Quantcast
Jump to content

LG Unleashing Latest Cutting-Edge Appliances and Solutions on Milan Design Week


Recommended Posts

Company Bringing Specially-Designed Customer Experiences to Italy to Convey
Distinctive Design Philosophy While Showcasing its Advanced Offerings

SKS-at-MDW_00-600x399.jpg

SEOUL, June 7, 2022 — LG Electronics (LG) is sharing its human-centered design philosophy at Milan Design Week, the globally-renowned design event held from June 7-12 anchored by the Salone del Mobile, through various thoughtfully-designed customer experiences. As the world’s largest design trade fair, the event presents 370,000 attendees from 188 countries with the latest furniture design concepts across 2,100 booths.

In Milan, LG will be introducing Signature Kitchen Suite’s high-end built-in solutions which perfectly integrate into existing kitchens and combine innovative designs with cutting-edge technology to reimagine the cooking experience. Under its True to Food theme, LG will utilize its expansive 400 m² Signature Kitchen Suite booth to deliver the importance of preserving the original value of ingredients until plating. Visitors can fully experience a better culinary life by walking through four unique sections and taking part in various engaging events, all of which convey the quality and differentiated customer values of the stylish, sophisticated lineup.

Coinciding with the Milan exhibition is LG’s True to Food Itinerary event which will take place at the Signature Kitchen Suite showroom in Piazza Cavour, Milan. Here, the company will demonstrate the values that preserve the original flavor and freshness of food through perfe ctly-crafted customer experiences.

LG and premium Italian furniture brand Molteni&C S.p.A will be collaborating to present the uncompromising style and advanced functionality of the LG SIGNATURE brand. The collaboration will give consumers the opportunity to both virtually and physically experience the innovative products. Also, the short film, Hide and Seek, will be screened for the whole week to highlight LG SIGNATURE’s cutting-edge products and Molteni&C’s elegant furnishings. Produced by LG SIGNATURE and created by Francesca Molteni, the influential art and visual director who founded the MUSE Factory of Projects, this visual masterpiece showcases the LG SIGNATURE and Molteni&C partnership by beautifully expressing what the two brands stand for and will run alongside special “HIDE & SEEK” events for visiting interior designers and architects to learn and enjoy.

LG is adding a touch of class to its LG OLED Objet Collection Easel (65Art90) and Posé (LX1) models by teaming up with premium Dutch lifestyle brand, Moooi. This collaboration embraces Moooi’s signature ‘A Life Extraordinary’ exhibition by fusing cutting-edge lifestyle TVs with its extraordinary designs. Representing an exciting new direction for TV, the LG OLED Objet Collection continues to reinforce LG’s global reputation as a lifestyle innovator.

For more information on the Signature Kitchen Suite’s built-in kitchen appliances, visit the website or visit the interactive for a unique hide-and-seek experience which will be opened to everyone during Milan Design Week.

# # #

link hidden, please login to view

Link to comment
Share on other sites

  • Replies 0
  • Created
  • Last Reply

Top Posters In This Topic

Popular Days

Top Posters In This Topic

Popular Days

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Similar Topics

    • By News Reporter
      First in the World to Receive ISO 13849-1 Certification for Mobile Service Robots,
      LG Confirms Its Leadership in the Field of Robot Safety Technology

      SEOUL, June 28, 2022 — LG Electronics (LG) has again proven its technological capabilities and commitment to creating safe, new innovations for a better life, becoming the first company in the world to receive the ISO 13849-1 certification* for its safety controller module utilized in mobile service robots. The new certification applies to LG’s advanced safety controllers for robots and was issued by Det Norske Veritas (DNV), an international accredited registrar and classification body headquartered in Norway.
      LG’s newly developed safety controller for robots ensures the highest level of operational safety and reliability by actively managing robots’ settings, monitoring signals from robots’ sensors in real-time and providing protective deceleration or stop-control whenever any risk is detected.
      Composed of only one module, LG’s safety controller boasts a significant advantage over conventional controllers – it can be easily adapted according to the individual specifications of each robot, or to meet the unique requirements of each customer.
      Previously, manufacturers had to analyze and evaluate every single aspect of functional safety for each robot they produced, but this is no longer the case thanks to LG’s sophisticated controller. This is expected to help the company authenticate and launch new service robots, such as those from its well-known LG CLOi ServeBot and LG CLOI GuideBot series, more quickly than before.
      A leader in the fast-changing robotics industry, LG has accumulated a wealth of data and knowhow through many decades of tireless innovation. The company has introduced a wide variety of robot solutions optimized for settings such as hotels, hospitals and restaurants, and leveraging its diverse technological capabilities, including in the areas of autonomous driving systems, sensors, artificial intelligence and cameras.
      Recently, the company announced its full-fledged entry into the next-generation logistics robot market with the launch of LG CLOi CarryBot, developed in collaboration with CJ Logistics, one of South Korea’s largest parcel delivery firms.
      “As autonomous robots for both industry and consumer applications are becoming more common, the field of robot safety technology continues to grow in importance,” said Dr. Baek Seung-min, head of the Advanced Robotics Lab at LG Electronics. “We are leading the way in this critical area, leaning on our considerable technological capabilities and real-world experience in applied robotics to provide the highest level of functional safety for the next-generation of autonomous robots.”
      # # #
      * An international standard for safety-related parts of machinery control systems as defined by the International Organization for Standardization (ISO).

      link hidden, please login to view
    • By News Reporter
      LG Acquires AppleMango Together with GS Energy and GS Neotek,
      Securing Advanced EV Charger Development Capabilities

      SEOUL, June 27, 2022 — LG Electronics (LG) today announced it has acquired South Korean electric vehicle (EV) charger solutions provider, AppleMango Co., Ltd., jointly with GS Energy and GS Neotek. The acquisition is expected to accelerate the growth of LG’s EV charging solution business and enable the company to take advantage of future business opportunities.
      This strategic move, combined with LG’s own expertise and wealth of experience in both B2C and B2B segments, will enable the company to create fully-featured charging stations boasting a user-friendly interface and real-time control/management. LG continues to strengthen its EV charging solution business leveraging its exceptional digital signage technologies – specifically, its IP-rated outdoor digital display with sturdy, dust- and water-proof enclosure.
      Established in 2019, AppleMango has developed proprietary technologies and systems, including a slim, fast charger, to meet the rising global demand for EV charging solutions. In addition to the company’s market-leading charging tech, LG will secure access to the necessary operational infrastructure by working closely with GS Energy and GS Neotek. Both GS companies have considerable experience in operating EV charging stations and related businesses.
      The new acquisition will help LG to become an integrated solutions provider, bringing together its new charger development capabilities and existing in-house-developed EV charging management system. Moreover, the move is expected to create synergy with LG’s ongoing efforts in the area of vehicle components, including the development and supply of EV batteries and adjacent products, such as energy storage system (ESS) and energy management solutions.
      “The EV charging market is expected to grow rapidly due to the surging demand for more eco-friendly vehicles,” said Paik Ki-mun, senior vice president of LG Electronics Business Solutions Company. “Leveraging our know-how and experience in the B2B sector, we will offer customized, integrated vehicle charging solutions for diverse customers, enhancing the competitiveness of our existing business and ensuring our readiness for future opportunities.”
      LG now boasts a comprehensive EV business portfolio, with the recently-launched EV charging solution business joining other LG-owned concerns, including the LG Vehicle component Solutions (VS) Company, ZKW Group and the LG Magna e-Powertrain joint venture. This year, LG will establish an EV charger production line at LG Digital Park in South Korea, and aims to provide customized charging solution for various settings, such as private residences, shopping malls, hotels and public institutions, in the near future.
      # # #

      link hidden, please login to view
    • By News Reporter
      A paradise for furniture lovers, Milan Design Week is also one of the best places to check out the latest in kitchen design and appliances. This year’s edition of Italy’s globally-famous design fair featured wares from many top global brands, including well-known lifestyle innovator, LG. The company’s booth offered up a full menu of delicious events for 2022, enabling visitors to experience the unique value and craftsman-like quality of the Signature Kitchen Suite lineup of premium built-in appliances.

      Signature Kitchen Suite’s ‘True to Food’ philosophy centers on the importance of preserving the original flavors of fresh ingredients, and is underpinned by a full understanding and sincere appreciation of the journey of good food. LG is proud to play its part in the final step of this journey with its state-of-the-art Signature Kitchen Suite’s appliances – including pro ranges designed to cook local specialties in the exact way (be it sous vide, induction, gas, griddle, true convection or steam) that best preserves their distinctive flavors and honors local culinary traditions.
      The ‘True to Food’ philosophy could be seen, smelled and tasted throughout the variety of activities and displays – including cooking shows, concept catering, illustrative artwork and wine tastings – delivered in collaboration with chefs, artists and influencers who share the brand’s ideals.

      Let’s take a look at some of the interactive, informative and often delectable events LG prepared for Milan Design Week 2022.

      Entertaining Cooking Shows with New Signature Kitchen Suite Appliances
      Leveraging Signature Kitchen Suite appliances, LG provided innovative experiences every day of the week-long celebration, putting on engaging cooking shows for people who value the art of cooking and enjoy gourmet food that allows the original flavors of ingredients.

      Visitors were able to take part in cooking demonstrations showcasing traditional cooking methods and the precision of the Signature Kitchen Suite Pro Range featuring built-in sous vide function and the brand’s superb Induction Oven. Chef Christopher Tomei impressed those on hand by making mouthwatering food and by hosting lively panel discussions about the joys and benefits of authentic cooking. And, for an innovative mixture of cuisine and electronic music, LG presented daily performances by the trio of Italian artists known as Food Ensemble.
       
      Concept Catering: Sharing the Original Taste of Local Ingredients
      As well as entertaining cooking shows, LG’s booth captivated visitors’ senses with twice-daily ‘concept catering’ events. Mimosa Milano, a Milan-based cooking project led by chef Mimosa Misasi, treated attendees to an array of fine foods made with local ingredients, such as fragrant and flavor-rich herbs and spices, perfectly preserved and precisely prepared using Signature Kitchen Suite products.
       
      Sharing Brand Values Through the Power of Art
      The core values of the Signature Kitchen Suite brand and its ‘True to Food’ philosophy were also communicated through the instantly-recognizable art of Italian illustrator, architect and author, Carlo Stanga, who created two exclusive works for LG’s Milan Design Week showcase. Displayed inside the booth, the first depicted a cityscape which visitors could zoom-in on to discover Signature Kitchen Suite appliances, then click to find out more about each product and its features. The second artwork, exhibited outside the Signature Kitchen Suite’s Milan showroom, offered Stanga’s creative interpretation of the beautiful city of Milan.

      Wine tastings completed the artful culinary experience, giving visitors the opportunity to sample and savor wines chilled to perfection in the Signature Kitchen Suite Column Wine Cellar and Under-counter Wine Cellar.

      The diverse program of events held during Milan Design Week elegantly expressed the ‘True to Food’ philosophy and unique value of LG’s sophisticated built-in brand, successfully introducing more people to the advanced technologies, stylish design and convenient features that define the Signature Kitchen Suite lineup.

      To learn more about the growing portfolio of Signature Kitchen Suite products, visit .
      # # #

      link hidden, please login to view
    • By News Reporter
      Artistry is an apt word to describe the collaboration between LG SIGNATURE and Molteni&C S.p.A, two brands united by their exceptional aesthetic vision and long-standing design leadership. Just in time for Milan Design Week 2022, the two brands joined hands again to introduce the new definition of a perfect harmony of premium home appliances and furniture. The exclusive collaboration takes their artistry to the next level – this time, taking to the big screen.

      Hide and Seek is the joint production of LG SIGNATURE and Francesca Molteni, the founder of MUSE Factory of projects. Francesca is an art director and a visual director whose fame excels far and beyond in the design and architecture films. The sophisticated seven-minute visual extravaganza showcases the partnership of LG SIGNATURE and Molteni&C and offers an engaging look into all that the two brands stand for.

      On the 6th of June, a day marking the beginning of Milan Design Week, media from all around the nation gathered at the Signature Kitchen Suite Showroom Milan for an exclusive premiere viewing of Hide and Seek. True to the title, the film led attendees through a captivating adventure, portraying the magical possibilities offered through the perfect marriage of technological innovation and outstanding craftsmanship.

      Vicky and Marty, two young protagonists of the film, beckon the viewers into a joyous and fanciful world. Important supporting actors are none other than LG SIGNATURE’s most notable products – LG SIGNATURE OLED R, the first-ever rollable TV, the LG SIGNATURE OLED 8K, the company’s latest and greatest addition to its diverse range of OLED offerings; premium kitchen appliances such as the LG SIGNATURE InstaView Door-in-Door Refrigerator and LG SIGNATURE Wine Cellar; and the LG SIGNATURE Washer and Dryer and LG SIGNATURE Air Purifier.

      The two children interact freely with the appliances, just as actors would exchange lines. Playing hide-and-seek, they explore a fantastic dreamland conceived by LG SIGNATURE’s cutting-edge innovations. All the while, the Molteni&C showroom functions as an impressive backdrop, adding a refined mood to the scene.

      The guests were then led to the LG SIGNATURE zone, where they could explore all the products and brand experiences portrayed in the short film with furnishings by Molteni&C. In addition, a fully immersive and interactive virtual showroom was introduced for a unique hide-and-seek experience of their own. The innovative virtual space was launched on June 3 and is now available on the .

      In the near future, the classy collaboration between LG SIGNATURE and Molteni&C will be available also at Contract Atelier in Milan, an innovative space for contract business, and Co van der Horst in Amsterdam, the boutique concept store – both sporting exclusive partners including Molteni&C.
      There’s still more to come regarding LG SIGNATURE’s collaborations and projects in the design and art world – stay tuned to Beyond News for the latest.
      # # #

      link hidden, please login to view
    • By News Reporter
      LG Presents the Future of Commercial Technology With
      Digital Signage Solutions and Autonomous Robot Assistant

      SEOUL, June 9, 2022 — LG Electronics (LG) will showcase its innovative commercial technologies including Transparent OLED Signage to a diverse lineup of LED signage products and autonomous robot assistants in Las Vegas (USA) at InfoComm 2022 from June 8. LG will spotlight a variety of commercial use-case scenarios in seven distinct zones that demonstrate how LG products support business needs in boardrooms, retail boutiques, drive-throughs, residential home offices, professional creative studios and more.
      Inside the booth, visitors will be treated to thoughtful technology implementations in spaces that explore how nearly all businesses today can leverage digital tools to improve efficiency, productivity and customer experiences.
      Welcoming visitors to LG’s Retail Solutions zone is the LED signage solution using 54-inch bezel-free displays allowing integrators to create a seamless viewing experience. The new 54-inch LG LED Bloc (model LSAC) is approximately four times larger in area than most commonly used LED cabinets, and its unique size allows this model to use it like a 55-inch LCD video wall display with easy installation – it even fits the brackets of existing LCD video wall models.* Also being unveiled in the Retail Solutions zone, is the company’s first multi-purpose customer service robot, LG CLOi GuideBot, which is designed to provide wayfinding, enhanced security and powerful advertising opportunities. LG CLOi GuideBot’s friendly digital face and two large touch screens are designed to revolutionize the customer experience virtually everywhere from museums and convention centers to movie theaters and hotels.
      The Reception zone highlights the creative and engaging possibilities of LG’s Transparent OLED Signage displays, while also demonstrating how 88-inch Ultra Stretch Displays and LG Ultra Slim LED signage can deliver informative and attractive backdrops.
      In the Collaboration and Education Solutions zone, visitors will experience technologies targeted to boardrooms, meeting rooms and training rooms/learning environments. Products shown include LG’s 136-inch LED All-in-One display with onboard system controller and speakers, 55-inch and 43-inch versions of the LG One:Quick Works and One:Quick Flex 4K all-in-one collaboration tool, an 86-inch LG CreateBoard interactive whiteboard, the novel 28-inch LG DualUp Monitor with a unique 16:18 aspect ratio, a 27-inch QHD Ergo Dual desktop monitor, a 15-inch LG gram laptop and a 98-inch large format UHD signage for classrooms.
      The Residential zone is split into two rooms. The Home Cinema area will exhibit LG MAGNIT – the jaw-dropping picture quality created by its several million self-emissive LED pixels lets people enjoy their favorite movies at home. And the Home Office area features a 43-inch One:Quick Flex display, a 14-inch LG gram laptop and two QHD ergonomic desktop monitors that can be independently oriented to form a 32:9 ultrawide display or a 16:18 display, or offer a vertical and horizontal screen simultaneously.
      Creative, film and broadcast professionals may be especially interested in the OLED Pro Creative Studio zone, which demonstrates the exceptional color, clarity and performance of LG’s 32-inch UltraFine OLED Pro desktop monitor that can be supplemented with a monitor hood and a detachable self-calibration sensor. Two 65-inch UltraFine OLED Pro displays, one wall-mounted and the other on a stand, complete the space.
      The Control Room zone demonstrates how LG’s 136-inch LED All-in-One can be leveraged in command centers. Plus, the company’s 55-inch Even Bezel LCD panels will form a variety of video wall displays with virtually no distinguishable separation between panels. A 43-inch IPS UHD desktop monitor will be displayed alongside a 49-inch IPS Dual QHD UltraWide curved monitor, offering a 32:9 aspect ratio.
      Lastly, the Projector zone contains LG’s high-brightness and Ultra Short Throw (UST) 4K UHD CineBeam Laser projectors and the all-new ProBeam business projector showing how the company’s expansive product line offers optimized solutions for virtually every situation and need.
      # # #
      * 54-inch LED Bloc can be installed using VESA wall-mount (600×400) and screws.

      link hidden, please login to view

×
×
  • Create New...