LG OLED Brings Cinematic Joy to Busan International Film Festival
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By News Reporter
Experience a Captivating Fusion of Art and Technology as Steven Harrington’s
Whimsical Pop Art Comes to Life on LG’s Most Advanced TVs for 2025
SEOUL, May 7, 2025 — LG Electronics (LG) is partnering with iconic psychedelic pop artist and LA 2028 Olympics logo designer Steven Harrington at Frieze New York 2025 for the “Steven Harrington X LG OLED: Stop to Smell the Flowers” exhibition, showcasing the artist’s dynamically vivid artwork on LG’s latest and most premium OLED TVs. This collaboration highlights the visual excellence and vibrant colors of LG’s newest OLED lineup, including the transparent LG SIGNATURE OLED T – bringing the kinetic energy of Harrington’s California-inspired work to life for a truly immersive digital art experience.
Known for his vibrant and immersive psychedelic pop art, Harrington joins forces with LG to demonstrate the strengths of OLED technology, including perfect blacks and vivid colors.* Harrington chose LG OLED as his digital canvas, citing the display’s ability to faithfully capture his artistic vision through exceptional color reproduction and design innovation. Together, they have created a whimsical exhibition at Frieze, highlighting the unique qualities of both the artist’s work and LG’s technology.
Visitors to the exhibition will meet Mello, one of Harrington’s signature characters who embodies the joy of everyday moments and creativity – brought to life on the advanced LG SIGNATURE OLED T transparent TV. Mello playfully waves to the audience against an opaque floral backdrop. As he invites the audience to come closer, the flowers fall away, revealing a transparent screen where they can step behind to take a picture with Mello. This dynamic transition between opaque and transparent screens offers a surreal, AR-like experience for exhibition-goers.
Set against a muted black and grey background, LG OLED screens amplify the brilliance of Harrington’s vibrant imagery. The exhibition features the new LG OLED evo M5 and G5 models, along with the LG StanbyME 2 TVs – all displaying Harrington’s colorful works, with Mello seamlessly moving in and out of the screens. The M5 highlights its wireless capabilities for a clutter-free setup, while the G5 boasts its exceptional self-lit technology for stunning visuals with deep blacks. The soon-to-be-launched StanbyME 2 is one of the most versatile portable lifestyle TVs, adaptable for various settings – whether wall-mounted, propped up or placed on a stand.
“This collaboration has opened up new avenues in my art as I got to be one of the first artists to work with the LG OLED transparent TV,” said Harrington.
“LG’s OLED TV is the ultimate digital canvas, delivering rich blacks and maximizing depth and realism with precise color expression,” said Kate Oh, vice president of experiential marketing at LG Electronics. “We are excited to collaborate with bold artists like Steven Harrington, whose unique style aligns perfectly with LG OLED’s mission to inspire art and connect people through innovative digital experiences.”
Visitors to Frieze New York 2025 can experience LG’s latest OLED TVs and Harrington’s artwork from May 7 to 11 at The Shed.
Recognized by artists worldwide as the ultimate digital canvas, LG OLED continues to merge cutting-edge technology with contemporary art through various cultural initiatives. The Frieze NY exhibition marks the first showcase of the SIGNATURE OLED T since its U.S. launch last December. This premium display offers stunning visuals with unparalleled clarity and seamlessly integrates into any environment. Following Frieze, LG will partner with Italian design brand Kartell to display the SIGNATURE OLED T at Kartell’s New York flagship store – building on their successful partnership at CES 2025, where LG’s transparent TV was paired with Kartell’s iconic transparent furniture. Additionally, LG will work with Ayoung Kim, trailblazing digital artist and the third recipient of the LG Guggenheim Award, for an upcoming exhibition at the Guggenheim Museum.
Visit the
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* Verified by UL Solutions for “Perfect Black” and “Perfect Color” and certified by Intertek for 100 percent color fidelity.
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By News Reporter
LG Smart TV Users Can Dive into the Xbox App and Stream Hundreds of High Quality
Games With Xbox Game Pass Ultimate
SEOUL, April 24, 2025 — LG Electronics (LG) has announced the arrival of the highly anticipated Xbox app on LG Smart TVs this week, allowing users to stream Xbox games on the big screen at home. LG Smart TV owners in over 25 countries1 are now able to play the latest indie hit to the biggest AAA titles directly through the Xbox app on their LG Smart TVs.
Conveniently accessible from the Gaming Portal2 and the LG Apps, the Xbox app enables LG TV owners to jump straight into gameplay from day one with Xbox Game Pass Ultimate, launching hundreds of titles from Activision, Bethesda, Blizzard, Mojang, Xbox Game Studios and more – with just a compatible controller. The Xbox app is available on LG TVs and select smart monitors running the latest webOS 24 and newer versions,3 and it will soon be available on StanbyME screens.
With an Xbox Game Pass Ultimate membership, users can explore a dynamic lineup of games, from action-packed titles like Call of Duty®: Black Ops 6 to popular titles like Avowed, South of Midnight or eagerly awaited upcoming releases like Towerborne. Game Pass Ultimate members can also conveniently stream a select catalog of games they already own, such as NBA 2K25 and Hogwarts Legacy, adding even greater flexibility to their gaming experience.
LG remains dedicated to delivering the ultimate home entertainment experience with its cutting-edge TVs and top-of-the-class built-in platform, webOS. Through its partnership with Xbox and the launch of the Xbox app, LG elevates gaming with the precision of game-changing OLED TVs and the brilliant and vivid action of the latest QNED TVs, including unrivaled gameplay upscaled to 4K for lifelike visuals, while offering a convenient interface on LG Smart TVs to enjoy a vast library of games with cloud gaming.
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1 Xbox cloud gaming is available in Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Japan, South Korea, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Slovakia, Spain, Sweden, Switzerland, UK and USA.
2 Gaming Portal is available on LG screens running webOS23 and beyond in Austria, Belgium, Brazil, Canada, Chile, Denmark, France, Germany, Italy, Ireland, Mexico, Netherlands, Poland, Spain, Sweden, Switzerland, Turkiye, UK and USA and will expand to more markets and down to LG screens running webOS 6.0 by the second quarter.
3 Including 2022 OLED TVs, 2023 OLED, QNED, NanoCell and UHD TVs – which have been updated to software version 23.20.01 or higher.
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By Nick Payne
We have a 65" G1 OLED set. Lately (like the past couple of months), at irregular intervals while the set is on, it will power itself down without any input from the remote. Happens maybe once every two or three days. Powering it on again using the remote always brings it back to life OK. Unsure whether this is a hardware or software problem, and can't see how I could determine whether it's one or the other. Any suggestions? The TV is current with whatever the lastest level of FW is - I just checked in settings and was told there were no updates available.
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By News Reporter
Recognition Highlights Company’s Commitment to Environmental Responsibility and
Carbon Reduction for a Better Life for All
SEOUL, April 9, 2025 — LG Electronics (LG) has once again been recognized for its dedication to sustainability and eco-conscious initiatives, securing globally recognized eco-certifications for its 2025 OLED TVs. These achievements reaffirm LG’s commitment to environmental responsibility and the development of advanced products that contribute to a more sustainable world while reducing its carbon footprint.
For the fifth consecutive year, LG OLED evo TVs have received Reducing CO21 and Measured CO22 certifications from the Carbon Trust,3 a global climate consultancy advancing a zero-carbon future. These certifications evaluate a product’s environmental impact, including carbon emissions, throughout its entire life cycle – from manufacturing and distribution to usage and disposal.
LG OLED TVs excel in these rigorous assessments due to their self-emissive technology, which eliminates the need for a backlight, reducing component count and overall material use. Furthermore, LG OLED TVs incorporate ultra-light composite fiber materials, reducing weight and plastic use. For example, LG’s 65-inch OLED evo TV is 20 percent lighter than conventional LCD TVs of the same size and uses 60 percent less plastic.
As a result, LG anticipates reducing plastic consumption in OLED TV production by approximately 16,000 tons in 2025 compared to an equivalent number of LCD TVs. The company also expects to lower carbon emissions by 84,000 tons across manufacturing and transportation – equivalent to the CO2 absorbed annually by a 30-year-old pine forest the size of 11,000 football fields.
New for 2025, LG’s latest OLED TVs have earned Resource Efficiency certification4 from Intertek, a globally recognized testing and certification body. This certification follows a thorough assessment of material efficiency – covering recyclable design, reduced use of harmful substances and ease of repair – as well as energy efficiency and the incorporation of recycled plastics. By meeting these stringent standards, LG’s commitment to sustainability has been formally recognized, highlighting its dedication to environmentally responsible design.
In 2024, LG incorporated approximately 30 percent recycled plastic in the production of the company’s TVs, recycling around 6,300 tons of waste plastic. In 2025, the company plans to increase its use of recycled plastic to 50 percent, expecting to recycle approximately 7,700 tons of waste plastic annually.
“With a strong commitment to sustainability, LG OLED TVs provide exceptional picture quality and advanced AI features within an eco-conscious design that minimizes carbon footprint throughout the product lifecycle,” said Baik Seon-pill, head of Product Planning Division at the LG Media Solution Company. “Innovation and environmental responsibility go hand in hand, and we remain dedicated to protecting the planet while supporting a better life for all.”
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1 Carbon Trust Reducing CO2 certifications received by the 83/ 77/ 66/ 55-inch G5 models, as well as the 83-inch C5 model.
2 Carbon Trust Measured CO2 certifications received by the 77/65/55-inch C4 model.
3 Only applies to listed products sold in markets/regions participating in the Carbon Trust’s labeling program.
4 Resource Efficiency certification received by OLED evo M5, G5, C5 and B5 models.
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By News Reporter
Company’s New Brand Film Showcases Affectionate Intelligence,
Delivering Meaningful and Thoughtful Experiences to Customers
SEOUL, April 1, 2025 — LG Electronics (LG) has unveiled a new a brand film titled “Less Artificial, More Human,” inspiring customers to explore how life can be enriched through thoughtful moments and meaningful experiences powered by LG’s Affectionate Intelligence. This film is part of the ongoing Life’s Good global campaign, initially introduced in August 2023 to spread a message of optimism worldwide.
LG is committed to redefining the customer experience, ensuring that the essence of Life’s Good is reflected in every aspect of its products, services and communications. In this evolving AI era, LG continues its pursuit of delivering more authentic experiences by keeping humans at the heart of AI innovation.
This year’s campaign emphasizes Life’s Good moments in everyday life with LG’s Affectionate Intelligence, which better understands and empathizes with customers. By incorporating the company’s human-centric philosophy, LG aims to move beyond technology-centric AI approaches, fostering deeper connections and more meaningful interactions between their products and users.
The new brand film heartwarmingly conveys how LG intuitively integrates its AI into customers’ daily routines, offering support to foster personalized experiences that enhance life at home, work and on the go.
The film begins at home, where a family enjoys ordinary yet precious moments together, relieved from daily chores with LG AI Home solutions quietly adapting to their individual needs. Whether it’s a gentle reminder to take an umbrella or automatically turning off the lights when everyone has left, the intelligent home simplifies routines so individuals can have the peace of mind to go about their day. As the film continues, viewers can see how the workplace transforms into a balanced environment with optimal air quality and temperature control for enhanced comfort. On the road, the system intuitively understands the physical and emotional state of both the driver and passengers, providing personalized recommendations that make every journey more relaxing and reassuring.
“Our brand’s focus is not just on AI technology itself, but on how it enhances customers’ lives in meaningful ways,” said Kim Hyo-eun, vice president and head of LG’s Brand Management Division. “This campaign aims to showcase how LG’s Affectionate Intelligence can positively transform our daily life, seamlessly integrating into everyday moments to offer comfort, ease and connection.”
The global campaign has rolled out in countries including the UK, Germany, Brazil, Mexico and Australia throughout March. The brand film can be viewed on
link hidden, please login to view, and more details about the campaign can be found on the LG website (). # # #
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