News Reporter

Live streaming has become a new method of entertainment and communication around the globe with the global live streaming audience expected to reach 728.8 million by the end of 2021. This trend is especially true in esports so earlier this month at Streamfest 2021, the country’s popular festival to celebrate streamer culture, LG hosted top streamers, esports athletes, musicians, TikTok bloggers, video content creators and graphic designers who came to demonstrate their talent, share their stories and engage the audience. LG’s exhibit was divided into four zones focusing on specific user experiences. The main stage focused on LG UltraGear and LG XBOOM, products that delivered high quality images and sound for spectacular esports matches, educational presentations on responsible gaming, quizzes with prizes as well as live performances by musicians. The gaming zone encouraged visitors to experience Xbox on LG OLED TVs, the ideal combination for next-generation gaming thanks to OLED’s fast response time and unbeatable picture quality. In this zone, visitors were also treated to an immersive VR experience thanks to the powerful processing power of LG’s OLED technology. The third zone was set up for computer graphic artists to create art and animate virtual heroes in real time with help from the powerful LG UltraFine Ergo 4K UHD monitor. The success and popularity of a game today depends greatly on its design and the designers behind it and LG UltraFine was developed with this customer in mind. The Ergo concept brings together the three key elements of image fidelity, ergonomic design and USB-C One Cable solution in a monitor that delivers unbeatable performance, user comfort and cleaner desk setup at the home or the office. VIP Lounge made up the fourth zone, a casual space where visitors could relax, live stream to their fans and interact with their audiences on LG UltraGear monitors and LG ProBeam projectors. Based on the interest observed at Streamfest 2021, one would easily conclude that the growth and popularity of gaming and esports is limitless. LG’s commitment to innovating and developing cutting-edge products with gamers, streamers and viewers in mind is sure to endear Russians to LG for many years to come. Contributed by LG Russia # # # View the full article

Designed With Gamers in Mind, LG’s Audio Solution Offers Optimized Sound, Design and Features With Built-in Mics for Clear, Headset-Free Voice Chats SEOUL, Aug. 30, 2021 — LG Electronics (LG) announces its first-ever sound solution designed specifically for gamers for gaming. LG UltraGearTM Gaming Speaker (model GP9) is the perfect companion to LG’s premium UltraGearTM gaming monitors, able to take players deeper into the action with three-dimensional, game-optimized sound. LG GP9 offers easy control, seamless compatibility with PCs and the latest gaming consoles, with a stylish yet unobtrusive design to boot. The new speaker will be launching in key markets worldwide starting in South Korea and the United States as well as select markets in Europe starting from September. LG UltraGear Gaming Speaker is a key component of LG’s strategy to expand its UltraGear ecosystem with new innovations that take the gaming experience to exhilarating new heights. With the rapid growth of the gaming industry, the need for premium gaming sound is rising as well. Leveraging its expertise in audio technology, LG’s first UltraGear sound solution product incorporated actual insights from real gamers throughout the development process. The result is a superb sounding product that frees users from headphones, a key component of the gaming experience that gamers identified as inconvenient and uncomfortable after marathon gaming sessions. The ideal choice for anyone seeking to elevate their gaming setup and experience next-level immersion when playing the titles they love, the new speaker boasts LG’s proprietary 3D Gaming Sound technology which incorporates a specially-designed HRTF (head-related transfer function) algorithm to tailor a game’s audio according to genre. This results in users being able to experience stunningly detailed virtual surround sound complete with a realistic sense of space, position and directionality, all without a cumbersome headset. Based on this innovative technology, the GP9 also features Game Genre Optimizer with two modes that can customize game audio to match what the user is playing. FPS Mode allows first-person shooter game fans to hear the smallest of details, allowing them to react even quicker to enemy stealthily closing in on their position. RTS Mode ramps up the realism with genuine spatial sound that can immerse players in their favorite real-time strategy (RTS), racing and all other games like never before. And thanks to support for DTS Headphone:X, LG UltraGear Gaming Speaker can provide convincing 7.1 virtual surround sound when using headsets or earphones.1 The GP9 is a one-of-a-kind “voice chat” gaming speaker that allows users to communicate with other players without the need for separate headsets or microphones. The built-in mics utilize LG’s unique echo-cancellation algorithm which can distinguish a user’s voice from game sounds and background noises. The advanced speaker can also perform the role of the discrete sound card many PC gamers prefer. Not only does it allow users to download professionally tuned EQ settings via a companion app, the speaker also lets users share custom sound settings for specific games with other gamers. And because LG UltraGear Gaming Speaker is Hi-Res Audio certified, gamers only get first-class sound quality when playing their favorite titles. With higher sampling rates, Hi-Res Audio delivers a richer, more complete reproduction of original sound during gameplay. The impressive performance of the GP9 is taken to the next level by a built-in Hi-Fi Quad DAC (ES9038PRO), an advanced technology typically found only in high-end audio equipment.2 When connected to a PC, the speaker delivers the full benefit of its Hi-Fi Quad DAC – premium sound that makes every game feel far more real. Every aspect of LG’s powerful yet space-saving speaker has been designed with gamers’ needs in mind. Its clean, all-in-one form factor is pleasing to the eye but won’t distract users when they’re battling it out for gaming supremacy. The GP9’s top-mounted control buttons make it easy to change microphone, volume and sound modes on the fly. It even comes with customizable RGB lighting that can display 16.8 million different colors to create a more immersive environment and enhance the overall gaming experience. And with a variety of connectivity options including optical cable and USB-C, the versatile GP9 offers an easy way to connect to PCs and gaming consoles.3 Users can also opt to go wireless and connect to laptops, tablets or smartphones via Bluetooth to enjoy the speaker’s versatility and performance while listening to music or watching video content. The UltraGear Gaming Speaker offers a unified, ultra-stylish aesthetic when paired with one of LG’s lightning-fast UltraGear gaming monitors as it’s designed to fit neatly between the legs of the monitor’s stand. But the GP9 was designed to pair well with any display, its “tactical” matte black finish and understated metallic elements looking great next to any device in any room. The responsibly-manufactured speaker also highlights LG’s ongoing commitment to the environment, having received Eco-Product certification from SGS Société Générale de Surveillance SA of Switzerland.4 # # # 1 Compatible with standard 3.5mm audio jacks. 2 ESS Technology’s ES9038PRO chip (SABRE® PRO Flagship 32-bit HypersStream® II 8-ch Audio DAC) is a 32-bit Quad DAC featuring 132 dB DNR. It is designed for professional audio equipment and qualifies for the industry standard for High-Resolution Audio. With its multiple connectivity options, users can connect the speaker to other Hi-Fi devices via an AUX cable (connectivity via AUX cable may vary by Hi-Fi device). 3 Depending on connectivity terminals, some products or models may not be supported. 4 SGS Eco-Product certification based on several factors, including the use of recycled materials in product packaging. Ships in eco-conscious packaging featuring internal packing material made from recycled molded pulp, an environmentally preferable alternative to polystyrene foam and plastic. View the full article

LG’s Cinematic Ode to the Possibilities of Life Showcases the Vision of Tomorrow’s Creative Artists SEOUL, Aug. 27, 2021 — The Life’s Good Film, helmed by the up-and-coming director Jackson Tisi with support from LG Electronics (LG), debuts today on LG’s YouTube channel. Woven together from videos submitted by hundreds of young filmmakers from around the world, the Tisi-produced work delivers a beautiful and touching meditation on life as interpreted by young creatives. A key component of LG’s Life’s Good campaign which kicked off in May, the Life’s Good Film Project invited 531 young auteurs from 33 countries to share their creative submissions with Jackson. Using the best footage, Tisi produced a 20-minute story showcasing the world’s budding visual storytellers’ distinctive voices, fresh perspectives and undeniable talent. The project generated considerable interest online, garnering over 140 million impressions and more than 44 million total views of related posts on social media platforms during the production process. “I wanted to share the emotions we all have and feel in life no matter what corner of the world we come from,” explained Tisi. “Empathy is the key to communication with one another, especially when we’re getting through tough days.” At previews earlier this month, Tisi’s short was praised for its uplifting message and Tisi’s unique vision. “An exploration through many eyes around the world, Life’s Good, is a truly singular experiment,” said Diva Vélez of New York Film Critics Online. “The film demonstrates the beautiful differences of the human diaspora and our various environments, while also revealing how completely tied in soul and spirit we are and have further become due to the global COVID-19 pandemic.” The 20-minute short explores different aspects of a good life in six chapters: Life’s Beautiful, Life’s Community, Life’s Lonely, Life’s In Motion, Life’s an Adventure and Life’s Good. The first five chapters visualize a wide range of subject matter, from the beauty of nature, the vitality of physical movement, personal growth nurtured in times of solitude to the togetherness and warmth of a close-knit community. The final chapter depicts today’s young generation united in celebration of life, eloquently bringing the film to a close. LG will screen the trailer of Life’s Good Film on LG’s digital billboards in Times Square in New York City and Piccadilly Circus in London beginning from today. The short will make an appearance at select film festivals as well in the weeks ahead. The Life’s Good Film is now available for viewing on the LG Global YouTube channel. Additional information on LG’s 2021 Life’s Good campaign can be found here on Instagram. # # # View the full article

LG’s Proprietary Platform Integrated with ezCaretech’s Application Offers Healthcare Providers Fast, Accurate Patient Information SEOUL, Aug. 25, 2021 — LG Electronics’ Video Conferencing Platform is being integrated with the new ezOntheCall telemedicine service to provide medical professionals with an advanced tool for remote delivery of outpatient support. Leveraging advanced cloud computing technology, ezOntheCall offers real-time access to medical records and clinical test results stored in hospital information systems (HIS) to enable healthcare professionals to quickly and easily retrieve the most up-to-date data on patients for immediate sharing over video calls.* LG collaborated with healthcare technology provider, ezCaretech, to develop the telemedicine solution, adapting its Video Conferencing Platform to ensure a seamless user experience. Combining LG’s WebRTC-based Video Conferencing Platform with ezCaretech’s EMR-based telemedicine application, the solution enables medical center and hospital staff to handle administrative processes and update relevant records while communicating with patients remotely. ezOntheCall also covers outpatient services with a portal that allows patients to conveniently book follow-up appointments or consultations as well as get prescriptions refilled without having to visit their healthcare providers in person. LG’s Video Conferencing Platform is designed to meet the growing demand of the healthcare sector for effective tools for non face-to-face diagnosis and medical consultation. Delivering high-quality audio and video, the platform works seamlessly within PC web browsers, mobile devices and Internet of Things (IoT), allowing direct peer-to-peer communication without the need for additional plugins or apps. Selected by Saudi Arabia’s Ministry of National Guard – Health Affairs (MNGHA), LG’s latest telemedicine solution is being implemented in six major hospitals throughout the Kingdom of Saudi Arabia, including King Abdulaziz Medical City in Riyadh and approximately 70 primary healthcare centers, starting this month. Following this initial rollout, the solution will be available in the United States and other key markets later this year. “The ezOntheCall telemedicine solution featuring LG’s Video Conferencing Platform will usher in a new era of remote patient services,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “LG is focusing on the changing needs of the market and in partnership with key players across diverse sectors such as healthcare, we continue to invest heavily in the next generation of remote cloud-based service solutions.” # # # * Meets requirements of the U.S. Office of the National Coordinator for Health Information Technology and complies with the Health Insurance Portability and Accountability Act. View the full article

Through its unending quest to bringing about innovations that better people’s lives, LG has won over the hearts of consumers all around the world, especially in India where the brand has been loved for more than two decades. Such loyalty was confirmed by research group TRA when it named LG India’s Most Trusted Brand for washing machines, refrigerators and TVs in 2020. This year, LG was elated to learn that Indian consumers had elevated their opinion of LG, naming it India’s Most Desired Brand in the TV, washing machine and refrigerator categories. The 7th edition of the Most Desired Brands 2021 Report was developed by TRA Research, a brand intelligence and data insights firm dedicated to understanding and analyzing stakeholder behavior. The report includes the opinions of more than 2,000 consumer-influencers across 16 Indian cities who were asked about their favorite brands. The top 1,000 brands were ranked using four foundations of desire: aspirational appeal, rational appeal, emotional appeal and communication appeal. In India, where LG has been operating for 24 years, the achievement is confirmation of LG’s long-standing commitment to putting customers first with services and products that deliver unmatched performance, quality and style. For example, LG India extended insurance coverage with purchases of LG home appliances as part of its COVID-19 Health Insurance Consumer Promotion to provide up to INR 50,000 to COVID-19 patients and INR 20,000 to customers affected by vector-borne diseases such as dengue and malaria. This effort was widely appreciated by Indian consumers during this critical time and reinforced LG’s reputation as a socially responsible and caring brand. Another initiative that demonstrated LG’s commitment to Indians was its Life’s Good when we better it campaign featuring Bollywood movie star Kunal Kapoor. The film portrays’ India’s young creatives achieving their dreams and setting new benchmarks through advanced and smart technology most desired by this generation. And for tomorrow’s consumers, brands must be committed to running their businesses more sustainably and LG has been leading the market in e-waste management to ensure the responsible disposal of electronic wastes. LG Electronics firmly believes that the consumer experience is just as important as the product itself, which is why LG is more committed than ever to running its business responsibly. And LG will keep supporting local communities and continuing to innovate for better lives around the world, including India. Contributed by LG India # # # View the full article

Adapting to a new lifestyle of working and learning from home, people are eager to experience new ways to feel more collaborative and connected. Recently, LG took this challenge to a whole new level by creating an entire virtual world for employees graduating from a professional training program. For years LG Electronics and Carnegie Mellon University (CMU) have been partnering on a software certification program for LG employees. This year, with more than a hundred LG employees completing the program during the pandemic, LG invited employees and officials to a metaverse graduation ceremony. Students were able to choose a personal avatar and interact with other avatars in the virtual world, participating in games and tours of LG headquarters and the CMU campus before the ceremony. At an event hall on the CMU campus, students’ avatars then received a certificate marking the completion of training. The festivities wrapped up with a party and virtual fireworks. “Our first metaverse graduation ceremony provided an opportunity for employees who have completed software expertise training to share the joy of a job well done with one another,” said LG president and CTO I.P. Park. To date, approximately 600 students have experienced the coursework with more than 1,000 professionals expected to graduate by 2023. Many graduates have taken on new roles in LG as AI specialists, software architects and software security specialists after completing the program. To further bolster its software expertise, LG is partnering with other globally renowned universities including New York University, University of Southern California, University of Toronto and Korea Advanced Institute of Science and Technology (KAIST) in addition to Carnegie Mellon University. Matthew Bass, associate director at Carnegie Mellon University said, that this year’s graduates were “truly impressive… the teams worked incredibly hard and the results far exceeded our expectations when this project was initially put together.” # # # View the full article

Successfully Transfers Data Over 100 Meters on 6G THz Band, Leads Development of 6G Communication Technology SEOUL, Aug. 19, 2021 — LG Electronics (LG) successfully demonstrated the transmission and reception of wireless 6G terahertz (THz) data over 100 meters in an outdoor setting. This milestone was achieved in collaboration with Fraunhofer-Gesellschaft, Europe’s largest applied research lab, on July 13 with the data traveling between Fraunhofer Heinrich Hertz Institute (HHI) and the Berlin Institute of Technology in Germany. As 6G THz has short range and experiences power loss during transmission and reception between antennas, one of the biggest challenges in the evolution of wireless 6G has been the need of power amplification to generate a stable signal across ultra-wideband frequencies. The power amplifier developed by LG, Fraunhofer HHI and Fraunhofer Institute for Applied Solid State Physics (IAF) was crucial to the success of this latest test. The power amplifier is capable of generating stable signal output up to 15 dBm in the frequency range between 155 to 175 GHz. LG was also successful in demonstrating adaptive beamforming technology which alters the signal’s direction in accordance with changes to the channel and receiver position as well as high gain antenna switching which combines output signals of multiple power amplifiers and transmits them to specific antennas. With global standardization targeted for 2025 and commercialization within four years thereafter, 6G networks will be able to support faster wireless transmission and communication speeds with low-latency and high-reliability. 6G will be a key component of Ambient Internet of Everything, the emerging technology that aims to improve living and business environments by making them more sensitive, adaptive, autonomous and personalized to consumers’ needs by recognizing human presence and preferences. LG Electronics is leading the way in securing 6G core technologies through a number of early-mover initiatives. In 2019 LG established the LG-KAIST 6G Research Center in partnership with the Korea Advanced Institute of Science and Technology, the country’s foremost research university. Earlier this year, LG and KAIST brought on board Keysight Technologies Inc., a global manufacturer of wireless telecommunication testing and measuring equipment, to take the collaboration to the next level. In June, LG was elected chair of the Applications Working Group of the Next G Alliance, the industry initiative of the Alliance for Telecommunications Industry Solutions (ATIS) to advance mobile technology leadership in 6G for the next decade and beyond in North America. “The success of this test demonstrates that we are ever closer to the successful application of terahertz radio communication spectrum in the upcoming 6G era,” said Dr. I.P. Park, president and CTO of LG Electronics. “Our successful partnerships with local and global research institutions and organizations to advance the development of 6G capabilities have been very rewarding.” # # # View the full article

LG NOVA to Partner with Startups and Entrepreneurs to Innovate, Improve Quality of Life SEOUL and SANTA CLARA, Calif., Aug. 18, 2021 — LG Electronics has formed LG NOVA, its new Silicon Valley-based innovation center, tasked with creating a collaborative ecosystem to accelerate the growth of new ideas that embody LG’s innovation for a better life philosophy. Powered by the LG brand and resources, LG NOVA will partner with startup and entrepreneur communities to scale up ideas and concepts to its next stage of development, working with them to build new businesses. LG NOVA will engage with innovators in North America and around the world who are creating accessible, socially impactful solutions that push the envelope of the technologically advanced lifestyle. The innovation center is focused on catalyzing solutions that improve accessibility, mobility, usability and connectivity – for home, work, school and life, as well as ideas and approaches for carbon reduction and renewable energy. “Innovation can be sparked in many ways, and the best innovations happen through collaboration,” said Dr.Sokwoo Rhee, corporate senior vice president for innovation at LG Electronics and head of LG NOVA. “That’s why we created this philosophy of outside-in innovation, and that’s the guiding principle behind LG NOVA.” William Cho, global chief strategy officer for LG Electronics, added, “LG has had a longstanding commitment to innovation for a better life, and LG NOVA is a testament to how we will help fuel and promote new ideas to build a better future and ultimately, better quality of life for all.” The LG NOVA ecosystem serves as the median network to connect fresh ideas from startups to businesses. What’s more, its community focus helps foster cross-pollination of innovative thinking and conversations that can result in corporate collaborations, joint ventures and business initiatives between small and medium-sized businesses and enterprises. With a world-class team of experienced leaders, industry veterans, former White House Presidential Innovation Fellows, entrepreneurs-in-residences, and leading challenge and innovation program executives, LG NOVA offers startups and innovators opportunities for mentorship and resources to help them achieve optimal growth. LG NOVA’s innovation-growth approach combines strategic partnerships, incubation, investment and industry collaborations to create a strong network to support founders, startups and entrepreneurs. Learn more about LG NOVA at www.lgnova.com. # # # View the full article

It’s no longer news to say that innovations and advances in technology can have a profound change on lifestyles. While smart homes and smart products have clearly been embraced by mainstream consumers, what hasn’t been clear is what benefits users are actually getting in return for their investments. With this in mind, LG dug deeper into how homes of the new age are transforming everyday lives. By gathering the opinions of 857 U.S. smart homeowners, the LG ThinQ 2021 Smart Home Report reveals just how smart homes can be a win for everyone. No Need For An Advanced Degree Contrary to what many might think, less tech-savvy users are actually more satisfied with their smart homes with twice as many users between the ages of 50 and 54 (60 percent) responding that they were “very satisfied” compared to participants in the 25-29 age group. Satisfaction was higher for older homeowners as they spend more time at home with their families compared to other age groups, affording them more time to fully enjoy the benefits of their smart homes. The fact that smart homes provide adaptable, easy-to-use solutions was an added plus. Smart homes can be enjoyed by everyone regardless of tech fluency or age and they can play an important role in narrowing the digital divide. Flexible Homes Adapt To Unique Lifestyles While smart homes are designed to be universally beneficial, those benefits have the advantage of being unique to every individual. The survey revealed how smart spaces are providing flexible solutions that adapt to distinctive lifestyles based on users’ key values, interests and hobbies. For example, when it comes to leisure time, survey respondents with a passion for gardening named the remote control/voice command function of their smart TVs, refrigerators and washing machines among their top three most utilized features as they allow users to communicate with their products even when they’re busy in the garden. Paving A Smart Way For Sustainable Living Today’s smart homes are setting a new benchmark for environmentally-friendly living. Among the long list of smart home benefits, saving energy was mentioned most frequently by respondents. Through energy optimization features found in the latest connected products, smart homes help users achieve a more sustainable way of life while protecting consumers from hefty energy bills. The LG ThinQ Smart Home Report presents an interesting look at how consumers’ lifestyles may change in the years ahead, a blueprint for those interested in incorporating smart technologies in their everyday lives. Click here for the full report. # # # View the full article

As anyone who has dealt with customer can attest, good service is one of the most important factors that determines customer satisfaction and loyalty, and a key component of a brand’s reputation especially in the last mile of a customer’s journey. But ensuring that existing customers are well taken care of is easier said than done, given the pressure to bring in new customers in today’s uber competitive world. With this challenge in mind, LG in East Africa in partnership with Opalnet, its authorized local distributor, kicked off an enhanced customer service initiative to give customers a memorable experience from the point of sale until their next purchase of an LG product. The Last Mile program was developed to deliver high quality support to customers and enhance their after-sales experience through LG’s service centers in key towns across the region. As part of the initiative, all products are delivered at no extra cost to customers, with free installation when applicable along with personal demonstrations of advanced features such as LG ThinQ. All customers are eligible for a 7-day trial program on all purchases along with support via a toll-free line, video call or in-home visit within 24 hours by qualified service technicians. Core components of home appliances are covered by LG’s generous 10-year warranty and for products no longer under warranty, affordable repair service and discounts on new product are offered. To reach out to more customers who may not live a convenient distance from existing service centers, an additional 16 trucks and 3 motorbikes are employed to provide mobile service across the East African region. In Tanzania, more than 20 refurbishing shops will assist customers who are interested in repairing their own products that might otherwise end up in a landfill. Throughout the customer’s entire journey, LG in Kenya is committed to providing the best experience possible with personalized customer care until the very last mile. Contributed by LG Kenya # # # View the full article

LG’s Innovative Home Entertainment Solutions Honored Once Again by the World’s Foremost Experts in Consumer Electronics SEOUL, Aug. 16, 2021 — LG Electronics (LG) has added to its impressive record of success at the EISA Awards, with five of its home entertainment innovations earning accolades for the 2021-2022 award season. Held annually by the Expert Imaging and Sound Association, the world’s largest consumer electronics editorial organization, the EISA Awards honored the following LG products for their outstanding performance and superior design: LG OLED TVs (models OLED65G1, OLED48C1), LG QNED Mini LED TV (model 75QNED99), LG Eclair Soundbar (model QP5) and LG TONE Free True Wireless Stereo (model FP8) earbuds. LG’s 65-inch G1 OLED TV being named EISA BEST PREMIUM OLED TV 2021-2022, marks the 10th consecutive year of accolades for LG OLED TV. LG 65G1 sets a new standard for picture quality and next-gen viewing experience with its ultra-bright OLED evo panel and powerful α (Alpha) 9 Gen 4 AI processor. Described as “a thrilling statement” by EISA judges, LG’s TV boasts support for both Dolby Vision IQ and Dolby Atmos, future-proofed HDMI connectivity and a wide range of smart features. LG’s 48-inch C1 OLED TV earned EISA’s first-ever BEST GAMING TV award. Featuring LG’s own OLED panel and video-processing technologies with support for Dolby Vision HDR across all four of its HDMI inputs, the versatile 48-inch 4K 120Hz screen size is ideal for both living rooms and gaming dens. What’s more, LG’s Game Optimizer and Game Dashboard features delivers genre-specific presets and customizable display settings as well as variable refresh rate (VRR) and auto low latency mode (ALLM) for tear-free visuals and responsive control. This year’s EISA 8K TV honor went to LG QNED Mini LED TV, which delivers greater details and more accurate colors with its combination Quantum Dot NanoCell color technology and mini LED backlight compared to conventional LCD TVs. LG’s Quantum Dot NanoCell panel offers enhanced brightness, deeper blacks and brilliant hues, its advanced backlight with unique dimming zones delivering precision illumination for an ultra-high contrast ratio. In the soundbar category, LG Eclair brought home a win for EISA SOUNDBAR INNOVATION. LG’s most compact soundbar to date, the distinctive LG Eclair is especially suitable for smaller spaces, its chic, rounded design encased in a stylish fabric enclosure blending in with any decor. This small but powerful unit features a wireless subwoofer with twin 5.25-inch drivers and bipolar configuration that minimizes vibrations so users can enjoy satisfying audio performance with deep, rich bass without upsetting the neighbors. A first for LG in the EISA IN-EAR HEADPHONES category, LG TONE Free earbuds earned a win for outstanding sound with advanced features not found in any other TWS product. Boasting LG’s new 3D Sound Stage technology, LG FP8 creates an authentic sense of space, aided by larger drivers and diaphragms for solid, distortion-free bass. For peace of mind, LG’s UVnano case with UV-C LED eliminates germs and bacteria from the eartips while recharging (wired or wirelessly). Its 10-hour battery life between charges, fast charging and IPX4 rating all contribute to excellent on-the-go convenience while LG’s ergonomic Arc Design ensures a perfect fit for an active lifestyle. # # # View the full article

As a work of art designed to fit the most luxurious of lifestyles, LG SIGNATURE OLED R features an entirely unique form that transforms any space into a sight to behold. In celebration of its highly anticipated launch, LG UK held a star-studded event that gave the rollable marvel a welcome befitting of its cutting-edge technology and first-class design that so effortlessly intertwines. With nearly 90 names on the guestlist, including those of media representatives and the movers and shakers of London, attention quickly shifted to Cromwell Place, South Kensington’s hub for the arts, which was host to the exclusive evening drinks reception that officially unveiled the world’s first rollable TV, LG SIGNATURE OLED R, to the British Isles. The extravagant event also presented LG SIGNATURE with the perfect opportunity to touch on its status as Corporate Partner of the Royal Philharmonic Orchestra, and an announcement on how it was to become the official Digital Partner of Cromwell Place. Peter Booth Hosted in the ground’s Pavilion Gallery, attendees were able to listen to exclusive vignettes by members of the Royal Philharmonic Orchestra’s String Quartet as they enjoyed champagne and canapés. After the main reception, guests were ushered into the ‘hidden gallery’ where LG SIGNATURE OLED R was unveiled to the backdrop of a stunning light show and an elating performance by the Royal Philharmonic Orchestra’s Brass Quintet, followed by an introductory speech by LG Commercial Director, Peter Booth. (From left) Zara Martin, Mariano Vivanco and Tallia Storm The VIP guests in attendance included DJ and model Zara Martin, renowned fashion photographer Mariano Vivanco, singer Tallia Storm, DJ Twiggy Garcia and producer Juliette Larthe. Twiggy Garcia and Juliette Larthe After the unveiling, guests were invited to take a closer look at the ground-breaking device’s unmatched craftsmanship and completely unique design that help the TV redefine the meaning of innovation. The event proved to be a resounding success, generating buzz on social media as well as coverage across top news platforms. The celebration of luxury and exceptional technology undoubtedly made the launch of LG SIGNATURE OLED R a night to remember. Contributed by LG UK # # # View the full article

By Aligning With Business Ambition for 1.5°C LG Joins Movement to Support Science Based Target Initiative SEOUL, Aug. 11, 2021 — LG Electronics (LG) today announced its commitment to set targets to follow science-based targets with the goal of cutting greenhouse gas emissions (GHG) in the use phase of major LG products by 2030, making LG the first Korean company to participate in the net zero global campaign, Business Ambition for 1.5°C. The campaign, led by the Science Based Targets initiative (SBTi) with support of the CDP, United Nations Global Compact (UNGC), World Resources Institute (WRI) and World Wide Fund for Nature (WWF), has commitments of participation from nearly 700 global companies. LG announced its Zero Carbon 2030 initiative in 2019, committing to reduce the total amount of direct carbon emissions and indirect emissions generated during the production process by 50 percent compared to the 2017 baseline. With its commitment to Business Ambition for 1.5°C, LG is setting a new target to also reduce GHG emissions generated during the use phase of products such as refrigerators, washing machines and residential air conditioners, a far greater challenge. In fact, LG’s report to the CDP this year showed that the use phase of major products accounted for more than 80 percent of its greenhouse gas emissions. Science-based targets as promoted by SBTi are in line with the latest research and what is deemed necessary to meet the stretch goal of the Paris Agreement to limit global warming to 1.5 degrees Celsius. LG’s carbon emission reduction target to reduce emissions in the entire production process from production to use by 2030 will be reviewed and validated by SBTi based on scientific data. “LG’s current activities are in line with our mid- to long-term ESG strategy to produce eco-friendly products and services for future generations,” said Kim Joon-ho, executive vice president and head of LG Electronics’ Quality Management Center. “LG is actively working on environmental solutions focusing on the themes of net zero and circular economy so that future generations can enjoy a better life and contribute to a better tomorrow.” # # # View the full article

Redesigned Interface and Popular K-Content Makes the Viewing Experience Even More Enjoyable And Engaging on LG Smart TVs SEOUL, Aug. 10, 2021 — LG Electronics (LG) is upgrading its free, premium content streaming service, LG Channels, to provide an enhanced viewing experience for LG smart TV customers. In addition to the redesigned UI, the upgrade introduces more channels and a wider range of content for viewers to enjoy, including popular K-content, movies, sports, music and news, increasing its current 1,600+ channels to 1,900 channels.* With viewership and viewing time of LG Channels doubling compared to last year, LG is expanding LG Channels’ global availability from 14 to 25 countries, tripling its European coverage by the end of the year. LG Channels will also be coming to more than 30 brands of smart TVs powered by LG’s own webOS TV platform, including Motorola, JVC, Polaroid and MASTER-G. LG Channels’ new UI is designed to help users navigate more intuitively and easily with an enhanced content recommendation function that analyzes viewing preferences to suggest the most relevant offerings from its broad library of free content. The new UI is available for LG smart TV models running webOS versions 5.0 and newer, with a version for webOS 3.0 through 4.5 coming soon. The LG Channels app for smartphones will launch later this year starting in North America, giving users another convenient way to enjoy the content. With LG’s partnership with the South Korean digital media platform company, NEW ID, LG Channels has been adding fresh, compelling K-content to the LG Channels library since 2020. As part of its service expansion, LG is set to launch more channels and expand availability to more countries. The premium Korean movie channel, NEW K.MOVIES, launched in Europe and will soon be available in North America and Mexico where interest in Korean entertainment is at an all time high. And LG will continue to expand its collaboration with leading global and local content providers to enrich the viewing experience on LG TVs, further diversifying its programming for new audiences with channels such as Rakuten Viki, OnDemandChina, BABY SHARK TV and Kids Pang TV. Rakuten TV, already featured on LG Channels in major European markets, offers the best selection of curated content from different categories including comedy, action, drama and Rakuten Stories. The Rakuten TV app can be quickly and conveniently accessed via a dedicated hot key on the latest LG Magic Remote. Additionally, more than 100 Pluto TV channels will be coming to LG Channels later this year in select countries in Europe and Latin America. Pluto TV offers a curated selection of unique channels with local and international fare for all interests and ages, such as Pluto TV Action, Masterchef, Pluto TV Cinema, Pluto TV Telenovelas and Pluto TV Anime. And thanks to LG’s distribution partnership with Amagi, renowned producer Quincy Jones’ global hub for music and culture Qwest TV will be launching on LG TVs in France, Germany, Spain, Italy, Brazil and Mexico by the end of 2021. As an added bonus local services such as Hollywire will be coming to Brazil and Mexico while Spanish viewers will be able to enjoy TV UP. # # # * Availability of channels to vary by region and country. View the full article

Growing Demand for Large-scale LED Digital Signage Solutions at Major Venues as Live Spectator Sports Return SEOUL, Aug. 9, 2021 — Fans of UEFA Euro 2020 in London were the first to experience LG Electronics’ LED High Brightness digital signage installed in time for the eagerly awaited games. Visible above the main entrance of Wembley Stadium connected by EE, one of the most iconic sporting and entertainment venues in the world, LG’s advanced digital signage was the stadium’s most significant upgrade in decades as it welcomed sports fans back as a host of key matches and the FA Community Shield, the traditional curtain-raiser to the English football season. The new signages at Wembley include a 424.5 square meter LED façade erected at the venue’s Great Hall and two accompanying 207.9 square meter units flanking the larger LED. LG’s LED High Brightness are ideal for announcements – whether they be in the form of video, image or text – through the day and night. The system boasts a structure and cabinet design that still allows people inside the Great Hall to enjoy the vista outside, even when content is being displayed. Moreover, due to their size, brightness and picture quality, LG’s digital signages provide venues such as Wembley with an effective as well as attention-grabbing means of communicating with guests as well as the general public. Other outdoor LED signage solutions to debut this sports season at Wembley include LG’s signages with various formats and different types as well as one indoor LED signage. Strategically positioned on the parapet, letterbox, gantry, and within two of the lift shafts, LG’s solutions will not only provide information and entertainment but seating directions as well. LG’s advanced signage solutions are ideal for showing live footage, replays, announcements and more, expanding and adding value to the spectator’s overall entertainment experience. By leveraging its expertise in display technology and know-how in providing versatile solutions suitable for a wide range of sectors, LG is strengthening its status as a key player in the commercial signage sector. “It’s an honor to have our LED High Brightness greet visitors to London’s Wembley Stadium,” said Paik Ki-mun, senior vice president and head of the Information Display business unit of LG Electronics Business Solutions Company. “By showcasing our solutions at international landmarks, we’re able to demonstrate the advantages of our advanced LED technology to a global audience.” “Wembley Stadium is an iconic venue which plays host to some of the world’s biggest sporting events and entertainment acts,” said Liam Boylan, Wembley Stadium Director. “We’re always looking to improve the audience experience and that’s why we’re excited to add LG’s LED High Brightness signage to our facility.” In addition to Wembley, LG digital signage solutions can be found at other major stadiums in the UK including Etihad Stadium, home to Manchester City F.C., and Tottenham Hotspur Stadium, home to North London’s Tottenham Hotspur. # # # View the full article

LG OLED TVs are one the most powerful mediums for contemporary fine arts and high fashion thanks to its impeccable display, unique design and premium aesthetics that set it apart from the conventional. To prove this, LG Electronics recently collaborated with talented artists from all around the world. “Effect of Spring at Giverny” by Claude Monet displayed on LG G1 OLED at Zoulias’s showroom In Greece, LG worked with the country’s most gifted fashion designers, Vassilis Zoulias and Stelios Koudounaris, who have deemed highly of LG’s self-lit OLED technology to feature exquisite detail of high fashion and have LG OLED G1 TVs proudly displayed in their ateliers to bring inspirations to their artwork. Fashion designer Vassilis Zoulias (right) and interior designer Georgios Carabellas pictured with LG G1 OLED displaying “Self-Portrait” by Paul Cézanne at Zoulias’s showroom Vassilis Zoulias has been shaping fashion trends in Europe. He’s especially loved by movie stars, celebrities and politicians, who love his elegant garments that bring powerful emotions to life in various shapes and patterns. Zoulias pursues a sophisticated and contemporary style that is easy to wear and fits comfortably for all body types. And, while working with LG, Zoulias found that the sleek and minimal LG OLED G1 TV blends seamlessly into his atelier and, thanks to its special Gallery stand, could be placed wherever he felt the art-like device best complemented his latest work. Designer Stelios Koudounaris pictured with LG G1 OLED at his showroom Representing the new generation of Greek fashion, Stelios Koudounaris has run 24 women and 13 men’s collections to his name. Since introducing his very first collection in 2008 when he was only 27 years old with his own unique aesthetic identity, Koudounaris has risen as one of the most prominent and influential designers among a new generation of Greek fashion. At his showroom, LG OLED G1 TV’s Gallery Mode displays his collections and fashion shows with life-like details of the unique textures and fabrics of his pieces, so visitors can experience his whole collection vividly on LG OLED G1 TV. Influencer Eliana Chrysikopoulou pictured with LG G1 OLED at Koudounaris’s showroom Thanks to its advanced self-lit pixels, LG OLED TV opens up new possibilities in various fields of arts including fashion design, providing outstanding picture quality along with a touch of sophistication and elegance to any room on top of the latest cutting-edge technologies that come together for a completely unique viewing experience. What’s more, to give consumers around the globe complete access to selected art works through the flawless screen of LG OLED TVs, LG Greece has collaborated with the Basil & Elise Goulandris Foundation. This magnificent collection focuses on new and contemporary art as well as masterpieces by Cézanne, Vincent van Gogh and Monet. Stay tuned for LG’s continuous effort to delve into unique spheres to shed light on its innovative products that offer both high quality and aesthetic appeal. Contributed by LG Greece # # # View the full article

As the first social generation to have grown up with access to the internet and digital technology from an early age, members of Generation Z have become today’s cultural opinion leaders all over the world. To connect with this demographic audience, LG launched the 2021 Life’s Good global campaign in May and called on young aspiring musicians and filmmakers to share their thoughts on what makes life special. The second year of the campaign recruited the help of singer/songwriter Charlie Puth to spearhead the Life’s Good Music Project and director Jackson Tisi to headline the Life’s Good Film Project. The two-month campaign provided a platform for young talent to showcase their personal take on LG’s familiar theme and generated more than 100 million total views on various social media platforms. In total, the music and film campaigns attracted submissions from more than 1,600 entries from 48 countries, all conveying a sense of hope and optimism for the future. Clockwise from top left: Sade Whittier, Dani Kim, Stacey Capers, Stacey Ryan The Music Project alone showcased the unique artistic sensibilities of over a thousand participants from 36 countries. From this diverse group of creative talents, four lucky artists from different backgrounds united by their passion for music were chosen to represent the 2021 Life’s Good Music Project in collaboration with Charlie Puth: Stacey Capers and Sade Whittier of the USA, Stacey Ryan of Canada and Dani Kim of South Korea. The selected winners will get the opportunity to complete and perform the song in a music video with Puth as well as receive OLED TVs along with other LG products. “In the collaborative process of bringing a song to life, it’s always beautiful to touch on the shared experience despite any differences in our personal experiences, history, culture, or where we grew up,” said Puth. “We can come together through the universal language of music and our shared belief that Life’s Good.” Hundreds of burgeoning video auteurs from 33 countries captured the footage of their own diverse and inspiring Life’s Good moments and submitted their works to the Film Project. The submissions showed how places, spaces and happy moments held special meanings in their lives and in the lives of their loved ones. Related posts on social media have garnered over 44 million views total to date, reaching a truly global audience. LG’s 2021 Life’s Good global campaign reminds us of the limitless possibilities we have to create our own lives as we wish. With inspiring submissions embodying the immense talent and enthusiasm of the next generation of artists, LG hopes to share the message of hope and togetherness with the world. The inaugural 2021 Life’s Good Film will be unveiled on August 27 while the song and music video will drop next month. For more on the 2021 Life’s Good global campaign, stay tuned to LG’s Global YouTube channel and Instagram. # # # View the full article

According to the report Global EV Outlook 2021, sales of electric vehicles (EV) around the world grew 41 percent in 2019 and despite the downturn in overall car sales in 2020 due to the pandemic, EV sales still managed to increase 4.6 percent in 2020. It’s this USD 120 billion industry that LG had in mind when it launched its Vehicle component Solutions (VS) Company in 2013 to target the growing trend of electrified vehicles. Now eight years on, LG is seeing a very bright future for its EV-focused business unit, reporting a compound annual growth rate (CAGR) of 21.2 percent in period covering 2019 to 2020. With such success follows much interest. LG’s VS Company is proud to announce its new Future Mobility website to actively communicate with global partners and interested consumers about its current business and future innovation. This new site is completely dedicated to mobility and focuses on LG’s innovative technologies and products related to the fast-growing segment of electric vehicles. The new Future Mobility website introduces EV-related information selectively so that the company’s business partners can find related information more conveniently. Business partners also can make use of the useful Inquiry menu option to get answers to various business-related questions. And other visitors including interested customers can find specific information they’re looking for more easily. Upon entering the site, visitors are presented with four main menus – Cockpit Electronics, Connectivity, Automotive Vision System (AVS) and Future Innovation – in which LG’s main technological strengths in mobility are highlighted. Cockpit Electronics includes LG’s automotive display and cockpit domain controller innovations, Connectivity covers telematics and wireless charging, AVS includes information on vehicle cameras and Future Innovation focuses primarily on the digital cockpit. In addition to the diverse content related to mobility technology, the website also includes news and a blog to tell LG’s mobility story to a new audience. In addition to this site, interested parties can also find more information on LG Vehicle component Solutions on social media at its LinkedIn page. # # # View the full article

According to a latest report by the World Health Organization (WHO), approximately 1.3 million lives are cut short by traffic accidents every year.1 In an effort to lower this alarming figure and make vehicle travel safer for everyone, governments and manufacturers around the globe continue to look to technology for solutions. Self-driving cars may be the answer but wide acceptance of such technology is still years, maybe decades away. In the meantime, technology companies such as LG are creating solutions today that could potentially save thousands of lives if these solutions are widely implemented. DMS and IMS Among LG’s next-generation in-vehicle cabin camera solutions are the driver monitoring system (DMS) and interior monitoring system (IMS). These state-of-the-art solutions leverage sophisticated technologies including high-performance cameras and artificial intelligence to prevent driver error, by far the most common cause of traffic accidents and the loss of life. Face mask detection LG’s cabin camera solution detects the occupants of a vehicle with an innovative micro camera and AI to learn multiple drivers’ behavior patterns, optimizing the human machine interface (HMI). The DMS is even able to monitor and interpret the driver’s face even if he or she is wearing a face mask. Driver identification and spoofing detection Advanced driver identification and spoofing detection can be enabled to prevent unauthorized drivers from accessing the vehicle. These features will become mandatory for highly automated driving and will provide drivers and passengers a fully personalized experience in a vehicle. Object detection In the United States alone, nearly a 1,000 children have died since 1990 from being left unattended in hot cars.2 LG’s IMS is intelligent enough to determine if an object in the car is a purse, package or child, alerting the driver if a child is left in the vehicle inadvertently. LG’s cabin camera solutions are already being mass produced and are currently being supplied to global automakers. LG’s solutions can easily be integrated in in-vehicle infotainment (IVI) systems found in many new vehicles and are key building blocks for a safer future on the world’s roads. As an Innovation Partner for Future Mobility, LG’s is delivering differentiated in-vehicle experiences while helping automakers meet and surpass current and upcoming government regulations and global NCAP. By providing solutions that may mean the difference between life and death, LG is utilizing its technological know-how to provide immeasurable value to its industry partners so they can focus on making vehicles as safe and enjoyable as possible. # # # 1 https://www.who.int/news-room/fact-sheets/detail/road-traffic-injuries 2 https://www.usatoday.com/story/news/health/2019/08/02/hot-car-deaths-why-they-keep-happening-and-how-stop-them/1861389001/ View the full article

Highest Quarterly Sales Ever As Mobile Division Officially Winds Down SEOUL, July 29, 2021 — LG Electronics Inc. (LG) announced its highest quarterly revenues ever as the company continued to expand its market share for premium home appliances and consumer electronics outside of South Korea. Worldwide consolidated revenues of KRW 17.11 trillion (USD 15.26 billion) rose 48.4 percent from the second quarter a year ago. Second-quarter 2021 operating profit increased 65.5 percent from last year to KRW 1.11 trillion (USD 992.08 million). Results for the LG Mobile Communications Company, which officially winds down at the end of July, are considered discontinued operations and are no longer included in quarterly earnings reports. The LG Home Appliance & Air Solution Company reported revenues in the second-quarter of KRW 6.81 trillion (USD 6.08 billion), a healthy increase of 32.1 percent from the second quarter a year ago. Operating profit grew 6.8 percent from last year’s second quarter to KRW 653.60 billion (USD 582.75 million), mainly driven by stronger sales in markets outside of South Korea and improved resource management, although costs are expected to increase as raw materials become scarcer while the pandemic-impacted world begins to return to normal. Product competitiveness and operational efficiencies are expected to help LG maintain sales and profit momentum for major appliances in key markets. The LG Home Entertainment Company grew its revenues to KRW 4.04 trillion (USD 3.60 billion) in the second quarter, a substantial 79.1 percent increase compared to the same period last year. Operating profit soared to KRW 333.50 billion (USD 297.35 million), an increase of 216.4 percent year-on-year thanks to the growing popularity of premium OLED TV products and the recovery of the global TV market, which was negatively affected last year due to retail store shutdowns. With the price of TV panels continuing to rise, LG’s Home Entertainment strategy will center on growing the premium TV segment and nimble inventory management. The LG Vehicle component Solutions Company achieved second-quarter sales of KRW 1.88 trillion (USD 1.68 billion), a significant increase of 106.5 percent from the same period of 2020 as a result of the recovering automotive sector and increase in demand for electric vehicle (xEV) parts. The company experienced an operating loss of KRW 103.20 billion (USD 92.01 million) as the price of automotive semiconductors increased dramatically during the quarter. Leveraging its expertise in advanced electric vehicle components, LG’s previously announced joint venture with Magna International, a new company called LG Magna e-Powertrain, was officially launched this week. The LG Business Solutions Company recorded second-quarter revenues of KRW 1.69 trillion (USD 1.50 billion), a solid increase of 28.9 percent from a year ago largely driven by continued strong demand for PCs, monitors and gradual recovery of digital signage and hotel TVs. However, operating profit declined to KRW 61.70 billion (USD 55.01 million) because of higher price of key components such as LCD panels and solar wafers. Second-half plans for profitable growth hinge on continued B2B market recovery, coupled with stabilizing supply of major components and actively reducing costs. 2021 2Q Exchange Rates Explained LG Electronics’ unaudited quarterly earnings results are based on IFRS (International Financial Reporting Standards) for the three-month period ending June 30, 2021. Amounts in Korean won (KRW) are translated into U.S. dollars (USD) at the average rate of the three-month period of the corresponding quarter — KRW 1,121.58 per USD. Earnings Conference and Conference Call LG Electronics will hold a Korean / English conference call on July 29, 2021 at 16:00 Korea Standard Time (07:00 GMT/UTC). Conference call participants are instructed to pre-register online to receive a private PIN, dial +82 31 810 3130, enter passcode 6418# and then the PIN. The corresponding presentation file will be available for download at the LG Electronics website before the call. # # # View the full article

New Company to Fuse Magna’s and LG’s Electric Powertrain Strengths to Accelerate E-Drive Component Development SEOUL, South Korea and AURORA, Ontario, Canada, July 28, 2021 – LG Electronics (LG) and Magna International Inc. (Magna) today signed the transaction agreement which establishes a joint venture between the two companies. The new company, to be called LG Magna e-Powertrain, is headquartered in Incheon, South Korea and will be led by a strong management team. Leading the new company will be CEO Cheong Won-suk, a 20-year LG veteran who was most recently vice president and head of the LG Vehicle component Solutions Company’s Green Business. Prior to LG, Cheong spent nearly a decade with Daewoo Motors R&D. Javier Perez, who has been with Magna since 2016, will be the new company’s COO. He will be responsible for overseeing the day-to-day operations of the joint venture. Perez brings nearly a quarter century of automotive manufacturing and quality control experience to LG Magna e-Powertrain, 18 of those years based in Asia. The creation of the joint venture unifies Magna’s strength in electric powertrain systems and world-class automotive manufacturing with LG’s expertise in component development for e-motors and inverters. Announcing LG Magna e-Powertrain’s executive team marks a key milestone for the joint venture company, which will manufacture e-motors, inverters and on-board chargers and, for certain automakers, related e-drive systems. The design, engineering and manufacturing synergies created by LG Magna e-Powertrain is expected to enable both companies to quickly react to market trends and capitalize on the growing global shift toward vehicle electrification. The new company will develop powertrain components that offer automakers a scalable portfolio, from complete solutions enabling electrification and functionality to integrating intelligent operating software and controls in new e-drive systems. “Partnering with Magna enables LG to scale up its global production, provide additional business opportunities and offer synergies in procurement and technological innovation,” said CEO Cheong. “The integrated and collaborative approach is expected to deliver quickly for customers and capitalize on the rapid growth of the worldwide electric powertrain market.” “The market for e-motors, inverters and electric drive systems is expected to have significant growth between now and 2030. Our joint venture company brings together experts from Magna and LG to deliver a world-class portfolio of electric solutions,” said COO Perez. “Leveraging existing technologies, engineering capabilities and global footprints, LG Magna e-Powertrain seeks to enable advancements that help automakers achieve some of the biggest challenges ahead in electrifying their full vehicle lineups.” LG Magna e-Powertrain will be made up of more than 1,000 employees in the United States, South Korea and China. # # # View the full article

It was in 2018 that LG Electronics announced its sustainable management objectives and its strategy to achieve these goals. Earlier this year, LG embarked on an ESG-based directives largely rooted in the sustainability goals. Then on July 21, LG published its 2021 Sustainability Report, a “report card” of its progress over the past three years since the announcement. Here we take a look at some of LG’s key ESG priorities and future objectives. Key among LG’s ESG efforts is to move toward having zero negative environmental impact from its business activities. Progress is achieving 95 percent in waste recycling rate at production sites and reducing emissions during production by half of its 2017 emission and most significantly, transitioning to 100 percent renewable energy by 2050. LG is heavily invested in thoughtfully designing products and services that contribute to a sustainable future, with nearly 2,000 LG products recognized as environmentally responsible by third party certification bodies as of 2019. Last year, 432 products – from monitors and PCs to air conditioners and refrigerators – received the Energy Star certification from the U.S. Environmental Protection Agency (EPA) and the Department of Energy (DOE). To contribute to the creation of an inclusive society, LG pursues growth through diverse activities that promote the coexistence of society and business, with a heavy focus on empowering local communities. For example, more than 71,000 individuals are currently participating in LG’s Technology That Cares program to improve social welfare through LG technology and products and almost 2.8 million around the world are involved in the Trustworthy Partnership initiative to support the growth and independence of LG business partners. Additionally, LG believes in the importance of creating social value by improving product accessibility so all customers can benefit from its products. Through the thoughtful application of its technologies and solutions at the beginning of the product development stage, LG is confident that it can make its products more convenient and accessible to the elderly, people with disabilities and other consumers with physical challenges. For all its challenges, LG’s leadership is committed to ESG compliance and developing an ESG management system to drive diversity, rationality and transparency by internalizing a culture of ESG within the company. The journey toward sustainable development by maximizing positive environmental values and pursuing inclusive growth for all is, at the end of the day, what LG’s Life’s Good philosophy is all about. Click here to download the full report to learn more about LG’s comprehensive ESG initiatives. # # # View the full article

The last year and a half have been the ultimate test of resilience for everyone and HR at LG has been at the forefront of managing these difficult times. Throughout the pandemic, the HR team navigated new ways for employees and management to work as the company has been forced to rethink and adapt to the new environment. Here at LG, the health and safety of our employees are our highest priorities. In this regard, we have always led by example such as the time we made the difficult decision to be the first multinational company to withdraw from Mobile World Congress, the largest trade show in the industry, at the start of the pandemic as we felt it was the only way of ensuring the safety of our employees, customers and partners. Since early last year, LG’s HR teams across the globe have been reinforcing business and organization sustainability as well as continuous internal communication and transparency at all levels. It is this close alignment in direction that has allowed HR to act swiftly and provide invaluable support across the organization and to our valued employees since the very beginning. To provide the best working environment possible, aligning LG’s HR leaders around the world immediately proved vital, with constantly open and transparent communication making this all possible. To guarantee that our global HR teams were on the same page, we created specific communication channels to deliver video presentations on the direction of our global HR strategy as well as employing more frequent virtual face-to-face discussions with HR leaders from around the globe. As well as taking care of employees’ physical health, LG made an equal effort to support their psychological and mental health. In India, one of the countries hit particularly hard, we went above and beyond to support the physical and mental health of our staff. First step was to implement a Happy Calling system which involved our HR staff calling each employee every four to five days to check on their well-being and ensure that they and their families are safe and well looked after. This system allowed us to help employees from the privacy of their homes by accepting all questions and requests confidentially. For global employees working from home, we wanted them to stay connected and collaborate as a team. To foster this, we hosted various online group activities including remote yoga classes, virtual lunches, happy hours and online cooking lessons for the whole family. We implemented various new programs because of our firm belief in the importance of human connections among employees. We have faith that these activities help our employees take on one of the most difficult times in modern history. Our health and well-being initiatives are not entirely new as we have been carrying out such activities for some time. These activities were already in place to cultivate growth among employees all around the world, regardless of their location. As a purpose- and principle-oriented company, LG’s people management philosophy pursues personal and professional growth in every single aspect, including health and well-being. As the global head of HR at LG, my focus has always been on supporting LG Electronics and its talented workers and preparing them for the future by transforming the way we work together, nurturing the talent and capabilities of our people so that we may succeed and grow together in a fast, innovative and highly competitive market. The pandemic showed us the importance of this goal in all its clarity. By Carlos Olave, LG Global HR Leader # # # View the full article

LG’s Innovative UV Earbuds Offer Even More Features Including Spatial Processing, 3D Sound Stage and Whispering Mode SEOUL, July 26, 2021 — LG Electronics (LG) is updating its true wireless stereo listening experience with the announcement of the new 2021 LG TONE Free FP9 and FP8 earbuds. Ideal for those who lead active, high-energy lifestyles, the newest LG TONE Free models feature several enhancements to complement the already comfortable in-ear fit, advanced Meridian-tuned sound, powerful active noise cancellation and hygiene-boosting UVnano charging case. With fit and comfort top priorities for the LG TONE Free lineup, LG collaborated with a leading ergonomic design technology lab to analyze hundreds of subjects’ ears, resulting in Arc Design with an earbud stem 4.4 millimeters shorter than on previous models to create the perfect balance and fit for an active lifestyle.1 And because the FP9 and FP8 are IPX4 rated, both earbuds can be worn without worry during hard workout sessions or in the rain. New to LG TONE Free lineup is Headphone Spatial Processing from Meridian Audio which envelops the listener with sound that seems to originate from all directions. Another new enhancement is 3D Sound Stage, which expands the sound stage via spatial up-mixing to bring users more lifelike audio for a more captivating listening experience. With larger, upgraded drivers and diaphragms featuring silicone edging allowing for more flexibility and movement, the new TONE Free models now deliver more powerful bass without compromising clarity or detail. With three microphones in each earbud, the new FP9 and FP8 offer a better calling experience by making the user’s voice clearer and with less intrusive ambient noise getting in the way. New Whispering Mode allows for greater call privacy and clarity, allowing users to hold the right earbud close to their mouths as a dedicated microphone, the perfect solution for making and taking calls in environments such as a library or crowded subway. Active noise cancelling on both new TONE Free earbuds eliminates low-frequency sounds that can’t be completely blocked by the passive noise cancellation eartips. The microphones on the earbuds listen for ambient noises and neutralize them by producing identical sound waves that are inaudible to the listener, leaving just soundwaves from the music or podcast to enjoy. Again with the industry’s only auto-cleaning UVnano charging case to keep the eartips clean to reduce the chance of inner ear infections, the UV-C LED built into the TONE Free cases is tested to reduce bacteria on the earbuds’ speaker mesh by 99.9 percent in just five minutes when charging wired or wirelessly.2 For additional hygiene, both new models also feature medical-grade, hypoallergenic ear gels to reduce the risk of skin irritations in the ear canal.3 LG’s newest TWS earbuds now deliver greater user convenience with wider compatibility, simpler connectivity and maximum durability. LG FP9 and FP8 can quickly and easily pair with a wide range of devices including Windows PCs and laptops while FP9 with Plug & Wireless enables the charging case to double as a wireless dongle, especially handy on airplanes. By plugging the case into a smartphone, gaming console, or other compatible device via USB-C to AUX cable, users can experience both complete freedom and low-latency sound.4 For longer enjoyment and extended on-the-go convenience, LG’s new earbuds guarantee exceptional battery life, delivering up to 10 hours of playback time between charges for a total of 24 hours of usage when used with the charging case. And with quick charge, five minutes in the case equates to one full hour of listening, perfect for those times when you forget to charge the night before. For listeners who want wireless charging, LG TONE Free FP8 has that covered. Paired with the TONE Free app, LG’s newest earbuds deliver even more capabilities with access to an equalizer, Ambient Sound mode, touch control customization and Find My Earbuds to help locate either earbud when lost or misplaced. The app also features LAB, where users can access special settings such as Whispering Mode and Game Mode. The new LG TONE Free FP series will be available starting this month in key markets in a range of sophisticated colors such as Charcoal Black, Pearl White and Haze Gold. Specifications: FP9 FP8 FP5 Active Noise Cancelling O O O UVnano O (during wired charging) O (during wired & wireless charging) X Medical-grade Ear Gels O O O Sound Solution Meridian Meridian Meridian 3D Sound Stage O O O Plug & Wireless O X X Microphones 3 mics 3 mics 3 mics Ambient Mode / Chat Mode O O O Multi Pairing O O O Swift Paring O O O Wireless Charging X O X Battery Life (ANC off) Up to 24hrs (earbuds 10hrs) Up to 24hrs (earbuds 10hrs) Up to 22hrs (earbuds 8hrs) IP Rating IPX4 IPX4 IPX4 OS Compatibility Android / iOS Android / iOS Android / iOS Colors Charcoal Black / Pearl White / Haze Gold Charcoal Black / Pearl White / Haze Gold Charcoal Black / Pearl White # # # 1 Collaboration with the Ergonomic Design Technology Lab at POSTECH, one of Asia’s leading science and technology universities. 2 Independent testing shows UVnano charging case eliminates 99.9 percent of Escherichia coli, Staphylococcus aureus and Klebsiella pneumonia bacteria on earbuds within five minutes during charging. UV LED function works only during charging and the FP9 case must be connected to external power source. 3 Base material in silicone ear gel meets ISO 10993 and USP Class VI requirements. 4 Plug & Wireless feature not compatible with all gaming consoles. Disclaimer: Not a medical device, nor for use as or to replace a medical device. Device or any of its parts not intended or implied to prevent or treat any health conditions View the full article

Justine Buisson, Franck Riboud, Ko Jin-young, Park Sung-hyun and Heaven Lee Even while the home-bound lifestyle has been an adjustment for everyone, it has proved particularly challenging for children with Autism Spectrum Disorders (ASD) and their families. Having to study and keep up with the required schoolwork without the help of professional educators and their usual classroom environments cannot by easy for any students. Providing round-the-clock care and support while working remotely has especially placed the parents of kids with ASD under considerable stress. Since 2008, French organization Sur les bancs de l’école has dedicated itself to helping children with ASD and their families to overcome educational and life challenges. Currently it is supporting 200 affected youth and their loved ones in France. In recognition of Sur les bancs de l’école’s valuable work, LG SIGNATURE recently held an online charity auction ‘STRONGER TOGETHER’, for children with ASD in Paris from July 8 to July 18. The auction highlighted the brand’s ongoing partnership as well with the Amundi Evian Championship, one of the most prestigious tournaments in women’s professional golf. Ko Jin-young and Park Sung-hyun, two of the world’s top golfers and global ambassadors for LG SIGNATURE, gave up their time and prized possessions to support the auction and raise awareness for the brand’s chosen cause. The auction received considerable interest with bids coming in from all over the globe. STRONGER TOGETHER brought in an impressive tally of USD 114,825, all of which will go to Sur les bancs de l’école for children and families affected by ASD. The LG SIGNATURE OLED R, LG SIGNATURE Refrigerator and LG SIGNATURE Wine Cellar headlined the auction. Another popular item up for bid was a one-night stay at the luxurious Hotel Royal at the Evian Resort – the glamorous venue of the Amundi Evian Championship. Participants in the online auction were also delighted to have the opportunity to interact with Ko and Park virtually, who both kindly donated tournament-used equipment and apparel. The exclusive items included Ko’s Epic Flash driver used during the 2020 LPGA tour, and Park’s TaylorMade P750 8 iron, which golf fans might recognize from the TaylorMade promotional video she filmed with Tiger Woods. An official sponsor of the Amundi Evian Championship since 2017, LG SIGNATURE has great respect for, and a natural affinity with the artistry and technique of, the game’s top players. The brand has hosted unique events and marketing activities at the Evian Resort Golf Club every year of its partnership, including a culinary challenge featuring Europe’s top chefs and the renaming the eighth hole to LG SIGNATURE Hole and appliance prizes for any player who could sink a hole-in-one. LG SIGNATURE, as a proud supporter of the Evian Championship and Sur les bancs de l’école, is grateful to all the fans who participated in the charity auction benefitting ASD-affected families, delivering the message to the world that we’re stronger together, especially during these challenging times. # # # View the full article