinary life by walking through four unique sections and taking part in various engaging events, all of which convey the quality and differentiated customer values of the stylish, sophisticated lineup.
Coinciding with the Milan exhibition is LG’s True to Food Itinerary event which will take place at the Signature Kitchen Suite showroom in Piazza Cavour, Milan. Here, the company will demonstrate the values that preserve the original flavor and freshness of food through perfe ctly-crafted customer experiences.
LG and premium Italian furniture brand Molteni&C S.p.A will be collaborating to present the uncompromising style and advanced functionality of the LG SIGNATURE brand. The collaboration will give consumers the opportunity to both virtually and physically experience the innovative products. Also, the short film, Hide and Seek, will be screened for the whole week to highlight LG SIGNATURE’s cutting-edge products and Molteni&C’s elegant furnishings. Produced by LG SIGNATURE and created by Francesca Molteni, the influential art and visual director who founded the MUSE Factory of Projects, this visual masterpiece showcases the LG SIGNATURE and Molteni&C partnership by beautifully expressing what the two brands stand for and will run alongside special “HIDE & SEEK” events for visiting interior designers and architects to learn and enjoy.
LG is adding a touch of class to its LG OLED Objet Collection Easel (65Art90) and Posé (LX1) models by teaming up with premium Dutch lifestyle brand, Moooi. This collaboration embraces Moooi’s signature ‘A Life Extraordinary’ exhibition by fusing cutting-edge lifestyle TVs with its extraordinary designs. Representing an exciting new direction for TV, the LG OLED Objet Collection continues to reinforce LG’s global reputation as a lifestyle innovator.
For more information on the Signature Kitchen Suite’s built-in kitchen appliances, visit the
link hidden, please login to view website or visit the interactive for a unique hide-and-seek experience which will be opened to everyone during Milan Design Week. # # #
By News Reporter
LG’s Distinctive Lifestyle TVs and Extraordinary Interior Design from Moooi
Come Together in Sophisticated Showcase at Milan’s Annual Celebration of Creativity
SEOUL, June 1, 2022 — LG Electronics (LG) will unveil its latest lifestyle OLED TVs, the LG OLED Objet Collection, Easel (65Art90) and Posé (LX1), at Salone dei Tessuti during this year’s Milan Design Week. To create something special for the event, LG has teamed up with premium Dutch lifestyle brand, Moooi, to showcase a stylish, modern living solution. The resulting collaboration, which embraces Moooi’s signature ‘A Life Extraordinary’ exhibition theme, features the perfect pairing of LG’s latest lifestyle TVs and Moooi’s extraordinary design products. Representing an exciting new direction for TV, the LG OLED Objet Collection is sure to bolster LG’s growing reputation as a leading lifestyle innovator.
LG OLED Objet Collection, Easel (65Art90) offers the superior picture quality one would expect from an LG OLED TV as well as an effortlessly elegant design that can elevate any home interior. As its name suggests, the TV resembles an easel used for painting or displaying art; a fitting form factor for showcasing the magnificent colors and contrast of LG’s self-lit display tech. Easel also has a movable fabric cover that can be controlled with the TV’s remote. When set to Line View, the cover slides up – reducing the amount of screen visible and giving users access to useful features and modes such as Date & Clock and audio player.
Like LG’s other premium 2022 OLED TVs, the new, artistically-inspired model leverages LG OLED evo technology to deliver incredibly lifelike images and an immersive, cinematic viewing experience. Combined with LG’s cutting-edge picture algorithms and the α9 Gen5 AI Processor, LG OLED evo elevates the ability of the TV’s self-lit pixels to deliver superior clarity, detail, contrast and color, for images that practically jump off the screen. The sophisticated TV also provides rich, powerful audio with an 80W, 4.2-channel sound system that helps make the living room feel more like a movie theater. Employing fabric elements – including the movable cover – made by innovative Danish textile company, Kvadrat, LG’s unique, new product boasts a subtle, modern aesthetic that adds value to one’s living environment.
Also new to LG’s Lifestyle TV lineup is LG OLED Objet Collection, Posé (LX1), which features a slim, sleek design that blends seamlessly with any room’s décor and user’s lifestyle. Having been carefully designed to match customers’ wants and values, Posé is the perfect choice for those seeking a TV that takes their daily routine and experience into consideration.
Resembling a high-end furniture piece or art object, Posé has gently curved edges and comes in a soothing, muted beige color. And courtesy of its aesthetically-pleasing design that complements any décor, users can appreciate the striking beauty of Posé from every viewing point. The advanced model even eliminates the frustration of having to see or deal with messy cables thanks to an effective cable management system that minimizes clutter while promoting a clean and tidy space at all times.
In addition to looking stylish from any angle, the TV provides stunning OLED evo picture quality that remains perfectly consistent when viewed from practically any vantage point. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery.
“Reflecting our leadership in the OLED TV market, unrivaled expertise in cutting-edge display and processing technologies and deep understanding of consumers’ needs, the new Lifestyle Screen lineup delivers extraordinary experiences and exquisite design,” said Park Hyoung-sei, president of the LG Home Entertainment Company.
“These distinctive TVs set themselves apart from conventional TVs with their unique form factors and finishes, and will likely appeal to consumers who understand and appreciate the value of genuine innovation.”
LG’s latest Lifestyle Screen products will be on display at the Salone dei Tessuti in Milan, Italy from June 7-12. Easel (65-inch screen size) and Posé (55-, 48-, and 42-inches) will be launching in Europe and other select markets from the third quarter of this year.
Visitors to the LG/Moooi exhibit can also expect to experience the great sound and unique designs of the LG Eclair soundbar (model QP5) and LG XBOOM 360 speaker (model RP4).
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By News Reporter
From newly designed street wear, injections of color and wearable art, it was clearly out with the old and in with the new at Australia’s highly anticipated fashion event of the year last month. Afterpay Australian Fashion Week (AAFW) provided Australian designers with the opportunity to launch their latest fashion lines to influential industry members and technology was at the forefront of this year’s longstanding fashion event, enhancing show formats and experiences both on the runway and behind the scenes.
And who better than LG Electronics in Australia to educate guests about technological advancements in garment care? So it made perfect sense for LG to team up with AAFW as the official laundry appliance partner at this year’s event.
Not only did LG Electronics get to introduce the large capacity LG Styler and LG WashTower to the Australian market for the first time, the sponsorship also provided an opportunity to connect with new consumer segments and collaborate with influential fashion industry personalities.
Right in the heart of the central hall at AAFW where some of Australia’s most iconic designers and personalities wandered in between shows, LG Electronics had its brand activation set up with its Styler and WashTower products. The space known as the LG Refresh Zone mimicked the design of a luxury walk-in wardrobe. Guests had the opportunity to experience the unique benefits of the LG Styler, whereby they could refresh their coats, jackets and other garments by checking them in between shows.
Adhering to COVID-19 local government requirements and to ensure the safety of all attendees at AAFW and those who entered the LG Refresh Zone, guests were required to check-in using the Service NSW app and have their temperatures checked upon entry. Guests were furthermore encouraged to wear face masks during the shows and whilst visiting the LG Refresh Zone. At the same time, capacity was monitored and hand sanitizer was readily available throughout the venue.
The activation saw several high-profile guests stop by, including well-known bohemian-inspired Australian fashion designer, Camilla Franks. In addition, LG Electronics partnered with style icon and E! Online Australia host, Tammy White, who utilized her strong social presence to create content around “a week in the life of AAFW with the LG Styler”. This partnership created online traction and buzz about the new LG Styler and the company’s affiliation with AAFW.
During the same week, LG Electronics Australia collaborated with sought-after Australian designer to the stars, Michael Lo Sordo, whose looks were previously worn by Kourtney Kardashian, Sarah Hellen, Solange Knowles and Jeffree Star, to launch his Resort ‘22 collection.
As a leading sponsor of Michael’s exclusive and intimate dinner and presentation, One Night in Paris, the LG Styler was used backstage to refresh his new line made of textures and fabrications including wools, cottons, leathers and silks. Simultaneously, LG gram laptops were integrated into the presentation to demonstrate how seamlessly the device could integrate with modern luxury designs as an accessory.
Michael Lo Sordo’s Resort ’22 collection represents a fusion of casual glamour and modernity that can be worn from day to night. The LG gram range was integrated effortlessly in Michael’s presentation, as the laptop boasts the same flexibility to suit a range of lifestyles, delivering a simple yet stylish design whilst enhancing productivity.
Contributed by LG Australia
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According to LG Australia, Homekit support is releasing in 1 week. Below is tweet posted by LG Australia.
We are watching LG USA and other areas...
Make sure you update to ios 12.4