By News Reporter
On Behalf of Premium Brand LG SIGNATURE, LG Introduces
Immersive Performances at the LG Arts Center SEOUL
SEOUL, Nov. 28, 2022 — LG Electronics (LG) brought together the world of art and technology with its ultra-premium brand, LG SIGNATURE, sponsoring two immersive performances at the LG Arts Center SEOUL in South Korea last week.
One of the most sought-after performances in the Center’s opening festival, the series introduced Korean audiences to Yoann Bourgeois, renowned artistic director-choreographer and performance artist, for the first time. The performance series well marks LG’s time-old commitment to the cultivation of the arts beginning from the operation of the LG Arts Center SEOUL.
After 22 years of operation, the LG Arts Center SEOUL re-opened its doors again to the public in October in a building designed by Japanese architectural virtuoso Tadao Ando. A testimony to LG’s devotion to the arts, the relocated Center boasts a spacious, new performance venue, the LG SIGNATURE Hall. The remarkable space has seating for 1,335 and is home to special performing arts programs from all over the world, including the Yoann Bourgeois series.
Introduced to South Korea for the first time, Bourgeois, who has a diverse background that includes circus training, is a major figure in the global contemporary performing arts scene. His riveting performances celebrate the beauty of physical movement, blurring the boundary between acrobatics and dance and revealing a truly unique creative vision. Bourgeois’s artistry and innovative approach to his craft echo the philosophy of LG SIGNATURE, a brand whose home appliances seamlessly unite the best of art and technology.
Proudly sponsored by LG on behalf of the LG SIGNATURE brand, the inspiring He Who Falls was performed by the National Choreographic Center of Grenoble under Bourgeois’s direction, with the late Frank Sinatra’s signature song, My Way, accompanying the dynamic movements of the performers. Opening 2, a short yet equally mesmerizing work, introduced audiences to the grace, power and presence that Bourgeois so effortlessly brings to the stage. As a part of LG SIGNATURE’s extensive customer experiences, select customers and clients were invited to attend both performances.
During the Yoann Bourgeois series, visitors to LG Arts Center SEOUL were treated to an opportunity to enjoy the exclusive pop-up LG SIGNATURE exhibition and photo zone located in the LG SIGNATURE Hall lobby. Echoing the unique architectural design philosophy of Tadao Ando, the exhibition zone offered a glimpse into the best of LG SIGNATURE’s innovations, such as the Wine Cellar, InstaView Door-in-Door Refrigerator and OLED R TV. Meanwhile, the ultra-interactive photo zone featured memorable moments from the Yoann Bourgeois series for audiences to immerse in.
“It was a great honor to introduce audiences in Korea to the artistic innovation of the inimitable Yoann Bourgeois,” said Lee Jeong-seok, head of LG Electronics Global Marketing Center. “Staying true to our philosophy, we will continue to partner with artists and institutions that share our vision of a better world through the power of art.”
An innovative brand founded on the philosophy of bringing art and technology together as one, LG SIGNATURE will continue to support the best of the arts, worldwide. More on the brand’s high-profile art collaborations can be found on
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Guys, please advise how we can stream the FIFA World Cup on LG Smart Tv? Jio Cinema has won the exclusive rights and it would be an absolute shame if we are not able to watch the biggest sporting event in the world on our smart TV. Nullifies the entire purpose of a Smart TV. Kindly get this addressed.
By News Reporter
Organizational Moves to Consolidate Company’s Capabilities to Create
Differentiated Customer Value, Accelerate Future Growth Engines
SEOUL, Nov. 24, 2022 — LG Electronics (LG) today announced organizational changes designed to bolster its preparedness for the future. The changes are being implemented primarily to accelerate the company’s future growth engines and enhance its ability to create differentiated customer value and experiences.
A key piece of LG’s forward-looking strategy is the establishment of the Corporate Customer Experience (CX) Center, which will report directly to LG’s headquarters. The CX Center will be led by executive vice president, Lee Chul-bae, who previously served as head of the Corporate Design Management Center. The main role of the CX Center will be to create a seamless and expanded customer experience. It will also develop strategies and roadmaps to foster greater innovation at every stage of the customer experience journey from product planning and customer service to future business models.
The CX Center will also encompass the CX Strategy Division, which will be charged with the discovery and promotion of company-wide goals and core tasks, and the LSR Customer Research Center, formerly the Life Soft Research (LSR) Lab.
LG’s Platform Business Center will play a new role in integrating and organizing LG ThinQ services, responsibilities that were previously distributed across corporate and business headquarters. Established in July 2021, the Platform Business Center has been leading the creation of LG’s fandom based on data. Moving forward, the Center will be headed by LG’s vice president, Jung Ki-hyun, who joined the company in September this year. Jung has had a distinguished career with roles at eBay Korea and Google as well as acting as the CEO of Meta Korea.
In 2023 and beyond, LG will continue to focus on improving supply chain management (SCM) and augmenting its already-strong Digital Transformation (DX) capabilities. To this end, the company’s Procurement and SCM Management Center has been renamed the Global Operation Center, with the functions and roles of the Production Planning Division transferred from the Production Engineering Research Institute. The Global Operation Center will create synergies across the company’s operations – such as production, purchasing and SCM – through promoting improvements based on DX technologies.
Aiming to spur further growth through improved organizational performance, LG will strengthen its agile and responsive decision-making system across all four business units.
Lyu Jae-cheol, head of the Home Appliance & Air Solution (H&A) Company, has been promoted to president in recognition of his success in improving H&A’s performance and product portfolio. An expert in his field, Lyu has worked in various areas of LG’s home appliance business since 1989, including in the R&D and production departments.
Eun Seok-hyun, head of the Vehicle component Solutions (VS) Company, was promoted to vice president. Under his leadership, LG’s vehicle component solutions business has achieved operational stability with an improved profit and loss structure, and has constructed a strong business portfolio encompassing several key future mobility technologies.
Another of the newly-announced changes, the H&A Company’s “Living Appliance Business’ and “Kitchen Appliance Business” will become the “Living Solution Business” and “Kitchen Solution Business,” respectively. The renaming aligns with LG’s renewed focus on customer experience innovation and points to the greater emphasis the company is placing on the expansion of content and services.
The Home Entertainment (HE) Company is set to increase its capacity to create customer value by establishing the Indonesia Research and Development Division under the HE R&D Lab Institute to enhance collaboration between overseas R&D and manufacturing bases.
The VS Company aims to strengthen its capabilities in purchasing, producing and SCM by establishing an operation group that manages the integrated operation of the electric vehicle component business.
The Business Solutions (BS) Company set up a new EV Charger Business Division directly under the company to accelerate the full-fledged development of EV charging solution business that was launched last year.
All appointments are effective Dec. 1 with promotions going into effect on the first day of the new year.
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By News Reporter
Attracting More Than 320 Participants From Around the World,
GITC Continues to Empower Youth With Disabilities for Eleventh Year
SEOUL, Nov. 21, 2022 — LG Electronics hosted the final round of the 11th Global IT Challenge for Youth with Disabilities (GITC) last week. The two-day event saw inspiring, young participants from all over the world test their skills for computer-based activities in a series of timed challenges. Adopting a hybrid online and offline format, several key participating countries including Korea, Indonesia and Vietnam set up venues locally as well.
Following the success of the GITC’s preliminary round in August, registrations were high for the competition’s last stage. Ultimately, more than 320 participants from 16 countries were invited to join in the final round which was held online. After competing in four challenges – eTool, eLifeMap, eContent and eCreative – the young contestants gathered both in-person and online for an awards ceremony that acknowledged this year’s winners while also allowing everyone to come together and share experiences.
The eTool challenge tests entrants’ ability to make and edit presentations using Microsoft PowerPoint and utilize functions and formulae to calculate and organize data in Microsoft Excel. eLifeMap involves conducting advanced text and image searches online to solve daily problems, while eContent evaluates one’s capacity to create and edit videos dealing with a specific topic. Lastly, the eCreative challenge, which is divided into two sections, tasks participants with coding a self-driving car program (eCreative_SmartCar) and with developing an idea for technology to make life more convenient for persons with disabilities (eCreative_IoT).
LG Corporation, in conjunction with South Korea’s Ministry of Health and Welfare, has been leading the GITC since 2011. The program was established to help youth with disabilities by bridging the digital gap, enhancing their ability to utilize IT to improve their employment and higher education opportunities. Run by LG Electronics and the GITC Organizing Committee, and now in its eleventh year, the competition has attracted a total of around 4,000 young participants to date.
Using the GITC as a stepping stone for academic and professional pursuits, participants have continued to challenge themselves to accomplish their dreams after the competition. Faiza Pulri Adila from Indonesia, who won the all-around championship in the 2018 GITC, is studying nanotechnology engineering at Airlangga University in Indonesia. In addition, Cheenmanee Tnanapon from Thailand, the first person with developmental disabilities to win the all-round championship in the 2016 GITC, is taking the lead in raising disability awareness by appearing on popular Thai TV programs.
“I’ve worked very hard for many days with my friends for the competition because I thought this opportunity was perfect for me to keep pushing myself to improve my skills,” said Varinporn Thongjamnong, a 19-year-old from Thailand and winner of all-around championship in the 2022 Global IT Challenge. “I’m honored to be this year’s Global IT Winner, which I’m confident will motivate me to study even harder to achieve my dreams.”
“Technologies can help all of us to overcome obstacles in our daily lives and is something of a universal language that transcends borders, culture and many other differences,” said Kim In-kyu, chairman of the GITC Organizing Committee. “We hope that the wonderful young people who entered this year’s competition feel motivated and empowered to take on even greater challenges in the future.”
As highlighted in LG’s Better Life Plan 2030, the GITC is one of the company’s many initiatives in the key areas of accessibility and inclusion. LG is investing heavily in future generations as part of its comprehensive social contribution framework, and will continue to operate various events and programs specifically designed to assist and support the next generation of leaders by strengthening their skills and capabilities.
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