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LG Electronics’ Vehicle component Solutions (VS) company is focused on creating new technologies and solutions for the fast-changing automotive industry, working hand-in-hand with leading global carmakers to help shape the future of mobility. LG’s unique capabilities and extensive knowhow in improving the user experience, garnered across years of leadership in the home appliance and home entertainment businesses, have proven key to the company’s success in creating a new generation of automotive parts solutions. Known for its willingness to explore new ideas and for its long history of introducing trend-setting products for a better life, LG is now leading the way to a more connected, enjoyable and safer future on the world’s roads. Photo Credit: The MBUX Hyperscreen featured in Mercedes-Benz EQS In order to improve its offerings every single year, LG conducts in-depth research to gain a thorough understanding of consumers and their needs. The success and insight garnered from the pursuit of this approach have put LG in a unique position to contribute to the evolution of the in-vehicle experience. The perfect partner for forward-thinking automakers, LG is also hard at work creating a human-machine interface (HMI) that prioritizes the safety of vehicle passengers. LG VS Company’s most well-known partners is premium auto brand, Mercedes-Benz, whose Mercedes-Benz User Experience (MBUX) Hyperscreen was recently recognized for excellence in display application at one of the world’s largest display events. LG VS played a central role in bringing the MBUX Hyperscreen to life. LG appreciated being able to supply its immense expertise in cutting-edge display tech, and its latest in-vehicle infotainment (IVI) system, to the groundbreaking project. Photo Credit: The MBUX Hyperscreen and interior cockpit view of Mercedes-Benz EQS Everything began in 2016 when Mercedes-Benz’ engineers began looking for a viable way to integrate a single, continuous touchscreen into the vehicle cockpit. After many meetings and countless discussions between LG and the German carmaker, Mercedes-Benz’s vision for a seamless cockpit display – one that would revolution the connection between human and car – came into clear view. A combination of three high-resolution and high-brightness display screens – a 12.3-inch LCD instrument cluster, a 17.7-inch plastic-OLED center information display and a 12.3-inch plastic-OLED passenger display –, the LG VS Pillar to Pillar (P2P) display provides the MBUX Hyperscreen with its unique look and unmatched usability. Powered by the company’s IVI system, the sharp, vibrant display enables the driver and front-seat passenger to view a range of key vehicle information and easily access a wide variety of content. A curved glass cover creates the appearance of a single, continuous screen and delivers a flowing form factor in keeping with the design of the vehicle interior. Additionally, the MBUX Hyperscreen incorporates a driver monitoring system (DMS) with driving assistance and passenger safety functions, made possible by the new electronic architecture. At Display Week 2022 in San Jose, California, the MBUX Hyperscreen was honored with the Society for Information Display’s ‘Display Application of the Year’ award, a meaningful recognition that points to the growing sophistication and importance of the in-vehicle display segment. Covering the full width of the dashboard, the attention-grabbing screen is a key feature of the sleek, futuristic and luxury Mercedes-Benz EQS. Through its unmatched innovation and dedication, LG VS company has become an in-demand auto industry partner, taking an active role in shaping the future of mobility and elevating the on-road experience for drivers and passengers worldwide. Stay tuned to Beyond News to keep up with all the latest news and announcements from LG. # # # View the full article

Connected Health, Metaverse, Energizing Mobility Stand Out for New Business Exploration; $2 Million in LG Funding to Accelerate Business Development SANTA CLARA, Calif., June 20, 2022 — LG Electronics’ North American Innovation Center (LG NOVA) has announced the “Selected 20” startups advancing to the next stage of its Mission for the Future global challenge competition. These top contenders were awarded $100,000 each, $2 million total for 20 proof of concept projects. As they proceed forward, the startups will be working on a business model with LG NOVA counterparts to create a business framework. “Over the last few months, our work with the First 50 startups has helped us continue to refine our vision for the future as we look at new areas of growth for LG,” said LG Electronics Senior Vice President for Innovation Dr. Sokwoo Rhee, head of LG NOVA. “We’re inspired by all of those who have participated to date with groundbreaking, thoughtful tech innovations to drive and contribute to our collaborative community and guiding principle of ‘outside-in’ innovation. With this announcement, we’re sharing the results of our ongoing work in engaging with the startup and entrepreneur community to create impactful technologies that will lead society into the future.” Among the startups selected are strong businesses across the Connected Health, Metaverse, and Energizing Mobility sectors that are creating new solutions with the potential to transform markets and industries. Moving forward to the next phase in the areas of Smart Lifestyles and Innovation for Impact are Digbi, a healthcare-related company exploring the area of gut and genetic microbiome; a·kin, an AI for the smarter home designed to support activities of daily living for caregivers and families; and Chefling, a smart kitchen assistant that offers recipes to cook based on ingredients from your groceries receipts. These three companies represent different aspects of people’s changing priorities on simplifying life and living better with personalized services that will aid in nourishment and help complete daily tasks more efficiently. In the Connected Health space, the epicenter of innovation is shifting to patient-focused care and wellness, quickened by the pace of new technology adoption in healthcare over the past two years. The startups selected in this area reflect this transition and the potential future services created as people change their perspective on new technology-based care and desire greater control over their health and the health services they receive. The startups singled out by LG NOVA in Connected Health offer innovative technology-based services through AI and the Metaverse, paired with data and services platforms centered around patient care, regardless of the setting. With the focus on developing an advanced technology platform for providing services, MayaMD, Inc., LifeNome and Mindset Medical have been selected to move to the next phase of NOVA’s challenge. Leveraging AI to provide greater information to patients and providers for better health services, MayaMD is a conversational digital human-AI health assistant. LifeNome is a precision and biological personalized enterprise health platform powered by genomics and AI. Mindset Medical is a camera sensor-based technology platform that can take health and biological readings through your personal device for medical diagnosis by doctors remotely. Expanding upon a platform for patient services, medZERO, an employer-sponsored financial wellness platform, gives employees a smarter way to pay for healthcare via on-demand access to funds to pay their out-of-pocket expenses over time at zero interest and zero fees. XRHealth, TRIPP, Inc. and NeuroTrainer offer effective alternatives to health and wellness services for patients, through the capabilities of an XR/VR/AR environment. XRHealth is a virtual treatment room that provides patient care and rehabilitation through VR/AR paired with clinicians and real-time data analytics. TRIPP is an XR wellness platform pioneering innovative health and wellness technologies that deepen connection to self through fully immersive alternate realities. NeuroTrainer improves focus and performance with virtual reality brain training. In the Metaverse space, LG is pursuing a variety of applications with the intent to drive broader adoption of new immersive, interactive technologies and create greater business opportunities. The LG NOVA team’s choice of startups in this category include iQ3Connect, Snickerdoodle Labs and YBVR. iQ3Connect provides immersive 3D workspace technology and a no-code platform to enable distributed teams to cost-effectively work, collaborate and train from anywhere, on any AR, VR or 2D device. Snickerdoodle Labs is building a privacy-first, agnostic data-sharing layer where individuals own their data and the value it generates. YBVR brings live events to fans with the technology to quickly turn streaming live video content into new level of fan engagement through immersive viewing experiences. Lastly, LG’s Energizing Mobility category focuses on the electric mobility sector and EV charging infrastructure ecosystem, which are paramount to achieving a more sustainable future. The selected companies in this category provide a broad range of actionable solutions to increase the feasibility of adoption across the consumer and business markets. SparkCharge offers an affordable and convenient way for electric vehicle owners to charge their EVs without a direct-access charger at home or on the road. Driivz provides an EV charging and energy management software platform that enables players in the hospitality industry to offer a disruptive business model of EV charging-as-a-service. I-EMS Group, Ltd. uses innovative AI and blockchain-based DERMS and transactive energy software platforms to enable power optimization across smart cities, smart homes and e-mobility. Kardome’s 3D audio technology improves speech recognition accuracy in challenging soundscapes, transforming voice UI from cloud-dependent experience to a secure real-time and customizable user experience in any environment. Faction has a unique approach to driverless technology and light electric vehicles that introduces a more efficient way to move goods and people. Chosen from a group of more than 1,300 applicants, the Selected 20 will continue in the process to develop their ideas at the incubation and pilot level, while working closely with LG NOVA’s team of innovation and entrepreneurial experts over the next couple of months—with the goal of being chosen as a Mission for the Future challenge “Top 10” finalist. To be named in August 2022, the Top 10 will have the opportunity to build their business in collaboration with LG on an accelerated path to success, with full access to LG expertise, mentorship, and from NOVA Capital Alliance and investments from LG. Since its official launch in August 2021, the Mission for the Future challenge has invited innovators and entrepreneurs to submit their business ideas, technologies and concepts that look to advance people, communities and the planet. The initial “First 50” startups selected through the challenge program received access to basic business infrastructural support and networking after demonstrating exceptional proof-of-concept within emerging industries, as well as the potential for a successful partnership within the wider LG business. Mission for the Future is an annual challenge program that seeks out great ideas, concepts and businesses that will help improve the quality of life in the future. The goal of the challenge is to bring outside-in innovation to LG. In addition to the selected company prizes, the finalists can qualify for resources and investments from an allotted $20 million for new business development and the opportunity to work with LG NOVA’s Incubation team to scale their business. # # # View the full article

Stunning Self-Lit Picture Quality of LG’s Unique, Rollable OLED Brought Renowned Artist’s Exciting, New Work to Life at World’s Leading International Art Fair SEOUL, June 20, 2022 — LG Electronics (LG) collaborated with Anish Kapoor1 to showcase the world-renowned British-Indian artist’s media artwork on LG SIGNATURE OLED R. Representing the perfect fusion of artistry and technology, Kapoor’s experiential digital art on LG’s sublime, self-lit TV was presented in collaboration with LISSON GALLERY in Basel, Switzerland during Art Basel 2022 from June 16-19. With superior picture quality enabled by millions of self-lit pixels, LG OLED TV has become a favorite with the creative industries and innovative artistic practitioners worldwide. Its ability to capture the essence of the artist’s vision through vibrant, accurate color reproduction, complete with deep blacks and infinite contrast, make LG OLED2 the ultimate digital canvas. Add in the unique form factor of LG SIGNATURE OLED R, which pairs a rollable screen – an innovation made possible by LG OLED technology – with a timeless, minimalist design, and the stage is set for the most memorable art and viewing experiences imaginable. One of the most important artists working today, Anish Kapoor is a sculptor known for his distinctive and often impressively-scaled installations, such as Cloud Gate (2004) in Chicago’s Millennium Park and Sky Mirror (2006) in New York’s Rockefeller Center. Noted for his use of abstract forms, rich colors and reflective surfaces, the artist has turned his attention to the two-dimensional in his unique collaboration with LG. Kapoor’s new work takes the form of a short film that continues his decades of combining shape with luxurious, saturated colors that constantly and subtly shift from one mesmerizing hue to another. The work was paired with a specially-commissioned soundtrack that adds to the experiential nature of the piece; complementing the visuals shown on LG SIGNATURE OLED R while drawing viewers into ‘the moment,’ and at times, creating a sense of disorientation. LG previously partnered with Anish Kapoor for his major exhibition at the Accademia Gallery in Venice last April. During the event, LG OLED evo TV G series models were used to display images of Kapoor’s most well-known sculptures and installations, leveraging LG’s OLED evo technology to faithfully reproduce the colors and textures – and convey the three-dimensionality – of his physical works. To celebrate the latest LG-Kapoor collaboration, 10 editions of the LG SIGNATURE OLED R Anish Kapoor Edition will be meeting art lovers around the world via LISSON GALLERY, one of the leading galleries, which has worked with the artist for forty years. LG continues to deliver enriching artworld experiences through hosting a series of exhibitions demonstrating the intrinsic link and undeniable harmony between art and technology. The digital artworks brought to life by LG OLED will be uploaded to the OLED Art project website after their real-world unveiling, allowing art enthusiasts and OLED fans around the world to enjoy them at their convenience. # # # 1 Anish Kapoor is considered to be one of the most influential artists working today. Born in Mumbai, India in 1954, he now lives and works in London. His works are permanently exhibited in the most important collections and museums around the world from the Museum of Modern Art in New York to the Tate in London; at the Prada Foundation in Milan; at the Guggenheim Museums in Venice, Bilbao and Abu Dhabi. Recent solo exhibitions have been held at Pinakothek der Moderne, Munich, Germany (2020); Central Academy of Fine Arts Museum and Imperial Ancestral Temple in Beijing (2019); Fundación Proa, Buenos Aires (2019); Serralves, Museu de Arte Contemorânea, Porto, Portugal (2018); University Museum of Contemporary Art (MUAC), Mexico City (2016); Château de Versailles, France (2015); Jewish Museum and Tolerance Center, Moscow (2015); Gropius Bau, Berlin (2013); Sakıp Sabancı Müzesi, Istanbul (2013); Museum of Contemporary Art, Sydney (2012). Anish Kapoor represented Great Britain at the 44th Venice Biennale in 1990 where he was awarded the Premio Duemila Prize. In 1991 he won the Turner Prize and has gone on to receive numerous international awards including the Praemium Imperiale in 2011 and Padma Bhushan in 2012. He received a CBE in 2003 and a Knighthood in 2013 for visual arts services. Also renowned for his architecturally-scaled works, public projects include: Cloud Gate (2004), Millennium Park, Chicago, USA; Leviathan (2011) exhibited at 2011 Monumenta, Paris; Orbit (2012), Queen Elizabeth Olympic Park, London; Ark Nova, an inflatable concert hall created for Lucerne Festival, Japan (2013-) and Descension, (2014) most recently installed in Brooklyn Bridge Park, New York, USA (2017). 2 LG is committed to making life better through the power of art and technology. LG’s recent projects represent this commitment and celebrates the merging of technical essence and artistic creativity that has come to define LG and the unique value it continues to deliver. LG OLED becomes a digital canvas for artists, with ‘self-lit’ being the core value of LG OLED. Through this technology, LG believes artists can express their imagination and create a new generation of digital art that were never before available. As a bridge that connects lifestyle with art, LG OLED will keep building a society where more people can relish art. To follow the journey of LG OLED ART, visit LGOLEDART.com. View the full article

After 70 years on the throne, the extraordinary popularity of Queen Elizabeth II did not go unnoticed during Britain’s four-day Platinum Jubilee extravaganza that took place the first weekend of June. To get ready for the festivities, LG hosted a virtual LG SIGNATURE event in advance as a part of the luxury brand’s ‘LG SIGNATURE Hosts’ experiences. Hosted at the end of May, the event comprised of two interactive Zoom sessions in partnership with acclaimed British chef Chris Denney, who is described by renowned critic and presenter Giles Coren as “the kind of chef who only comes along once or twice in a decade.” Ahead of the session, guests were gifted a luxurious picnic hamper which included dishes curated by Denney, a bottle of Chapel Down English sparkling wine and an LG SIGNATURE branded champagne stopper. Denney’s menu choices were inspired by traditional British delicacies and favorites of the Royal Family, with items such as mutton salami, Isle of Wight tomato panzanella, Royal Warranted Kings’ Caviar and a traditional cherry tea cake with whipped vanilla cream that Denney’s grandmother used to make for the Spencer family at Althorp House. During the session, Denney talked the media through the creation of both the panzanella salad and the cherry tea cake, while showcasing the unique features of the LG SIGNATURE Wine Cellar and LG SIGNATURE Refrigerator that were set up in the kitchen. LG SIGNATURE products are known for delivering high-end, unparalleled performance. Offering the precise temperature- and humidity-controlled conditions needed for optimal preservation, the LG SIGNATURE Wine Cellar is the ideal home solution for keeping wines of all types at their best. And, with the innovative InstaView feature, LG SIGNATURE Refrigerators allow users to see inside the easy access compartment without opening the door, helping food stay fresh longer. Empowered with advanced technology, stylish design and hygiene-promoting features, today’s luxury products represent innovation at its finest. Contributed by LG UK # # # View the full article

Photo Credit: A. Kozak / M. Kontraktewicz Interior design is a combination of art and technology that allows an aesthetically and functionally pleasing environment for the people using the space. After two years of the pandemic which kept many at home, the number of homeowners wanting to spruce up their spaces grew, leading to an escalated interest in interior design. Knowing this, the worldwide popular magazine, Vogue, launched a special edition of the magazine devoted to designs and interiors, “Vogue Polska Living”. To celebrate the debut of its first edition, a gala premiere was held at the Banking Business Center in Warsaw, Poland with more than 400 people from the world of culture and art attending such as celebrities, artists and fashion designers. Photo Credit: A. Kozak / M. Kontraktewicz LG’s collaboration with Vogue Polska Living is a quintessential partnership of premium brands offering products of the highest quality. As a technology partner of the event, LG Poland took advantage of the occasion to present LG OLED TVs and LG gram laptops, premium products with sleek designs and state-of-the-art technology which fit in perfectly with the grand, stunning interior of the Banking Business Center. Photo Credit: A. Kozak / M. Kontraktewicz Under the brand slogan, “Art inspires technology, Technology completes art”, LG continue to create products with not only up-to-date technology but timeless designs that are perfect for design projects and collaboration with various artists. The recent project house of LG Poland and Paweł Jurkiewicz, an iconic place decorated with eight different LG TVs that seamlessly blended into the modern interior of the house, was featured in the first edition of Vogue Polska Living. Across the 300 pages of the magazine, there are many more visual inspirations to savor. The cover picture of the first issue was taken by Katarzyna Gatkowska, a photographer with prominent experience with covers and photoshoots for top international interior magazines. Inside are some of the best designs from around the world including the Californian abode of American actress Gwyneth Paltrow as well as projects managed by Zuza and Piotr Paradowski, who run a popular design office in Krakow and were named among the 100 most creative designers by Architectural Digest. Photo Credit: A. Kozak / M. Kontraktewicz LG will continue to create and introduce products featuring high-end technology with flawless designs that can help designers and homeowners actualize their vision and can harmoniously complement any décor. Photo Credit: A. Kozak / M. Kontraktewicz Contributed by LG Poland # # # View the full article

A paradise for furniture lovers, Milan Design Week is also one of the best places to check out the latest in kitchen design and appliances. This year’s edition of Italy’s globally-famous design fair featured wares from many top global brands, including well-known lifestyle innovator, LG. The company’s booth offered up a full menu of delicious events for 2022, enabling visitors to experience the unique value and craftsman-like quality of the Signature Kitchen Suite lineup of premium built-in appliances. Signature Kitchen Suite’s ‘True to Food’ philosophy centers on the importance of preserving the original flavors of fresh ingredients, and is underpinned by a full understanding and sincere appreciation of the journey of good food. LG is proud to play its part in the final step of this journey with its state-of-the-art Signature Kitchen Suite’s appliances – including pro ranges designed to cook local specialties in the exact way (be it sous vide, induction, gas, griddle, true convection or steam) that best preserves their distinctive flavors and honors local culinary traditions. The ‘True to Food’ philosophy could be seen, smelled and tasted throughout the variety of activities and displays – including cooking shows, concept catering, illustrative artwork and wine tastings – delivered in collaboration with chefs, artists and influencers who share the brand’s ideals. Let’s take a look at some of the interactive, informative and often delectable events LG prepared for Milan Design Week 2022. Entertaining Cooking Shows with New Signature Kitchen Suite Appliances Leveraging Signature Kitchen Suite appliances, LG provided innovative experiences every day of the week-long celebration, putting on engaging cooking shows for people who value the art of cooking and enjoy gourmet food that allows the original flavors of ingredients. Visitors were able to take part in cooking demonstrations showcasing traditional cooking methods and the precision of the Signature Kitchen Suite Pro Range featuring built-in sous vide function and the brand’s superb Induction Oven. Chef Christopher Tomei impressed those on hand by making mouthwatering food and by hosting lively panel discussions about the joys and benefits of authentic cooking. And, for an innovative mixture of cuisine and electronic music, LG presented daily performances by the trio of Italian artists known as Food Ensemble. Concept Catering: Sharing the Original Taste of Local Ingredients As well as entertaining cooking shows, LG’s booth captivated visitors’ senses with twice-daily ‘concept catering’ events. Mimosa Milano, a Milan-based cooking project led by chef Mimosa Misasi, treated attendees to an array of fine foods made with local ingredients, such as fragrant and flavor-rich herbs and spices, perfectly preserved and precisely prepared using Signature Kitchen Suite products. Sharing Brand Values Through the Power of Art The core values of the Signature Kitchen Suite brand and its ‘True to Food’ philosophy were also communicated through the instantly-recognizable art of Italian illustrator, architect and author, Carlo Stanga, who created two exclusive works for LG’s Milan Design Week showcase. Displayed inside the booth, the first depicted a cityscape which visitors could zoom-in on to discover Signature Kitchen Suite appliances, then click to find out more about each product and its features. The second artwork, exhibited outside the Signature Kitchen Suite’s Milan showroom, offered Stanga’s creative interpretation of the beautiful city of Milan. Wine tastings completed the artful culinary experience, giving visitors the opportunity to sample and savor wines chilled to perfection in the Signature Kitchen Suite Column Wine Cellar and Under-counter Wine Cellar. The diverse program of events held during Milan Design Week elegantly expressed the ‘True to Food’ philosophy and unique value of LG’s sophisticated built-in brand, successfully introducing more people to the advanced technologies, stylish design and convenient features that define the Signature Kitchen Suite lineup. To learn more about the growing portfolio of Signature Kitchen Suite products, visit www.signaturekitchensuite.com/it_en/. # # # View the full article

LG TV Owners in Over Forty New Countries Across Africa, Europe and the Middle East Now Have Access to Anticipated Disney+ Content SEOUL, June 14, 2022 — Disney+ app is now available on compatible LG TVs in over forty new countries and territories across Africa, Europe and the Middle East. More LG TV owners can now enjoy in one convenient place the very best movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic and Star, as long as their TV runs webOS from 2017 or later. To enjoy all of what the Disney+ service has to offer, LG customers can simply click the Disney+ icon on LG Home Launcher or press the Disney+ direct button on the LG Magic Remote and select their subscription type to start watching their favorite shows. Smoothly integrated into the webOS platform, the Disney+ app on LG TVs provides a seamless experience and an abundance of first-rate content to suit every taste and interest. A wealth of superb on-demand content awaits on Disney+, the streaming service supplying access to hundreds of Disney+ Originals and thousands of episodes from The Walt Disney Company’s vast library along with a growing lineup of exclusive, original entertainment. Feature films, TV programs, short-form content and documentaries are all conveniently categorized, searchable and available to stream right now on the large screen at home. With a number of Disney owned properties to choose from, including the Marvel Cinematic Universe and Star Wars, subscribers have no shortage of viewing options to explore. Disney+ brings subscribers a plethora of compelling choices such as Obi-Wan Kenobi, Marvel Studios’ Ms. Marvel, The Kardashians and much more. LG TVs running webOS allow users to immerse into the nostalgia of all-time favorite stories or the excitement of live action. To bring the utmost detail out of each scene, LG OLED technology offers best-in-industry picture quality thanks to infinite contrast ratio and absolute black level made possible by OLED’s revolutionary self-lit pixel technology which does not require a backlight. Compatible with both Dolby Vision and Dolby Atmos, LG TVs deliver an outstanding viewing experience for the home. What’s more, LG’s convenience-enhancing smart TV features, including ThinQ AI and the platform-wide LG universal search function, work seamlessly with Disney+. Always striving to deliver the best user experience and content selection available, LG now offers the Disney+ app on compatible LG TVs in over ninety countries worldwide. # # # View the full article

Artistry is an apt word to describe the collaboration between LG SIGNATURE and Molteni&C S.p.A, two brands united by their exceptional aesthetic vision and long-standing design leadership. Just in time for Milan Design Week 2022, the two brands joined hands again to introduce the new definition of a perfect harmony of premium home appliances and furniture. The exclusive collaboration takes their artistry to the next level – this time, taking to the big screen. Hide and Seek is the joint production of LG SIGNATURE and Francesca Molteni, the founder of MUSE Factory of projects. Francesca is an art director and a visual director whose fame excels far and beyond in the design and architecture films. The sophisticated seven-minute visual extravaganza showcases the partnership of LG SIGNATURE and Molteni&C and offers an engaging look into all that the two brands stand for. On the 6th of June, a day marking the beginning of Milan Design Week, media from all around the nation gathered at the Signature Kitchen Suite Showroom Milan for an exclusive premiere viewing of Hide and Seek. True to the title, the film led attendees through a captivating adventure, portraying the magical possibilities offered through the perfect marriage of technological innovation and outstanding craftsmanship. Vicky and Marty, two young protagonists of the film, beckon the viewers into a joyous and fanciful world. Important supporting actors are none other than LG SIGNATURE’s most notable products – LG SIGNATURE OLED R, the first-ever rollable TV, the LG SIGNATURE OLED 8K, the company’s latest and greatest addition to its diverse range of OLED offerings; premium kitchen appliances such as the LG SIGNATURE InstaView Door-in-Door Refrigerator and LG SIGNATURE Wine Cellar; and the LG SIGNATURE Washer and Dryer and LG SIGNATURE Air Purifier. The two children interact freely with the appliances, just as actors would exchange lines. Playing hide-and-seek, they explore a fantastic dreamland conceived by LG SIGNATURE’s cutting-edge innovations. All the while, the Molteni&C showroom functions as an impressive backdrop, adding a refined mood to the scene. The guests were then led to the LG SIGNATURE zone, where they could explore all the products and brand experiences portrayed in the short film with furnishings by Molteni&C. In addition, a fully immersive and interactive virtual showroom was introduced for a unique hide-and-seek experience of their own. The innovative virtual space was launched on June 3 and is now available on the LG SIGNATURE website. In the near future, the classy collaboration between LG SIGNATURE and Molteni&C will be available also at Contract Atelier in Milan, an innovative space for contract business, and Co van der Horst in Amsterdam, the boutique concept store – both sporting exclusive partners including Molteni&C. There’s still more to come regarding LG SIGNATURE’s collaborations and projects in the design and art world – stay tuned to Beyond News for the latest. # # # View the full article

Fans of a galaxy far, far away recently came together in Anaheim, California for this year’s highly-anticipated Star Wars Celebration. The event featured all things Star Wars, from celebrity panel discussions to immersive exhibits, and a collaboration of galactic proportions from LG and Lucasfilm. The two innovative companies selected the celebration as the perfect occasion for LG to unveil a special Star Wars edition of LG’s award-winning LG OLED evo C2 65-inch model. Featuring a Star Wars inspired design aesthetic, user-interface and packaging, as well as a gallery of Star Wars content, the Star Wars LG OLED evo is sure to appeal to fans of Jedi and Sith alike. In a nod to the enduring franchise’s popular 501st Legion of clone troopers, only 501 units of the special-edition TV will be released in both the US and German markets. The Star Wars LG OLED evo has been created with the ultimate fan in mind, combining LG’s self-lit display prowess and user-experience expertise with the distinctive flavors of the beloved space saga. The superb TV provides the breathtaking picture quality of LG OLED evo technology as well as lifelike sound, to help transport viewers to their favorite Star Wars locales, from Tatooine to Coruscant and everywhere in between, while watching their favorite Star Wars content. LG OLED evo TVs leverage millions of self-lit pixels to deliver sharp, realistic images with perfect blacks, vivid, accurate colors and infinite contrast. Although ideal for watching any genre of content, the Star Wars LG OLED evo TV brings an extra layer of authenticity and immersion to the Star Wars viewing experience thanks to its unique design elements, UI and content gallery. LG’s special-edition TV has an unmistakably Star Wars-themed look, including a Star Wars-branded remote featuring a user interface designed to reflect a LightsaberTM theme, and comes with a gallery of unique Star Wars visuals preinstalled. What’s more, the TV ships in Star Wars-branded packaging featuring an image of Darth Vader – whose instantly recognizable breathing can be heard whenever the TV is powered on. Additionally, each TV comes with a numbered certificate of authenticity. Within the TV’s Gallery Mode, a feature that turns LG OLED into a digital canvas for displaying artwork, are two new categories that explore the world of Star Wars and the story of the iconic villain: The Conceptual Designs and The Journey of Darth Vader. The former boasts original storyboards and illustrations that show how Star Wars came to life while the latter looks at how Anakin Skywalker became Darth Vader through a rich array of content including movie posters and key scenes from the actual films. LG OLED is widely recognized for delivering the ultimate in picture quality. Featuring LG’s new α (Alpha) 9 Gen5 AI processor 4K and advanced picture algorithms, LG’s OLED evo technology, which is applied to the company’s latest C2 series models, takes the movie viewing experience to immersive, new heights. On top of that, LG’s 2022 OLED TVs are the first to adopt Dolby Vision IQ with Precision Detail, which reveals previously imperceptible visual detail and nuance to add to the sense of realism. Cinematic audio completes the stunning TV, with LG’s latest AI processor enabling movie theater-like audio quality with virtual 7.1.2 surround sound. The Star Wars special-edition LG OLED evo was on display at LG’s Empire-inspired exhibit during Star Wars Celebration at the Anaheim Convention Center in Anaheim, California (May 26-29), and at FedCon Fair in Bonn, Germany (June 3-5). The TV will be available for sale, while stocks last, in the US and Germany. To learn more about the Star Wars Edition LG OLED TV, visit LG.com/us/StarWars. # # # Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd. View the full article

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LG Presents the Future of Commercial Technology With Digital Signage Solutions and Autonomous Robot Assistant SEOUL, June 9, 2022 — LG Electronics (LG) will showcase its innovative commercial technologies including Transparent OLED Signage to a diverse lineup of LED signage products and autonomous robot assistants in Las Vegas (USA) at InfoComm 2022 from June 8. LG will spotlight a variety of commercial use-case scenarios in seven distinct zones that demonstrate how LG products support business needs in boardrooms, retail boutiques, drive-throughs, residential home offices, professional creative studios and more. Inside the booth, visitors will be treated to thoughtful technology implementations in spaces that explore how nearly all businesses today can leverage digital tools to improve efficiency, productivity and customer experiences. Welcoming visitors to LG’s Retail Solutions zone is the LED signage solution using 54-inch bezel-free displays allowing integrators to create a seamless viewing experience. The new 54-inch LG LED Bloc (model LSAC) is approximately four times larger in area than most commonly used LED cabinets, and its unique size allows this model to use it like a 55-inch LCD video wall display with easy installation – it even fits the brackets of existing LCD video wall models.* Also being unveiled in the Retail Solutions zone, is the company’s first multi-purpose customer service robot, LG CLOi GuideBot, which is designed to provide wayfinding, enhanced security and powerful advertising opportunities. LG CLOi GuideBot’s friendly digital face and two large touch screens are designed to revolutionize the customer experience virtually everywhere from museums and convention centers to movie theaters and hotels. The Reception zone highlights the creative and engaging possibilities of LG’s Transparent OLED Signage displays, while also demonstrating how 88-inch Ultra Stretch Displays and LG Ultra Slim LED signage can deliver informative and attractive backdrops. In the Collaboration and Education Solutions zone, visitors will experience technologies targeted to boardrooms, meeting rooms and training rooms/learning environments. Products shown include LG’s 136-inch LED All-in-One display with onboard system controller and speakers, 55-inch and 43-inch versions of the LG One:Quick Works and One:Quick Flex 4K all-in-one collaboration tool, an 86-inch LG CreateBoard interactive whiteboard, the novel 28-inch LG DualUp Monitor with a unique 16:18 aspect ratio, a 27-inch QHD Ergo Dual desktop monitor, a 15-inch LG gram laptop and a 98-inch large format UHD signage for classrooms. The Residential zone is split into two rooms. The Home Cinema area will exhibit LG MAGNIT – the jaw-dropping picture quality created by its several million self-emissive LED pixels lets people enjoy their favorite movies at home. And the Home Office area features a 43-inch One:Quick Flex display, a 14-inch LG gram laptop and two QHD ergonomic desktop monitors that can be independently oriented to form a 32:9 ultrawide display or a 16:18 display, or offer a vertical and horizontal screen simultaneously. Creative, film and broadcast professionals may be especially interested in the OLED Pro Creative Studio zone, which demonstrates the exceptional color, clarity and performance of LG’s 32-inch UltraFine OLED Pro desktop monitor that can be supplemented with a monitor hood and a detachable self-calibration sensor. Two 65-inch UltraFine OLED Pro displays, one wall-mounted and the other on a stand, complete the space. The Control Room zone demonstrates how LG’s 136-inch LED All-in-One can be leveraged in command centers. Plus, the company’s 55-inch Even Bezel LCD panels will form a variety of video wall displays with virtually no distinguishable separation between panels. A 43-inch IPS UHD desktop monitor will be displayed alongside a 49-inch IPS Dual QHD UltraWide curved monitor, offering a 32:9 aspect ratio. Lastly, the Projector zone contains LG’s high-brightness and Ultra Short Throw (UST) 4K UHD CineBeam Laser projectors and the all-new ProBeam business projector showing how the company’s expansive product line offers optimized solutions for virtually every situation and need. # # # * 54-inch LED Bloc can be installed using VESA wall-mount (600×400) and screws. View the full article

LG Solidifies its Ultra-Premium Status in the European Market With its High-End Built-In Kitchen Solutions SEOUL, June 7, 2022 — LG Electronics (LG) will present the essence of its ultra-premium built-in kitchen appliance brand at Milan Design Week 2022, the globally-renowned design event anchored by the Salone del Mobile, from June 7-12. Since making its highly-anticipated European debut four years ago, LG has been strengthening its position across the continent with luxurious Signature Kitchen Suite built-in appliances that are being embraced by Europeans. Signature Kitchen Suite’s high-end built-in solutions perfectly integrate into existing kitchens, combining innovative designs with cutting-edge technology to redefine the cooking experience. Under the True to Food theme, LG delivers the utmost performance, design and precision to the kitchen as well as demonstrates respect for food at every level until reaching the dinner table. Also, at the booth, LG enables visitors to fully experience its luxurious vision for a better culinary life expressing the core values of every Signature Kitchen Suite solution. The showcase combines four unique sections and entertaining events to effectively convey the quality and differentiated values of the stylish, sophisticated lineup. The Signature Kitchen Suite products on display, the new oven, dishwasher and under-counter drawer lineups, present modern and exclusive lifestyle with their chic, contemporary color and panel options and new capacities to fit and complement various kitchen spaces and interiors. LG’s exhibition presents four kitchen zones: Seamless Nature Kitchen, European Trendy Kitchen, Conceptual Kitchen and Botanic Art Gallery. Seamless Nature Kitchen highlights the products’ seamless design and nature-inspired finishes. In European Trendy Kitchen, the company is unveiling its new range of premium kitchen appliances which includes a 36-inch induction, steam oven, speed oven, under-counter wine cellar and under-counter drawer refrigerator with a brand-new finish. The Conceptual Kitchen showcases the wide-ranging Signature Kitchen Suite lineup which extends to large-capacity solutions including a 48-inch French-Door refrigerator and 48-inch Dual-Fuel Pro Range. Lastly, Botanic Art Gallery displays media artwork in collaboration with an Italian illustrator, Carlo Stanga, who incorporates local natural ingredients into his work. During the exhibition, a separate event, True to Food Itinerary, will be held in the Signature Kitchen Suite Showroom in Piazza Cavour, Milan to demonstrate the values that help them maintain the original flavors and freshness of ingredients throughout well designed customer experiences. “Milan Design Week represents a major milestone in LG’s presence in the European built-in appliance market,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “To build on the success of our Signature Kitchen Suite, we are aiming to further expand and solidify our position in this space by introducing ultra-premium designs and advanced technologies that will shape the future of kitchen interior design.” For more information on the full portfolio of Signature Kitchen Suite built-in kitchen appliances, visit www.signaturekitchensuite.it/it_en/. # # # View the full article

Company Bringing Specially-Designed Customer Experiences to Italy to Convey Distinctive Design Philosophy While Showcasing its Advanced Offerings SEOUL, June 7, 2022 — LG Electronics (LG) is sharing its human-centered design philosophy at Milan Design Week, the globally-renowned design event held from June 7-12 anchored by the Salone del Mobile, through various thoughtfully-designed customer experiences. As the world’s largest design trade fair, the event presents 370,000 attendees from 188 countries with the latest furniture design concepts across 2,100 booths. In Milan, LG will be introducing Signature Kitchen Suite’s high-end built-in solutions which perfectly integrate into existing kitchens and combine innovative designs with cutting-edge technology to reimagine the cooking experience. Under its True to Food theme, LG will utilize its expansive 400 m² Signature Kitchen Suite booth to deliver the importance of preserving the original value of ingredients until plating. Visitors can fully experience a better culinary life by walking through four unique sections and taking part in various engaging events, all of which convey the quality and differentiated customer values of the stylish, sophisticated lineup. Coinciding with the Milan exhibition is LG’s True to Food Itinerary event which will take place at the Signature Kitchen Suite showroom in Piazza Cavour, Milan. Here, the company will demonstrate the values that preserve the original flavor and freshness of food through perfe ctly-crafted customer experiences. LG and premium Italian furniture brand Molteni&C S.p.A will be collaborating to present the uncompromising style and advanced functionality of the LG SIGNATURE brand. The collaboration will give consumers the opportunity to both virtually and physically experience the innovative products. Also, the short film, Hide and Seek, will be screened for the whole week to highlight LG SIGNATURE’s cutting-edge products and Molteni&C’s elegant furnishings. Produced by LG SIGNATURE and created by Francesca Molteni, the influential art and visual director who founded the MUSE Factory of Projects, this visual masterpiece showcases the LG SIGNATURE and Molteni&C partnership by beautifully expressing what the two brands stand for and will run alongside special “HIDE & SEEK” events for visiting interior designers and architects to learn and enjoy. LG is adding a touch of class to its LG OLED Objet Collection Easel (65Art90) and Posé (LX1) models by teaming up with premium Dutch lifestyle brand, Moooi. This collaboration embraces Moooi’s signature ‘A Life Extraordinary’ exhibition by fusing cutting-edge lifestyle TVs with its extraordinary designs. Representing an exciting new direction for TV, the LG OLED Objet Collection continues to reinforce LG’s global reputation as a lifestyle innovator. For more information on the Signature Kitchen Suite’s built-in kitchen appliances, visit the LG Signature Kitchen Suite website or visit the interactive LG SIGNATURE virtual showroom for a unique hide-and-seek experience which will be opened to everyone during Milan Design Week. # # # View the full article

The 5th of June marks the annual celebration of World Environment Day, an occasion to focus on what each of us can do to preserve the natural world for future generations. Fully dedicated to the cause, LG strives to foster a better environment for all lives to thrive by means of combating climate change, facilitating circular economies and achieving energy efficiency. An Inspiring Message About Climate Change LG’s iconic ultra-high-definition digital billboard in New York City’s Times Square is one of the few screens in the world seen by hundreds of thousands of passersby each day. Making use of these impactful channels for this year’s World Environment Day, LG presented a poignant short film calling on united action for #OnlyOneEarth. On screen from June 2nd, the film zeroes in on many of the pressing environmental challenges that our world faces today, including climate change. The film is consecutive of LG’s environmental series, following a 3D production that aired on the billboard in NYC’s Times Square earlier this year. A company more inclined to inspire through action rather than words, LG is making tangible efforts to combat climate change. To achieve its Zero Carbon 2030 pledge established in 2019, LG is taking strategic steps to curb greenhouse gas (GHG) emissions in the entire manufacturing process from production to use by 2030. CES 2022 was another occasion in which LG’s efforts to scale down negative climate impact were brought to the spotlight. As a big advocate for recycling processes that bring us one step closer to a zero-carbon society, LG made sure to construct its CES booth entirely of recycled oriented strand board (OSB) plywood. No glue, paint or varnish was used during its construction and its simplified design helped streamline the recycling process when it was time to pack up. Taking Steps for a Circular Economy A circular economy is a system of production and consumption which involves processes of reusing and recycling existing materials. Through a commitment to use a cumulative total of 600,000 tons of recycled plastic from 2021 to 2030, LG aims to increase high-quality recycling and thereby push towards a circular economy in the electronics industry. The LG Chilseo Recycling Center (CRC) in South Korea well demonstrates LG’s commitment to better recycling resources and processes. Since its establishment in August 2001, the facility has spearheaded LG’s e-waste initiative by collecting electronic waste at the end of product lifecycles, re-using recycled plastic for the manufacturing of new components and shipping parts to the company’s home appliance plant nearby for use in new products. Applying its recycling practices to wider CSR activities, LG has been annually donating four hundred boxes formerly used to package large appliances to the ‘Animal Behavior Enrichment Program*’ operated at Seoul Grand Park located in Korea. The sturdy, large-sized upcycled boxes offer a great source of entertainment for zoo animals inhabiting the park, and minimize the environmental impact caused by excess waste – a total win-win for everyone. With the aim of fostering circularity in the company’s respective industry and expanding its influence, LG launched its “Second Life” campaign in the US last year. The nationwide clothing drive successfully bestowed a second life to more than 5,000 pounds of gently used clothes. Partnering for an Energy-Efficient Future Delivering products that meet the latest energy and eco standards is an important part of LG’s environmental initiative. Partnering with ENERGY STAR® has helped to widen the company’s offerings. LG has been a partner of the ENERGY STAR® program since 2012. Jointly established by the US Environmental Protection Agency and the Department of Energy to promote energy-efficiency, the program provides accurate energy-consumption information for a wide range of products and devices. The company’s commitment to producing energy-efficient innovations not only benefits consumers, but the environment as well. At the 2022 ENERGY STAR Awards, LG won both the Sustained Excellence Award and the Emerging Technology Award in recognition of its dedication to energy efficiency and reducing its carbon footprint. Through original campaigns, raising awareness of key issues and, of course, its dedication to innovation, LG will continue to uphold its commitment to taking care of our planet and creating a better life for all. #OnlyOneEarth. # # # * Animal Behavior Enrichment Program: This program creates living spaces for animals that is similar to nature such that they can naturally reclaim their instincts and relieve stress in order to lead healthier, more robust lives. View the full article

According to a study on global health and wellness conducted by NielsenIQ last year, people’s awareness of environmental issues, and the negative effects they can have on our collective health both now and in the future, are at an all-time high.1 Recognizing the threat posed by climate change and global warming, more and more people have committed to recycling, reducing household waste and choosing products from brands that share their concern for the environment. LG, a company that continues to prioritize the health of the planet, is actively seeking solutions to the world’s climate-related problems, leveraging its state-of-the-art technologies to cut carbon and greenhouse gas emissions and increase energy efficiency at the same time. Reducing Emissions from the Manufacturing Process Global Carbon Emission Status and Targets (Korea + Overseas) First announced in 2019, LG’s Zero Carbon 2030 initiative aims to cut the total amount of direct and indirect carbon emissions generated during the production process by 50 percent (compared to 2017 levels). In addition to its far-reaching 2030 initiative, LG last year became the first Korean company to join the Business Ambition for 1.5°C campaign, which unites corporates and government agencies in a global effort to reach ‘net zero.’ The campaign’s objectives are based on scientific data authored by the Science Based Targets initiative (SBTi) and include the reduction of greenhouse gas (GHG) emissions. Aligned with this, LG has already made significant progress in cutting GHG emissions throughout the home appliance manufacturing process. LG Smart Park in Changwon, named a Lighthouse Factory by the World Economic Forum, is playing a major part in curbing GHG emissions during production, while also elevating energy efficiency by 30 percent compared to the company’s previous Changwon facility. Among the many innovations at LG Smart Park helping to shrink the company’s energy footprint are state-of-the-art energy management solutions such as the Energy Storage System (ESS) and Building Energy Control (BECON).2 Reducing Resource Usage with LG’s Inverter Technology LG is also committed to helping consumers achieve a more eco-conscious lifestyle by limiting GHG emissions and improving energy efficiency during actual usage of its home appliances. LG refrigerators, washing machines, dryers and air conditioners adopting the company’s renowned Inverter technology optimize electricity consumption by delivering highly-efficient operations. Using less power than conventional refrigerator compressors3, the company’s Inverter Linear Compressor has also been recognized by the ENERGY STAR Emerging Technology Award for reduced gas emissions.4 Eco-conscious Packaging and Recycled Plastics Making environmentally responsible changes to product packaging can help to protect our planet, too. LG has developed its own packaging-design guidelines to reduce waste and move away from materials that can potentially harm the Earth and people’s health. The guidelines prescribe a more minimal use of packaging materials to reduce overall packaging volume and reveal the company’s increased focus on reusing and recycling. All LG home appliances will soon incorporate eco-conscious packaging. The company has already decreased its annual usage of polystyrene by 19 tons through the adoption of polypropylene packaging for the outdoor units of its system air conditioners. Through diverse initiatives, solutions and cutting-edge technologies, LG will continue to reduce its environmental impact and help create a better tomorrow for all. # # # 1 61% of respondents in the US agreed that environmental issues are harming their current and future health. (Source: NielsenIQ Global Health & Wellness Study conducted in 17 markets, September 2021) 2 Energy input per produced unit and greenhouse gas emissions per produced unit have decreased by 30 percent, comparing the figures from the year 2020 to 2021 according to the lighthouse site visit report by World Economic Forum. 3 Tested by VDE by comparing energy consumption between LG model GBB530NSCXE (LG Inverter Linear Compressor) and GBB530NSQWB (LG conventional reciprocating compressor). Energy consumption test based on ISO 15502 standard. 4 U.S. Environmental Protection Agency (EPTA) honored 43 refrigerator-freezer models feature Inverter Linear Compressor and use R-600a, a refrigerant with very low global-warming potential (below 15), bestowing the Energy Star Emerging Technology Award in April, 2022. View the full article

Company’s Facility First to be Confirmed by Global Testing and Certification Organization to Evaluate the Functional Safety of Automotive Software SEOUL, June 2, 2022 — LG Electronics’ (LG) Software Testing Center has officially been designated a TÜV Rheinland Appointed Laboratory, meaning the facility can now conduct functional safety tests on any automotive software solution that falls under the ISO 26262-6 standard.* World’s first of its kind to earn this status, LG’s Software Testing Center possesses the capabilities to independently assess and confirm the quality and functional safety of a wide range of automotive software products, from self-driving systems and in-vehicle networks to electric and electronic devices. According to the ILAC Mutual Recognition Arrangement (ILAC MRA), reports issued by LG’s Software Testing Center will be recognized in 70 countries and territories, including the United States and Europe, and will carry the same credibility as those issued by a dedicated third-party testing agency. In order to receive confirmation from TÜV Rheinland, one of the world’s leading global testing organizations, an institute or facility must meet a wide range of strict standards covering criteria such as test environment, equipment, capabilities and processes. With its new status as a TÜV Rheinland Appointed Laboratory for automotive functional safety software, the lab is now able to meet growing auto industry demand by testing and providing TÜV Rheinland confirmation for companies’ vehicle software solutions. This latest accomplishment also provides LG with an opportunity to further strengthen its competitiveness in the rapidly expanding field of automotive software. Last year, LG’s Software Testing Center received accreditation from the internationally respected Korea Laboratory Accreditation Scheme (KOLAS), becoming an ISO 26262-6 certified lab for evaluating autonomous vehicle software and measuring the quality of electric and electronic products (IEC 61508-3). LG is currently the only Korean manufacturer that can independently produce and issue a KOLAS-sanctioned report covering all these key areas. “We’re deeply proud of the fact that our software lab has earned TÜV Rheinland confirmation and KOLAS accreditation in the span of less than one year,” said Kim Byoung-hoon, CTO of LG Electronics. “LG will continue to secure world-class automotive software capabilities to provide a differentiated customer experience based on a high level of safety.” # # # * An international standard for functional safety of electrical and electronic systems found in production road vehicles, as defined by the International Organization for Standardization (ISO). View the full article

LG’s Distinctive Lifestyle TVs and Extraordinary Interior Design from Moooi Come Together in Sophisticated Showcase at Milan’s Annual Celebration of Creativity SEOUL, June 1, 2022 — LG Electronics (LG) will unveil its latest lifestyle OLED TVs, the LG OLED Objet Collection, Easel (65Art90) and Posé (LX1), at Salone dei Tessuti during this year’s Milan Design Week. To create something special for the event, LG has teamed up with premium Dutch lifestyle brand, Moooi, to showcase a stylish, modern living solution. The resulting collaboration, which embraces Moooi’s signature ‘A Life Extraordinary’ exhibition theme, features the perfect pairing of LG’s latest lifestyle TVs and Moooi’s extraordinary design products. Representing an exciting new direction for TV, the LG OLED Objet Collection is sure to bolster LG’s growing reputation as a leading lifestyle innovator. LG OLED Objet Collection, Easel (65Art90) offers the superior picture quality one would expect from an LG OLED TV as well as an effortlessly elegant design that can elevate any home interior. As its name suggests, the TV resembles an easel used for painting or displaying art; a fitting form factor for showcasing the magnificent colors and contrast of LG’s self-lit display tech. Easel also has a movable fabric cover that can be controlled with the TV’s remote. When set to Line View, the cover slides up – reducing the amount of screen visible and giving users access to useful features and modes such as Date & Clock and audio player. Like LG’s other premium 2022 OLED TVs, the new, artistically-inspired model leverages LG OLED evo technology to deliver incredibly lifelike images and an immersive, cinematic viewing experience. Combined with LG’s cutting-edge picture algorithms and the α9 Gen5 AI Processor, LG OLED evo elevates the ability of the TV’s self-lit pixels to deliver superior clarity, detail, contrast and color, for images that practically jump off the screen. The sophisticated TV also provides rich, powerful audio with an 80W, 4.2-channel sound system that helps make the living room feel more like a movie theater. Employing fabric elements – including the movable cover – made by innovative Danish textile company, Kvadrat, LG’s unique, new product boasts a subtle, modern aesthetic that adds value to one’s living environment. Also new to LG’s Lifestyle TV lineup is LG OLED Objet Collection, Posé (LX1), which features a slim, sleek design that blends seamlessly with any room’s décor and user’s lifestyle. Having been carefully designed to match customers’ wants and values, Posé is the perfect choice for those seeking a TV that takes their daily routine and experience into consideration. Resembling a high-end furniture piece or art object, Posé has gently curved edges and comes in a soothing, muted beige color. And courtesy of its aesthetically-pleasing design that complements any décor, users can appreciate the striking beauty of Posé from every viewing point. The advanced model even eliminates the frustration of having to see or deal with messy cables thanks to an effective cable management system that minimizes clutter while promoting a clean and tidy space at all times. In addition to looking stylish from any angle, the TV provides stunning OLED evo picture quality that remains perfectly consistent when viewed from practically any vantage point. And when it is not being used for watching movies or shows, Posé can be switched to Gallery mode; enabling users to display artwork or photos on LG’s self-lit digital canvas and transform their space into a refined art gallery. “Reflecting our leadership in the OLED TV market, unrivaled expertise in cutting-edge display and processing technologies and deep understanding of consumers’ needs, the new Lifestyle Screen lineup delivers extraordinary experiences and exquisite design,” said Park Hyoung-sei, president of the LG Home Entertainment Company. “These distinctive TVs set themselves apart from conventional TVs with their unique form factors and finishes, and will likely appeal to consumers who understand and appreciate the value of genuine innovation.” LG’s latest Lifestyle Screen products will be on display at the Salone dei Tessuti in Milan, Italy from June 7-12. Easel (65-inch screen size) and Posé (55-, 48-, and 42-inches) will be launching in Europe and other select markets from the third quarter of this year. Visitors to the LG/Moooi exhibit can also expect to experience the great sound and unique designs of the LG Eclair soundbar (model QP5) and LG XBOOM 360 speaker (model RP4). # # # View the full article

Under an overarching vision that sees entire societies working together to achieve a better life for all, LG promotes initiatives carefully designed to bring long-lasting benefits to various local communities. (From left to right) Ms. Nguyen Thi Yen, Northern Program Manager of Habitat for Humanity Vietnam; Mr. Bui Van Hoang, Vice Chairman of Quyet Thang Commune People’s Committee; Ms. Bui Thi Ngoi, Chairwoman of Lac Son District Women’s Union; Mr. Sung Woo Nam, Managing Director of LG Electronics Vietnam; Ms. Bui Thi Chien and family; Mr. Chu Hoang Vu, Corporate Marketing of LG Electronics Vietnam With a deep respect for understanding the local culture and its valued traditions, LG in Vietnam partnered with Habitat for Humanity (HFH) Vietnam in 2020 to establish its ongoing Life’s Good: Hope Village project in the county and bring long-overdue positive change to its incredible Muong population. Native to northern Vietnam, the Muong people are one of the country’s most disadvantaged ethnic minorities who live in seriously underdeveloped housing while being held back by poor infrastructure. So, by promoting economic development as well as equality in home ownership for Muong households, LG is taking what it deems the most effective approach to nurturing these people in desperate need while laying a sustainable foundation for future generations. It all started in 2020 in the highlands of Quyet Thang – located in the Lac Son district of Hoa Binh province – and by the end of 2021, LG can confirm that more than 11,000 people residing here have received support in the form of housing upgrades, household appliance donations or training on the topics of gender equality and financial management. Continuing in 2022, the project will focus on improving local facilities such as building new community toilets, repairing houses and donating books to the local library. Training sessions are also being organized to educate on natural disaster responses for nearly 16,500 residents. This project hopes to support the construction of new houses and toilets for more than 20 households living in extremely difficult circumstances. At the project’s opening ceremony, LG announced the first round of donated household appliances including washing machines, refrigerators and air conditioners worth a total of approximately USD 13,000. The representatives of local authorities, LG and HFH Vietnam in attendance also paid a visit to Muong houses to get a better idea of their living conditions and learn how the project would improve their daily lives. “All thanks to LG and Habitat for Humanity, after all these years, my dream of living in a house I can feel safe in is finally coming true,” said Bui Thi Luc, a 57-year-old Muong resident whose home is being rebuilt through the Hope Village project. For 26 years and counting, LG Vietnam has put great importance on social contribution activities that inspire sustainable growth in the region. And with its unwavering belief that everyone deserves to feel that ‘Life’s Good,’ LG will continue to support initiatives designed to improve not only the lives of Vietnamese people, but everyone around the world, from all walks of life. Contributed by LG Vietnam # # # View the full article

UltraGear Promises Advanced Gaming Immersion by Adding Nano IPS with ATW Polarizer Technology, 48-inch OLEDs and 260Hz Refresh Rates to Latest Lineup SEOUL, May 25, 2022 — LG Electronics (LG) has announced the launch of its new UltraGear gaming monitor lineup (models 32GQ950, 32GQ850 and 48GQ900). With an all-new design language, the latest display tech and a range of gaming and connectivity features, the 2022 UltraGear gaming monitors have what it takes to satisfy gamers’ needs. Offering elite visual performance and speed, the flagship 32GQ950 comes equipped with a 4K Nano IPS display that features realistic color with Advanced True Wide (ATW) Polarizer technology, while the 32GQ850 has a QHD Nano IPS display with ATW and an ultra-high 240Hz refresh rate, overclocked (O/C) up to 260Hz. The new lineup also welcomes the 48GQ900, the UltraGear brand’s much-anticipated first entry into the OLED gaming monitor category. This year’s LG UltraGear models sport an even sleeker gaming aesthetic with sharp, angular stands and the new Hexagon Lighting. Along with the new design identity, LG’s 2022 monitors bring the latest HDMI 2.1 connectivity, enabling features such as variable refresh rate (VRR) and support for fast 4K gaming on PCs and the latest consoles. And, as one would expect, the new UltraGear lineup delivers beautiful, vivid picture quality and lightning-quick response time – the two 32-inchers courtesy of LG’s advanced Nano IPS 1 millisecond Gray-to-Gray (GTG) display technology and the 48GQ900 via a premium, 48-inch, 0.1 millisecond LG OLED panel. UltraGear 32GQ950 is a 4K resolution (3,840 x 2,160) gaming powerhouse that is sure to find a place on many gamers’ wish lists. The Nano IPS 1ms gaming display is LG’s first 4K model to implement ATW Polarizer technology, which improves the panel’s ability to ensure lively, accurate colors and deep, dark blacks across a wide viewing angle. VESA DisplayHDR 1000 certified, LG’s 32-inch monitor also offers high peak brightness (1,000 nits) and 98 percent coverage of the DCI-P3 color space, as well as easy connection to PCs and consoles with two HDMI 2.1 ports. With the highest refresh rate of the new lineup – 240Hz, O/C 260Hz – and a 1ms response time, the 32-inch UltraGear 32GQ850 provides the smooth, speedy performance that the latest games demand. LG’s VESA AdaptiveSync Display-certified monitor has a QHD (2,560 x 1,440) Nano IPS panel with ATW Polarizer technology that guarantees seamless visuals and consistent colors from almost any vantage point. The 32GQ850 also comes with VESA DisplayHDRTM 600 certification, covers 98 percent of DCI-P3 and has a three-sided borderless design that helps to draw gamers deeper into the action of their favorite titles. Notably, 2022 sees the arrival of LG UltraGear’s first OLED gaming monitor, the 48GQ900. A Red Dot and iF Design Award-winning product, the self-emissive, 48-inch 4K display boasts a 120Hz (O/C 138Hz) refresh rate, a 0.1ms response time, impeccable color accuracy and a fully-borderless design. Perfect for PC and console gaming, the new model offers the superb color reproduction and contrast of OLED and features LG’s anti-glare low reflection (AGLR) coating, which reduces visual distractions so that users can focus their attention fully on the gameplay. What’s more, the 48GQ900 comes with a remote control specially designed for enhanced gaming convenience and a stylish stand that provides optimal stability without intruding into the user’s desk or table space. To complete the gaming experience, LG’s latest UltraGear gaming monitors incorporate a 4-pole headphone jack that allows users to plug in a gaming headset and chat as they play. The 2022 models also offer the superior surround sound of DTS Headphone:X®, which reproduces every sound in the game with stunning clarity. Additionally, LG UltraGear is introducing its first-ever gaming pad and gaming mouse* this year. Supporting the precise control needed for fast-paced gaming, the comfortable-to-use UltraGear gaming pad is large enough to accommodate a mouse and keyboard, and even has customizable RGB lighting. The reversible pad is suitable for any genre of game or style of play, featuring a smooth, hard surface for maximum glide and a rougher fabric surface for better braking. “The latest LG UltraGear gaming monitors apply cutting-edge technology and design to raise the bar for the gaming display category,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “Ideal for both PC and console gaming, our new monitors offer features and capabilities that take the entire gaming experience to the next level. We will continue to solidify the UltraGear brand’s strong reputation with innovative products that put the needs of gamers first.” The latest UltraGear gaming monitors will be available starting this month in Japan with key markets in North America, Europe and Asia to follow. Specifications: 48GQ900 32GQ950 32GQ850 Display Type OLED Nano IPS with ATW Polarizer Nano IPS with ATW Polarizer Screen Size 47.5-inch 31.5-inch 31.5-inch Resolution 4K UHD (3,840 x 2,160) 4K UHD (3,840 x 2,160) QHD (2,560 x 1,440) Color Gamut DCI-P3 98.5% DCI-P3 98% DCI-P3 98% Refresh Rate 120Hz / 138Hz (O/C) 144Hz / 160Hz (O/C) 240Hz / 260Hz (O/C) Response Time 0.1ms GTG 1ms GTG 1ms GTG HDR HDR10 VESA DisplayHDR 1000 VESA DisplayHDR 600 Adaptive Sync NVIDIA® G-SYNC Compatible AMD FreeSync Premium NVIDIA® G-SYNC Compatible AMD FreeSync Premium Pro NVIDIA® G-SYNC Compatible AMD FreeSync Premium Pro VESA Adaptive Sync Connectivity HDMI x 3 Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X) HDMI x 2 Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X) HDMI x 2 Display Port x 1 USB 3.0 x 1 Upstream x 2 Downstream 4pole H/P out (DTS HP:X) Speaker 20W x 2 – – Stand Yes Yes (Pivot / Height / Tilt Adjustable) Yes (Pivot / Height / Tilt Adjustable) # # # * Gaming pad and gaming mouse sold separately in some markets. 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Superb Gaming Monitors Boast the High Refresh Rates, Fast Response Times and Low Latency, Meeting Demands of Today’s Gamers and VESA’s New Display Standard SEOUL, May 23, 2022 — LG Electronics’ (LG) UltraGear gaming monitors (models 27GP950 and 27GP850) are the first in the world to earn VESA® AdaptiveSync Display certification, launched by the Video Electronics Standards Association (VESA). The new VESA® AdaptiveSync Display logo helps consumers to easily identify and compare the variable refresh rate (VRR) performance of gaming displays supporting VESA’s Adaptive-Sync protocol before they buy. To be certified as the VESA AdaptiveSync Display, LG’s elite gaming monitors had to meet the exhaustive and rigorous requirements of the VESA Adaptive-Sync Display Compliance Test Specification (Adaptive-Sync Display CTS), which uses more than 50 test criteria to establish clear benchmarks for assessing monitors’ and laptops’ VRR capabilities. With high refresh rates, fast Gray-to-Gray (GTG) response times and low latency, the two UltraGear gaming monitors met or exceeded the test scores specified in VESA’s new open standard. LG’s AdaptiveSync Display-certified monitors, LG UltraGear 27GP950 and 27GP850, provide the level of visual performance needed for seamless gaming experiences. Both models met required scores across VESA’s Adaptive-Sync Display CTS, including in several key measurements such as refresh rate, screen-flicker and response time. The two 27-inch gaming monitors feature advanced LG Nano IPS panels offering high refresh rates and a 1 millisecond GTG response time, allowing fluid gaming play and sharp, clean images for both PC and console games. “The VESA Adaptive-Sync Display CTS creates a clear, consistent standard for display performance of gaming monitors and helps consumers to make informed purchasing decisions,” said Jim Choate, compliance program manager at VESA. “World’s first products to wear the new AdaptiveSync Display logo, LG’s UltraGear gaming monitors performed remarkably well in all applicable tests.” “We are proud the LG UltraGear became the first-ever monitors to receive VESA AdaptiveSync Display certification” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “With upcoming 2022 models including UltraGear 27GP95R, we will not only meet the high standards of VESA’s performance tests, but also satisfy the expectations and diverse needs of today’s consumers.” # # # View the full article

New 4K Ultra Short Throw Model Delivers Immersive Cinematic Experiences with Sharp, Vibrant Images and Boasts Stylish, Modern Design SEOUL, May 20, 2022 — LG Electronics (LG) is expanding its premium CineBeam 4K laser projector lineup with the remarkable, new Ultra Short Throw (UST) laser projector (model HU915QE), the follow up to the HU715Q released earlier this year. Designed with serious movie lovers in mind, LG’s latest flagship home cinema solution can produce a stunningly sharp 90-inch image when placed just 5.6 centimeters from the wall or a massive 120-inch picture at a distance of only 18.3 centimeters.1 Thanks to the HU915QE’s combination of advanced projection technology, users no longer need a large, dedicated space to enjoy sublime cinematic experiences at home. Boasting 3,700 ANSI lumens and an impressive 2,000,000:1 contrast ratio, LG’s latest projector delivers vibrant, realistic pictures that ensure maximum viewing immersion. By adopting LG’s evolved, three-channel laser technology, which employs a separate light source for each primary (RGB) color, this new model is able to offer more vivid images even during the day compared to other conventional products with the single light source technology.2 An excellent all-rounder, the HU915QE really excels when playing movies and streaming content in 4K HDR, using HDR Dynamic Tone Mapping to analyze and adjust image brightness every single frame. LG’s Brightness Optimizer II further elevates the new CineBeam projector’s performance, automatically adjusting brightness levels according to ambient light conditions so that users can enjoy clear, vivid picture quality whether the room is well lit or as dark as a movie theater. Additionally, Adaptive Contrast adjusts the projector’s light sources to provide a superb contrast for each individual scene. With LG’s intuitive webOS smart platform onboard, the HU915QE lets users watch all their favorite shows from streaming services3 such as Netflix, Amazon Prime Video, Disney+, YouTube and Apple TV without an additional device. They can also wirelessly stream content via Screen Mirroring, Apple AirPlay 2 and Bluetooth.4 On top of that, its built-in 2.2 Channel, 40W speaker system enhances the viewing experience with strong, rich audio. For more powerful, theater-like surround sound, users can effortlessly connect up to two LG Bluetooth speakers at once.5 The new CineBeam projector also makes a stylish addition to any room with its eco-friendly ‘Re-wool’ designed by renowned Danish textile company, Kvadrat. Made from 45 percent recycled wool, this material has become a favorite of design- and sustainability-conscious companies worldwide, used in products as diverse as furniture and premium audio solutions. Thanks to its muted, natural color and clean design, the HU915QE blends in well with luxurious home interiors. “Featuring LG’s latest projection technologies, the new CineBeam projector delivers outstanding 4K picture quality from a short distance,” said Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. “An excellent choice for movie lovers seeking authentically cinematic experiences at home, the HU915QE combines superb performance with convenient features, easy installation and a sophisticated, space-friendly design.” LG CineBeam 4K laser projector (model HU915QE) with the latest UST technology will be available in the first half of 2022, starting with key markets in North America, Europe and the Middle East, with Latin America and Asia markets to follow. Specifications: HU915QE Resolution 4K UHD (3,840 x 2,160) Brightness 3,700 ANSI Lumens Light Source 3 Channel Laser Lamp Life 20,000 hours Brightness Optimizer II Auto Brightness + Adaptive Contrast + Iris Mode Throw Ratio 0.19 (100 inches @ 9.8cm) Screen Size 90-120 inches Keystone Correction 4/9/15 Point Warping webOS Yes (Global) Wireless Android / iOS Integrated Speaker 2.2 Channel, 40W Inputs HDMI x 3 with eARC / USB 2.0 x 2 Size (W x D x H) 680 x 347 x 128 mm # # # 1 Model HU915QE projects images ranging from 90 to 120 inches in size (measured diagonally). 2 Compared to model HU715Q in result of internal testing. 3 Internet connection and subscription to streaming services required. Supported services may differ by country. 4 Streaming and mirroring content from iOS devices available via Apple AirPlay 2 and Apple HomeKit. iOS devices require software version 12.3 and above (macOS version 10.14.5 and above for Apple products) and must be on the same Wi-Fi network as LG CineBeam projector. 5 Compatibility guaranteed with LG Bluetooth speakers only. Needs to purchase LG Bluetooth speakers to use this function. View the full article

Innovation leads to new creations, new experiences and, sometimes, new ways of looking at the world. Encompassing all of these outcomes is the generative art of envelope-pushing artist and NFT pioneer, Kevin McCoy, who is presenting new works at the Frieze New York 2022 art fair in Manhattan from May 18-22. His ever-evolving works, which autonomously grow and change through the use of algorithms and other advanced tech, have found the perfect digital canvas in the form of the latest OLED TVs from the lifestyle innovator, LG. McCoy’s thought-provoking and visually-stunning new pieces are on show at the ‘LG OLED Lounge,’ located on level eight of Frieze New York’s official venue, The Shed. A selection of his groundbreaking works are displayed on state-of-the-art LG OLED TVs, including new LG OLED evo models, which use millions of self-lit pixels to deliver the deepest blacks, incredibly natural colors and an infinite contrast ratio. The centerpiece of the exhibit, Quantum Leap: Primordial Star 3 (2022), is an NFT, or non-fungible token, co-created by McCoy and his wife, Jennifer. Inspired by Kevin McCoy’s 2014 work Quantum – which was the first artwork ever to be tokenized on a blockchain – Quantum Leap: Primordial Star 3 employs code-based, interacting systems that produce mandalas that change form and color as they ‘age,’ echoing the lifespan of stars. Displayed alongside Primordial Star 3 in the LG OLED Lounge are Quantum Leap 3: Dark Star (2022) and Quantum Entanglement (2022), both also created by the celebrated husband-and-wife duo. The ‘star’ in Dark Star slowly loses its color over the course of its life before being reborn with a new central shape and vivid palette, generated autonomously via programming. Quantum Entanglement is a hybrid of drawings and NFTs that explores the nature of drawing, which is at once a performative act and a physical document that recalls or points to the existence of that act. Featuring physical drawings and digital animations made using software and a robotic drawing machine, Quantum Entanglement fuses physical with virtual elements in a way that is sure to delight and intrigue audiences. The shifting colors and forms of McCoy’s new works at Frieze New York are expressed with precision and vibrancy thanks to the next-generation display and processing technologies of LG OLED evo. LG’s new OLED evo Gallery Edition TVs offer higher brightness, clarity and detail for lifelike images that almost jump off the screen – with the 77- and 65-inch models used at the exhibit proving themselves as adept at showcasing digital art as they are at delivering outstanding viewing experiences. Complementing LG OLED evo TV models, the LG OLED Lounge at Frieze New York also features the 55-inch Transparent OLED signage displays. Boasting vivid colors and high transparency, the advanced screen presents digital artists like McCoy with exciting, new creative opportunities to explore. What’s more, McCoy’s artwork is demonstrated on a LG OLED Objet Collection, an artistically inspired and distinctive lifestyle TV model. LG was named Global Partner of the Frieze art fair, and this exhibit in New York exemplifies LG’s commitment to innovation within the arts and supporting artists to push their creative boundaries. # # # View the full article

A long-standing commitment to bettering people’s lives – regardless of their age, understanding of technology or any physical challenges they may face – serves as the foundation for LG’s consumer innovations. LG continues to work hard to maximize the usability of its advanced home appliances, consulting with diverse users and leveraging its tech and design knowhow to ensure that all of its solutions are as accessible as possible. Global Accessibility Awareness Day, which is held every year on the third Thursday of May, is an excellent opportunity to learn more about the importance of ‘inclusive technology’ and the positive difference it can make in the lives of people with disabilities and impairments. As May 19 approaches, let’s take a look at some of the innovative ways that LG is fostering greater accessibility and allowing all consumers, no matter their circumstances, to experience the full convenience and value of its cutting-edge products. Home Entertainment for Everyone LG believes that everyone should be able to enjoy first-class home entertainment and has developed assistive technologies to lower any barriers that may get in the way. The company’s diverse lineup of TVs now carries a variety of accessibility features, including audio guides for those with visual impairments and closed-captioning for those with hearing impairments, as well as simplified control (including voice command support) via the Magic Remote to make the whole experience easier – from adjusting the volume to accessing content services. Removing Barriers from Household Chores While some LG solutions offer customized assistance for users with certain disadvantages, others offer elevated convenience that can benefit everyone. One such product is the LG SideKick Pedestal Washer, a mini-washing machine designed to sit discretely below an LG front-load washer. The SideKick is ideal for small loads that need frequent washing, such as workout gear, and makes it possible to clean two loads of laundry at once. And because it raises the height of the main washer, it makes the task of loading and unloading laundry from the front-loader less taxing for most users. Diverse Voices Guiding Way to ‘Barrier-Free’ Solutions To develop home appliances that are accessible to the widest range of users, LG proactively seeks input from its customers and consults with experts in the field of disability inclusion. Since 2013, LGE US has been operating the LG Accessibility Advisory Board, which is made up of accessibility specialists, disability organizations and law firms. Through annual meetings and in-depth discussions, the council is helping LG to create barrier-free solutions that will enable more people to take advantage of all that its latest tech has to offer. At the same time, in South Korea, LG last year established an accessibility council consisting of accessibility experts and advisory group of disabled people. LG and the council’s experts are working together to formulate a measurement standard that will evaluate the accessibility of the company’s home appliances. The accessibility indicator will initially be used to assess the accessibility of LG TVs, washers, air conditioners and air purifiers, with other product categories to follow soon afterward. The advisory group of disabled people will actively join the creation of the measurement standard by directly experiencing and giving feedback on LG products under development. With its comprehensive, considered approach to addressing the needs of all users, LG is helping to bring greater inclusivity to the consumer tech space, presenting thoughtful innovations that make daily life easier for everyone. # # # View the full article

Company Showcases Breadth of Technological Capabilities at Global Communications Conference in Seoul SEOUL, May 17, 2022 — LG Electronics (LG) is showcasing a diverse range of innovative, new mobility technologies, including connected vehicle solutions leveraging 6G and AI, at the IEEE International Conference on Communications (ICC) 2022. Open from May 16-20 at COEX Convention & Exhibition Center in Seoul, South Korea, this year’s ICC adopts the theme of ‘Intelligent Connectivity for Smart World’ and features a hybrid format combining physical exhibits and in-person attendance with virtual content and online participation. One of the IEEE Communications Society’s two flagship conferences, ICC typically attracts around 2,000 attendees from over 70 countries. The annual event offers exciting keynotes and robust technical paper sessions as well as informative and engaging tutorials, workshops and industry discussions. In keeping with ICC 2022’s intelligent connectivity theme, LG is showcasing its OMNIPOD concept car; a fully autonomous, connected vehicle that can act as an extension of one’s living or workspace. LG OMNIPOD employs the unique, floor-to-ceiling Meta-environment Screen and a host of other advanced technologies to adapt to passengers’ unique needs. Able to serve as practically any kind of space, from an office or recording studio to a video-editing workroom or even a lounge, the OMNIPOD is a future mobility solution that completely reimagines the in-vehicle experience. Additionally, LG is displaying its world-class 6G communications technologies, including Full Duplex Radio transmission and reception tech that maximizes frequency efficiency, and a power amplifier device, jointly developed with the Fraunhofer Heinrich Hertz Institute (HHI), for the wireless transmission and reception of 6G THz data. The company is also demonstrating its Soft V2X (with V2X standing for “vehicle to everything”) smartphone solution, which enables a vehicle to communicate in real-time with nearby vehicles, pedestrians and infrastructure to create a safer driving environment. The company is also presenting its on-device AI chip, which can be applied to various home appliances providing a smart life experience. “As the automotive industry is transitioning to a software-enabled ecosystem, LG is proactively developing next-generation technologies,” said Kim Byoung-hoon, CTO at LG Electronics. “Based on its advanced 6G and AI tech, LG will continue to strengthen its capabilities in various fields such as 6G communications, smart mobility, metaverse and robotics to take the customer experience to new heights.” Named an IEEE Fellow last year in recognition of his research achievements and expertise in the field of communications, the CTO will be delivering a keynote titled ‘Technology Advances in Connectivity and Software Defined Architecture for Smart Mobility’ at ICC on May 17. Mr. Kim will introduce the company’s direction regarding the transition to the software defined vehicle (SDV), as well as its latest solutions and services based on SDV and smart mobility technology. # # # View the full article

Advanced Capabilities of LG’s Deep Learning based AI DD Technology Confirmed by Respected Third-party Organization SEOUL, May 11, 2022 — LG Electronics (LG) announces that the AI technology applied to its upgradable appliance laundry solutions has received AI Algorithm Reproducibility Process Verification from UL, a global safety science leader.* A first for the home appliance industry, the verification confirms the advanced capabilities of LG’s Artificial Intelligence Direct Drive (AI DD) technology which uses deep learning to detect the types of fabrics being washed, or dried, and select the optimal cycle and settings for each load. Performing as advertised, LG’s AI DD is the first AI solution used in a laundry appliance to be validated by UL. The company’s state-of-the-art technology was put through a comprehensive assessment to verify its abilities, with UL measuring several criteria such as the suitability of the ‘learning’ data used by LG and the performance of its algorithm in actual usage. LG’s AI DD-equipped laundry solutions provide customers with more convenience and gentle fabric care. The revolutionary AI DD leverages deep learning, a technology that allows computers to think and learn by themselves, to automatically determine the optimal washing pattern for each fabric-type. Detecting the weight and softness of laundry in each load, LG’s intelligent washers and dryers deliver excellent results every time, getting clothes and linen fresh and clean while also reducing fabric damage. LG’s differentiated AI technology has also been recognized by various organizations including the Korea Testing Laboratory (AI safety certification) and the Korean Standards Association (AI+ certification). This year, LG has taken home appliance innovation even further with the introduction of its upgradable appliance concept. Boosting user convenience and value, LG upgradable appliances can add new features and functions via software and hardware upgrades available through the ThinQ app. “Being the first in the industry to have our cutting-edge AI technology validated by UL is a testament to our leadership in the global home appliance market,” said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. “LG will continue to take the customer experience to new heights, and make daily life easier, with innovative home appliances leveraging our latest AI and unique laundry technologies.” # # # * Verified products are currently available in Korean region only. View the full article